Sep.

09 99401 Syllabus
Course TitleIntroduction to Tourism99401
Academic YearFall 2008
ClassTravel and Tourism, International College48101
Course InformationWednesda 12!"0 to 1"!40
Classroom
Instructor#r$ %suan %suan C&ang
Contact Information'&one! (0)* )"0+001 , )"81-))41
.ffice &our at ')1/-0"1/Tue$ 8!10112!00 - Wed$ 8!10112!00 - Fri$ 12!0011)!40
2mail! c&angt3u4 mail$ mcu$edu$t5
Teac&ing Assistant6u 1i&ansu4mail$mcu$edu$t5 e7t ))41, office! 0"1/
Course 8oals
This course is designed to provide each student a basic understanding of
tourism including tourism organizations, related business and service industry,
traveler behavior, tourism planning, tourism research and marketing. The learning
objectives are as followings
1. To learn about tourism developments and impacts in world.
2. Understand what tourism is and its many definitions.
. !earn the components of tourism and tourism management.
". #$amine the various approaches to studying tourism.
%. &ppreciate how important this industry is to the economy of the world and of
many countries.
'. (now the benefits and costs of tourism.
Core Com9etences
&bility to understand international travel and tourism discipline
&bility in e$cellent written, oral communication skills and clear e$pression in
more than one language )communication skills*
&bility of team work and worldview and adaption of different culture
Teaching strategies #valuation
&bility to understand international
travel and tourism discipline
!ectures
+n class discussion
,uiz
-id term e$am
.inal e$am
1
Sep. 09 99401 Syllabus
&bility in e$cellent written, oral
communication skills and clear
e$pression in more than one language
/tudent in class
presentation
/haring discussion
result
0hapter review
presentation
1roup project presentation
0lass participation
&bility of team work and worldview
and adaption of different culture
group
assignment2project
+n class discussion
1roup assignment
1roup project
Teac&ing and :earning 6trategies
The goals of this class will be achieved through traditional instructional
methods )lecture2discussion*. /tudents need to turn in three individual assignments.
3esides students will work collaboratively in small groups to produce a presentation
about the tourism for their own counties at the end of the semester. &lthough
advanced computer skills will not be needed, you need to have the ability to use -/
office programs including word and 4ower4oint and #mail.
1. The class power point slides5 &ll the lecture slides are available on the
following web site, http522moodle.mcu.edu.tw2, three different folders
.older 6course slides7 ,
.older 6course information7
.older 6&ssignment 8 9uiz7
The oral presentation skill5 #ach student need to perform a oral
presentation in #nglish in class for your final project
2. The -/ 4ower 4oint 4resentation
. The use of #mail5 0ontact me through email system :
changtzu;mail.mcu.edu.tw
Course 'olicies!
/tudents will be e$pected to attend class regularly
/tudents are encouraged to provide contributors to class discussions.
+f you are not able to attend class, please inform me advance.
/tudents need to upload your answer to moodle before dateline. 4lease
use 2<<22<<= version to save your file
>o cellar phone use during the class.
2
Sep. 09 99401 Syllabus
;e<uired Te7t
1oeldner, 0.? and 3rent ?itchie, @.?. )2<<*. Tourism: Principles, Practices and
Pilosophies (9
th
ed). Aoboken, >@5 @ohn Biley and /ons, +nc.
.t&er 6elected =oo>s
1artmer, B.0. )1CC'*. Tourism e!elopment: Principles, Processes and Policies,
Aoboken, >@5 @ohn Biley 8 /ons, +nc.
!ickorish, !.@. and @enkins, 0.!. )1CC=*. "n #ntroduction to Tourism. 3utterworthD
Aeinemann.
8rading 'olic
.inal grades will be based upon assignments, one presentation, midDterm e$am and
final e$am. &ll assignments must be turned in during class. +n the event an
assignment is late there will be a five percent penalty for each day it is late. #ach
assignment, presentation and e$am will be assigned a grade between 61<<7 for
e$cellent to 6<7 for failure. Then each assignment is weighted according to the
following percent. The multiplication of your score and the weight is then divided by
the sum of the weights of the completed assignments and e$ams to calculate your
composite class grades.
Eate 4ercent
&ssignment F 1 Gct. 1", 2<<C "?
&ssignment F 2 Eec. ', 2<<C "?
-idDTerm #$am Beek C 20?
4resentation @an. ', 2<1< 20?
.inal #$am Beek 1H )0?
,uiz 1<221, 11211, 122C, 122< 20?
1. Assignment! The 9uestions for each assignment will be given a week ahead.
The assignment should be typed and perfectly formatted. The assignment
need to be printed in &" white paper and turned in during the class. /ome
re9uirements for the assignmentIs format are5

Sep. 09 99401 Syllabus

@oodle 1 Assignment 1 - Assignment 2
1* 4age /etup5 2.%" cm )17* on four sides
2* .ont5 Times >ew ?oman, 12
* !ine spacing5 1.% lines and justified alignment
"* Aeader5 4ut your name and student +E on the right side and assignment
number on the left side
%* .ooter5 0enter your page number
'* 4age re9uirement
2. 'resentation5 Jou are asked to give a presentation by using 4ower 4oint at
@an ', 2<1<. The topic of your presentation will be related to the tourism in
your own country. +t could be individual or small groups )" people*. Jou
need to discuss the content of your presentation with me at least one month
before the presentation.
@oodle 1 Final 'roAect
. 27ams5 The test will largely consist of short essay 9uestions )around %<K*.
The rest will be multiple 9uestions )2<K* and concept definitions )around
<K*. The weighted will be changed if needed. &ll the 9uestions will come
from the lectures, books and class notes.
Beek To9ic ;eading Assignment
1 C21'
+ntroduction to course
0A1
2 C22 Tourism in perspective 0A1
C2< 0areer Gpportunity

rd
A? 9uiz
0A
" 1<2=
Tourism Grganization 0A"
% 1<21"
4assenger Transportation 0A% Assignment B1
' 1<221
Aospitality +ndustry 0A' 0ui3 1
= 1<22=
Grganization in the Eestination 0A=
H 112"
Grganization in the Eestination 0A=
"
Sep. 09 99401 Syllabus
C 11211 1
st
D /ummary for mid term
e$am
2
nd
,uiz

rd
0ampus Tour
0A= 0ui3 2
1< 1121H
-id Term #$am
11 1122% &ttractions, #ntertainments,
recreation
0AH
12 1222 &ttractions, #ntertainments,
recreation
0AH
1 122C -otivation for passenger travel

rd
A? D 9uiz
0AC 0ui3)
1" 1221' 0ultural and +nternational
Tourism

rd
A? ELE : ?omance
Tourism Eestination
0A1< Assignment 2
1% 1222 /ociology of Tourism

rd
A?DEiscuss for final
presentation
0A11 #ach group :you need
to show me the
presentation outline
1' 122< Tourism component 8 supply

rd
A? 9uiz
/ummary for .inal #$am
0A12 0ui3 4
'ls u9load our
outline of 9resentation
to moodle
1= 12' 8rou9 'resentation! 'resentation for / grou9
1H 121 Final 27am for C% 8,9,10,11,12
%