adcamp

by
























BRASOV
ROMANIA






















everything about:
art direction
advertising
strategy
briefs
and many more






WHATS
ADCAMP
BRASOV Leo Adcamp is a research project di r ect ed by
the Faculty of Sociology and Communication , Transylvania
University of Brasov. Leo Adcamp is a learning project in
which the participants find out about advertising methods
and techniques, and apply them on cultural and natural
attractions from the local region Brasov.
The participants will find out the secrets of advertising from representatives of the
Leo Burnett advertising agency, one of the largest in the country and in the world.
Adcamp is an International Project in which two universities from Italy and Japan,
have already shown interest in sending representatives for this project.







- Teaching students about advertising and applying of
their knowledge in communication projects related to
local tourism attractions.


- Evaluating the needs for promotion of the cultural
and natural attraction from Brasov and the
surrounding area.


ADCAMP
OBJECTIVES


- Creating a proposal package of solutions which could help the tourist attractions
in question.


- Creating a multidisciplinary team of research composed of teachers and students
from five faculties from the Transylvania University.


- Identifying research themes from these attractions in order to attract more EU
funds which could help put in value better the local tourist attractions.











ABOUT
BRASOV
Brasov is one of the largest and most cherished cities of
the country. Surrounded on three sides by mountains, it
was a perfect place for a medieval settlement. The old
city, founded by the Teutonic Knights in 1211, is one
of the best preserved old cities in all of Europe.

It was thoroughly restored to the delight of an increasing number of tourists. It is
the capital city of Brasov County, in central Romania, in Transylvania, at the foot of
the Carpathian Mountains. Brasov also makes a fabulous base for exploring the
surrounding countryside where the air is clean and the people friendly.

ADCAMP
SCHEDULE






Date Activity Location





18 AUG Advertising Strategy - Client Brief
Museums from the
City of Brasov





19 AUG
Advertising Strategy - Client Brief

Tour of Fortified
Churches Tara
Barsei


20 AUG
Visual Communications
Piatra Craiului

National Park
Piatra Craiului

21 AUG Research Techniques
National Park

22 AUG Creative Brief
Brasov


23 AUG Cookie free time Anywhere you want
24 AUG Copywriting Dragus village

25 AUG
Art direction
Dragus village
and Fagaras

26 AUG

Digital Communication


Brasov

27 AUG Event Management Brasov

28 AUG

29 AUG
Building a creative campaign

Presentation of campaign plans
Brasov

Brasov