BSBRES411 Analyse and Present Research Information

BSBRES411 Analyse and present research information

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©J&S Learningwork 2018
Lesson overview
The following topics are covered in this unit:
• Topic 1 Identify reliable sources of research

information
• Topic 2 Analyse research information
• Topic 3 Present research information
BSBRES411 Analyse and present research information 2

Delivery

3
Introduction
Recommended reading
Dwyer, J. The Business Communication Handbook. 10ed.

Pearson Australia (2015)
Chapter 14 Analyse and present research information.

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Introduction
Video clip: Socialnomics 2017
https://www.youtube.com/watch?v=PWa8-43kE-Q (02:28

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Introduction
Brainstorm – Research
Research

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Introduction
Activity: Class discussion
What are your experiences in research and presenting

information?

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Introduction

Activity: Referencing
Using the Internet or reference books from the

library/learning centre, find out the correct method for
referencing texts for the following:
• Within a report
• As a footer
• In a bibliography
What reference technique did you use? (Source the link or

text book)
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Introduction
Activity – Research
Imagine you are required to research the history of DNA.

Address the following questions:
1. Where would you start your research? How would you
research?
2. What sources of information would you use?
3. How would you structure your research?
4. What type of data would you gather to support your
research?
5. How would you analyse and present your findings?
6. How would you present your research?
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Topic 1 Identify reliable sources of
research information

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Activity: Project – Part 1: Define
Consider the following research project:
Choose a current issue that you have been curious

about - something that has been on the news or a more
controversial issue that affects your work or community.
This issue must be one that can be seen as one that is
debatable.

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for example:
“Should dangerous dog breeds be banned?”

“Is global warming fact or fiction?”
“Should the government be tracking the website visits of
Australian citizens?”
Your findings should not be your opinion but based on

others opinions and facts. The research findings will be
presented in a report.
Firstly state your issue then define the objectives of the

research.
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Software Review

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Activity: Tutorials
Create a template for your research report include:
• a title page,
• contents page,
• header, footer and
• styles for your headings.
Use the tutorials to help with your task.

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Activity: How to effectively conduct research using

the Internet
List the advantages and disadvantages of conducting

research using the Internet.
How can you avoid plagiarism?
How can you ensure integrity of information gathered (ie
accuracy, objectivity, currency, objectivity)
Type up your answers in a word document and submit

to your tutor.
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Activity: The Business Communication Handbook

Practice Exercises 14.1

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Topic 1 Identify reliable sources of research
information
Activity: Data –v- Information

What is the difference between data and information?
Use clear examples in your response.

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Activity: Privacy principles
Task:
1. List down the Privacy Principles.
2. In what way would the Privacy Act affect the way in
which research is collected, analysed and reported?

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Activity: Diigo
Diigo is an online web bookmarking application, which
can be used to organise websites, especially when
conducting research.

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Activity: Australian Bureau of Statistics (ABS)

Visit the abs website and find out the following:
Demographics for:
Population, Age and Gender
In Balmain, NSW; Noosa, QLD, Glenn Innes, NSW;
Dalby, QLD, Freemantle, WA.
You should present their findings in a suitable format.

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Activity: Project – Part 2: Organise

Consider your research project. You will have to use the
following sources of information to collect information:

Primary
• survey
• interviews
• one other source
Secondary
• comprehensive Internet search

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Non-digital
• source of information that could be used

In a word document type up how you will carry out the
research for each method.
State how you will organise your information.

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Topic 2 Analyse research information

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Activity: SMART Objectives

Visit the following website to learn about SMART
objectives:
https://rapidbi.com/writesmartobjectives/

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Activity: Research
There are different types of research that can be
undertaken. Ask students to look up the
definitions for the following and provide a brief
overview of each:
• Exploratory
• Descriptive
• Casual

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Video clip: Research methods

https://www.youtube.com/watch?v=dPuv1slG88A

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Data
What is the difference between Quantitative v
Qualitative research data?

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Activity: Quantitative –v- Qualitative research
Create a table to clearly define the difference

between the two research methods – you could
use this to refer back to during your own research

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Video clip: Quantitative and Qualitative

research
https://www.youtube.com/watch?v=2X-QSU6-hP
U

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Types of errors that can occur during research:
• analytical errors
• sampling errors
• planning errors
• collection errors

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Activity: Sampling
Investigate the two types of sampling methods.

Task: Provide a brief description of both. In what
way would the sampling size make a difference to
the research?

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Activity: Types of data
Find out the difference between categorical,

ordinal and interval variables. Use the following
video link to help your understanding:
https://www.youtube.com/watch?v=hZxnzfnt5v8

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Research Strategies
The research strategy will depend on a number of

factors, however the information being sought
often determines the style of design.

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Surveys:
https
://www.cdc.gov/hepatitis/Partners/Perinatal/PDFs/
Guide%20to%20Life%20Appendix%20C.pdf

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Observation:
Find out the advantages and disadvantages of
each of the following strategies:
• Observational research with and without
intervention;
• Direct observation;
• Structured observation;
• Non-verbal responses

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Focus groups:

The Simpsons: Itchy and Scratchy focus group:
https://www.youtube.com/watch?v=yGsHq-mZI8U
New smartphone product testing: funny focus:
https://www.youtube.com/watch?v=p8A4yqN4_9A

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Experimental research:
https://www.youtube.com/watch?v=Hj3WkGLs7d0
https://www.youtube.com/watch?v=Np2Ffo31b34

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Online searching: Watch the following clips on

advanced searching
How to do an advanced search in Google:
https://www.youtube.com/watch?v=R_TvrVgYMiU
https://www.youtube.com/watch?v=Yj2YAg1ZRm
g
Boolean operators:
https://www.youtube.com/watch?v=l8T4RFSRc4c
https://www.youtube.com/watch?v=wk1UBtVJwLc


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Read – How to search on Google 31 Advanced

Google Search Tips:
https://blog.hubspot.com/blog/tabid/6307/bid/126
4/12-quick-tips-to-search-google-like-an-expert.as
px#sm.0000rcfszeabdez5xcm10e22u67yl

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Methods of data analysis

Statistical analysis is used to summarise data that
is collected – turning the data into information.
Statistical analysis can include: Frequency of
distribution, Measures of central tendency, The
median, Mean, Mode.


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Activity: Spreadsheet Tutorial – data analysis

Using your class colleagues to collect data, find
out the following:
• The colour of student’s eyes
• The average age of students
• The demographic spread of towns where
students were born
• Number of students with siblings
• Number of students who speaks English as a
second language
• Split of females and males in the class
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Making assumptions and drawing

conclusions
Conclusions should be:
• relevant
• timely
• objective
• neutral
• credible
• understood
• meet organisational requirements


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Presenting the findings of research should

support the decision making process so should
be easy to understand, presented in a format that
is readable and comprehendible and have clear
conclusions.


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Activity: Spreadsheet – data analysis and

conclusions
Using spreadsheet software, analyse your data
into information and write a conclusion of your
findings. If you did not physically survey your
cohort and conducted this survey online, what
assumptions would be required, if any?


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Activity: Project – Part 2: Collect and Analyse

Their research should include:
• The research methods being used
• Qualitative and quantitative data
• Primary and secondary resources
• Deductive and inductive reasoning
• Data analysis
• Any assumptions
• A conclusion

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Topic 3 Present research information

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Activity: Report template

Look over the report, ensure it has all the
necessary elements of a research report.
Further to the initial elements, ensure that the
following is also included:
• research strategies used

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• presentation of findings:
data and information and any conclusions
reached;
Primary and secondary resources used
Deductive and inductive reasoning
Data analysis
Any assumptions
A conclusion
• appendices for additional material
• references/bibliography

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Activity: Referencing
Havard Referencing is often used for the standard
in referencing:
http://www.lc.unsw.edu.au/onlib/ref.html

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Activity: Slideshow presentations

There are a number of software applications that
support the creation of presentations:
PowerPoint, Key Note, Slide share, Prezi.

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Activity: Project – Part 3: Report

You should now undertake to complete their
research by presenting your findings in a report.
It should be presented in an appropriate format
and style, be structured and use the guidelines
provided in previous activities.

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Presenting techniques
Body language
How to present from a slide-show
Things to avoid
Things to remember
Nerves
Audience

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Activity: Project – Part 4: Presentation

You should select an application that can be used to
present your findings to the class.
It should contain:
• title slide
• overview of research conducted
• conclusions reached

It should feature your data analysis, graphs, and appropriate images
and have a consistent structure, format, theme and presentation.

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