A

Project Report
Automobile Industry

GROUP MEMBERS:
AKSHAY PAWAR
SACHIN PACHARNE
SWAPNIL AMBLE
SWAPNIL TAYADE
VAIBHAV KADAM
 CONTENT

 History of Bajaj motors

 Key milestone
 Competitor's in market
 Market strategies
 Corporate Social Responsibility CSR Policy
History of Bajaj motors

Bajaj auto limited is a global two-wheeler and three-wheeler

manufacturing company based in India. It manufactures
motorcycles, scooters and auto rickshaws. Bajaj auto is a part of the
Bajaj group. It was founded by Jamnalal Bajaj in Rajasthan in
Rajasthan in the 1940s. It is based in Pune, Maharashtra, with plants
in Chakan(Pune), Waluj (near Aurangabad) and Pantnagar in
Uttarakhand.
TATA MOTORS

Head Office address

Tata Motors Limited
One Indiabulls Centre,
Tower 2A & B, 20th floor,
841, Senapati Bapat Marg,
Jupiter Mills Compound,
Elphinstone Road (West)
Mumbai - 400013
Market Structure

 Oligopoly Market
 Few Sellers and Few Buyers
 Differentiated
Nature of Business and Business Segment

 Sector : Automobile

 Industry : Automotive
 Key People

Rahul Bajaj
Chairman of Bajaj Group
 Key People

Rajiv Bajaj
CEO of Bajaj motors
TATA MOTORS
Board of Directors

Mr. Natarajan Chandrasekaran

Non-Executive Director and Chairman
Mr. Nasser Munjee
Non-Executive, Independent Director
Mr. Vinesh K Jairath
Non-Executive, Independent Director
Dr. Ralf Speth
Non-Executive Director
Ms. Falguni S Nayar
Non-Executive, Independent Director
Mr. Om Prakash Bhatt
Non-Executive, Independent Director
Ms. Hanne Sorensen
Non-Executive, Independent Director
Mr. Guenter Butschek
CEO and Managing Director
Mr. Satish Borwankar
Executive Director and Chief Operating
Officer
Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) is a business approach that

contributes to sustainable development by delivering economic,
social and environmental benefits for all stakeholders. CSR is a
concept with many definitions and practices. The way it is
understood and implemented differs greatly for each company and
country. Moreover, CSR is a very broad concept that addresses many
and various topics such as human rights, corporate governance,
health and safety, environmental effects, working conditions and
contribution to economic development. Whatever the definition is,
the purpose of CSR is to drive change towards sustainability.
Corporate Social Responsibility (CSR)
Policy
Tata Motors Limited (TML), one of India’s largest automobile
company, facing challenges in financial and operation performances,
has spent Rs. 25.94 crores towards various schemes of CSR as
prescribed under Section 135 of the Act.
“ The prescribed CSR expenditure required to be spend in Fiscal
2017 as per the Act is Nil, in view of net profit of the company
being negative under Section 198 of the Act.”
 AUTOMOBILE

Commercia
2 3 Passenger l
Wheeler Wheeler vehicle vehicle
 2 Wheeler

Bajaj motors hold 11.23% market share in 2018 and 9.8% in the previous year
 3 Wheeler

Bajaj motors hold 57% market share in 3 wheeler of 2018

Passenger vehicle
Commercial Vehicle
 SWOT Analysis

 STRENGTHS
 Post liberalization, in order to expand rapidly, the company adopted the route to joint
 ventures (JV):
 · 21% stake in Hispano Carrocera, a Spanish bus manufacturing company and
 introducing its high-end inter-city buses in the country.
 · Acquisition of Jaguar and Land Rover of UK, help complete its portfolio in the
 premium segment
 · A 70% JV with Thailand’s Thonburi (auto assembler) which will set up a plant to
 manufacture pick-ups and will sell them in Thailand.
Statement of Profit and Loss
Balance Sheet