For your ACTIVITY - Use this template to input the data for your personas.

I filled in data for Anna as an example. You can over write her info.
PERSON For your ASSIGNMENT - Use this data when creating your slides in the pitch deck.
A DATA Technical tip: Use Otpion -Shift key to wrap a line of text within the box.

PERSONA NAME PERSONA NAME

AGE Anna - Graphic Designer
13-17 years
18-24 years 24
25-30 years
30-49 years
50-64 years
65+ years

GENDER
Male
Female Female
Transgender
Different Gender
Identity

DISABILITIES

MARITAL STATUS
Single Single
Married
Domestic Partner
Widowed
Divorced
Separated
Other

CHILDREN @ HOME none

PETS @ HOME
2 Cats

RACE
African American African American
Hispanic
Latinx
Asian
White
Other

EMPLOYMENT
Full-Time Full -Time & Freelance
Self Employed
Unemployed
Homemaker
Student
Miliatry
Retired
Other

LOCATION
City Brooklyn
State NY
Country USA

LIVING STATUS
Homeowner
Living @ Home
Renter Renter - Roomates

INCOME
<$15,00
$15,00 - $34,999 $30,000
$35,000 - $49,999
$50,000 -$74,999
$75,000 - $99,999
$100,000+

EDUCTAION
Highschool
GED
Some College
Collage Graduate Graduate
Masters
Professionl
Doctorate

ONLINE BEHAVOIR
Facebook
Instagram Mostly
LinkedIn
Twitter Some
Pinterest
YouTube TikTok Some
SnapChat
Ratings & Reviews Will write

3 NEEDS IN LIFE
Need 1 Decompress
Need 2 Quiet place
Need 3 Coupons

LIFE INFLUENCERS
Friends Friends
Family Family
Colleagues Collegues
Teacher/Coach
Pop Culture Stars
Athletes
Politicians
Leaders

BRAND AFFINITY
Brand 1 Starbucks
Brand 2 West Elm
Brand 3 H&M
Brand 4 Target
Brand 5

HOPES & DREAMS

H&D1 Be sought after designer
H&D2 Travel the world
H&D3 Come and go
H&D4 No financial worry
H&D5

WORRIE & FEARS

W&F1 Can't pay bills
W&F2 Can't travel
W&F3 Paying student loans
W&F4 Time at home with cats
W&F5

MAKE LIFE EASIER?

Thing 1 Nice atmosphere
Thing 2 Charging station @ table
Thing 3 Drink to go APP
Thing 4 Discounts
Thing 5
 the data for your personas.
n over write her info.

eating your slides in the pitch deck.

ine of text within the box.

PERSONA NAME PERSONA NAME

 Visit the websites of three to five of your competitors. Fill in the details for each
COMPETIT Company (Brand) Name - Look for the Brand Name on the homepage - upper le
Domain Name - Look for the Domain Name in the URL bar at the very top of yo
Brand Promise - Look for the Brand Promise in the about section - if it is not the
OR pormise to do?
UVP - Look for the UVP on the home page or the about us page - what do they s
WORKSHEE Tagline - Look for the Tagline under the Brand Name or logo on the home page

T
COMPETITORS BRAND NAME DOMAIN NAME
mpetitors. Fill in the details for each column:
d Name on the homepage - upper left corner - or incorporated in the homepage image
in the URL bar at the very top of you browser. How close to the Brand name is their Domain Name?
in the about section - if it is not there, see if you can find it elsewhere on their website - what do they say the

r the about us page - what do they say sets them apart from their competition?
nd Name or logo on the home page - how does the tagline support their brand name and business?

BRAND PROMISE UVP TAGLINE NOTES

 Visit the websites of three to five of your competitors. Fill in the details for e
COMPETITO HOMEPAGE - What do you like or dislike about their homepage? Is it clear w
NAVIGATION - What do you like or dislike about how the navigation is organ
R information from the brand?
PRODUCT /SERVICE PAGE - What do you like or dislike about how they show
understand what you would be buying? Do they have Ratings & Reviews on t
WEBSITE COPYWRITING STYLE - What do you like or dislike about how your competito
PHOTOGRAPHY STYLE - What do you like or dislike about how your competiti
WORKSHEE their product? Are they also using lifestyle images to help explain their produ

T
COMPETITOR WEBSITESHOMEPAGE NAVIGATION
It’s also worth relooking at sites you like to shop at.
Why do you like one brand over another? 
Can you figure out what it is that appeals to you? 
This is research and it is meant to get you more familiar with your competitors
If they have a sign up for their newsletter or special offers – sign up! It will be
mpetitors. Fill in the details for each column:
out their homepage? Is it clear wht theyare selling? How do they get the message across - copy or photography?
bout how the navigation is organized? Can you easily find what you are looking for? Is there a place to sign up to recieve

e or dislike about how they show their products and or services? Is there enough information about either for you to
they have Ratings & Reviews on their product and or service pages?
dislike about how your competitor writes about their product and or service? Is the copy engaging? Does it feel too long?
dislike about how your competitior photographed their products or services? Is there enough detail for you to understand
mages to help explain their product or their Brand?

PRODUCT/SERVICE COPYWRITING PHOTOGRAPHY

PAGE STYLE STYLE
 r with your competitors so that you can make your brand the best it can be. 
ers – sign up! It will be helpful to see their email campaigns and to see how often they se
y or photography?
lace to sign up to recieve

bout either for you to

ing? Does it feel too long?
detail for you to understand

NOTES
 it can be. 
o see how often they send emails to their mailing list. You can follow them on their socia
m on their social media platforms as well.
SECTION COPY 1 (Date)

HOME PAGE

Heading (This can be your UVP)

Sub Head (This could be your tagline)

Feature 1
Heading
Body Copy

Feature 2
Heading
Body Copy

Feature 3
Heading
Body Copy

Call to Action (like SHOP)

SHOP

PRODUCT 1
Title
Description

PRODUCT 3
Title
Description

PRODUCT 3
Title
Description

ABOUT

Our Story
The Team

Press

BLOG

Story 2Story 3

Story 2

Story 3

STORE LOCATOR

Store 1

CONTACT

FOOTER

Contact

FAQ

Privacy
Copy 2 (Date) Copy 3 (Date)