Florida Fitness Association Brand Guidelines

Chapters
Core Brand Elements
General Communications

1
2

Florida Fitness Association Brand Guidelines

Core Brand Elements

Visual Identity - Logo

1.2

Color Palette 1.3

Visual Identity - Text

1.4

Typography - Font

1.5

Typography - Substitution

1.6

Florida Fitness Association Brand Guidelines

VISUAL IDENTITY - Logo

Brand Logo

The Florida Fitness Association logo represents the association and our commitment to building a state-wide network of fitness, recreation, health
and wellness professionals and to become the unification point for fitness in Florida.
The logo hints at a gradual increase, the building up of a community. It also, in a subtle fashion, relates to the leveling up on most fitness
equipment. The logo is displayed in a color scheme that invokes familiarity to the state of Florida.
The logo will be used in all materials to represent the association. The logo is an important part of the brands image. It is imperative that the
following guidelines are adhered to in order to protect and maintain the meaning and individuality of the Florida Fitness Association brand.

Graphic Symbol

Logotype

Logo
FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

COLOR PALETTE
The Florida Fitness Association uses a color palette of blue and gold. These colors should be used predominantly in combination with the secondary
tier of colors in all applications.

Primary Color Palette

FFA Blue and Orange should be used
liberally on all applications.

FFA Blue
C84, M42,Y22, K1.5

FFA Orange
C0, M61.5,Y86.5, K0

Digital Media:
R34, G125, B163
Web: #227da3

Digital Media:
R245, G128, B57
Web: #f58039

Secondary Color Palette

These colors should be used
sparingly in most applications.

White
C0, M0,Y0, K0

Gray
C0, M0,Y0, K70

Black
C0, M0,Y0, K100

Digital Media:
R255, G255, B255

Digital Media:
R109, G110, B113

Digital Media:
R0, G0, B0

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

VISUAL IDENTITY - Text

In an effort to protect the Florida Fitness Association identity, it is important that the name be used properly in text form. The full name Florida
Fitness Association must always be used in the first and/or most prominent reference. It is acceptable to refer to the association as FFA, but only
after the full name has been used at least once before. When Florida Fitness Association is used in text without the presence of the brand logo,
a superscript TM must be used (e.g., Florida Fitness Association). This applies to the first or most prominent usage of the name; the TM is not
required on subsequent references.
The current tagline for the association is Floridas Active Chamber of Commerce. Proper capitalization and punctuation must be observed. The
tagline can only be used if the Florida Fitness Association precedes it in ether text or logo form.

Examples of Acceptable Variations

Examples of Unacceptable Variations

Uppercase/Lowercase

Alternate Names

Standard treatment is Florida Fitness Association. If all other

surrounding cop is in all caps, FLORIDA FITNESS ASSOCIATION is
also acceptable. The acronym FFA must always be in all caps.
Unacceptable examples:
florida fitness association, ffa

Possessive

It is not acceptable to use the possessive form with any products or

services. However, possessive form can be used when referring to the
company.
Acceptable example:
Enjoy Florida Fitness Associations new Fitness Guide.
Unacceptable example:
Enjoy the Fitness Guides exclusive features.

In a Sentence

It is acceptable to use the name within a sentence as long as no other

guidelines are broken.
Acceptable example:
We are a member of the Florida Fitness Association.

Do not shorten, add or change the name

Unacceptable examples:
Florida Fitness, Flo Fitness Assoc, etc.

Transformation

Do not use the name as a verb, adjective, noun or other parts of

speech.
Unacceptable examples:
FFA Your Business!, Become a Florida Fitness Association
Member
Preferred alternative:
Become a Member of the Florida Fitness Association!

Repetition

Do not repeat the name in text or graphics

Unacceptable example:
FFA FFA FFA FFA FFA

Missing the

In most cases, do not use the name without the word the
preceding it, unless the is not grammatically applicable.
Unacceptable examples:
Welcome to Florida Fitness Association, Join FFA TODAY!

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

TYPOGRAPHY - Font
The primary typeface for Florida Fitness Association is Gill Sans. Gill Sans should be used in all related materials. Though this particular font utilizes
a variety of widths and weights, use has been limited to those below for greater consistency and simplicity of implementation.

Primary Usage - Gill Sans Regular is suitable for most applications. Bold may be used for added emphasis.

Gills Sans Gills Sans Bold

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789!@#$%^&*():<>?,.
123456789!@#$%^&*():<>?,.
Alternate Usage - Use only for functional or aesthetic requirements.

Gills Sans Gills Sans Bold

abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789!@#$%^&*():<>?,.
123456789!@#$%^&*():<>?,.
Legal - In most applications, legal disclaimer copy should be no smaller than 5pt.

Helvetica Neue 57 Condensed

abcdefghijklmnopqrstuvwxyz

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

TYPOGRAPHY - Substitution
Verdana is an acceptable substitute in most instances when the primary typeface is not readily available.

Substitute Usage - Verdana Regular is suitable in most instances.Verdana Bold may be used for dded emphasis

Verdana Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789!@#$%^&*():<>?,.
Verdana Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789!@#$%^&*():<>?,.

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

General Communications 2
Primary Logo - Color
Badge Logo - Color
Proud Member Logo - Color
Logo - Unacceptable Uses

2.2
2.3
2.4
2.5

Florida Fitness Association Brand Guidelines

PRIMARY LOGO - Color

Primary Version

The preferred use of the Primary Logo is against a solid white background.
Secondary versions are also shown.
A superscript TM (trademark symbol) must always appear with the Primary Logo,
unless otherwise indicated. Please use the appropriate logo and TM as included in
the electronic files.
For logo artwork, please contact the Colorado Fitness
Association at Nicole.eberle@colofitness.org.

Primary Uses:

Print vs. Web

Print Logos: Logos with Print in the file name
should be used for business cards, brochures, flyers
or other printed materials.
Web Logos: Logos with Web in the file name
should only be used for websites, e-newsletters,
email signatures or other online materials. DO NOT
use these for print.

Secondary Uses:
Against a white background or light
backgrounds that are less than 50% black,
please use the file name:

Against a black background or dark

backgrounds that are more than
50% black, please use the file name:

PRINT: FFA_Stacked Logo

WEB: FFA_Stacked Logo_WEB

PRINT: FFA_Stacked Logo_White

WEB: FFA_Stacked Logo_White_WEB

Against a FFA Blue or Orange background,

please use the file name:

Against a white background or light

backgrounds that are less than 50%
black when color is not an option,
please use the file name:

PRINT: FFA_Stacked Logo_White

WEB: FFA_Stacked Logo_White_WEB
*Provided with 3 white variations

When the gradiated effect in the logo is

not appropriate or cannot be effectively
reproduced, please use the file name:
PRINT: FFA_Stacked Logo_Blue
WEB: FFA_Stacked Logo_Blue_WEB
*Also provided with orange option

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

PRINT: FFA_Stacked Logo_Black

WEB: FFA_Stacked Logo_Black_WEB

HORIZONTAL LOGO - Color

Primary Version

A Horizontal version o the Florida Fitness Association logo is available as

alternative to the Primary Logo. The Horizontal Logo should be provided and/or
used when the width of the space for logo placement exceeds the height.
A superscript TM (trademark symbol) must always appear with the Badge Logo,
unless otherwise indicated. Please use the appropriate logo and TM as included in
the electronic files.

Print vs. Web

Print Logos: Logos with Print in the file name
should be used for business cards, brochures, flyers or
other printed materials.
Web Logos: Logos with Web in the file name should
only be used for websites, e-newsletters, email signatures
or other online materials. DO NOT use these for print.

For logo artwork, please contact the Colorado Fitness

Association at Nicole.eberle@colofitness.org.

Primary Uses:

Secondary Uses:
Against a white background
or light backgrounds that are
less than 50% black, please
use the file name:
PRINT: FFA_Horizontal Logo
WEB: FFA_Horizontal Logo_WEB

Against a FFA Blue or Orange

background, please use the file
name:
PRINT: FFA_Horizontal Logo_White
WEB: FFA_Horizontal Logo_White_WEB

When the gradiated effect in the

logo is not appropriate or cannot
be effectively reproduced, please
use the file name:
PRINT: FFA_Horizontal Logo_Blue
WEB: FFA_Horizontal Logo_Blue_WEB
*Also provided with orange option

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

Against a black background or dark

backgrounds that are more than 50%
black, please use the file name:
PRINT: FFA_Horizontal Logo_White
WEB: FFA_Horizontal Logo_White_WEB

Against a white background or light

backgrounds that are less than 50%
black when color is not an option,
please use the file name:
PRINT: FFA_Horizontal Logo_Black
WEB: FFA_Horizontal Logo_Black_WEB

PROUD MEMBER LOGO - Color

Primary Version

A Proud Member version of the Florida Fitness Association logo is available when
a business organization becomes an official member of the FFA. The preferred
use of the Proud Member Logo is against a solid white background. Secondary
versions are also shown.
A superscript TM (trademark symbol) must always appear with the Badge Logo,
unless otherwise indicated. Please use the appropriate logo and TM as included in
the electronic files.

Print vs. Web

Print Logos: Logos with Print in the file name should
be used for business cards, brochures, flyers or other
printed materials.
Web Logos: Logos with Web in the file name should
only be used for websites, e-newsletters, email signatures
or other online materials. DO NOT use these for print.

For logo artwork, please contact the Colorado Fitness

Association at Nicole.eberle@colofitness.org.

Primary Uses:

Secondary Uses:
Against a white background or light
backgrounds that are less than 50%
black, please use the file name:

Against a black background or dark

backgrounds that are more than 50%
black, please use the file name:

PRINT: FFA_Proud Member

WEB: FFA_Proud Member_WEB

PRINT: FFA_Proud Member_White

WEB: FFA_Proud Member_White_WEB

Against a FFA Blue or Orange

background, please use the file
name:

Against a white background or light

backgrounds that are less than 50%
black when color is not an option,
please use the file name:

PRINT: FFA_Proud Member_White

WEB: FFA_Proud Member_White_WEB

When the gradiated effect in the

logo is not appropriate or cannot
be effectively reproduced, please
use the file name:
PRINT: FFA_Proud Member_Blue
WEB: FFA_Proud Member_Blue_WEB

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

PRINT: FFA_Proud Member_Black

WEB: FFA_Proud Member_Black_WEB

LOGO - Unacceptable Uses

Use only authorized electronic artwork provided by the Florida Fitness Association. Do not alter the apperance of the logo in any way. Shown here
are examples of what NOT to do with the logo.
The following rules apply to all logos under the umbrella of the Florida Fitness Association and
the Colorado Fitness Association.

DO NOT place the logo

inside a shape.

DO NOT alter the

colors of the logo.

DO NOT place the logo

on a complicated/patterned
background or photo.

DO NOT change the position of any

elements in the logo.

DO NOT add additional

copy on any side of the logo.

DO NOT repeat the logo

as a pattern or background.

FLORIDA FITNESS ASSOCIATION BRAND GUIDELINES

DO NOT distort the

logo in any way.

DO NOT add to or change

the logos elements to different
shapes, symbols, etc.

DO NOT use the logo as

part of a sentence.

DO NOT break apart the logo

or use the mark by itself.

DO NOT add shadows bevels, reflections or other special effects to the logo.

 2014 Florida Fitness Association, L.L.C. All rights reserve