AN ORGANIZATION STUDY REPORT ON

SINGULARIS CAPITAL ADVISORS PVT LTD

Submitted in partial fulfilment of the requirement for the

Award of the degree of
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERSITY
BY
KUMAR AGNIVESH
13UQCMA045
Under the guidance of
Prof. M.C.SATHYAVATHI
Assistant Professor

ADARSH INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY

POST GRADUATE DEPARTMENT OF MANAGEMENT STUDIES
CHAMRAJPET, BANGALORE 560 018.

DECLARATION

I, Kumar Agnivesh, student of Masters of Business Administration (MBA), Adarsh

Institute of Management and Information Technology, Bangalore hereby declare that
this project report titled An Organizational Study at Singularis Capital Private
Limited, Bangalore is an original study carried out under the Guidance of Prof.
M.C.Sathyavathi
This report has not been submitted earlier elsewhere for the award of any Degree to
Bangalore University or any other Universities.

Date: Bangalore

Kumar Agnivesh

Place:

(13UQCMA045)

ACKNOWLEDGEMENT
Every successful achievement has the vital and enormous backing of people who
remain veiled and nothing would be possible without those silent and subtle
contributions. This project is certainly not an exception to that.
On the very outset of this report, I would like to extend my sincere and heartfelt
obligation towards all the personages who have helped me in this endeavour. Without
their active guidance, help, cooperation & encouragement, this project would not have
seen the light of the day.
I am ineffably indebted to Dr. Anitha Ramachander, Director and our beloved
HOD, Dr. Chaya Bagrecha, Dept. of MBA, AIMIT, Bangalore for their conscientious
guidance and encouragement to accomplish this project.
I would like to express my sincerest gratitude to Prof. M.C.Sathyavathi, my mentor
for this project, for her constant support, encouragement and timely help. I am
extremely grateful to Mr. Aravind Thondan, MD, Singularis Capital Private Limited
for having given me an opportunity and for the guidance, encouragement and the critics.
I sincerely thank Mr. Shayan Pal, Head of the Placement Department and all other
faculty members of the AIMIT for their help and encouragement.
I also acknowledge with a deep sense of reverence, my gratitude towards my parents
and members of my family, friends and well-wishers for all the help & support
rendered.
Thank you.
Kumar Agnivesh
(13UQCMA045)

EXECUTIVE SUMMARY
Any organization is a meaningful convergence of people with unity of ideas and a
specific goal in mind to achieve. It is also characterized by relevant and processed flow
of communication and structured form of relationships. Organizations have existed
since time immemorial albeit in slightly different forms and with variance in purposes
they sought. It constitutes an important part of society and is indispensable for fulfilling
the needs of inhabiting human beings as well as other dependent organisms.
It is rightly said that organizations are born with human needs and their endeavour
remains the same irrespective of the evolutions societies go through. Our needs,
necessities and aspirations have changed on a continuous basis but when it comes to
fulfilling them we always fall back on the organizations that have stood there and served
us for ages.
This project is an effort to understand how abstract ideas make home in the minds of
humans resulting in vision, which is transformed into a synchronized effort altogether
in an organization.
This project was undertaken to understand the functioning of an investment advisory
firm including all the departments and the way they integrate and coordinate amongst
themselves. It was an opportunity to get a glimpse of the highly competitive, innovative
and constantly changing investment scenario in our country where the tendency to
invest is a bit on the lower side. More than two-thirds of the populace arent even aware
of the vast numbers of options available to them. Apart from life-insurance and the
fixed deposit schemes people in majority are unaware and uneducated about the finance
market. Though investment activities are performed in a large scale on a day to day
basis and its contribution to the national economy is a sizeable amount it involves a
sparse number of people.
Investments in any form requires a lot of thought process going before the final and
actionable decision is in place. It requires time, knowledge and constant monitoring of
the market. One should be very clear about the objectives of doing an investments and
the returns expected at a particular point of time in future. For those people who need
an expert to help them in managing their investments, Singularis Capital Private
Limited comes as an answer.

TABLE OF CONTENTS
SL NO.

CONTENT

CHAPTER 1

INDUSTRY PROFILE

CHAPTER 2

CHAPTER 3

PAGE NO.

Introduction

1-3

Industry Overview

3-6

Michael Porters five forces Model

7-11

Companys Status in Industry

12-13

COMPANY PROFILE
History and growth of the company

14-16

Vision and Mission Statement

17-18

Objectives of the company

19-19

Ownership pattern

20-20

Organizational structure

21-23

Product Profile

24-38

Competitors

39-39

Vertical and Horizontal integration

40-40

FUNCTIONAL DEPARTMENTS
Division of Departments

41-41

Human Resources Department

41-46

Finance Department

47-48

Marketing Department

49-51

Information Technology Department

52-53

CHAPTER 4

CHAPTER 5

Public Relations Department

SWOT ANALYSIS

54-55

SWOT analysis for the company

56-56

McKinseys 7s Framework for the industry

57-61

LEARNING & CONCLUSION

Learning Experience

62

Findings

63

Conclusion

64
BIBLIOGRAPHY
ANNEXURE

BIBLIOGRAPHY
REFERENCE BOOKS

Human Resource Development by K.Ashwathappa, IIIrd Edition.

Marketing Management by Philip Kotler, XIth Edition
Research Methodology by C.R.Kothari, IIIrd Edition
Dutt and Sundaram, Indian Economy

COMPANY WEBSITE

www.singulariscapital.com
www.singularisclient.com

OTHER WEBSITES

www.investopedia.com
www.financialadvisors.com
www.siliconindia.com
www.sebi.gov.in

MAGAZINES

Business Today, March Edition

Outlook money, September Edition
Economic Times Wealth, January, March & June Edition

JOURNALS

www.ccsenet.org/journal/index.php/ijef
www.inderscience.com/jhome.php?jcode=ijram
Omicsgroup.org/journals/entrepreneurship-organizationmanagement.php

ANNEXURE

LIST OF FIGURES, CHARTS & TABLES

Sl.
No.

LIST OF FIGURES

Page no.

1.

Michael Porters five forces model

2.

ICICI Prudential Valuable Contributor Award

15

3.

Product Profile of the company

24

4.

Role of Fund managers in dealing with mutual funds

27

5.

Risk-return Relationships of Mutual Funds

27

6.

Structure of Private Equity Funds in India

34

7.

Types of Special situation funds

36

8.

Types of marketing practices adopted by companies

50

9.

McKInseys 7s framework
LIST OF CHARTS

58

1.

Organizational Structure

23

2.

Types of PMS

28

3.

Types of Insurance in India

32

4.

HR Department Structure of the company

42

5.

Marketing Department Structure of the company

LIST OF TABLES

51

1.

Ownership Pattern at the company

20