Marketing Research

Chapter: 04
Research Proposal
Q-1: What is the process of writing Marketing Research Paper?
Ans: Marketing Research Process:
Marketing research process is the combination of some steps through
which a marketing research project is executed from start to end.
Marketing Research Process
A. Outside Cover Page
i. Title of the Research
ii. Monogram
iii. Name of the Researcher
iv. ID No of the Researcher
v. Name of the University
vi. Month, Year
B. Inside Cover Page
i. Title of the Research
ii. Monogram
iii. Submitted To
iv. Submitted By
v. Name of the University
vi. Month, Year
C. Students Declaration
D. Letter of Transmittal
E. Recognition Letter/Letter of Recognition
F. Acknowledgement
G. Executive Summary
H. List of Abbreviation/Acronyms
I. Table of Contents
J. List of Table
K. List of Figure

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Chapter -1 Marketing Research Process

1.1 Prelude/Preamble (2-4 Pages)
1.2 Significance of the study
1.3 Literature Review (3-6 Pages)
1.4 Objective of the Study
1.5 Scope of the Study
1.6 Methodology of the Study
1.7 Hypothesis Formulation
1.8 Limitation of the Study
Chapter-2 An Overview of the Report
2.1 Background of the Report
2.2 Mission and Vision
2.3 Features
2.4 Functions
Chapter-3 Topic Name
Chapter-4 Analysis of the Study
4.1 SWOT Analysis
4.2 Question Analysis
4.3Hypothesis Testing
Chapter-5 Findings & Recommendations
5.1 Findings of the study
5.2Conclusion
5.3Recomendation of the study
Bibliography/References
Appendices:
Appendix-I: Question
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Appendix-II: Calculation (SPSS Result)

Marketing Research Proposal
Q-2: What is the process of writing Marketing Research Proposal?

Ans: Research Proposal is the preplan of our research activities. To

prepare a research activity we need to take permission from our
supervisor and submit a proposal.
Process of writing Marketing Research Proposal
1.
Executive Summary
2.
Background
3.
Problem Definition/Objectives of the Research
4.
Approach to the problem
5.
Research Design
6.
Fieldwork/Data Collection
7.
Data Analysis
8.
Reporting
9.
Cost and Time
10. Appendices
Description of the Steps
1. Executive Summary: The proposal should begin with a
summary of the major points from each of the other sections,
presenting an overview of the entire proposal.
2. Background: The background to the problem including the
environmental context should be discussed.
3. Problem Definition/Objectives of the Research: Normally, a
statement of the problem, including the specific components,
should be presented. If this statement has not been developed,
the objectives of the marketing research project should be
clearly specified.
4. Approach to the problem: A review of the academic and trade
literature should be presented, along with some kind of an
analytical model. If research questions and hypotheses have
been identified, then these should be included in the proposal.
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5. Research Design: Here the researcher should design the

research, whether it is exploratory, descriptive or causal should
be specified.
6. Fieldwork/Data Collection: The proposal should discuss how the
data will be collected and who will collect it. If the field work is
to be subcontracted to another supplier, this should be
subcontracted to another supplier, this should be stated. Control
mechanisms to ensure the quality of data collected should be
described.
7. Data Analysis : The kind of data analysis that will be conducted
and how the results will be interpreted should be described.
8. Reporting: The proposal should specify whether intermediate
reports will be presented and at what stage, what will be the
form of the report, and whether a formal presentation of the
results will be made.
9. Cost and Time: The cost of the project and a time schedule,
broken down by phases, should be presented. Cost and Time
need to mention in company researcher, not need to mention in
academic researcher.
10. Appendices: Any statistical or other information that is of
interest to only a few people should be contained in appendices.

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Q-3: What is the process of writing Research Proposal?

Ans: The processes of writing Research Proposal are following1. Introduction
2. Objectives of the Study
3. Statement of the Problem/Hypothesis
4. Review of Literature
5. Justification of the Study
6. Methodology of the Study
7. Conclusions
8. Bibliography

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