MDP

MRP

How to improve sales of Economic Times to IIML WMP students house hold ?

What criteria consumers used to evaluate business newspaper?

How do consumers evaluate Economic time and various other business news paper brands in terms o
What is demographic and psychographic profile of ET reader and Non readers?
What is the product usages characteristics of ET loyalist and Non ET readers.

Reseach Object
What criteria consumers used to evaluate
business newspaper?

How do consumers evaluate Economic times

and various other business newspaper
brands
in terms of choice criteria?
What is demographic and psychographic
profile of ET reader and Non readers?

What is the product usages characteristics of

ET loyalist and Non ET readers.

Hypothesis

Specify Question nos

(Variable code) only.

1. Content richness is an important criteria for

business newspaper for professtional's in Govt.
Job.
2. Market and Industry News is an important
criteria for business newspaper for professtional
in Private Job.

1. Q4 (7-12),Q18(44)
2. Q4 (7-12),Q18(44)

3. Availability(Distribution) makes more

readership of Economics Times.

3. Q4 (7-12), Q10 (3336),Q1(1-4)

5. Modern ,Progressive & brand driven people

prefer ET

4. Q11 (37), Q12(38), Q13Q17 (39 -43), Q1(1-4)

6. ET loyalists find it reliable.

7. ET Nonloyalists find content deficit

5. Q4 (7-12), Q8(2528),Q1(1-4),Q19(45)
6.Q4 (7-12), Q7 (2124),Q1(1-4),Q19(45)

Data Analysis plan

1.Cross Tabulation and
Chi Square
2.Cross Tabulation and
Chi Square
3.
ANOVA

4.Descriptive statistics &

Cross Tabulation ;Chi
Square
5.Two Way ANOVA
6.Two Way ANOVA

Sampling
plan

1. Which business newspaper do you read

1
Economic times
2
Mint
3
Financial Express
4
Business Standard
2. How often do you read business newspaper in a week?
1
1 day
2
2-3 days
3
4-5 days
4
6-7 days
3. Overall, what rating would you give to the ET newspaper?
1
Excellent
2
Very Good
3
Good
4
Fair
5
Poor
4.Please rate the importance of the following factors in you selection of business news paper
Not at all
Important
1

Easy Langauge
Market and Industry News
Availability
Reliablity
Content Reachness
Brand Value

5. Please rate your preference for the following business newspapers

Not
preffered
at all
1

Economic times
Mint
Financial Express
Business Standard
6. Please rate following businees newspapers in terms of image
Poor image
1

Economic times
Mint
Financial Express
Business Standard
7. Please rate the following business newspapers in term of content?
Poor

Economic times
Mint
Financial Express
Business Standard
8. Please rate the following business newspapers in term of reliability?
Poor
1
2
3
Economic times
Mint
Financial Express
Business Standard
9. Please rate the following business newspapers in term of market and industry news?
Poor
1
2
3
Economic times
Mint
Financial Express
Business Standard
10. Please rate the following business newspapers in term of availability?
Poor
1
2
3
Economic times
Mint
Financial Express
Business Standard
11. Brand value is import for choosing business newspaper
nonsignificant
1

12. Reading business newspapers are sign of ambitiousness and contemporaneousness

Highly
disgaree
1
13. Gender
14. Marital status

15. Family size

16. Age

Male
Female
Married
Never Married
Divorced/Separated/Widowed
One
Two
Three
Four
Five and more
18-24

16. Age

17. Education

18. Profession

25-40
41-60
60+
Under graduate
Graduate
Post Graduate
Govt Job
Private Job
Self Business

19. Do you want to switch you Business Newspaper.

No
Yes

iness news paper

Very
important
4

Very much
prefffered
4

Excellent
Image
5

Excellent

Excellent
5

ustry news?
4

Excellent
5

Excellent
5

very
significant
5

aneousness

Widowed

Higly agree
5

Variable Sheet
1

Q1
2

Q2
3

Q3
5

Q4
6

Q4
9

10

11

12

13

Q5
14

15

16

17

Q6
18

19

20

21

Q7
22

23

24

25

Q8
26

27

28

29

Q9
30

31

32

33

Q10
34

Q11
35

36

Q12
37

Q13
38

Q14
39

40

Q15

Q16
41

Q17
42

Q 18
43

Q19
44

45

Do you
have the
habit of
reading
business
newspaper
?

If so, how
often do
you read
business
newspaper
in a week?

If not, why
don't you
read
business
newspaper Your
?
gender

Marital
Status

9/1/2014 8:55:56 Yes

9/1/2014 9:30:04 No
9/1/2014 9:38:03 No
9/1/2014 9:38:31 Yes

2-3

4-5

Male
Because of inMale
Because of inMale
Male

Married
Two
Never Marrie Four
Never Marrie Four
Married
Two

9/1/2014 9:52:23 Yes

2-3

Male

Married

Five or more

9/1/2014 10:08:50 Yes

2-3

Male

Married

Three

9/1/2014 10:11:05 Yes

9/1/2014 11:47:58 Yes
9/1/2014 11:55:10 No

2-3
2-3

Male
Male
Normal newspMale

Timestamp

9/1/2014 11:55:42 Yes

Family Size

Married
Two
Never Marrie One
Married
Two

Male

Married

Two

9/1/2014 13:02:28 Yes

6-7

Male

Never Marrie Three

9/1/2014 14:21:52 Yes

4-5

Male

Married

9/1/2014 17:57:47 No

Five or more

1 Because of TMale

Never Marrie Four

9/1/2014 18:32:39 Yes

9/1/2014 19:28:24 Yes

2-3

Male
Male

Married
Married

Four
Three

9/1/2014 19:43:39 Yes

9/1/2014 19:49:34 Yes

2-3
2-3

Male
Male

Married
Four
Never Marrie Four

9/1/2014 20:50:06 Yes

4-5

Male

Never Marrie Five or more

9/1/2014 21:18:30 Yes

9/1/2014 21:35:41 Yes

4-5
6-7

Male
Male

Never Marrie Three

Never Marrie Three

9/1/2014 21:59:00 Yes

9/1/2014 22:01:42 No
9/1/2014 22:16:13 Yes

4-5
No time
4-5

9/1/2014 23:31:10 No

Male
Male
Male

Married
Married
Married

Four
Three
Four

1 Because busiMale

Never Marrie Four

9/2/2014 0:26:18 Yes

2-3

Male

Never Marrie One

9/2/2014 12:23:17 Yes

2-3

Femal

Never Marrie Five or more

9/2/2014 12:24:45 Yes

2-3

Male

Never Marrie Five or more

9/2/2014 12:44:37 Yes

2-3

Male

Never Marrie Five or more

9/2/2014 12:48:40 Yes

4-5

Male

Never Marrie Four

9/2/2014 12:48:44 Yes

2-3

Male

Married

Four

Male

Married

Five or more
Two

9/2/2014 13:07:15 Yes

9/2/2014 14:03:03 Yes

6-7

Male

Married

9/2/2014 14:20:43 Yes

4-5

Femal

Never Marrie Four

9/2/2014 14:27:24 Yes

2-3

Male

Never Marrie One

9/2/2014 16:26:14 Yes

2-3

Male

Married

9/2/2014 16:51:03 Yes

4-5

Femal

Never Marrie Four

9/2/2014 17:00:18 Yes

9/2/2014 17:08:25 Yes
9/2/2014 19:47:13 No

2-3
6-7

9/2/2014 23:26:42 Yes

9/3/2014 10:36:40 Yes

Four

Male
Male
Because of inMale

Married
Married
Married

Two

6-7

Male

Married

Three

6-7

Male

Never Marrie Three

Male

Never Married

9/3/2014 18:23:47 Yes

Three

9/3/2014 22:14:44 Yes

6-7

Male

Married

Three

9/4/2014 14:11:55 Yes

2-3

Male

Married

Three

What is
most
important
criteria
when you
choose
business
newspaper
?

Which part
in the
business
newspaper
is the one Which part
you like
do you
most?
dislike?

Which of
the
business
newspaper
s, you
prefer to
read?

Your age

What is
your
Your formal occupation Monthly
education ?
Income

29 - 40
18 - 28
18 - 28
29 - 40

Graduate
Private Job
Post graduatePrivate Job
Post graduatePrivate Job
Post graduatePrivate Job

29 - 40

Post graduatePrivate Job More than 80interest in lo Industry

Jobs

Economic Tim

29 - 40

Post graduatePrivate Job More than 80Availability & Industry

Politics

Economic Tim

29 - 40
18 - 28
29 - 40

Post graduatePrivate Job More than 80market and e Industry

Post graduateSelf business40,000 - 80,000
News
Graduate
Government j40,000 - 80,000

Lifestyle
Jobs

Economic Tim
Economic Tim

29 - 40

Post graduatePrivate Job More than 80Editorials

News

Jobs

Economic Tim

29 - 40

Graduate

Private Job More than 80,000

Industry

Politics

Economic Tim

29 - 40

Graduate

Government jMore than 80current issuesIndustry

Markets

Economic Tim

18 - 28

Graduate

Private Job Less than 40,Easy to underMarkets

29 - 40
29 - 40

Post graduatePrivate Job More than 80Good Article Markets

Graduate
Private Job More than 80,000
Industry

Politics

Economic Tim
Economic Tim

41 - 60
29 - 40

Graduate
Private Job More than 80Language andNews
Post graduatePrivate Job 40,000 - 80,0content
Industry

Politics
News

Economic Tim
Mint

18 - 28

Graduate

Politics

Economic Tim

18 - 28
29 - 40

Graduate
Private Job 40,000 - 80,0Industries Sp Industry
Post graduatePrivate Job 40,000 - 80,0content

News

Economic Tim

40,000 - 80,0Simplicity of Industry and Politics

40,000 - 80,000
40,000 - 80,000
40,000 - 80,000
News
Jobs

Private Job Less than 40,Various businIndustry

Economic Tim

Economic Tim

Economic Tim

29 - 40
29 - 40
29 - 40

Post graduatePrivate Job More than 80Brand

Markets
Post graduatePrivate Job More than 80,000
Post graduatePrivate Job More than 80intelligent ne News

Politics

Economic Tim

Politics

Economic Tim

18 - 28

Post graduatePrivate Job 40,000 - 80,0latest update Markets

local news

Economic Tim

18 - 28

Post graduatePrivate Job 40,000 - 80,0authenticity Industry

define news? Economic Tim

18 - 28

Graduate

Private Job 40,000 - 80,000

Celebrity newBusiness Stan

18 - 28

Graduate

Private Job 40,000 - 80,0Business NewIndustry

18 - 28

Post graduateSelf businessLess than 40,all the news News

18 - 28

Graduate

Private Job More than 80economic detai

Industry

Economic Tim

29 - 40

Graduate

Private Job 40,000 - 80,0information o leadership talMarkets

Economic Tim

29 - 40

Post graduateGovernment jMore than 80Objectivity

29 - 40

18 - 28

Politics

Economic Tim
Politics

Economic Tim

Markets

Politics

Economic Time

Graduate

Private Job More than 80Analysis and sIndustry

Politics

Economic Tim

Graduate

Government j40,000 - 80,0ComprehnsiveNews

Jobs

Economic Tim

29 - 40

Graduate

Private Job 40,000 - 80,0CompletenesIndustry

29 - 40

Post graduatePrivate Job More than 80Coverage of di

News related Coverage
t
of irBusiness Sta

18 - 28

Post graduatePrivate Job 40,000 - 80,0content richn Markets

Politics

Mint

29 - 40
18 - 28
29 - 40

Professional Private Job More than 80Economy andNews

Post graduatePrivate Job 40,000 - 80,000
Markets
Graduate
Private Job 40,000 - 80,000

Politics
Politics

Economic Tim
Economic Times

41 - 60

Post graduateGovernment jMore than 80Content

Industry

Politics

Mint

18 - 28

Under graduaPrivate Job Less than 40,Content

News

Politics

Economic Tim

29 - 40

Graduate

Politics

Economic Tim

29 - 40

Under graduaGovernment j40,000 - 80,0content

News

29 - 40

Post graduatePrivate Job More than 80Relevance

Markets

Private Job

industry growtIndustry

Politics

Economic Tim

Economic Time
Politics

Economic Tim

If options
available,
would you
Which
prefer other
criteria
business
makes you newspaper
read ET
s than ET?

If you
answer is
'Yes' in last
question,
What is you
selection
criteria

Not familiar Yes

If your
answer is
'No', What
makes you
prefer ET? ET Image
Wide
Just want to try and find ou coverage

Authenticity ofYes
news

more topics covered

Content richeNo
Authenticity ofYes
news

Richness of bINR 8-10

Richness of bINR 5-7

So far Happy Reliable

Wide
Content and coverage
better information
Authentic

Richness of bINR 5-7

i like it

Content richeNo
Not familiar Yes

How much
you are
willing to
pay for
daily
business
newspaper

Authentic
Content
richness

habitual of it No
Authenticity ofNo
news

Why you
choose
business
newspaper
rather than
other
media?

Content

Content richeYes

same

Content richeYes

Learning Column

Authentic
Content
richness

In depth coveINR 5-7

In depth coveINR 5-7

Expert opinio INR 2-4

Reliable

INR 8-10

Richness of bINR 8-10

Contempora
ry, Authentic,
Reliable,
Content
richness
Expert opinio INR 2-4
Authentic,
Reliable
Richness of bINR 2-4

Availability

No

Most
Popular and
Known
Richness of bINR 2-4
In depth coveINR 5-7
Content
richness
Richness of bINR 2-4
others
ease
INR 8-10
Wide
coverage
Expert opinio INR 5-7

Availability

No

Reliable

Authenticity ofYes
news
Content richeYes

Authenticity of the News

Content richeYes
Authenticity ofYes
news

Content

In depth coveINR 2-4

Not familiar Yes

quality

Authentic,
Reliable,
Content
richness,
Wide
coverage

Content richeYes

time taken to get update

Authentic

In depth coveINR 2-4

easy &
simple
familiar with language

Richness of bINR 5-7

easy & simpl No

Authenticity ofYes
news

I will give it a try

Availability

Depends on the content

Yes

Content richeYes

Authentic,
Reliable,
Wide
coverage
Wide
coverage

Authentic,
Content
Varied News and relevant t richness

Expert opinio INR 2-4

Richness of bINR 2-4

In depth coveINR 5-7

Richness of bINR 5-7

Not familiar No

already using Reliable

Content richeNo

Contempora
ry, Authentic,
Reliable,
Content
richness,
Wide
Information ava
coverage
In depth coveINR 2-4

Content richeNo

Contempora
ry, Wide
understandalecoverage
Richness of bINR 5-7

Availability

Yes

Availability

Yes

Authenticity ofNo
news

Content
richness,
Wide
Coorectness of informationcoverage
Wide
Content, Originality and Simcoverage

Richness of bINR 5-7

Richness of bINR 2-4

Richness of bINR 2-4

Contempora
ry, Authentic,
Reliable,
Content
richness,
Wide
coverage
Reliable

INR 5-7

Authenticity ofNo
news

Content richeYes
Availability

Yes

Content richeNo
conomic Times

Availability

Yes

Authenticity ofNo
news

Content richeYes

Content richeYes
Content richeNo

Authentic
Wide
coverage,
Not much
rechness
To check the dNot Applicabl incontent
Wide
content richness
coverage

Reliable

INR 5-7

Richness of bINR 5-7

In depth coveINR 8-10

Contempora
ry, Authentic,
Reliable,
Content
richness,
Wide
Fastest deliv coverage
In depth coveINR 5-7
Reliable
Expert opinio INR 2-4

Authentic,
Reliable,
Wide
concise and relevant informcoverage

In depth coveINR 5-7

Content and re
Reliable

Richness of bINR 5-7

Reliable,
Content
extensive research on recerichness

In depth coveINR 2-4

Contempora
ry, Wide
coverage
Richness of bINR 2-4
Relevance and
Reliable

Richness of bINR 5-7

What
changes
can be
done to
make you
read
business
newspaper
?

Summary critera to
Summary
read news criteria in
paper
ET

ET non
ET Loyalist loyalist

Easy Langau Availability

Trail for other product

don't force readers, understand their benefit sought

News coverage
Market and I Availability

Content

Availability, ReAuthenticity Reliable

Content
Market and I richeness
News Coverage
News coverage
More of sports news
Content
Content Reacricheness
Reliable
Content

Market and I Content richeness

Less technicalEasy Langau Content richeness

Content

Content ReacAuthenticity

Reliable

Easy Langau Content richeness

Content Reachness

Content

Content ReacAvailability

News Coverage

Market and I Availability

Content Reachness

Reliable

Brand Value Availability

just get me some time
Content ReacContent richeness
Easy
It's good as it Market and I Language

Reliablity

Content

Easy Language

Availability

Trail for other product

Content

Content ReacContent richeness

News coverage

Market and I Availability

Reliable

Content
Content Reacricheness

News Coverage

Content
Market and I richeness

Easy Language

Market and I Availability

Reliable

Easy LangaugAvailability

Content

Easy LangaugAuthenticity Reliable

Market and I Authenticity Reliable

Market and Industry News

Trail for other product

Content Reachness

Content

Content
Market and I richeness

Reliable

Most of the articles and information is available online.

Content Reachness

Content

Content ReAuthenticity Reliable

Content ReacContent richeness

Content ReacContent richeness

Content
Market and I richeness
Reliable

Content

What criteria consumers used to evaluate business newspape

3%

14%

42%
33%

6% 3%

te business newspaper?

%
Easy Langauge
Market and Industry News
Availability
Reliablity
33%

Content Reachness
Brand Value

How do
consumers
evaluate
Economic
times and
various
other
business
newspaper
brands
in terms of
choice
criteria?

4%

18%

46%
32%

4%

18%
Authenticity
Availability
Content richeness
Easy Language
32%

Loyalist

20%

13%
60%
7%

20%
Reliable
Conetent

Easy Language
60%

7%

News Coverage

ET non-loyalist

18%

12%

18%

53%

Content
53%

Trial for other product

Reliable
News coverage