Market research questionnaire:

The objective is to identify potential customers and determine the demand

for product or service.

Introduction and consent
1. Baseline data
Age:
a) 10 19
b) 20- 30
c) 31- 40
d) > 40

Gender:
a) Female
b) Male

Marital status:
a) Single
b) Married
c) Divorced
d) Separated
e) Widowed

Type of household parenthood
a) Both parents available
b) Single (mother) parent household
c) Single (father) parent household
d) Orphaned (both parents unavailable)
e) Other (please specify) _________________________

Family size:
a) 2
b) 3 4
c) 5 7
d) > 7 family members
Location
a) Nsaru trading center
b) Village surrounding Nsaru
c) Just visiting Nsaru
d) Other (please specify) _________________________






















Education
a) None
b) Primary education
c) Secondary education
d) Tertiary udecation
e) Not sure
f) Other (please specify) __________________________

Occupation (main source of livelihood):
a) Unemployed
b) Farmer
c) Student
d) Businessman
e) Civil servant
f) Private sector employee
g) Other (please specify) ____________________________

Religion
a) Christian
b) Muslim
c) Pagan
d) Traditional religion



2. Demand: Is there a demand for the product? Whether anyone wants
or needs your proposed business
3. Competition:
4. The Industry in General: How you can be better than others
5. reererer er
6. Erererere


7. The Market
a. Who are your customers going to be? (Subgroup analysis may help)
b. What products do they buy?
c. Is there any need for specialised products for specific groups?
d. How frequent?
e. Are there enough customers to support your business?
f. How many customers buy which product?
g. What is it that they need?
h. How are these needs not being serviced by existing businesses?
i. How is it that you will service those needs?
j. Who is the competition?
k. From which shop do you buy these products?
l. Are there other shops which sale the same product?
m. Why do you choose that specific shop?
n. Do they pack their product in a better way tan others?
o. Are they friendlier than the others?
p. Are you related in any way?
q. Have they helped (given alms to) you before?
r. Do you belong to the same organisation (such as church, village, clan
or tribe)?
s. Is their service superior than others?
t. Apart from this product, what other product do you also usually buy?
u. Is their any other product that you would like to be buying but it is not
available here in this area?
v. What do you do to find this inaccessible product?
w. What are they doing right and wrong?
x. What do you like most about this provider/shop?
y. Is their anything they did that you were not happy with?
z. Have you ever doubted their product?/scale/prices/friendliness?
aa. How will your business be different than your competitors?
bb. Why would customers leave your competitor and come to you?
cc. What are the trends in your industry?
dd. Have you been disappointed by buy this product?
ee. Are any improvements you would want to see on the product?
ff. Is packaging an issue?
gg. Would home delivery (seller to be bringing the product to your
door step) be good to you?
hh. Do you think the scales are manipulated?
ii. Is cleanliness an issue?
jj.