Prestige Institute of Management and

Research

Synopsis of MRP on

COMPARATAIVE STUDY OF BAJAJ VS HERO HONDA

Submitted To:

Submitted By:
Pranjal Godha

MBA 3d sem sec D

Contents:
1. Conceptual Framework
2. Review of Literature
3. Rationale of the Study
4. Objectives of the Study
5. Research Methodology
6. References

Conceptual Framework

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India
apart from producing two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used to import the two wheelers
from outside, but from 1959 it started manufacturing of two wheelers in the country.
By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters
and motor cycles have become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern India. Bajaj Auto also has a
technical tie up with Kawasaki heavy industries of Japan to produce the latest
motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator
has emerged straight out of the drawing board of Kawasaki heavy industries. The
core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection,
Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan
in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The
sales are backed by a network of after sales service and maintenance work shops all
over
the
country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly
Bajaj Discover 125 offers the consumer a great performance without making a big
hole in the pocket.

PROFILE:
Founder
Year of Establishment
Industry
Business Group
Listings & its codes
Presence

Joint Venture
Registered & Head Office

Jamnalal Bajaj
1926
Automotive - Two & Three Wheelers
The Bajaj Group
BSE Code: 500490; NSE - Code: BAJAJAUTO
Distribution
network
covers
50
countries.
Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Kawasaki Heavy Industries of Japan
Akurdi
Pune - 411035
India

Works

Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Akurdi, Pune 411035
Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501

E-mail
Website

rahulbajaj@bajajauto.co.in
www.bajajauto.com

KEY PERSONS:
Board of Directors
Rahul Bajaj

Chairman

Madhur Bajaj

Vice Chairman & Whole-Time Director

Rajiv Bajaj

Managing Director

Sanjiv Bajaj

Executive Director

D.S. Mehta

Whole-Time Director

Kantikumar R. Podar

Director

Shekhar Bajaj

Director

D.J. Balaji Rao

Director

J.N. Godrej

Director

S.H. Khan

Director

Mrs. Suman Kirloskar

Director

Naresh Chandra

Director

Nanoo Pamnani

Director

Manish Kejriwal

Director

P Murari

Director

Niraj Bajaj

Director

Committees of the Board

Audit Committee
S.H. Khan

Chairman

D.J. Balaji Rao

J.N. Godrej
Naresh Chandra
Nanoo Pamnani

Shareholders & Investors Grievance committee

D.J. Balaji Rao

Chairman

J.N. Godrej
Naresh Chandra
S. H. Khan
Remuneration committee
D.J. Balaji Rao

Chairman

S.H. Khan
Naresh Chandra
Registered under the Indian Companies Act, VII of 1913
REGISTERED OFFICE

Akurdi, Pune 411 035

WORKS

Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431 136
Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Autos Ltd.

Bajaj Auto Limited

Type
Founded
Headquarters

Public
1945
Pune, India

Key people

Rahul Bajaj (Chairman)

Revenue
Net income
Employees
Website

Rs. 1,01,063 billion (2006) or USD 1.87

billion
Rs. 17,016 billion
???
www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's
4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in
Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes motorscooters,
motorcycles and the auto rickshaw.

Review of Literature

Rationale of the Study

Objectives of the Study

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding
bikes.

Research Methodology

It is well known fact that the most important step in marketing research process is to define
the problem. Choose for investigation because a problem well defined is half solved. That
was the reason that at most care was taken while defining various parameters of the problem
. After giving through brain storming session, objectives were selected and the set on
the base of these objectives. A questionnaire was designed major emphasis of which was
gathering new ideas or insight so as to determine and bind out solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the
first hand data, which are selected a fresh and thus happen to be original in character. Primary
Data was crucial to know various customers and past consumer views about bikes and to
calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method for
data collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured. Target population is
well identified and various methods like personal interviews and telephone interviews are
employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
Muktsar (Distt Muktsar)
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions