SYNOPSIS

Introduction about the company

The growth of Auto Industry in India will be contingent not just on domestic demand, but
also equally on exports. Therefore, the present projection will become a reality if thrust is
given to original research that will yield break though result. These result help in addressing
the current global concerns such as environment, fuel efficiency, need for alternate and
renewable fuels and materials etc. This can happen only through a consortium approach
where various Auto companies and academic institutions work together as in the case of IT
hardware industry. The consortium approach should be extended to address trained human
resource shortage as well. The government should act as facilitator by bringing about
necessary changes in the current laws that will encourage private participation.

Finally there should be mechanism in place that will ensure that there is balance in the pool
of human resources comprising research scientist, managers, engineers, designers,
technicians and skilled & unskilled workers.

In the live project my motive is to customer preferences towards Bajaj and Hero Honda. For
this project I have used the primary and secondary both data to clears my project and to find
the customer awareness and satisfaction towards these two automobile industries.

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OBJECTIVES

i.  To find out the customer brand loyalty towards Bajaj and Hero Honda automobiles.
ii.  To find out the customer awareness about Bajaj and Hero Honda Automobiles.
iii.  To find out the customer satisfaction towards these two automobile industry.
iv.  To compare the pricing strategy of Bajaj and Hero Honda Automobiles Industry.
v.  To compare the marketing segmentation strategies of Bajaj and Hero Honda
Automobile Industry.
vi.  To determine the factors influencing the customer to buy the product.

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BAJAJ:

Company profil e:

Company' s hi story:

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it
obtained license from the Government of India to manufacture two- and three-wheelers and it
went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to
 produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at
Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single
financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million
vehicles in a year.

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart
from producing two wheelers they also manufacture three wheelers. The company had started
way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it
started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled
out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of
the Indian milieu and over the years have come to represent the aspirations of modern India.
Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the
latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator
has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand
values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and
Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2007-08. The
sales are backed by a network of after sales service and maintenance work shops all over the
country. Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj
Discover 125 offers the consumer a great performance without making a big hole in the
 pocket.

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PROFILE:

Founder    Mr Jamnalal Bajaj 

Year of E stabli shment   1926  
I ndustry A utomotive    Two & Three Wheelers  
Bu siness Gr oup    The Bajaj Group 
L istin gs & its codes 
   BSE Code: 500490
 NSE - Code: BAJAJAUTO 
Presence 
   Distribution network covers 50 countries. Dominant
 presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.  
Joint Ventur e 
   Kawasaki Heavy Industries of Japan  
Register ed & H ead Offi ce 
   Akurdi Pune - 411035IndiaTel.: +(91)-(20)-27472851
 Fax: +(91)-(20)-27473398
Works -Akurdi, Pune 411035
 Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501  
E-mail rahulbajaj@bajajauto.co.in 
Website 
  www.bajajauto.com 

KEY PERSONS:

Board of Di r ectors: 
 

 No. Name of the Directors Designation

1.  Rahul Bajaj  Chairman 
2.  Madhur Bajaj  Vice Chairman & Whole-Time Director  
3.  Rajiv Bajaj   Managing Director  
4. Sanjiv Bajaj   Executive Director
5.  D.S. Mehta  Whole-Time Director  
6.  Kantikumar R. Podar    Director  
7. Shekhar Bajaj    Director  
8.  D.J. Balaji Rao   Director  
9.  J.N. Godrej   Director  
10. S.H. Khan   Director  
11.  Mrs. Suman Kirloskar    Director  
12.  Naresh Chandra    Director  
13.  Nanoo Pamnani   Director  
14.  Manish Kejriwal    Director  
15.  P Murari   Director  
16.  Niraj Bajaj   Director  

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Register ed under the I ndian Compani es Act, VI I of 1913:

 REGISTERED OFFICE    Akurdi, Pune 411 035WORKSAkurdi, Pune 411 035Bajaj

 Nagar, Waluj Aurangabad 431 136Chakan Industrial
 Area, Chakan, Pune 411 501 

Awar ds & Accolades:

2005 •Bajaj Discover DTS -i was chosen as Bike of the Year and Indigenous Design of
the Year by Overdrive Awards.

2004 •Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive
 Awards.
•DTS -i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive
 Awards.
•Bajaj Pulsar DTS -i became Bike of the Year by ICICI Bank Overdrive Awards.
•Wind 125 chosen as the Two Wheeler of the Year by CNBC A UTOCAR Awards.
•Wind 125 chosen as the Bike of the Year by Business Standard Motoring.  

2003 •Bajaj Pulsar 180 DTS -i chosen as Wheels Viewer’s  Choice Two Wheeler of the
Year and Best Two Wheeler by BBC World Wheels Award.
•Bajaj Pulsar 150 DTS -i chosen as Best Two Wheeler between Rs 45,000 to Rs
55,000 by BBC World Wheels Award.
•Bajaj Boxer AT KTEC chos en as Best Two Wheeler under Rs 30,000 by BBC
World Wheels Award.
•Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO
 Automotive.
• Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards.

2002 •Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.  
•Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards.  

2001 •Bajaj Eliminator chosen as  Most Exciting Bike of the Year by OVERDRIVE
 Awards. 

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PRODUCT GAL L ERY:

SUPER 100:

The new Super 100 is claimed to have an ideal combination of economy, performance and
style. Powered by the 100 cc K-Tec engine the Super 100 delivers an unbeatable combination
of power with 100-kmpl fuel-efficiency in standard test conditions. The full flow design with
attractive contoured tank and panels, aluminium die-cast grab-rail, opt prism headlamp
 promises to make the Super 100 the style leader in the 100 cc category as well.

PULSAR DTSi:

The Pulsar twins are claimed to have taken the market by storm since their launch in Nov'01.
The DTSi engine consists of the Digital Twin Spark ignition, Digital CDI unit, TRICS III,
CV Carburettor all state of the art features that bring the digital biking to a new level. The
result is consistent & responsive engine output for varying load and speed conditions at
different levels of acceleration.

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PUL SAR 150/180:  

Targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean
masculine robust machine with dazzling looks and technically advanced mechanism that
offers great performance.

The symmetries between the muscular fuel tank, side panels and the rear panels give a very
distinctive feel to Pulsar.

Features: Sporty Looks, Supreme Performance, Riding Comfort, Safety

KAWASAKI BAJAJ WI ND 125:

The Wind 125 comes with a 4-stroke 125cc K-TEC engine offering 10.8 bhp powers. The
Constant Velocity (CV) carburettor brings greater throttles response and power delivery. It's

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5 speed synchronized transmission augments smoother engine revving. Its special feature is
the primary kick-start mechanism, which enables starting of the Wind 125 in any gear. The
 bike comes with a dual tone and the 125cc has a long stroke hydro-dynamic suspension
designed for comfort even on rough roads.

CALI BER 115 - " HOODIBABAA" :

The recently launched man-size Caliber 115 has the style and performance benchmark in the
Executive segment. Its 4-stroke, K-TEC engine offers a mileage of 90 km pl and power of 9.5
 bhp, which the company claims is the highest in its category. It is also equipped with a
unique optimum riding indicator, which shows optimum speed for maximum mileage. The
Throttle Responsive Ignition Control System (TRICS) ensures the K-TEC engine gives a
good mileage at all times. The Anti-Slide Seat of the new Caliber 115 ensures that the rider
remains in his position even if he hits the brakes suddenly. Hydrodynamic (HDS) Suspension
 provides comfort even on rough, bumpy, potholed roads.

BAJAJ UNVEI LS NEW BRAND IDEN TI TY- NEW LOGO

Bajaj Auto unveiled the new corporate identity on the 15th of January at the Auto Expo 2004,
 New Delhi. The white and blue reverse hexagonal symbol with Bajaj Auto in small lettering,
which stood in good stead for Bajaj Auto for many decades, finally paved way for a
refreshing new look symbol with the Bajaj logotype in capital letters. The new identity
arrives at a time when Bajaj Auto has successfully metamorphosed into a major motorcycle
manufacturer with proven credentials in award winning Pulsar twins and also proved its
technological capability with the introduction the revolutionary Digital Twin Spark Ignition
(DTSi) technology.

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The new visual identity of Bajaj Auto emanates from the confirmation of core values, which
Bajaj has identified as its brand values. The Brand essence for the new Bajaj has been defined
as "Excitement". Excitement engineering will deliver and inspire confidence in to various
stakeholders like Bajaj has traditionally done. Bajaj promises to live its essence through a set
of five Brand Values of Learning, Innovation, Perfection, Speed and Transparency.

The change in Identity is a part of the on-going changes happening at Bajaj. At a time when
Bajaj has state of the art manufacturing infrastructure, has an enviable distribution and
service network, has created a benchmark R&D facility and at a time when the customer has
changed in terms of its exposure to quality and style, the change in Identity will help invite a
 paradigm shift in consumer perception of the company.

The traditional hexagonal symbol has been replaced by an open abstract form of stylized B,
the "flying B" as it has been named represents style and technology. It also has a strong
association with the heritage of Bajaj since the external form has a hint of hexagon. "Flying
B" form denotes speed and open form denotes the transparency.

Bajaj has adopted a new brand line of "Inspiring Confidence". In whatever the company does
it seeks to inspire confidence in its audience. Bajaj has traditionally enjoyed tremendous
consumer support and plans to consolidate and move ahead on this. The Brand line appears
 below the Logotype in a script font. This font is to represent learning values at Bajaj and that
Bajaj as a brand moves closer to customer. The Identity has a fresh new Blue colour. This
Blue represents stability and strength of Bajaj. Blue also represents high technology and
 precision engineering. The new Identity presents a futuristic face of the new global Bajaj.
Elephant Design has been working with Bajaj on creating and implementing the new Bajaj
identity. The new brand will manifest in all consumer and employee interfaces.

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ADVE RTI SI NG STRATEGY:

Bajaj is always known for its outstanding ads over the period of time. Since its inception,
Bajaj has come out with variety of ads and were always successful in their advertisements.
Scooters were well known by the brand name of Bajaj. Be it any scooter, one used to
recognize it by the brand name Bajaj. This was the identity a decade ago which the Bajaj has
still maintained. Bajaj is always known for its ads without well-known brand ambassadors
which is again a plus point to its cart as it saves a huge cost in terms of brand ambassadors
unlike Hero Honda and TVS. Prior, Bajaj used to convey the feeling of ‗ Indianans‘ in its ads.
With a punch line ‘  Hamara Bajaj’   Bajaj drove into everybody‘s hearts and the title song of
‘ N aye Bh arat Ki Naye Tasveer ’  added a great value to its mobikes and scooters.

A couple of years back, Bajaj had introduced an advertisement which promoted all the
different ranges it had, wherein they had shown each product they had with a feeling of
Indianans.

Example: Eliminator passes-by a rangoli and drives slowly sideways without disturbing it.
People on boxer pass-by a temple and bend their head to give a little offering. Such ads had
revealing Indian culture had a great effect on Indians and Bajaj was successful in most of its
ads.

But recently, Bajaj had changed its brand logo along with its punch line i.e. ‗ Hamara Bajaj‘
got converted to ‗ Inspiring Confidence’. The reason for this change as told by the company
officials was to keep pace with the new technologies in the fast moving world. Even though it
had changed its punch line, it didn‘t have much effect on its brand image. A year back, Bajaj  
introduced DTSi technology upgrading its always successful PULSAR 150cc and180cc.
Though Bajaj had changed its identity it still dominates for its creativity in ads.

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 (Defi ni tely M ale):
PUL SAR 150cc 

The concept of Definitely Male was well accepted by the people and Bajaj came out with
some astonishing ads. Though the DTSi technology was new, people accepted it very well. It
easily conveyed the message it wanted to. The following picture strips conveys the
advertisement: 

DTSi came out to be a good one with proper publicity advertisements and that too without
any highly paid brand ambassadors. After this ad was successful Bajaj came out with a
second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this
one was an outstanding one.

BAJAJ WIND:

Bajaj came out with a good ad for its 125cc WIND with a good convey of he message it
wanted to, with the bike. Its punch line was ‗wind biking‘ and Bajaj easily communicated this
to the people with a stunning advertisement wherein:

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BAJA J CALI BER 115 –  H oodi babaa

You guessed it right it, tis none other than the new Caliber115. The word Hoodibabaa
 became the talk of the town and the whole credit goes to the creativity in the advertisement.
Bajaj first introduced an ad showing a kid and his father chasing the picnic bus and reach the
 picnic spot faster than the bus wherein the child is always found saying ‗Hoodibabaa‘. Very
few know what it means, but it goes without saying that it was well accepted by the people.
Then Bajaj came out with another ad which neither had a brand ambassador nor any model
i.e. it was just a cartoon animated ad wherein a man riding the caliber115 was shown saving a
child from the clutches of a lion in a zoo. This ad was an outstanding one with very low cost
involved in making it.

New I mage:

The company, over the last decade has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to
Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after
successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

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H ERO H ONDA :

Company Prof il e:

―Hero‖, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components had
originally started in the 1940‘s and turned into the world‘s largest bicycle manufacturer
today. Hero is a name synonymous with two-wheelers in India today. The Munjals roll their
own steel, make free wheel bicycle critical components and have diversified into different
ventures like product design. The Hero Group philosophy is: ―To provide excellent
transportation to the common man at easily affordable prices and to provide total satisfaction
in all its spheres of activity‖. The Hero group vision is to build long lasting relationships with
everyone (customers, workers, dealers and vendors). The Hero Group has a passion for
setting higher standards and ―Engineering Satisfaction‖ is the prime motivation, way of life
and work culture of the Group.

In the year 1984, Mr Brijmohan Lal Munjal, the Chairman and Managing Director of Hero
Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor
Company Ltd. (HMC). HHM Mission Statement is: ―We, at Hero Honda, are continuously
striving for synergy between technology, systems, and human resources to provide products
and services that meet the quality, performance, and price aspirations of our customers. While
doing so, we maintain the highest standards of ethics and societal responsibilities, constantly
innovate products and processes, and develop teams that keep the momentum going to take
the company to excellence in the new millennium‖. This alliance became one of the most
successful joint ventures in India, until the year 1999 when HMC had announced a 100%
subsidiary, Honda Motorcycle & Scooter India (HMSI). This announcement caused the HHM
stock price to decrease by 30 percent that same day. Munjal had to come up with some new
strategic decisions as, HMSI and other foreign new entry companies were causing increased
intensity of rivalry for HHM.

India has the largest number of two wheelers in the world with 41.6 million vehicles. India
has a mix of 30% automobiles and 70wheeler manufacturer in the world starting in the
1950‘s with the birth of Automobile Products of India (API) that manufactured scooters. API

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manufactured the Lamberts but, another company, Bajaj Auto Ltd. surpassed API and
remained through the turn of the century from its association with Piaggio of Italy
(manufacturer of Vespa).

The motorcycle segment had the same long wait times with three manufacturers; Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke
engine at that time and took the higher end of the market but, there was little competition for
their customers. Ideal Jawa and Escorts took the middle and lower end of the market
respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign
companies to enter the Indian market through minority joint ventures. The two-wheeler
market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian
market dynamics from the supply side to the demand side. With a larger selection of two-
wheelers on the Indian market, consumers started to gain influence over the products they
 bought and raised higher customer expectations. The industry produced more models, styling
options, prices, and different fuel efficiencies. The foreign companies new technologies
helped make the products more reliable and with better quality. Indian companies had to
change to keep up with their global counterparts.

:
H er o H onda M otorcycle Ltd 

Type  Public company BSE:HERO HONDA M

Founded  January 19, 1984 in Gurgaon, Haryana, India
H eadquarter s  Haryana, India
Key people Om Prakash Munjal, Founder
 Mr. Brijmohan Lall Munjal, Chairman
 Mr. Toshiaki Nakagawa, Joint Managing Director
 Mr. Pawan Munjal, Managing Director
I ndustry  Automotive
Products  Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp

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BOARD OF D I RECTORS: 
 

No. Name of the Di r ector s Design ation

1.  Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2.  Mr. Pawan Munjal Managing Director
3.  Mr. Toshiaki Nakagawa Jt. Managing Director
4.  Mr. Takao Eguchi Whole-time Director
5.  Mr. Satyanand Munjal Non-executive Director
6.  Mr. Om Prakash Munjal Non-executive Director
7.  Mr. Tatsuhiro Oyama Non-executive Director
8.  Mr. Masahiro Takedagawa Non-executive Director
9.  Mr. Narinder Nath Vohra Non-executive & Independent Director
10.  Mr. Pradeep Dinodia Non-executive & Independent Director
11. Gen.(Retd.) Ved Prakash Malik Non-executive & Independent Director
12.  Mr. Analjit Singh Non-executive & Independent Director
13.  Dr. Pritam Singh Non-executive & Independent Director
14.  Ms. Shobhana Bhartia Non-executive & Independent Director
15.  Dr. Vijay Laxman Kelkar Non-executive & Independent Director

H ERO H ONDA H EADQUARTERS:

  is an Indian manufacturer of motorcycles and scooters.

H er o H onda Motorcycles Limi ted 
Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda
from Japan. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles
since 2001, when it produced 1.3 million motorbikes in a single year. Hero Honda's Splendor
is the world's largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in
Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel
efficient.

Mission:

Hero Honda‘s mission is to strive for synergy between technology, systems and human
resources, to produce products and services that meet the quality, performance and price
aspirations of its customers. At the same time maintain the highest standards of ethics and
social responsibilities

Th i s mi ssion i s what dr i ves H er o H onda to new heights in excellence and helps the
organi zation f orge a uni que and mutuall y benefi cial r el ationship with all it s stake hol der s.

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Awards and Accolades:

2006 'Lifetime Achievement Award' for Translating Excellence in Corporate Governance

into
2005  Indian Automotive Hall of Pride by Overdrive CNBC TV18 Commendation of
 Business Leadership displaying extraordinary Corporate Leadership and
 Entrepreneurial Spirit Padma Bhushan by Government of India Doctor of Letters
(Honoris Causa) by Hemwati Nandan Bahuguna Garhwal University, Srinagar
Garhwal Lifetime Achievement Award by ET Awards for Corporate Excellence
2004  Life Time Achievement Award for Management by All India Management
 Association D.Litt. (Honoris Causa) by Banaras Hindu University Lifetime
 Achievement Award by Amity Business School Lifetime Achievement Award by HT
 Power Jobs
2002  Entrepreneur of the Year Award by Business Standard Giants International Award to
the Chairman in the field of Business & Industry Business Leadership Award by
 Madras Management Association
2001  Entrepreneur of the Year Award by Ernst & Young
2000 Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI, Jamshedpur
1998  Business Leader of the Year by Business Baron
1997  Distinguished Entrepreneurship Award by PHD Chambers of Commerce & Industry
1995  National Award for outstanding contribution to the Development of Indian Small
Scale Industry (NSIC Award - Presented by President of India)
1994  Businessman of the Year by Business India Group of Publications
1992  Honorary Membership - Indian Institution of Industrial Engineering Award

Key H ighli ghts:

  Hero Honda enjoys a significant brand premium. Its aggressive pricing strategy to
take on the competition has helped it in volume growth.

  Variant launches in each of Splendor and Passion has helped in stemming the loss in
market share in the face of the competition. Hero Honda now plans to launch two new
models in the 100cc segment in FY05 on a new platform.

  The company has started logging good volume growth after the launch of Passion
Plus and Splendor Plus as well as the CD-Dawn, which has also rejuvenated its
 product range. Volumes should improve further, due to the base effect and improved
rural sentiment on the back of higher farm incomes.

  Aggressive cost controls and significant economies of scale are expected to aid Hero
Honda in retaining margins.

  Hero Honda will continue to be an attractive dividend yield play as the company
continues to generate significant free cash flows as its capital requirements are
limited.

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PRODUCT GALL ERY:

AM BI TI ON 135 CC:

This bike has a contemporary style with a tubular single cradle, diamond type which adds
extra beauty to it. Over and above the bike has good acceleration and power with a maximum
 power of 11 BHP / 11.15 PS @ 8000 rpm and a maximum speed of 100 KMPH. It has also
 been added with adequate fuel efficiency of 55 KMPL. The Trapezoidal 35 / 35 W headlight
gives the ‗woah‘ look. 

CBZ X -Tr eme:

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  Transient Power Fuel Control (TPFC) System

  Hydraulic & Dynamic Vibration Dampers
  Gear Box: Equipped with five gears and a 156cc engine that generates 12.5 bhp
 powers. Touch the top speed of 100kmph.
  Multi Lever Locking Seat
  Adjustable Rear-Shock Absorbers

SPLENDOR+:

The Splendor+ has been upgraded in both its looks and performance. New, clear, bright
multi-reflector head light with 12V 35/35W multi-reflector with halogen lamp, multi-
reflector tail light and stylish graphics. This motorcycle meets the pollution control standards
of this decade. That's the Splendor+-the new face of trust.

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PASSI ON PLU S:

9 New two-tone body colours PLUS Body colour rear view mirrors PLUS Aluminum die cast
rear grip PLUS Heat protector on the muffler PLUS New dials on the instrument panel PLUS
Headlight with halogen lamp PLUS Multi-reflector winkers. All this and much more to make
the biker and his bike stay married forever.

CD D AWN (Value Nayae Zamane Ki ! ):

CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that encompasses the
legendary Hero Honda values of fuel-efficiency, economy and rock-solid dependability

  Tough Track Suspension

  Doubly Strong Tubular Frame

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  Other features - like the legendary mileage, the first-of-its-kind 2-year warranty in the
category.

KARIZMA:

Superior technology plus advanced features plus captivating looks equals KARIZMA. The
future of the Indian motorcycle market should be seen through KARIZMA. It is certain to
change the way in which the Indian customer looks at a premium bike. With a maximum
 power of 17 PS @ 7000 rpm, KARIZMA is targeted at customers seeking to enjoy the 'thrill
of power on wheels of style'. A product of combined R&D efforts of Hero Honda-Honda, the
motorcycle guarantees exceptional performance with unmatchable style and utmost comfort.

ADVE RTI SI NG STRATEGY:

Hero Honda is currently the number one company in terms of sales and has been dominant in
the two-wheeler segment since the past decade. Since the inception of hero Honda, the
company has been using television as a major role for its publicity. Though hero Honda was
dominant in sales it lacked the skills of creating a spectacular ad till now. Though it had a
vast range of mobikes, its advertising strategy was not up to the mark. For its publicity hero
Honda has been using many famous celebrities like Saurabh Ganguly, the captain of Indian
cricket team, Hritik Roshan and other famous personalities as their brand ambassadors. Thus,
hero Honda has been spending huge amounts on its publicity.

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Growth:

The business growth of Hero Honda has been phenomenal throughout its early days. The
Munjal family started a modest business of bicycle components. Hero Group expanded so big
that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero
Honda has an assembly line of 9 different models of motorcycles available. It holds the
record for most popular bike in the world by sales for Its Splendor model. Hero Honda
Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to
manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It
sold 3million bikes in the year 2005-2006. Recently it has also entered in scooter
manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done
 business differently right from the start and that is what has helped them to achieve break-
through in the competitive two-wheeler market. The Group's low key, but focused, style of
management has earned the company plaudits amidst investors, employees, vendors and
dealers, as also worldwide recognition.

The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time:

The Hero Group through the Hero Cycles Division was the first to introduce the concept of
 just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly
line worker operates two machines simultaneously to save time and improve productivity.

Dealer Network:

The relationship of Hero Group with their dealers is unique in its closeness. The dealers are
considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000
outlets, and have a formidable distribution system in place. Sales agents from Hero travels
total the corners of the country, visiting dealers and send back daily postcards with
information on the stock position that day, turnover, fresh purchases, anticipated demand and
also competitor action in the region. The manufacturing units have a separate department to
handle dealer complaints and problems and the first response is always given in 24 hours.

F inancial Planning:

The Hero Group benefits from the Group Chairman's financial acumen and his grasp on
technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of
the highest labour productivity rates in the world. In Hero Honda Motors Limited, the focus
is on financial and raw material management and a low employee turnover.

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Quality:

Quality at Hero is attained not just by modern plants and equipment and through latest
technology, but by enforcing a strict discipline. At the Group factories, attaining quality
standards is an everyday practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience derived from nearly four
decades of hard labour. It is an attitude that masters the challenge of growth and change -
change in consumers' perceptions about products and new aspirations arising from a new
generation of buyers.

Diversification:

Throughout the years of enormous growth, the Group Chairman, Mr Brijmohan Lall has
actively looked at diversification. A considerable level of backward integration in its
manufacturing activities has been ample in the Group's growth and led to the establishment of
the Hero Cycles.

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RESEARCH METHODOLOGY

Research Design:

  Determined the Information Sources: The researcher gathered data through

secondary sources.

  PRI M ARY DATA  is collected through questionnaire, search and research through
 place where today's computer has been mostly used.

  SECONDARY DA TA   is being searched from magazines, newspapers, journals,

websites and other approaches.

Data Coll ection:

The researcher collected information through the official websites, magazines and
 journals.

Developed the Research F r ame:

This included deciding upon various aspects for the project on which the entire research is
 based. The research frame included:

Natur e of Study:

The project on which the researcher worked is descriptive and inferential in nature.

Data Sour ce:

The researcher took the help of both primary as well as secondary sources. Secondary
sources being interaction with various people of the selected and has been chosen for the
research by the researcher.

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I nstrument Used:

The researcher for the research used a Questionnaire cum Schedule for market research
for both the segments horizontal and vertical.

Sampli ng Design:

Sample size: 50

Sample area: Bareilly

Sample unit: customers

Sampling method: Descriptive

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INTRODUCTION

COM PERATI VE ANAL YSI S:

Definition:  

Item by item comparison of two or more comparable (see comparability analysis)

alternatives, processes, products, qualifications, sets of data, systems, etc. In accounting, for
example, changes in a financial statement's items over several accounting periods may be
 presented together to detect the emerging trends in the firm's operations and results.

Qual i tative comparati ve anal ysis:  

Qualitative Comparative Analysis (QCA) is a new analytic technique that uses Boolean
algebra to implement principles of comparison used by scholars engaged in the qualitative
study of macro social phenomena. Typically, qualitatively oriented scholars examine only a
few cases at a time, but their analyses are both intensive - addressing many aspects of cases -
and integrative - examining how the different parts of a case fit together, both contextually
and historically. By formalizing the logic of qualitative analysis, QCA makes it possible to
 bring the logic and empirical intensity of qualitative approaches to studies that embrace more
than a handful of cases - research situations that normally call for the use of variable-oriented,
quantitative methods. Boolean methods of logical comparison represent each case as a
combination of causal and outcome conditions. These combinations can be compared with
each other and then logically simplified through a bottom-up process of paired comparison.
Computer algorithms developed by electrical engineers in the 1950s provide techniques for
simplifying this type of data. The data matrix is reformulated as a "truth table" and reduced in
a way that parallels the minimization of switching circuits (see Charles Ragin, The
Comparative Method: Moving beyond Qualitative and Quantitative Strategies). These
minimization procedures mimic case-oriented comparative methods but accomplish the most
cognitively demanding task - making multiple comparisons of configurations - through
computer algorithms. The goal of the logical minimization is to represent - in a shorthand
manner - the information in the truth table regarding the different combinations of conditions
that produce a specific outcome.

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Criticism:

As this is a logical (deterministic) and not a statistical (probabilistic) technique, variables can
only have two values, which is problematic as the researcher has to determine the values of
each variable. For example: GDP per capita has to be divided by the researcher in two
categories (eg. low = 0 and high = 1). But as this variable is essentially a continuous variable,
the division will always be arbitrary. A second, related problem is the fact that the technique
does not allow an assessment of the effect of the relative strengths of the independent
variables (as they can only have two values).

  is a methodology for comparative research where

Comparative Contextual Analysis 
contextual interrogation precedes any analysis of similarity and difference. It is a thematic
 process directed and designed to explore relationships of agency rather than institutional or
structural frameworks. See structure and agency and theory of structuration. Hero Honda is
the largest bike manufacturer of India and Bajaj is the second largest Indian bike
manufacturer but there is so much of a difference between these two bike manufacturers.
Hero Honda has been spend long time in the bike market and it is known for service as well
as reliability and comfort while Bajaj has been an innovator in Indian bike market. With the
launch of every new bike it comes with something new and innovative. On the Indian roads, a
150cc segment bike has now gained popularity and has now established market leaders in
world of biking. It was Bajaj who launched Pul sar 150cc DT Si   (Digital Twin spark ignition)
with tagline of definitely male. The wonderful marketing caption has been analyzed by bike
 pundits; it created uproar in 150cc bike segment as a whole. However, Bajaj Pulsar 150cc
DTSi is facing competition with H ero H onda H unk . There is some confusion among the
new bike buyers as to what they choose between these two bikes. The bike buyers who have
to invest about Rs. 60,000/-  plus rupees on bike they can‘t go for a marketing tagline. So,
there is a brief comparison of these two bikes in terms of look, performance, reliability,
 pricing & more which might helpful for the bike buyers.

BASIS OF COMPARI SON:

1.  Comparison of Features.

2.  Comparison of Performance.
3.  Comparison of Advantages / Merits.
4.  Comparison of Disadvantages / Demerits.
5.  Comparison of Technical Specification.

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I NDUSTRY PROFI LE

AUTOMOBIL E I NDUSTRY:

The automobile industry in India — the tenth largest in the world with an annual production of
approximately 2 million units — is expected to become one of the major global automotive
industries in the coming years. A number of domestic companies produce automobiles in
India and the growing presence of multinational investment, too, has led to an increase in
overall growth. Following the economic reforms of 1991 the Indian automotive industry has
demonstrated sustained growth as a result of increased competitiveness and relaxed
restrictions. The monthly sales of passenger cars in India exceed 100,000 units.

History:

In 1953, the government of India and the Indian private sector initiated manufacturing
 processes to help develop the automobile industry, which had emerged by the 1940s in a
nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry
continued to grow at a slow pace due to the many government restrictions. A number of
Indian manufactures appeared between 1970-1980.Japanese manufacturers entered the Indian
market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms
initiated joint ventures with Indian companies.

Challenges faced by I ndian Au tomotive I ndustry i n the new age

The Indian automotive industry has been facing new challenges due to the rapid changes
taking place during the last decade. This article discusses those challenges and initiatives
taken by the government to overcome them.

The Indian auto industry is changing rapidly. During the last decade, many international auto
manufacturers, either by themselves or in partnership with Indian companies, have started
manufacturing activities in India. The ancillary industries have also grown in tandem. The
quality of production in small- and medium-scale industries has improved to such an extent
that they started exporting products to international manufacturers. The major breakthrough
of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. This
has received worldwide attention and proved that India can not only design an automobile of
international standards but also execute the project at a much lower cost through innovative
choice of components, materials, engine design etc.

These developments in the auto sector have given new confidence to everyone related to the
auto industry and specifically to the government which resulted in the announcement of the
Auto Policy 2006-2016 by the Ministry of Heavy Industries. According to the Auto Policy,

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the Indian auto sector is expected to grow to US$ 216 billion by 2016 and add 2.5 million
new jobs to the economy. Every year two to three million people are expected to purchase
new vehicles. Several million vehicles and components are expected to be exported to both
developed and developing nations. To achieve these goals, it is important that the present
GDP growth rate, which is more than 8 per cent, continues to remain at the same level for the
next 8-10 years. The government is also giving some concessions to the auto industry. To
realise the above growth predictions, it is important to overcome various challenges the
industry is facing currently. Two of the foremost challenges are the spiralling cost of fuel and
the paucity of highly skilled manpower.

Rising oil pri ce:

International price of crude oil has crossed US$ 120 per barrel and is rising at an alarming
rate. The forecast of market experts that the crude oil price will plateau around US$ 100 per
 barrel has been proved wrong. The skyrocketing crude oil price rise will affect the economic
growth of most of the nations of the world including India. The prospects of India and China
of becoming economic superpower will be seriously affected. Also, the rise in oil prices will
impact the growth of global automotive industry. Unless the use of alternative fuels increases,
it is very unlikely that the situation will change for the better. This necessarily means that
more and more investments should be directed towards R&D, establishing mechanisms to
translate R&D results into products and their efficient manufacturing. This will also require
radical redesigning of engines.

H uman r esour ces:  

The second major challenge is the creation of highly skilled human resource required for the
auto industry. Auto industry, like many other industries is facing severe shortage of skilled
technical as well as managerial manpower. This challenge becomes all the more daunting
 because faults lie at a more fundamental level of training infrastructure and the social
 perception.

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M OTORCYCLE I NDU STRY

A motorcycle (also called a motor bicycle, motorbike, bike, or cycle) is a single-track, two-
wheeled motor vehicle powered by an engine. Motorcycles vary considerably depending on
the task for which they are designed, such as long distance travel, navigating congested urban
traffic, cruising, sport and racing, or off-road conditions. Being the most affordable form of
motorized transport, in some parts of the world they are also the most widespread (e.g.,
Vietnam).

History:

Arguably, the first motorcycle was designed and built by the German inventors Gottlieb
Daimler and Wilhelm Maybach in Bad Cannstatt (since 1905 a city district of Stuttgart) in
1885.

Repli ca of th e Daiml er -M aybach Reitwagen

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A 1913 F abri que National in -li ne four with shaft dri ve fr om Belgium

The first petroleum-powered vehicle was essentially a motorized bicycle, although the
inventors called their invention the Reitwagen ("riding car"). However, if a two-wheeled
vehicle with steam propulsion is considered a motorcycle, then the first one may have been
American. One such machine was demonstrated at fairs and circuses in the eastern U.S. in
1867, built by Sylvester Howard Roper of Roxbury, Massachusetts.

A pr e- 
war Polish Sokół 1000  

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In 1894, Hildebrand & Wolfmüller became the first motorcycle available for purchase.

In the early period of motorcycle history, many producers of bicycles adapted their designs to
accommodate the new internal combustion engine. As the engines became more powerful
and designs outgrew the bicycle origins, the number of motorcycle producers increased.

An h istoric 1941 Crocker

Until the First World War, the largest motorcycle manufacturer in the world was Indian,
 producing over 20,000 bikes per year. By 1920, this honour went to Harley-Davidson, with
their motorcycles being sold by dealers in 67 countries. In 1928, DKW took over as the
largest manufacturer.

After the Second World War, the BSA Group became the largest producer of motorcycles in
the world, producing up to 75,000 bikes per year in the 1950s.

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NSU Sportmax streamli ned motor cycle, 250 cc class winn er of the 1955 Grand Pr ix season

In the 1950s, streamlining began to play an increasing part in the development of racing
motorcycles and the "dustbin fairing" held out the possibility of radical changes to
motorcycle design. NSU and Moto-Guzzi were in the vanguard of this development both
 producing very radical designs well ahead of their time. NSU produced the most advanced
design, but after the deaths of four NSU riders in the 1954 – 1956 seasons, they abandoned
further development and quit Grand Prix motorcycle racing. Moto-Guzzi produced
competitive race machines, and by 1957 nearly all the Grand Prix races were being won by
streamlined machines] The following year, 1958, full enclosure fairings were banned from
racing by the FIM in the light of the safety concerns.

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A 2008 H er o H onda Passion

From the 1960s through the 1990s, small two-stroke motorcycles were popular worldwide,
 partly as a result of East German Walter Kaaden's engine work in the 1950s.

Today, the motorcycle industry is mainly dominated by Japanese companies such as Honda,
Kawasaki, Suzuki, and Yamaha dominate the motorcycle industry, although Harley-Davidson
and BMW continue to be popular and supply considerable markets. Other major
manufacturers include Piaggio group of Italy, KTM, Triumph, Aprilia, Moto-Guzzi, MV
Agusta and Ducati.

In addition to the large capacity motorcycles, there is an enormous market in smaller capacity
(less than 300 cc) motorcycles, mostly concentrated in Asian and African countries. The
growth in this market is popularly thought to have started with the 1958 Honda Super Cub,
which went on to become the biggest selling vehicle of all time, 60 millionth unit produced in
April 2008. Today, this area is dominated by mostly Indian companies with Hero Honda
emerging as the world's largest manufacturer of two wheelers. For example, its Splendor
model which has sold more than 8.5 million to date.

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Technical aspects:

Construction:

Motorcycle construction is the engineering, manufacturing, and assembly of components and

systems for a motorcycle which results in performance, cost and aesthetics desired by the
designer. With some exceptions, construction of modern mass-produced motorcycles has
standardized on a steel or aluminium frame, telescopic forks holding the front wheel, and disc
 brakes. Some other body parts, designed for either aesthetic or performance reasons may be
added. A petrol powered engine typically consisting of between one and four cylinders (and
less commonly, up to eight cylinders) coupled to a manual five- or six-speed sequential
transmission drives the swing arm-mounted rear wheel by a chain, driveshaft or belt.

F uel economy:

Motorcycle fuel economy benefits from the relatively small mass of the vehicle. This, of
course, relates to how the motorcycle is used. One person on a small motorcycle travelling a
short distance is generally very economical. However, a large motorcycle generally has bad
aerodynamics compared with a typical car, poor aerodynamics of exposed passengers and
engines designed for goals other than fuel economy can work to reduce these benefits. Riding
style has a large effect on fuel economy.

El ectri c motorcycles:

Very high fuel economy equivalents can be derived by electric motorcycles. Electric
motorcycles are nearly silent, zero-emission electric motor-driven vehicles. Operating range
and top speed suffer because of limitations of battery technology. Fuel cells and petroleum-
electric hybrids are also under development to extend the range and improve performance of
the electric motors.

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Dynamics:

Racing motorcycles leaning i n a tur n

Different types of motorcycles have different dynamics and these play a role in how a
motorcycle performs in given conditions. For example, a shorter wheelbase would generally
make a bike lean faster and would be quicker around corners compared to a longer
wheelbase. Longer wheelbase on the other hand provides more stability in a straight line.
Motorcycle tyres have a large influence over handling.

Accessories:

Various features and accessories may be attached to a motorcycle either as OEM (factory-
fitted) or after-market. Such accessories are selected by the owner to enhance the vehicle's
safety, performance, or comfort, and may include anything from mobile electronics to
sidecars and trailers.

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Social aspects:

Popularity:

M otorbik es are the pr imar y form of tr ansportation in V ietnam

In many cultures, motorcycles are the primary means of motorised transport. According to
the Taiwanese government, for example, "the number of automobiles per ten thousand
 populations is around 2,500, and the number of motorcycles is about 5,000. In places such as
Vietnam, motorcycle use is extremely high due to a lack of public transport and low income
levels that put automobiles out of reach for many. In Vietnam, motorised traffic consists of
mostly motorbikes.

Safety:

Motorcycles have a higher rate of fatal accidents than automobiles. United States Department
of Transportation data for 2005 from the Fatality Analysis Reporting System show that for
 passenger cars, 18.62 fatal crashes occur per 100,000 registered vehicles. For motorcycles
this figure is higher at 75.19 per 100,000 registered vehicles –  four times higher than for cars.
The same data show that 1.56 fatalities occur per 100 million vehicle miles travelled for
 passenger cars, whereas for motorcycles the figure is 43.47 –   28 times higher than for cars.
Furthermore for motorcycles the accident rates have increased significantly since the end of
the 1990s, while the rates have dropped for passenger cars.

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Weari ng a motorcycle helmet reduces the chances of death or inj ur y in a motor cycle crash

Types:  

There are three major types of motorcycle: street, off-road, and dual purpose. Within these
types, there are many different sub-types of motorcycles for many different purposes.

Street bikes include cruisers, sport bikes, scooters and mopeds, and many other types. Off-
road motorcycles include many types designed for dirt-oriented racing classes such as
motocross and are not street legal in most areas. Dual purpose machines like the dual-sport
style are made to go off-road but include features to make them legal and comfortable on the
street as well. Each configuration offers either specialised advantage or broad capability, and
each design creates a different riding posture.

Envir onmental impact:

In 2007 and 2008, motorcycles and scooters, due to good fuel efficiency, attracted interest in
the United States from environmentalists and those affected by increased fuel prices. Piaggio
Group Americas supported this interest with the launch of a "Vespanomics" website and
 platform, citing interest with the launch of a "Vespanomics" website and platform, citing
lower per-mile carbon emissions (40 lb/mile less than the average car, a 65% reduction) and
 better fuel economy. Other sources, however, point out that while motorcycles may be better
in terms of greenhouse gases, a motorcycle releases 10 – 20 times more total pollution per mile
than a new car. This pollution comes in large part from nitrogen oxide, a by-product of
combustion that is a major component of smog and is largely because of their less efficient
catalytic converters.

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PRODUCT PROF I L E:

Baj aj Pul sar 150cc DTS-i

Pulsar has been a major hit in the market; it comes in four variants: Pulsar 150 DTSi, Pulsar
180 DTSi, Pulsar 200 DTSi & Pulsar 220 DTSi. Bajaj Pulsar DTSi comes with a throttle
actuated ignition-control system that works in conjunction with a chip-controlled digital
capacitor discharge ignition (CDI) system for accurate ignition timing under all conditions.
The dual spark design accelerates and evens out flame propagation, which results in more
efficient combustion and hence leads to better performance. Pulsar's 150cc engine delivers a
 power output of 13.5bhp at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66
seconds. It develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great with its
mean muscular aerodynamic shape. Apart from the smashing look, Pulsar has lighter yet
stronger alloy wheels, which when coupled with the longest wheelbase (1330mm) enhance
the stability of the bike.

VEHI CLE SUM MARY:

Name    Pulsar 150 (2008) 

Type 
  Commuter  
Top Speed 
  113kph  

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ENGI NE SPECI F I CATIONS:

Displacement    149.01cc 4 Stroke, Single  

Engine    Cylinder, Air Cooled, 2 Plug
M aximum Power   13.50ps@8500rpm 
M aximum Torque    13.90nm@6500rpm 
Gears   5
Speed Cl utch    0
Bore    NA 
Stroke    NA 
No. of Cyli nders    1Cylinder  
Configuration    NAEngine 
Bl ock M ateri al 
   NA 
Chassi s Type     NA 
Cooling Type     Air Cooling  
Carburettor    NA 

OTHER SPECI F I CATIONS:

Weight    137.00 kg  

Gr ound Clearance    155.00 mm 
F uel Tank    8.00 ltrs 
Wheelbase    1330.00 mm 
El ectri cal System 
   NA 
Headlamp     NA 
Horn     NA 
Wheel Type    17″ Alloy wheels 
Wh eel Size    2.75 X 18 Rear 100/90 X 18 mm
Colors     Black, Silver, Blue & Red  

ACTI VE AND PASSI VE SAF ETY:

Suspension(Front)   Telescopic
Suspension(Rear)   Triple rate springs
Brakes 
  240mm Disc 
Brakes(Rear)   130mm Drum

COMF ORT AND CONVENI ENCE:

F uel Gauge  Digital

Self-Start Yes
Techno M eter  Analogue
Tr ip M eter  None
Warranty  NA
Speedometer  Digital

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H ow does it look?

The engineers at Bajaj realized the fact that if there is no beauty and only brawn, it is not
going to sell in the Indian market. Claimed to be designed and developed in Japan, this bike
does have a head turning looks. The most noticeable feature of this bike is the tank. Big tanks
give a big bike feel, and when Pulsar was introduced, it had one of the biggest tanks in India.

The design of the headlamps has been viewed differently by people. Some really love it and
some say it could have been designed better. The headlight comes with city lights also called
tell-tale lights which are a value addition to its looks. Bullet and Karizma were the only bikes
with city lights before Pulsar was introduced.

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The tail part of the bike… hmm, yeah, I could say it is nicely designed too. Here too there is a
difference of opinion. The new razor sharp rear light, whether looking good or nor not,
definitely adds to the uniqueness of Bajaj Pulsar.

H ow does it per for m?

Bajaj says ―DTS-i gives high power without compromising on mileage.‖ and the bike lives
up to this statement. Another great advantage of the Digital Twin Spark ignition is the throttle
responsiveness. Definitely the throttle response is better than the CBZ. It does give a good
adrenaline rush when you twist the throttle.

When I had a ride on this bike, what I felt was a feeling of insecurity. Even though the bike is
heavy, I somehow felt that the bike is not as safe as the Karizma. I cannot technically explain
why it is so, but that‘s what I felt. But the pickup is awesome. Karizma picks up in slow and

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steady pace and maintains stability at high speeds, but Pulsar jumps off pretty fast but cannot
 be as good as the Karizma when at speed more than 80 kmph.

Bajaj has generously provided Pulsar with good disc brakes, but the brakes are too sensitive
that it has to be applied carefully. I have heard many people applying the front discs too quick
and due to the type of weight distribution that the bike has, the bike topples over.

It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 - 60 kmpl. But it
greatly depends on user riding quality, service quality and frequency of maintenance.

H ow does it stand out?

Bajaj Pulsar was a great buy some time ago, but right now considering the competition there
are better bikes around from Honda, TVS and Yamaha. People are already bored seeing too
many Pulsars in the city. It is time for Bajaj too launch a new 150cc model to its product line.

The digital console was an attraction a while ago, but now many bikes have introduced them.
If you are a Pulsar fan and have admired the bike for quite a long time, then go ahead and buy
it.

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H ero H onda H unk

Hero Honda Motors Ltd. (HHML), India's leading two wheeler manufacturer, has launched
its new offering as Hunk in the 150 cc segment. This new bike is the fourth launch in the
 premium segment after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero
Honda Hunk carries robust looks and muscular styling with big tank shrouds, 5 spoke black
alloy wheels, telescopic fork suspension and new GRS (Gas Reservoir Suspension) at rear.
Hunk is powered with 150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm
of Torque.

Hero Honda has launched the 150 cc Hunk in two variants of kick start and self-start with the
 price tag of Rs. 55,000 and 57,000 respectively. The all new Hunk is available in four colours
- black, blue, red and silver.

With the launch of Hunk Hero Honda aims to make its premium position in this segment. On
the launch of Hunk, Pawan Munjal, Managing Director and CEO, HHML, said "The 'Hunk' is
our tribute to the Youth of India today - confident and ready to take on the world. It
 personifies the very fighting spirit and resilience of our youngsters, who are making a mark
for themselves in their chosen fields of vocation. Some of the key findings of our extensive
research amongst the youth have been incorporated into the 'Hunk' to make it a complete
 package of world class technology, unprecedented features and stunning looks. I am sure
there will be many more 'Hunks' on Indian roads soon."

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Manufacturer  Hero Honda Motors India Ltd
Production October 2007
Class 150 cc
Engine 149.2 cc
Top speed 119 km/h
Power 14.4
Torque 12.8
Transmission 5 speed manual
Suspension  gas charged bi shock
Brakes  front single disk & rear drum
Wheelbase 1340 mm
F uel capaci ty 12.2 litres
Oil capacity 1litres
F uel consumption 55 km/l
Related cbz xtreme & achiever

Technical Specifi cations of H er o H onda H unk :

Di mensions & Weight:  

L ength (mm) 2080

Width (mm) 765
H eight (mm) 1095
Wh eelbase (mm) 1325Kerb
Weight (k gs) 145
Gr ound Cl earance (mm) 145

Engine:

M odel D esignation  Air Cooled, 4 - Stroke Single Cylinder OHC

Starting Self-Start/Kick Start
Displacement (cc) 149.2
Ignition  Advanced Microprocessor Ignition System (AMI)
Bore & Stroke 57.3 X 57.8 mm

Suspension:

Front Telescopic Hydraulic Shock Absorbers

Rear 5 Step Adjustable Gas Reservoir Suspension –  GRS

Brakes:

Type  Disc: 240 mm Dias Disc - Non Asbestos Type

Rear  Internal Expanding Shoe Type (130 mm), Non Asbestos Type.

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Tyres:

Front   2.75 X 18 42P  

Rear   100/90 X 18 - 56P (With Tuff-up Tube)  
F uel Tank 
  12.4 Litre 

Performance:

M ax. H orsepower (ps/r pm) 

  10.6 Kw (14.4 Ps ) @ 8500 rpm

F eatures of H er o Honda H unk :

  Better Fuel Efficiency

  Comfortable Handling
  Great Pick-Up
  5 Spokes Alloy Wheels
  Killer Looks

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Avail able Colours of H ero H onda H unk are:

F ORCE SI LVER:

SPORTS RED :

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FI GHTER BLUE:

PANTHER BLACK:

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 MORE ABOUT….. 

Price of H ero H onda Hun k:

Hero Honda Hunk is available in two variants of kick start and self start with the price tag of
Rs. 55,000 and 57,000 respectively.

(Please Note: The price range is ex-showroom and based on the close approximation. Please
check the latest prices and variant specifications with your dealer)

Design and styli ng:

The hunk has been styled to give it a big bike presence by providing fake air scoops at either
sides of the fuel tank. It also features an aggressive visor and muscular rear cowls.

Comfort and Handling:

The Hunk has a stepped seat and rear set foot pegs which gives the rider a sporty stance
without sacrificing rider comfort. The vibrations are well controlled. The bike also features
gas charged adjustable rear shock absorbers and a puncture resistant tire.

Per for mance and f uel economy:

The Hunk has the 149 cc engine used in Honda Unicorn and Hero Honda CBZ Xtreme with
tumble flow technology which the company claims will reduce emissions and fuel
consumption. The bike has a top speed of 108 km/h and is capable of doing 0-60 km/h in 5.5
seconds. It has an overall fuel efficiency of 51 kmpl.

Awards:

  The Hunk has won the following awards

  Top Gear Design Awards 2008 - Bike of the Year
   NDTV Profit Car India & Bike India Awards - ―Viewers‘ Choice Award‖ in Bike
category

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COM PERATI VE ANAL YSI S:

BAJAJ PULSAR VS H ERO H ONDA H UNK

PULSAR VS H UNK  

COM PARI SI ON OF F EATURES:

BAJA J PUL SAR:

  Pulsar 150 cc comes with digital speedo meter.

   Neutral and turning indicator and with side stand indicator.
   New razor sharp tail light.
  The head light is with a city light gives better look.
  Front disc

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H ERO HONDA HUNK :

  Advanced microprocessor ignition system

  5 step adjustable nitrox GRS shocks.
  Tuff tubes for puncher resistance.
  Anti-kick back mechanism.

COMPARI SI ON OF PERFORMAN CES:

BAJAJ PUL SAR:

  The new Pulsar 149.01 cc with a 14.09 bhp delivers good power
  Gives good pick up gives more speed.
  It rushes on road when you twist the throttle it feels josh to ride.
  0-60 in 5 sec,
  Maximum speed of 113 kmph.
  It develops a maximum torque 13.90 @ 6500 rpm.

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  Very good throttle response.
  Good breaking but sensitive.
  Digital twin spark ignition (DTSi) provides efficient combustion and better
 performance under all condition.
  Great performance at lower rpm through advanced Exhaust TEC Technology.

H ERO HONDA HUNK :

  The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm.

  And a torque of 12.8 n-m @6500rpm.
  Very good in throttle response.
  Good initial pick up.
  Smoother engine performance but gear shifting slightly hard.
  Very good and comfortable riding.
  Even though very good for pinion and for long ride.
  Excellent breaking with both disc and drum.
  0-60kmph in 5 sec. there is no vibration in the bike even at higher speed.
   New muscle type body gives head turning looks for HUNK.

COM PARI SI ON OF AD VANTAGES / M ERITS:

BAJA J PUL SAR:

  Its looks good.

  Excellent power with 14.09 bhp.
  Smooth engine.
  Excellent breaking.
  Digital speedometer.
  The new city light (wolf eye) gives new stylish looks.
  Digital twin spark ignition Engine (DTSi).
   New razor sharp tail light.

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HERO HONDA HUNK:

  Comes with muscle body with sporty look.

  Tuff up tube for puncher resistance.
  Very good breaking
  Comfortable for both rider and penion.

COM PARI SI ON OF DI SADVANTAGES / DEM ERIT S :

BAJA J PUL SAR:

  The bike heavy feels insecurity.

  Uncomfortable handling.
  After 50000 kms pulsar asks for more maintenance.
  Sensitive disc breaking.

HERO HONDA HUNK:

  This bike also lags in mileage compared to other 150cc.

  Gear shifting is slightly hard.

COMPARISI ON OF TECHNI CAL SPECIF I CATI ON:

SPEC Bajaj Pulsar H ero H onda H unk

 MFC  Bajaj Hero Honda
CC 149.01 CC 149.02 CC
Torque 13.9 N-M@6500rpm 12.8 N-M@6500rpm
 BHP 14.09 @8000rpm 14.4@8500rpm
GEAR 5 SPEED 5 SPEED
STARTER  ELECTRIC / KICK ELECTRIC / KICK
WHEEL BASE 1320 MM 1325 MM
TYRE 100×90 (alloy wh) 100 X 90(alloy wheel)
 MILEAGE 55-60 50-55 KMPL
 PRICE 67000 65000

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Data Analysis

Q.1- Which brands of two wheelers do you have?

a) Bajaj b) Hero Honda

c) Both d) Other

32%
22%

16%
30%

Bajaj

Hero Honda

Both

Other

INTERPRETATION:

22% of the respondents own Bajaj two wheelers, 30% of them own Hero Honda two
wheelers, 16% of them own Bajaj and Hero Honda both two wheelers, and 32% of
respondents use other brand.

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Q.2- On which basis would you buys the two wheelers?

a) Quality b) Price

c) Brand image d) Design

14%

38%

30%

Quality
18%
Price

Brand Image

Design

INTERPRETATION:

Quality is one of the major motivating factors with 38% liking it, then comes Price 18%,
Brand Image 30%, and design 14%.

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Q.3- Are you a brand loyal customer?

a) Yes b) No

Yes No

37%

63%

INTERPRETATION:

63% of respondents were brand loyal and 37% were not loyal.

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Q.4- How would you rate your experience with your current bike?

a) Satisfied b) Dissatisfied

c) Highly Satisfied d) Highly Dissatisfied

12%

37%

29%

22%
Satisfied

Dissatisfied

Highly Satisfied

Highly Dissatisfied

INTERPRETATION:

37 % of respondents were satisfied, 29% were highly satisfied, 22% were not satisfied and
12% were highly dissatisfied.

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Q.5- Which features does you like the most?

a) Disk brakes b) Pick up

c) Mileage d) Others

20%
26%

Mileage
18%
Design
38%
Pick-up

Disk break

INTERPRETATION:

Out of various features in a bike, 38 % of respondents prefer Design, 18% prefer pick-up,
26% prefer disk break and 20% prefer mileage.

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Q.6- What is the source of awareness about the brand?

a) Television b) News paper

c) Magazine d) Hoardings

Television

News Paper
18%
Magazine

Hoardings
42%

24%

36%

INTERPRETATION:

Among the common source of ads, newspaper and magazines are marked by 42% of
Television, News Paper by 36%, Magazine by 24% and Hoardings by 18 %.

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Q.7- For how long you are using the two wheelers?

a) 0-5 years b) 5-10 years

c) 10-15 years d) 15-20 years

0 - 5Years
12%
5 - 10 Years
24% 10 - 15 Years

15 - 20 years

18%

46%

INTERPRETATION:

46% of the respondents were using two wheelers since 5-10 years, while 24% of the
respondents were new users or they have only 5 years of experience (0-5yrs), 18% of the
respondents were using their two wheelers since 10-15 years & 12% of the respondents had
 been using their two wheelers for more than 15 years.

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Q.8- From where you prefer buying two wheelers?

a) Show room b) Shop

c) Exhibition d) Others_______

16%

8%

52%

26%

Show Room

Road Show

Exhibition

Any Other

INTERPRETATION:

Mostly the respondents preferred to buy two wheelers from showroom (52% as shown in the
 pie chart) second choice of the respondents was shop, 26% of the respondents preferred to
 buy their two wheeler from road shows, while 8% of the respondents preferred to buy two
wheeler from exhibitions & rest respondents preferred other sources(16%)

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Q.9- Do you need any modification in the product?

a) Price b) Quality

c) Facilities d) Others_______

12%

34%

Price

Quality
28% Facilities

Any Other

26%

INTERPRETATION:

34% of the respondents want change in price, 26% of the respondents want modifications in
the quality of the two wheeler, 28% want modifications in facilities, while 12% want some
other modifications with respect of their two wheelers.

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Q.10- What would be your preferred alternate option for your bike?

a) Bajaj discover b) TVS Apache

c) Yamaha R 15 d) Others_______

24%
30%

Bajaj Discover

TVS Apache
20%
Yamaha R 15
26% any other

INTERPRETATION:

30% of the respondents want Bajaj discover as an alternate option for their two wheeler,
26% of the respondents want TVS apache as an alternate option for their two wheeler, 20%
of the respondents want Yamaha R15 as an alternate option for their two wheeler while 24%
want any other alternate option for their two wheeler.

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Q.11- What is the mode of payment of your motor bike?

a) Cash payment b) Loan

c) Check d) Others______

12%

42%

26%

Cash Payment

Loan

Check
22% Any Other

INTERPRETATION:

Maximum respondents preferred to make payments by cheque (42%) while 22% prefer loans
for their payment, 26% made payments through cheques while 12% preferred any other mode
of payment.

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Q.12- How would you rate the security facility of your bike?

a) Very good b) Good

c) Fair d) Bad

10%
29%

25%
Very Good

Good

Fair

Bad
36%

INTERPRETATION:

29% of the respondents rate the security facility of their two wheeler as very good , while
36% rate the security facility of their two wheeler as good, 25% of the respondents rate it fair
& 10% of the respondents rate the security facility of their two wheeler as bad.

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CONCLUSION

Automobile industry has a large potential in all the segments like four wheelers and even in
two wheelers in Indian market. For my study I have taken two highly competitive automobile
in India that is Hero Honda Hunk and Bajaj Pulsar. Both of them have captured the Indian
market with its own unique features, such as looks, efficiency, mileage, technical
specification etc. Both the products have approximately same pricing strategy. They make
different in their features & performance on road.

But all said and done, in the 150cc segment on the marketing front Pulsar 150 DTSi kicked
off Hero Honda Hunk, but in core biking (by which I mean quality, handling and reliability)
Hunk kicked off Pulsar and there is no debate to this. Still better I would say, ask an owner
who owns a Hunk for 2 years or so, he is still a happy man to have spent very little on
maintenance and the Pulsar 150cc DTSi owner would have changed clutch plates, shock
absorbers and is already looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or
some other better model. The spares of Bajaj maybe cheaper than Honda but even Auto Car
India acknowledged that Bajaj as a whole suffers from quality problems.

In the last I want to conclude stating that there is a passion towards cars in India. But there is
still higher passion towards bike among youngsters. Both the companies need to work more
towards technical efficiency which suits Indian roads.

  Most of the bike Pulsar, CBZ & Karizma are purchased by young generation 18 to 30
 because they prefer stylish looks and rest of the models of Hero Honda are purchased
more by daily users who needs more average of bikes than looks.

  Hero Honda and Bajaj are considered to be most fuel-efficient bike on Indian roads.

  Service & Spare parts are available throughout India in local markets also.

  While buying a motorcycle, economy is the main consideration in form of

maintenance cost, fuel efficiency.

  Majority of the respondent had bought their motorcycle more than 3 years.

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FINDINGS

The major findings during the data collection and analysis time can be summed up as
follows:

  Interest rates of loans are one of the primary reasons for the sharp fall in demand.

  Increasing oil prices have deterred many lower, middle class families from buying
two wheelers.

  It is seen that mostly the people buy the bikes on the basis of quality and brand
image.

  Most of the people feel that the security facility of their bikes is good.

  With the introduction of the Bharat-4 norms, it will be more challenging to meet these
stringent norms whilst simultaneously offering competitive prices.

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LIMITATIONS

 No project is without limitations and it becomes essential to figure out the various
constraints that we underwent during the study. The following points in this direction would
add to our total deliberations:-

  Research work was carried out in one City of Uttar Pradesh (Bareilly) only the finding
may not be applicable to the other parts of the country because of social and cultural
differences.

  The sample was collected using connivance-sampling techniques. As such result may
not give an exact representation of the population.

  Shortage of time is also reason for incomprehensiveness.

  The views of the people are biased therefore it doesn‘t reflect true picture. 

  During the survey most of the respondents contacted had newly purchased the
motorcycle thus they could not respond accurately i.e. their satisfaction level and
defects in the motorcycles.

  The research is directly concerned with the study of human preference and behaviour
and achieving absolute mathematical accuracy towards this was not possible.

  Some data like abbreviations and detailed promotional activities were scarce even on
internet.

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RECOMMENDATIONS

  Bajaj and should introduce some more models having more engine power.

  Hero Honda should think about fuel efficiency in case of upper segment bikes.

  More service centres should be opened.

  Maintenance cost and the availability of the spare parts should also be given due
importance.

  They also introduce some good finance/discount schemes for students.

  The price should be economic.

  Increase in advertising in mass media to promote its sales.

  Manufacture fuel efficient motorcycles.

  Manufacture motorcycles which can withstand for long time on Indian roads.

  It should appoint a brand ambassador and also sponsor entertainment and sports
events so that the name of the company remains in the minds of the people.

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BIBLIOGRAPHY

 Magazines:

  Auto India - Car & Bike Magazine

  Overdrive - Car & Bike Magazine

  Business Today

  Gear up-Bike Magazine

  Easy Rider-Bike Magazine

Websites:

  www.herohonda.com

  http://upload.wikimedia.org/wikipedia/en/b/b1/Motorcycle_racing.jpg

  www.extrememachines.com

  http://images.google.co.in/imgres?imgurl=http://www.jndsports.com 

  www.bajajauto.com

  www.wikipedia.com

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ANNEXURES

QUESTIONNAIRE

This Questionnaire is constructed to market study. The Topic titled ―Customer satisfaction
towards Bajaj Pulsar and Hero Honda Hunk‖ as a part of my BBA, from MJP Rohilkhand
University. The information/opinion given by you shall be kept confidential and will be used
for academic purpose only.

Q.1- Which brands of two wheelers do you have?

a) Bajaj b) Hero Honda

c) Both d) Others

Q.2- On which basis would you buys the two wheelers?

a) Quality b) Price

c) Brand image d) Design

Q.3- Are you a brand loyal customer?

a) Yes b) No

Q.4- How would you rate your experience with your current bike?

a) Satisfied b) Dissatisfied

c) Highly Satisfied d) Highly Dissatisfied

Q.5- Which features does you like the most?

a) Disk brakes b) Design

c) Mileage d) Pick up

Q.6- What is the source of awareness about the brand?

a) Television b) News paper

c) Magazine d) Hoardings

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Q.7- For how long you are using the two wheelers?

a) 0-5 years b) 5-10 years

c) 10-15 years d) 15-20 years

Q.8- From where you prefer buying two wheelers?

a) Show room b) Rod shows

c) Exhibition d) Others_______

Q.9- Do you need any modification in the product?

a) Price b) Quality

c) Facilities d) Others_______

Q.10- What would be your preferred alternate option for your bike?

a) Bajaj discover b) TVS Apache

c) Yamaha R 15 d) Others

Q.11- What is the mode of payment of your motor bike?

a) Cash payment b) Loan

c) Check d) Others______

Q.12- How would you rate the security facility of your bike?

a) Very good b) Good

c) Fair d) Bad

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