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This course deals with human inferences, judgments, decisions, and the processes by
which we arrive at them. It will focus on the fact that our social judgments are not based
on the laws of probability and chance, but on other cognitive processes that may have
shortcomings in important inferential tasks. We will also see that these processes, while
imperfect, are ecologically efficient, systematic, and importantly, very predictable.
Research in the field of judgments and decisions attracts the attention of an important
audience; lawyers, advertisers, doctors, businessmen, politicians, and others who see
applications as diverse as devising legal arguments; choosing corporate strategies;
campaign strategies; and even in conducting foreign affairs.
The issues need not be so lofty. People make simple judgments and evaluations of you
and me that impact our careers and business success. The strategies used to make these
decisions are the same strategies the lay scientist uses when assessing the larger,
ostensibly more important issues: e.g., who should be president? Which car is the best?
What house should they buy? Who should they marry?
We will study the various heuristics and strategies commonly used to make judgments
of all kinds. We will also review a few historical cases where nations and history have
been changed when an incorrect judgmental strategy was used.
Grading: A: 91-100+
B: 81-90
C: 71-80
D: 61-70
F: 60 and below
Class specifics:
Thursdays 7:00PM – 9:45PM
Location Main Campus, GR- 4.204
First class January 13, 2005
Mid-term exam March 3, 2005
Spring Break March 7-12, 2005
Last full class April 21, 2005
Final exam April 28, 2005
Note: Narrative exam questions will be on terminology and concepts that are part of the assignments given
in class. They will take the following form:
1. “Describe the ‘Representativeness Heuristic.’ Give an example of its use.”
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Class # Date: Subject
3. 01-27-05 Quiz # 1.
Lecture and discussion: Review class assignment, discuss examples.
Assignment for 02-03-05: Read in Khaneman, Slovic & Tversky:
Chapter 2 (~ 9 pp) + chapter 3 (~ 16 pp) = (total 25 pp)
Bring an example of “representativeness” from a
publication of any kind (newspaper, magazine, etc.)
6. 02-17-05 Quiz # 2.
Lecture & discussion: Review assignment, discuss examples.
Assignment for 02-24-05: To be determined. (Potential … outline of
project )
Bring an example of “availability,” and “retrieval bias”
from a publication of any kind (newspaper, magazine, TV adv, etc.)
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10. 03-17-05 Review Mid-Term Exam.
Lecture & discussion as time allows: Discuss examples not discussed
during previous classes.
Assignment for 03-24-05: Chapter 12 (11 pp).
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