Media pack 2014

the worlds LARGEST

UK weekly music magazine

we think
popular.

WHY ADVERTISE?
Circulation

37,603

l Kerrang! has over 30 years of heritage and is the biggest music weekly
in the world.

abc1 profile

l Kerrang! reaches more young readers than any other music magazine.
Having a younger profile is a big advantage as traditionally this age group
is elusive (and expensive) to reach. As well as music releases this makes
Kerrang! perfect for advertisers around film, games, mobile technology
and government messages.

MeAn Age

l Kerrang! is the original multimedia platform boasting magazine, online,

radio, K! Awards, K! Tour, and K! podcasts.

Readership

294,000
46%
27

solus
readership

74%

we think
popular.

l Kerrang! loves music, especially rock. Kerrang! is considered by its

readers to be an integral part of the scene rather than just a commentator.
l Kerrang! readers are heavy spending consumers: 25% more per month
on cosmetics/toiletries then national average, 16% more on clothing, 8%
more on footwear and 38% more on gaming accessories

ABC July - Dec 2013 NRS July - Dec 2013

AWAR
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JOURN INNING
ALISM
l Ja

the mission

mes Mc
Editor o Mahon voted
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Record o ear at the
Music Jo f the Day
urna
PR Awar lism and
ds 2012

Kerrang! takes its readers into the heads, hearts

and lives of the people who make rock music.
It creates emotional connections.
James McMahon Editor
we think
popular.

the

reader

Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies,
leisure time, attitudes, fashion sense and lifestyle.
Above all he is fanatical about THEIR music and he is proud to be a part of the
scene. When he is not listening to music or watching music TV, he is a high
consumer of all forms of technology. Pete is hugely passionate about everything
he does whether it is going to Gigs, playing video games, planning holidays, going
shopping with friends or going to the cinema.
He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He
is a fashion trend setter in his peer group but he is heavily influenced by musical
icons and scenes. Like the bands he supports he is extremely loyal to the brands he
trusts. The way he looks and the clothes he wears is integral to communicating his
identity to the world.

we think
popular.

influence

Black xs
Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to
give readers the chance to enter their bands to win a recording deal with Search & Destroy
Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in
the final 4 bands fighting it out at a live gig at the O2.

Kerrang! scores 69% for Influence vs Bauer ACT tracker:15-40.

Which is made up of the following statements:

l Talks to me in my language.
l Is the authority in its market.
l Has stuff I talk about with my friend.
l Makes me feel more knowledgeable.
l Like to be seen with this magazine.
l Believe what I read in this magazine.
Notable consumer brands that have used
Kerrang! in the last 12 months include:

we think
popular.

case studies
The Approach
Kerrang as part of a cross media campaign were briefed to deliver a creative execution
designed to encourage young people to register to vote and communicate the ease
of the voting registration process in the run up to the 2010 general election.

Promotion

dont be part
of the silent

generation!
WANT TO MAKE YOUR VOICE HEARD? THEN
MAKE SURE NOTHING STOpS YOU VOTING...

F SOMEONE told you to shut up, you

wouldnt be impressed. Neither would
you be stoked if someone told you your
opinion didnt count so you should keep
it to yourself. Would you feel the same if
someone stopped you from voting in the
next general election in XX, 2010?
If youre 18 or over, dont give away
your right to voice your opinion on whats
happening in the country you live in
make sure you make your voice heard by
registering to vote.
Yeah, we know, when it comes to stuff like
politics, things seem complicated. Perhaps
things have stopped you registering and
voting before or are putting you off from
registering this time; thoughts like its
difficult, its a hassle, itll take too much
time to fill in a complicated form, or I
dont know how to register. But, honestly,
registering to vote couldnt be simpler.
And itll only take you three minutes!
All you need to do is fill in a simple and
short registration form its as easy as filling
in your name, address, and a few other
details.
Fill one in online by visiting
www.aboutmyvote.co.uk or you can get

one sent to you in the post by calling

0800 3280 280. Straightforward, right?
And if youre worrying that registering to
vote isnt cool because none of your mates
are bothered about doing it, or perhaps
that your vote wont make any difference,
then dont.
Voting gives you a say on important issues
that affect you from roads and recycling
in your area, to education and climate
change. You might think you dont want to
vote now, but if an issue comes up that you
want to have your say on, if youre on the
register you can then vote on it. Remember,
registering to vote doesnt mean you have
to, it just means you can if you want to.
In the United States, stars like Green Days
Billie Joe Armstrong and Fall Out Boy have
encouraged young people to seize the power
of the youth vote, so why not follow their
lead and inspire your mates to get involved
too, because their vote just like yours
really does count. If you have an opinion and
have a voice, remember the only way for you
to have your say is by registering to vote!
Visit www.aboutmyvote.co.uk right now!

It Only takes 3 MInutes!

Therere not many things that
you can do in three minutes
let alone worthwhile things
but voting is one of them!
Seriously, its really, really
easy to register to vote you
can be well on your way to
being registered to vote in
less time than it takes to
read this page! Or in less
time than it takes to listen to
Paramores new single The
Only Exception (which, fact
fans, would take you four
minutes and 27 seconds!)
Or in less time than it takes
to beat the World Record
for competitive eating 37

hotdogs in 12 minutes... So
what are you waiting for?
All you need to do is fill in a Optional extra: Free your
simple and short registration music with powerful
stereo sound.
form that includes your
name, address, and a few
other details. Fill one in
online by visiting www.
aboutmyvote.co.uk. Then
you just need to print the
form, sign it, and send
it to your local electoral
registration office (you can
get their address on this site
too). Or you can get a form
sent to you in the post by
calling 0800 3280 280. How
easy is that? Very easy!

www.abOutMyvOte.cO.uk

YOU CANT VOTE IF

YOURE NOT REGISTERED.
MAKE SURE YOU MAKE
YOUR VOICE HEARD.

Have your say by

registering online

The Idea
A 5 week multi media campaign that identifies with the core 17-24 audience and
encourage them to register to vote. It will demonstrate that their voice counts and that
if they dont register they wont be able to have their say. Ultimately we will drive
potential voters to register their vote at www.aboutmyvote.co.uk or by calling.

Bauer's range of brands offered a great opportunity to reach our target

audiences - particularly young people - with a tailored and relevant message
in the right environment. We were really impressed with the team's creativity,
flexibility and excellent project management. I have no doubt that the
campaign will help many young people register to vote.
Clinton Proud, Head of Campaigns and Public Information at the Electoral Commission,

we think
popular.

CAse studies

BIFFY CLYRO EP
Kerrang! negotiated a free exclusive
Biffy Clyro EP download cover
mount with all 12,000 downloads
being redeemed on the first day.

MY CHEMICAL ROMANCE
BREAKOUT AD
Warner Music wanted to do an ad with standout and that
would appeal to their fans. We worked with the Kerrang!
editorial team to produce this fantastic breakout ad.

we think
popular.

Brand extensions

Download festival
Kerrang! is the official media partner
with Download Festival. With all the
exclusive media coverage.

Kerrang! awards
This has got to be just about the
best awards ceremony in the world
Kelly Jones, Stereophonics

kerrang.com

240,000

unique users

480,000
page
impressions

431,000

twitter
followers

421,355
Facebook fans
Download and K! Awards micro sites all drive PIs through reader
interaction and voting

we think
popular.

on sale every wednesday

Ad Schedule
on sale

copy
deadline

on sale

copy
deadline

JANUARY 2014
1 January 2014
8 January 2014
15 January 2014
22 January 2014
29 January 2014

23 December 2014
02 January 2014
09 January 2014
16 January 2014
23 January 2014

JULY 2014
2 July 2014
9 July 2014
16 July 2014
23 July 2014
30 July 2014

26 June 2014
3 July 2014
10 July 2014
17 July 2014
24 July 2014

FEBRUARY 2014
5 February 2014
12 February 2014
19 February 2014
26 February 2014

30 January 2014
06 February 2014
13 February 2014
20 February 2014

AUGUST 2014
6 August 2014
13 August 2014
20 August 2014
27 August 2014

31 July 2014
7 August 2014
14 August 2014
21 August 2014

MARCH 2014
5 March 2014
12 March 2014
19 March 2014
26 March 2014

27 February 2014
6 March 2014
13 March 2014
20 March 2014

SEPTEMBER 2014
3 September 2014
10 September 2014
17 September 2014
24 September 2014

28 August 2014
4 September 2014
11 September 2014
18 September 2014

APRIL 2014
2 April 2014
9 April 2014
16 April 2014
23 April 2014
30 April 2014

27 March 2014
3 April 2014
10 April 2014
17 April 2014
24 April 2014

OCTOBER 2014
1 October 2014
8 October 2014
15 October 2014
24 October 2014
29 October 2014

25 September 2014
2 October 2014
9 October 2014
16 October 2014
23 October 2014

MAY 2014
7 May 2014
14 May 2014
21 May 2014
28 May 2014

1 May 2014
8 May 2014
15 May 2014
22 May 2014

NOVEMBER 2014
5 November 2014
12 November 2014
19 November 2014
26 November 2014

30 October 2014
6 November 2014
13 November 2014
20 November 2014

JUNE 2014
4 June 2014
11 June 2014
18 June 2014
25 June 2014

29 May 2014
5 June 2014
12 June 2014
19 June 2014

DECEMBER 2014
3 December 2014
10 December 2014
17 December 2014
24 December 2014
31 December 2014

27 November 2014
4 December 2014
11 December 2014
18 December 2014
18 December 2014

we think
popular.

Ad Specs
Full PAGE

HALF PAGE
VERTICAL

Half page
horizontal

1/4
page box

1/4 page
horizontal
strip

1/4 page
vertical
strip

Trim 285 x 210

Trim 285 x 103

Trim 142 x 210

Type 130 x 93

Trim 71 x 210

Trim 285 x 54

Bleed 291 x 216 Bleed 291 x 109 Bleed 148 x 216

Bleed 77 x 216

Bleed 291 x 60

Type 265 x 190

Type 65 x 190

Type 265 x 44

Type 265 x 93

Type 130 x 190

Advertising rates
DISPLAY
Full page fh
Full page rop
half page
ibc/ obc
dps fh
dps ROP

3,025
2,750
1,512
3,575
5,748
5,225

advertorials
full page
5,005
dps 9,510
half page
2,752

we think
popular.

PRODUCTION
Please contact your creative solutions
salesperson for production rates
INSERTS
Bound-in
tip-on
loose insert

65 CPT
65 CPT
45 CPT

contact
editorial team
Editor in chief
Phil Alexander

editor
James McMahon

news editor
Sam Coare

Associate editor
(reviews)

features editor

Editorial Assistant

George Garner

Ryan Cooper

0207 859 8451

Nick Ruskell

advertising
ASSOCIATE MEDIA
DIRECTOR
Matt Warne

Group BRAND DIRECTOR

Rob Walsh

0207 295 8591

0207 295 5427

senior trading
executive
Kate Barker

FILM Manager
Liz Harriott

0207 295 8560

Games and consumer

manager
Keith Hillman

CREATIVE SOLUTIONS
manager
Stefanie Daniels

Creative Solutions
Manager
Rick Williams

Live Music & Media

planner
Joel Hopkins

0207 208 3557

020 7208 3571

0207 295 5483

0207 295 6741

PRODUCTION
Bob Soper

Music director
Martin Bojtos

0207 208 3702

0207 295 5474

CLASSIFIED advertising
Mitchell Coulter

020 7241 8139

01733 366378

REGIONAL SALES OFFICE

INSERTS manager

H BAUER PUBLISHING
Katharine Brown

0161 868 3218

we think
popular.

Simon Buckenham

020 7208 3557