Student Assessment Tasks: AISL Pty LTD T/A Rosehill College RTO No: 41257 - CRICOS Code: 03622A

AISL Pty Ltd T/A Rosehill College
RTO No: 41257 | CRICOS Code: 03622A
Student Assessment Tasks
BSBMKG413 Promote products and services

BSBMKG413 Promote products and services Student Assessment Tasks
Table of Contents
Table of Contents 2
Assessment Information 3
Assessment Instructions 5
Student Assessment Agreement 6
Assessment Task 1 Cover Sheet 7
Assessment Task 1: Promotional activities planning project 8
Assessment Task 1 Instructions 10
Assessment Task 1 Checklist 14
Assessment Task 2: Promotional activities implementation project 16
Assessment Task 3: Promotional activities review 21
Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Page 2
Assessment Information
The assessment tasks for BSBMKG413 Promote products and services are included in this Student
Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily.
Assessment Plan
Assessment Task Overview

1. Promotional activities planning project You must identify suitable promotional activities for a case
study organization and then participate in a meeting to
gain management approval.
3. Promotional activities implementation You must implement promotional activities.
project
4. Promotional activities review You must review promotional activities based on data
provided.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with
unfairly or have other appropriate grounds for an appeal.

Page 3
Naming electronic documents

It is important that you name the documents that you create for this Assessment Task in a logical manner.
Each should include:
 Course identification code
 Assessment Task number
 Document title (if appropriate)
 Student name
 Date it was created
For example, BSBMKG413 AT1 Action Plan Joan Smith 20/10/18
Additional Resources
You will be provided with the following resources before you begin Assessment Task 1.
 Marketing Policy and Procedures

 Action Plan Template
 Briefing Report Template

Page 4
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet

This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include

 resubmitting incorrect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the error impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information

This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required
Assessment Task Instructions

These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
before beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.

Page 5
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
below.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No

Do you understand your right to appeal the decisions made in an assessment?  Yes  No
Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date

Page 6
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment tasks.
Student name
Student ID number
Student signature
Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been carried
out according to the required assessment procedures.
Assessor name
Assessor signature
Date
Assessment outcome S NS DNS Resubmission Y N
Feedback
Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature
Date
A copy of this page must be supplied to the office and kept in the student’s file with the evidence.

Page 7
Assessment Task 1: Promotional activities planning project
Task summary
This assessment task requires you, in the role of Marketing Officer, to plan promotional activities for
NatureCare Products. You will then be required to meet with the CEO and Operations Manager of
NatureCare Products to discuss the promotional activities.
This assessment is to be completed in the simulated work environment in the RTO.
Required
 Access to textbooks/other learning materials
 Computer with Microsoft Office and internet access
 Marketing Policy and Procedures
 Action Plan Template
 Space for a meeting
 Roleplay participants
Timing
 Email with briefing report and action plan attached:
 Email with revised briefing report and revised action plan attached
Submit
 Answers to all questions
Assessment criteria
For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all
of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete
further assessment to demonstrate competence.

Page 8
Re-submission opportunities
You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have
satisfactorily addressed the requirements of each part of this task.
If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you
written feedback along with guidance on what you must undertake to demonstrate satisfactory performance.
Re-assessment attempt(s) will be arranged at a later time and date.
You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with
You are encouraged to consult with the assessor prior to attempting this task if you do not understand any
part of this task or if you have any learning issues or needs that may hinder you when attempting any part of
the assessment.

Page 9
Assessment Task 1 Instructions
Carefully read the following:
NatureCare Products is based in Brisbane, Australia. The company manufactures and retails eco-friendly,
high quality beauty skin care products. The business was established in 2011 to cater for a perceived
demand for skin products that contain eco-friendly and natural ingredients. The company also has an
emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number
of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site
but no shopping cart. The web site does not appear to be frequently visited, which appears to be because of
a lack of SEO optimisation.
NatureCare Products’ overall business objectives for the next three years are to increase sales and create
brand awareness.
The company currently has a range of products that includes:
 Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter
to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-
inflammatory properties. This product will be for delicate and mature skins and could also be used as a
baby cream.
 Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin
during the day and includes Shea butter and extracts from fragile green algae that provides hydrating
and protective properties.
 Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells.
This product will be used for most skin types.
The company would like to add more products over time and is focused on a range of products to meet
particular skin needs rather than a one-size fits all.
The company’s target customers are those that want high quality, eco-friendly products. The consumer
profile identified for the target group are professional women aged 25 to 55. The intended strategy of the
company as identified in its Marketing Plan is niche marketing to the target group based on positioning the
products as high quality and eco-friendly.
Being a new company, NatureCare Products has a limited budget for promotional activities and wishes to
focus on promotional activities that are the most effective but that do not require a large budget. A budget of
$5,000 has been allocated to some initial promotional activities.
The management team of NatureCare Products has advised that that the objectives of conducting
promotional activities is to be linked to an overall business objective of increasing sales revenue by 50% in
the next 12 months. Currently with the products only sold in a few health stores across Brisbane, total sales
are fairly small. NatureCare Products also wishes to create awareness of its products amongst consumers
and to position itself as a quality product against similar products. The price for the product will be around
the same as competitors’ prices for similar products.
The management team has also advised that it definitely wishes to improve its online marketing and is
interested in using social media for promotional activities, as well as national and local business networks
such as the local Chamber of Commerce.
The company currently includes the following staff: CEO, Marketing Manager, Operations Manager,
Marketing Officer and two administration staff.

Page 10
Complete the following activities:
1. Develop a promotional activities briefing report.

Review the NatureCare Marketing Policy and Procedures to ensure that the promotional
activities that you recommend meet requirements.
Your briefing report should:

 Provide an introduction to the report, including a summary of how the company’s marketing
objectives support the overall business objectives and the budget allocated.
 Outline the planning processes that you will use for organising promotional activities.
 Explain how the following promotional activities could be used to support the company’s
marketing objectives. Include at least two pros and two cons of each.
o Advertising (radio, television and newspapers)
o Client functions
o Employee functions
o Social media marketing
o Product launches/special events
o Media announcements, including social media announcements
o Web pages.
o Direct marketing.
 Identify at least three business networks that could be used to build business and what
information and assistance can be provided by each of the networks.
 Discuss at least 4 promotional activities that Nature Care Products could undertake bearing
in mind the management team’s indications of promotional activities that they are interested
in. Describe each of the potential promotional activities and your reasons for identifying the
activity as suitable. Your reasons for identifying the promotional activity as suitable should
also refer to its suitability in terms of meeting organisational requirements (including
budgetary constraints) as referred to in the information from the NatureCare Products
Marketing Plan. Note that the management team would also like you to explore business
networks to assist in the implementation of promotional activities.
 Identify and discuss which of the promotional activities (choose at least two) described
above you believe is most suitable for NatureCare Products and explain why.
 For each of the promotional activities you have identified as suitable, document the
promotional objectives. The promotional objectives you document should be SMART
objectives.
 Discuss how the proposed promotional activities will meet the NatureCare Products
Marketing Policy and Procedures.
 Outline the legislative and regulatory context of NatureCare Products relevant to the
marketing plan.
Your report should be about two pages long.

Use Briefing Report Template to guide your work.

Page 11
2. Develop an action plan.

Set out how your (at least 4) suitable promotional activities from your briefing report will be
actioned.
For each activity, record the following:

 The resources that will be required
 The staff member who will be responsible for co-ordinating the activity.
 When (or over what period) the activity should take place.
 How much the activity will cost the company.
Use Action Plan Template to guide your work.
3. Send an email to the CEO (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite,
business-like) style.
It should introduce and summarise the contents of the attachments.
The email text should also ask for the place, date and time of a meeting with the CEO and
Operations Manager to discuss these.
Attach your briefing report and action plan to the email.
4. Conduct a meeting with the CEO and Operations Manager.

The purpose of the meeting is to discuss your recommendations as documented in the briefing
report.
Before the meeting, print off a copy of your briefing report and your action plan to provide to the
attendees. This will make it easier to discuss their contents.
During the course of the meeting, you should:

 Provide an introduction to the meeting
 Discuss the key points from the briefing report, including possibilities for promotional
activities and recommended options.
 Discuss your proposed action plan.
 Seek feedback on the proposed promotional activities.
 Confirm the proposed promotional objectives
During the meeting, demonstrate effective communication skills including:

 Speaking clearly and concisely
 Using non-verbal communication to assist with understanding
 Asking questions to identify required information
 Responding to questions as required
 Using active listening techniques to confirm understanding

Page 12
5. Update your briefing report and action plan.

After the meeting, revise your briefing report and action plan based on the feedback provided at
the meeting.
Save these documents as Revised Briefing Report and Revised Action Plan.

It should introduce and summarise the meeting and the changes that you have made to both
documents.
Attach your Revised Briefing Report and Revised Action Plan to the email.

Page 13
Assessment Task 1 Checklist
Student’s name:
Completed
successfully
Comments
Did the student: Yes No
Identify suitable promotional activities in

accordance with Marketing Policy and
Procedure, budget allocated and required
timelines?
Recommend the most suitable promotional

activities to meet the company’s needs?
Develop objectives for each of the

recommended promotional activities?
Develop a promotional activities action plan,

including details of responsibilities and
resources required (staff and financial)?
Discuss and confirm promotional activities and

objectives with management?
During the meeting, demonstrate effective
communication skills including:
 Speaking clearly and concisely
 Using non-verbal communication to
assist with understanding
 Asking questions to identify required
information
 Responding to questions as required
 Using active listening techniques to
confirm understanding
Task Outcome: Satisfactory  Not Satisfactory 

Assessor signature
Assessor name
Date

Page 14

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date

Page 15
Assessment Task 2: Promotional activities implementation

project
Task summary
This assessment task requires you, in the role of Marketing Officer of NatureCare Products, to implement
promotional activities.
Required
Timing
Your assessor will advise you of the due date of these submissions.
Submit
 Email with website brief attached
 Email with revised website brief attached
Assessment criteria
the assessment.

Page 16
The meeting to discuss promotional activities also identified that the web site for NatureCare Products was
outdated and not attractive to customers.
Management has allocated $5,000 to update the web site. Management also wishes to include an online
shopping function on the web site.
As the Marketing Officer, you have been asked to coordinate the development of the new web site and
shopping cart for Nature Care Products.
1. Write a brief for a website developer.

Develop a short (about half a page) brief that can be provided to a contracted web site
developer for the required web site.
The brief should include, as a minimum:

 An outline of the key positive messages that the company would like to convey through its
web site, especially in relation to the ethics of the company.
 Your ideas for the content of the web site, including the shopping cart.
 Budget available
 Timelines
 Any other relevant information that you think should be conveyed.
Save this document as Website Brief.

It should introduce and summarise the contents of the attachment and seek their feedback on it.
Attach your Website Brief to the email.
7. Update your website brief according to comments provided by your assessor.
Save this document as Revised Website Brief.

Page 17
3. Send an email to a website development company (your assessor).

It should introduce and summarise the contents of the attachment and a brief summary of the
work required.
Attach your Revised Website Brief to the email.

Page 18
Student’s name:
Completed
successfully
Did the student: Comments
Yes No
Develop a brief for a web site developer that includes:

 An outline of key positive messages that the
company would like to convey, especially in
relation to the ethics of the company
 Ideas for the content of the web site, including
the shopping cart
 Budget available
 Timelines
 Other relevant information
Consult with manager to seek feedback on and

approval for brief?
Assessor signature
Assessor name
Date

Page 19

Student Declaration
Student name
Student ID number
Student signature
Date
Assessor name
Assessor signature
Date
Feedback

Student signature
Date

Page 20
Assessment Task 3: Promotional activities review
Task summary
For this assessment task, you are required to complete review of promotional activities based on the case
study information.
Required
Timing
Your assessor will advise you of the due date of these submissions.
Submit
 Email with promotional activities outcome report attached.
Assessment criteria
the assessment.

Page 21
After the implementation of the new web site and wider distribution of products through health food stores in
Sydney, Melbourne and Adelaide, the situation for NatureCare Products six months later is as follows:
 Sales have increased by 30% in the first six months of marketing activities being implemented.
Products are now available in health food stores in Sydney, Melbourne and Adelaide, as well as in the
existing Brisbane stores. Sales through the online shop established through the web site have also
been increasing.
Sales In thousands of dollars
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Store sales 5 7 7 7 7 7 6 6 5 7 9
Online sales 20 21 20 23 21 25 32 34 33 32 35
Total sales 25 28 27 30 28 32 38 40 38 39 44
 The web site has an email contact and NatureCare Products has been receiving at least 10 emails a
day with a range of questions about the products such as whether they are organically certified, how
long they last for, etc. As there is only a small number of staff, answering each of the emails has been
very time consuming.
Number of customers visiting web site
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Web site visits 20 30 50 75 90 210 200 400 440 480 500
Email enquiries 10 15 30 45 60 90 120 280 300 360 320
about products
New Newsletter 1 1 1 2 3 50 60 80 55 75 80
sign ups
 While sales are increasing, marketing research indicates that consumers are unable to differentiate
NatureCare Products from other similar products. A short market research undertaken indicates that
only 1 in 20 people interviewed recognized NatureCare Products.
 The online shop is proving to be successful, but you feel that to tap into a bigger market through using
web sites that offer a range of health products would assist with increasing online sales.
 Your closest competitor has just launched a large range of new products.
 The budget for marketing activities has blown out. $15,000 has been spent. Timelines have not been
kept to. For example, the website took 3 months to develop rather than the allocated 1 month.
 There was a rush (due to publishing deadlines) to include an article about NatureCare Products in
free health magazines in Sydney and Melbourne and it was considered that the information didn’t
really reflect the ethics of the business to provide eco-friendly products. Management feels that this
had an adverse effect.

Page 22
The following are emails that you have received from customers over the last two months:
Hi NatureCare Products
I’ve just been introduced to your products through a blog. Your website is awesome
Just wanted you to know
Regards,
Customer
I love your products, but I don’ know what products are best to use for my skin. I can’t find anything on your
web site. Do you have any suggestions?
Cheers
Customer
Do you have any products especially for teens?
I love your products and would love my teenage daughters to use them.
Thank you
Customer
I come from Iran and have honey-coloured skin. All of the models on your website are white. Would your
products work for me?
Cheers
Customer

Page 23
1. Develop a report on the outcomes of the promotional activities.
Your report should be between one half and one page long, and include:
 A summary of the outcomes of promotional activities as per the information above and its
impact on sales and awareness.
 A report on costs and timelines with regard to the marketing activities and an analysis of the
benefits from the activities
 Recommendations for future promotional activities, as well as other activities generally
based on the outcomes so far.
Save this document as Promotional Activities Outcomes Report.

It should introduce and summarise the contents of the attachment.
Attach your Promotional Activities Outcomes Report to the email.

Page 24
Student’s name:
Completed
successfully
Comments
Did the student: Yes No
Analyse and report on data from

promotional activities to assess the impact
on sales and awareness?
Analyse and report on costs and timelines

for promotional activities and an analysis of
the benefits from the activities, as well as
potential improvements?
Analyse and report on recommendations for

future promotional and other activities
based on outcomes?
Assessor signature
Assessor name
Date

Page 25

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RTO No: 41257 | CRICOS Code: 03622A

Student Assessment Tasks

BSBMKG413 Promote products and services

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task Overview

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Naming electronic documents

 Marketing Policy and Procedures

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Each assessment task in this booklet consists of the following:

Assessment Task Cover Sheet

Depending on the task, this may include

Assessment Task Information

Assessment Task Instructions

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Student Assessment Agreement

Do you understand your rights to re-assessment?  Yes  No

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Cover Sheet

Assessment outcome S NS DNS Resubmission Y N

Student result response

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1: Promotional activities planning project

This assessment is to be completed in the simulated work environment in the RTO.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Instructions

Carefully read the following:

The company currently has a range of products that includes:

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Complete the following activities:

1. Develop a promotional activities briefing report.

Your briefing report should:

Your report should be about two pages long.

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

2. Develop an action plan.

For each activity, record the following:

Use Action Plan Template to guide your work.

3. Send an email to the CEO (your assessor).

Attach your briefing report and action plan to the email.

4. Conduct a meeting with the CEO and Operations Manager.

During the course of the meeting, you should:

During the meeting, demonstrate effective communication skills including:

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

5. Update your briefing report and action plan.

6. Send an email to the CEO (your assessor).

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 1 Checklist

Identify suitable promotional activities in

Recommend the most suitable promotional

Develop objectives for each of the

Develop a promotional activities action plan,

Discuss and confirm promotional activities and

Task Outcome: Satisfactory  Not Satisfactory 

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2 Cover Sheet

Assessment outcome S NS DNS Resubmission Y N

Student result response

Rosehill College RTO No: 41257 | CRICOS Code: 03622A

Assessment Task 2: Promotional activities implementation

This assessment is to be completed in the simulated work environment in the RTO.