Professional Documents
Culture Documents
10/17/2014
Synopsis:
The case depicts the path of an entrepreneur, the case shows the transformation of a naive
individual to an entrepreneur who is now at a point that can define his success in the venture. A
fresher having a bachelors degree in business started out different ventures without much though
and feasibility which turned out to be a failure. Soon he discovered an opportunity to establish a
new venture as either distributor of carbon paper or surgical cotton from India. Having learned
from his past experiences, he did some research on the business prospect and found out that the
ventures were not sustainable in the local market or he did not have the capacity and dropped the
idea. Still he did not let his ambitions of an entrepreneur fade away and continued to look into
business prospect that was more within his reach, he had finally transformed into a more practical
and realistic person by now. The entrepreneur finally after some study and research on the market
found out that an ice-cream factory was a good opportunity given the warm climate of the market
and business liquidity. Having established the business and passed the turmoil stages through
innovation and adaptation to various environments, he is now considering to expand the business
and sees himself as an ice-cream tycoon in the future.
Main problem to be solved:
Be prepared for the future uncertainty and competition in the market.
Rational for the identification of the main problem:
The current market in Butwol is in equilibrium and there is not much competition among the six
suppliers as they are not able to meet the market demand. The entrepreneur, being futuristic and
analytical knows that this will not be the case for long and the market scenario would change soon
when someone in the market will rock the boat by establishing a bigger factory or start to
differentiate their product. He feels he need to gear up for the future.
Alternate solution generation:
i.
ii.
iii.
Alternate solutions
Competition
Uncertainty
Market Knowledge
Investment
First Mover
Advantage
Total
i.
Butwol Expansion
18
ii.
Enter Nepalgunj
11
iii.
Differentiation
17