Assignment: 1

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Select One Country and Select a

Particular Product for that
Particular Country on the Basis
of Country Environment

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Country evaluation index:

Country

evaluation

index

are

indicators

for

attractiveness or suitability of particular country for

doing international business with the help of such indexes
marketer

can

decide

that

in

which

countries

are

international operation should be expanded.

Tools for country evaluation

(1) Global competitive index
(2) Market potential index

(3) Global political risk index

(4) FDI confidence index

1. Global competitive index:

Global competitiveness refers to countrys ability to use
available factors and resources in most favorable manner so that
country can grow fasters in a long run. Countries competitiveness
depends on policy institution, productivity levels etc. Global
competitiveness index is developed by world economic forum, which
provides total picture of all the factors, which are important for
productivity and competitiveness in the country. This index is
based on 12 different factors:
i.
ii.

Institution
Infrastructure

iii.

Macroeconomic stability

iv.

Health & education

v.
vi.
vii.
viii.
ix.
x.
xi.
xii.

Training
Market efficiency
Labors market situation
Financial market situation
Technological readiness
Market size
Supporting industry
Innovations
This index is includes 148 countries in the world.

2. Market potential index

Market potential index refers to countrys ability to
provide maximum business turnover across the global market
potential suggest that a country is most favorable country for
doing business in long-term. Market potential index suggest that
what are the emerging markets in the world. This index is
developed on 8 different factors:
i.
ii.

Market size
Market growth rate

iii.

Market intensity

iv.

Market consumption

v.

Infrastructure capacity

vi.

Economic freedom

vii.

Market receptivity

viii.

Country risk
This index covers total 87 countries of the world.

3. Global political risk index:

This indicator refers to countrys capability to with stand
political, economical, security, and social changes. This indicator
is designed to understand countrys strength and weakness with
respect to stability of government, government policies, national
security measures, terrorist activities, Economic development,
inflation etc. There are 20 criterias. Their 20 criterias are
broadly divided into 4 majors criteria:

i.
ii.

Government
Society

iii.

Security

iv.

Economy
Each of these criterias has equal weight age of 25%.

4. FDI confidence index:

This indicator describes faith & confidence of foreign
organization

by

making

continuos

active

investment

in

particular country. This index shows that how attractive a

particular country is for any foreign investors. This index is
developed on various parameters such as:
i.
ii.

Growth/rate of G.D.P
Infrastructure

iii.

Political risk

iv.

F.D.I percentage with reference to total world

v.
vi.

Research & development activities

Benefits available to various foreign investors

Our Country And Product:

Country: China
Product: Noodles

INTRODUCTION
The noodle is a type of staple food made from some type of unleavened
dough, which is rolled flat and cut into one of a variety of shapes.
While long, thin strips may be the most common, many varieties of
noodles are cut into waves, helices, tubes, strings, or shells, or folded
over, or cut into other shapes. Noodles are usually cooked in boiling
water, sometimes with cooking oil or salt added. They are often panfried or deep-fried. Noodles are often served with an accompanying
sauce or in a soup. Noodles can be refrigerated for short-term storage,
or dried and stored for future use.
In American English usage, the word "noodle" is an inclusive term
that denotes flour paste products in various shapes. In British English
usage it generally denotes a food in the form of long, thin strips of
flour paste products. The material composition or geocultural origin
must be specified when discussing noodles. The word derives from the
German word Nudel.

History
In 2002, archaeologists found an earthenware bowl containing the
world's oldest known noodles, measured to roughly 4000 year BP
through radiocarbon dating, at the Lajia archaeological site along
the Yellow River in China. The noodles were found well preserved.
They were described as resembling the traditional lamian noodle of
China, which is made by "repeatedly pulling and stretching the dough
by hand." A team of Chinese researchers, who determined the noodles
were made from foxtail millet and broomcorn millet.
The earliest written record of noodles is found in a book dated to
the Eastern Han period (25220) of China. Noodles, often made from
wheat dough, became a staple food for people of the Han Dynasty (206
BCE - 220 CE). In Tang Dynasty, the noodles were first cut into
strips, and in Yuan Dynasty, the making of dried noodles began. It is
also noted that the Chinese presented Marco Polo with noodles during
his exploration.

ASIA
Wheat noodles in Japan (udon) were adapted from a Chinese recipe by
a Buddhist monk as early as the 9th century. The people of Persia
Reshteh noodles were eaten by the 13th century. Innovations
continued, as for example, noodles made from kudzu (naengmyeon)
were developed in the Joseon Dynasty of Korea (1392
1897). Ramen noodles, based on Chinese noodles, became popular in
Japan by 1900.
Instant noodles were invented by Momofuku Ando and first marketed
in Japan in 1958.[11] According to Ando's method, a bundle of fresh
noodles are flash-fried, which dries them out and provides for a long
shelf life.

Europe and the Near East

In the first century BCE, Horace wrote of fried sheets of dough
called lagan. However, the method of cooking these sheets of dough,
lagan, does not correspond to the current definition of either a fresh or
dry pasta product, which only had similar basic ingredients and
perhaps the shape. In the second century CE, the Greek
physician Galen mentioned itrion, referring to all homogenous
mixtures from flour and water. The Latinized itrium was used as a
reference to a kind of boiled dough. The Jerusalem Talmud records
that itrium was common in Palestine from the third to 15th centuries
AD. Arabs adapted noodles for long journeys in the 15th century, the
first written record of dry pasta. The 9th-century Arab physician
Isho bar Ali defines itriyya, the Arabic cognate of the Hebrew word, as
string-like shapes made of semolina and dried before cooking.
Muhammad al-Idrisi wrote in 1154 that itriyya was manufactured
and exported from Norman Sicily. Itriya was also known by the
Aramaic speakers under the Persian sphere and during the Islamic
rule referred to a small soup noodle prepared by twisting bits of
kneaded dough into shape.

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The first concrete information on pasta products in Italy dates to

the 13th or 14th centuries. Pasta has taken on a variety of shapes,
often based on regional specializations.
In the area that would become Germany, written mention of
Sptzle has been found in documents dating from 1725, although
medieval illustrations are believed to place this noodle at an even
earlier date.

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Primary In gredient
1. Wheat
2. Buckwheat
3. Rice

List of Noodles
1. Black noodles
2. Cart noodle
3. Couscous
4. Cup Noodles
5. Fideo
6. Fried noodles
7. Frozen noodles
8. Instant noodle
9. Mohnnudel

10.

Rice noodles

11.

Rice vermicelli

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Chinese Noodles:
1. Chinkiang pot cover noodles
2. Biangbiang noodles
3. Cellophane noodles
4. Cumian
5. Dragon beard noodles
6. Henan braised noodles
7. Jook-sing noodles
8. Lamian
9. Lai fun

10.

Migan (noodle)

11.

Misua

12.

Mixian (noodle)

13.

Mung bean sheets

14.

Oil noodles

15.

Paomo

16.

Ramen

17.

Rice vermicelli

18.

Saang mein
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19.

Shahe fen

20.

Shrimp roe noodles

21.

Silver needle noodles

22.

Youmian

23.

Yi mein

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Some of the features of PESTLE analysis

of China
1. Trend and forecast for key macroeconomic variables that are
useful to make major investment decision.
2. Analysis on economic activity, investment, environment and
trade structure of country.
3. Major industries in China and its contribution to GPD.
4. Trends in savings, investment and consumption.
5. Analysis of political, Economical, Social, Technological, Legal
and Environmental scenarios as well as their impact on
different industries.
6. Analysis of Geographical importance and social structure
such as labour quality.
7. Strength, Weakness, Opportunity and Threat (S.W.O.T)
analysis of China.

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