Bibliografie

Lucrri consultate
Cri

BANSAL, S.K.; Teleadvertising and Children, Editura Oxford Book Company, f.l.,
2008;
DREWNIANY, Bonnie L.; JEWLER, A. Jerome, trad. rom. Gloria-Mona Sauciuc i
Felicia Rdulescu, Strategia creativ n publicitate, Editura Polirom, Iai, 2009;

GUNTER, Barrie; OATES, Caroline; BLADES, Mark, Advertising to Children on TV

Content, Impact and Regulation, Editura Lawrence Erlbaum Associates, Manhwah,
New Jersey, 2005;

HANLEY, Pam, Copycat Kids? The Influence of Television Advertisingon Children

and Teenagers, Editura ITC, f.l., 2000;
HERJEU, Radu, Oglinda mictoare: televiziunea i societatea tehnici de
propagand, persuasiune i manipulare, Editura Fundaiei Romnia de Mine,
Bucureti, 2000;
LARSON, Charles U., Persuasiunea. Receptarea i responsabilitate, trad. rom.
Odette Arhip, Editura Polirom, Iai, 2003;

LUSTED, Amidon M, Advertising to children, Editura ABDO, Minnesota, 2009;

SINGER, Dorothy G.; SINGE, Jerome L., Handbook of Children and the Media,
Editura Sage Publications, California, 2001;
STNCIUGELU, Irina, Mtile comunicrii de la etic la manipulare i napoi,
Editura Tritonic, Bucureti, 2009;

71

VALKENBURG, Patti M., Children's Responses to the Screen. A Media

Psychological Approach, Editura Lawrence Erlbaum Associates, New Jersey, 2004;

Articole

ADAMSON, Joseph; ZYWICKI, Todd J., Food Advertising to Children, n:

Regulation, volumul 30, Washington, martie 2007, p. 3;
ALARCON, Camille, Advertising obesity issue gets murkier, n: B&T, Australia,
2006, p. 3;

BERMEJO, Jess, Masking as a Persuasive Strategy in Advertising for Young, n

Comunicar, volumul 41, Spania, 2013, p. 157-165;

BREDBENNER, Carol B.; Saturday Morning Children's Television Advertising: A

Longitudinal Content Analysis, n: Family and Consumer Sciences Research Journal,
volumul 30, Editura Sage Publications, New Jersey, 2002, pp. 388-403;

CALVERT, Sandra L., Children as Consumers: Advertising and Marketing, n: The

Future of Children, volumul 1, Editura Princeston University, f.l., 2008, pp. 205-234;

CASSIM, S. B.; BEXIGA, D., The Regulation of Advertising to Children: A

Comparative Assessment, n: Alternation, volumul 14, nr. 1, f.l., 2007, pp. 137-165,
http://alternation.ukzn.ac.za/docs/14.1/07%20Cassim.pdf, accesat pe

27 februarie

2013;

CHAN, Kara; McNEAL, James U., Parent-child communications about consumption

and advertising in China, n: Journal of Consumer Marketing, volumul 20, nr. 4, f.l.,
2003, pp. 317-334;

COSMAS, Stephen C.; YANNOPOULOS, Niki, Advertising Directed to Children: A

Look at The Mother's Point of View, n: Journal of the Academy of Marketing
Science, volumul 9, nr. 3, Editura Sage Publications, f.l., 1981, pp. 174-190;
72

CURRAN-KELLY, Catharine; RICHARDS, Jef I., Food Advertising to Children:

Quest for the Right Regulatory Recipe, n: American Academy of Advertising
Conference Proceedings, f.l., 2007, pp. 165-169;

DIAZ, Mara A., Manipulation of teenagers through advertising: A critical discourse

approach, n: Revista de Lingistica y Lenguas Aplicadas, volumul 6, Valencia, 2011,
pp. 25-37, http://riunet.upv.es/bitstream/handle/10251/12408/879-1833-3-PB.pdf?seq
uence=1, accesat pe 27 februarie 2014;

DITTMAR, Helga; HALLIWELL, Emma; IVE, Suzanne, Does Barbie Make Girls
Want to Be Thin? The Effect of Experimental Exposure to Images of Dolls on the
Body Image of 5- to 8-Year-Old Girls, n: Developmental Psychology, volumul 42, nr.
2, Editura American Psychological Association, f.l., 2006, pp. 283-292;

DESROCHERS, Debra M.; HOLT, Debra J.; Children's Exposure to Television

Advertising: Implications for Childhood Obesity, n: Journal of Public Policy &
Marketing, volumul 26, nr. 2, Editura American Marketing Association, f.l., 2007, pp.
182-201;

GARDE, Amandine, Food Advertising and Obesity Prevention: What Role for the
European Union?, n: Journal of Consumer Policy, volumul 31, nr. 1, f.l., 2008, pp.
25-44;

KLEEMAN, David, Don't Starve Kids, n: Broadcasting & Cable, volumul 137, nr.
23, f.l., 2007, p. 32;

LEE, Bun E.; BROWNE, Louis A.; Effects of Television on African American
Teenagers, n: Journal of Black Studies, volumul 25, nr. 5, Editura Sage Publications,
f.l., 1995, pp. 523-536;

LEE, Wei-Na; TSENG, Eliana S., Food advertising to children: a content analysis
study of television commercials in top related tweens' programs, n: American
Academy of Advertising Conference Proceedings, f.l., f.a., pp. 140-149;
73

MARTNEZ, Inmaculada Jos; PRIETO, Mara Dolores; FARFN, Juana, Childhood

and Violence in Advertising: A Current Perspective, n: International Communication
Gazette, 68, nr. 3, Editura Sage Publications, f.l., 2006, pp. 269-287;

McDERMOTT, Laura; O'SULLIVAN, Terry; STEAD, Martine; HASTINGS,

Gerards, International food advertising, pester power and its effects, n: International
Journal of Advertising, volumul 25, nr. 4, Editura World Advertising Research
Center, f.l., 2006, pp. 513-540;

MOORE, Elizabeth S.; RIDEOUT, Victoria J.; The online Marketing of Food to
Children: Is It Just Fun and Games?, n: Journal of Public Policy & Marketing,
volumul 26, nr. 2, Editura American Marketing Association, f.l., 2007, pp. 202-220;

NAIRN, Agnes; BERTHON, Pierre, Affecting Adolescence: Scrutinizing the Link

between Advertising and Segmentation, n: Business and Society, volumul 44, nr. 3,
Editura Sage Publications, f.l., 2005, pp. 318-345;

PINE, Karen J.; NASH, Avril, Dear Santa: The effects of television advertising on
young children, n: International Journal of Behavioral Development, volumul 26, nr.
6, Editura Sage Publications, f.l., 2002, pp. 529-539;

ROBERTS, Michele; PETTIGREW, Simone, A thematic content analysis of

children's food advertising, n: International Journal of Advertising, volumul 26, nr. 3,
f.l., 2007, pp. 357-367;

ROBERTSON, Thomas S.; WARD, Scott; GATIGNON, Hubert; KLEES, Donna M,

Advertising and Children: A Cross-Cultural Study, n: Communication Research,
volumul 16, Editura Sage Publications, f.l., 1989, pp. 459-485;

RUBIN, Ronald S., Children's Responses to TV Advertising: Product Versus

Premium Orientation, n: Journal of the Academy of Marketing Science, volumul 4,
nr. 4, Editura Sage Oublications, f.l., 1976, pp. 742-752;
74

*** A spoonful of sugar?, n: In-Store, f.l., 2006, pp. 9-11;

*** Obesity and junk food advertising, n: Consumer Policy Review, volumul 17, nr.
5, f.l., 2007, p. 221;

*** Sweets talking, n: In-Store, f.l., 2007, pp. 9-11;

Site-uri consultate

Advertising

for

Marketing

&

Advertising

Communications

to

Children,

http://www.aana.com.au/codes/AANA_Code_of_Advertising_Marketing_Comms_to
_Children_Explanatory_Note_FINAL.pdf, accesat pe 12 aprilie 2014;

BARBARO, Adriana; EARP, Jeremy, Consuming Kids Documentary, 2008, http://

documentare.digitalarena.ro/copiii-consumatori-comercializarea-copilariei-2008/,
accesat pe 6 martie 2013;

Committee on Communications, Children, Adolescents, and Advertising, n

Pediatrics, volumul 95, Washington, 1995, http://pediatrics.aappublications.org/con
tent/95/2295, accesat pe 27 februarie2014;

CNA, http://arhiva.cna.ro/desprecna/rolsimisiune.html, accesat pe 19 aprilie 2014;

International Chamber of Commerce, ICC International Code of Advertising

Practice (1997 Edition), http://actrav.itcilo.org/actrav-english/telearn/global/ilo/guide/
iccadv.htm#Children and young people, accesat pe 12 aprilie 2014;
Legea nr. 148 din 2000 - Legea publicitii, http://www.cod-juridic.ro/legislatie/altelegi/legea-nr-148-din-2000-legea-publicitatii.html, accesat pe 20 iunie 2014;

MATHIAS, Joan Cassie, Barbie Commercials Across the Decades and the
Implications on Female Identity and Objectification, 2011, http://lawmindscience.
75

wordpress.com/2011/04/20/barbie-commercials-across-the-decades-and-the-implicati
ons-on-female-identity-and-objectification/, accesat pe 30 martie 2014;

Nasty Surprise: US Vigilant in Fight against Chocolate Eggs, n: Spiegel Online

International, http://www.spiegel.de/international/world/kinder-surprise-eggs-are-illeg
al-in-the-united-states-a-827741.html, accesat pe 18 aprilie 2014;

RAC, http://www.rac.ro/cod, accesat pe 5 aprilie 2014;

Students on Marketing, http://studentsonmarketing.wordpress.com/2009/01/16/%E2%

80%9Ccodul-etic-pentru-publicitate-adresata-copiilor%E2%80%9D-are-succes-inromania/, accesat pe 5 aprilie 2014;

History of TV ads, http://www.qualitylogoproducts.com/lib/history-of-tv-ads.htm,

accesat pe 14 martie 2014.

76