hope house

Hope House services form a

safety net of prevention, education and support for thousands of
people traumatized by domestic
violence every year. Residential
services are provided through two
secure locations in Independence
and Lees Summit, Missouri and
comprehensive outreach services
are provided to those not needing
secure shelter. 122 women and
children can be housed between
the two locations. Unbelievably,
both shelters are at capacity
every day of the year.
Mary Anne Metheny, CEO

contents

Hope House

7
Mission Statement
Philosophy
Audience
Attributes
Inspiration

Rebrand

29
Colors
Typefaces
Logo
Logotype
Signature
Imagery
Incorrect Usage

Touchpoints

41
Business cards
Minicards
Stationery
Invoice
Pins
Tshirt
Vehicle
Billboard
Website
App

Focus

83
Room mockups

hope house
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mission statement

hope houses mission is to break the cycle of

domestic violence by providing safe refuge and
supportive services that educate and empower
women and children. hope house will advocate
social change that protects and engenders a
persons right to live a life free of abuse.

11

philosophy
hope house provides shelter and comprehensive
services to survivors of domestic violence in the
Kansas City metro area. Weaving together safety,
support and hope helps give survivors the ability to
start a new life, free from abuse.

13

hope houses hotline and programs help thousands of survivors of domestic violence each
year. In June, 2014 alone we logged the
following numbers:
number of women in shelter: 133
number of children in shelter: 90
number of hotline calls: 500
number of people turned away due to capacity: 264

Even with 100% funding and staffing, the need

would still be greater than the resources available. For those we are able to help every day, we
depend on the Kansas City community giving
back to their neighbors in need through monetary donations and volunteer hours.

15

audience

local business
owners
17

victims of abuse

19

local emergency
responders

21

attributes

safety
freedom from harm or danger : the state of being safe

23

education
the knowledge and development resulting from an educational process

25

support
to promote the interests or cause of : to uphold or defend as valid or right

27

inspiration

29

rebrand
31

colors

typefaces

hope

security

joy

Elegant Lux
Only used as logotype and
tagline

Whitney Medium
R
G
B

242
117
118

C
M
Y
K

0
0
0
0

R
G
B

255
255
255

C
M
Y
K

22
17
18
0

R
G
B

238
229
108

C
M
Y
K

8
2
71
0

Used for body copy or header

whitney sc
used as header or subhead

compassion

wisdom

calmness
Whitney Light
Used as header, subhead or
body copy

whitney light sc
R
G
B

198
197
197

C
M
Y
K

0
68
44
0

R
G
B

108
57
119

C
M
Y
K

67
91
23
8

R
G
B

108
135
196

C
M
Y
K

60
43
0
0

used as header or subhead

ABCDEFGHIJKLM a b c d e f g h i j k l m
NOPQRSTUVWXYZ n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 .,?:;&!#/=+@
A B C D E FG H I J K L M a b c d e f g h i j k l m
NOPQRSTUVWXYZ n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 .,?:;&!#/=+@
A B C D E FG H I J K L M a b c d e f g h i j k l m
NOPQRSTUVWXYZ n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 .,?:;&!#/=+@
A B C D E FG H I J K L M a b c d e f g h i j k l m
NOPQRSTUVWXYZ n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 .,?:;&!#/=+@
A B C D E FG H I J K L M a b c d e f g h i j k l m
NOPQRSTUVWXYZ n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 .,?:;&!#/=+@

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simplified logo
The logo connotes a connectivity between memebers of the community
to promote support for victims of abuse

logo

This logo integrates the plus sign where the connection between the two
Hs for Hope House is made

35

logotype

signature

staging area
The staging area on all sides, from
the top of the logo to the bottom of
the tag line, is equivalent to the xheight of the hope house logo type.

37

imagery
black & white

full color

Any image depicting victims in an abusive situation, or that generate a

feeling of sadness, anger or sympathy must be shown in black and white

Any image depicting happy, friendly or helping people must be shown in

full color. Can be any variation of opacity above 30%

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incorrect usage

The logo cannot have a drop

shadow.
The plus cannot be in any other
color except the brand colors and
never in gray or white with shown
within the H.
The logo cannot be shown on a
solid black background.

The logo cannot have an outline.

The logo must be shown at 1/2 in
or above in scale.
The logo cannot be shown on a
background that is the same color
as the plus.

41

touchpoints
43

business cards
The business cards all follow the same layout but can have the color
changed to any of the four brand colors and the type sizes can change to
fit within the boundaries according to the changes in names and numbers.

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49

mini cards

51

stationery

53

55

57

59

61

63

invoice

65

67

pins

69

tshirts

71

73

75

77

vehicle

79

billboard

81

website

application

83

focus
85

room mockups

87

89

91

93

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