This document is Briefing Report Template.

It is part of the supporting assessment resources for Assessment Task 2 of BSBCRT401.

Ozwide Dream Clean

Briefing Report

Information sources
Details of the information sources you used to find out about marketing
communication methods.
1) MARCOM- A COMPREHENSIVE GUIDE
https://www.paperflite.com/blogs/marcom-marketing-communication
2) Common Marketing Communication Methods
https://courses.lumenlearning.com/wm-introductiontobusiness/chapter/common-marketing-
communication-methods/
3) Six Major Modes of Communication in Marketing
https://smallbusiness.chron.com/six-major-modes-communication-marketing-65083.html

Importance of marketing communications

Brief statement

Communication is playing a vital role for all business. This is because communication
distributes a brand messages to customers. Communication is simply the act of
transferring information from one place, person or group to another. It helps to
connect and communicate with customers.

Ideas about marketing communications options for Ozwide Dream Clean.

Give details of your ideas

1) Video Advertisement
- Video advertisement has a capability to attract potential customers by explaining how
Ozwide Dream Clean do their tasks.

2) Digital Marketing
- Use social media
create a FB page that we need to keep up-to-date with the latest information. We also can
connect with customers because it is two-way conversation. (Instagram)
- Try FB , Instagram, YouTube ads

3) Traditional Marketing (Print Media)

- Use a skill of a professional designer that choose the right layout, the most effective images
that boost our messages. Go with a wide selection of papers and inks because we will be
judged on the quality of material.

1
© Bridge
This study source Business College
was downloaded 2020
by 100000779933339 from CourseHero.com on 12-11-2021 21:20:10 GMT -06:00

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 This document is Briefing Report Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBCRT401.

Effectiveness of each of the options

Give reasons why all or any of the options should be supported.

1) To reach target audience easily

2) To increase the sales
3) To engage the audience easily

Supporting evidence
Facts to support the effectiveness of the marketing communications ideas you are
recommending.

1) To reach target audience easily

- Ads in social media can reach target group easily because everyone has a social media.
2) To increase the sales
- The marketing communication options will let public know about the service of company in
the long run.

Information presentation ideas

Your ideas for presenting information to a group that is unfamiliar with marketing
concepts.

1) Break presentation down into manageable parts

2) Know audience such as their level
3) Use images to enhance the messages

Presentation techniques
Your ideas for at least three different techniques to engage and fascinate your
audience with your ideas.
1) Add videos
2) Use visual aids to boost the messages
3) Tell a story

Participation techniques
Identification of at least two skills and attributes and an explanation of how you can
enable these skills and attributes to maximise participation in your discussion.

1. A projector - it make us easier to explain discussion in power point, word,

etc.
2. Whiteboard - Whiteboards are great for providing further explanations, such as, showing
the order of a process, creating diagrams or explaining complex words or phrases.

Key messages
The key messages that you will present.
1) Ozwide Dream Clean cares about public
2) Ozwide Dream Clean has a high standard for cleaning
3) Ozwide Dream Clean offers promotion for loyal customers

2
© Bridge
This study source Business College
was downloaded 2020
by 100000779933339 from CourseHero.com on 12-11-2021 21:20:10 GMT -06:00

https://www.coursehero.com/file/60111714/Assesment-Week-4-Briefing-Report-Templatedocx/
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