TARGET

Liza Albaine, Femi Emmanuel, Abdul Hadi, Zain Haider, Kaitlin Loper

Situation
Analysis

Business Objective Statement

Target Corporation is the second largest American retailer and mass
merchandiser. It offers both everyday essentials and fashionable,
differentiated merchandise at discounted prices.

Industry Segment Trends I

Competitive trends
The top three mass merchandisers have approximately 61% of the total
market share.
There are more online shopping kiosks in-store and centralized check out
centers.
Mass merchandisers strategic alliances with other businesses.
Adding garden centers and fresh food highly increased sales and
competition.
Sustaining low prices to remain competitive in the industry.

Industry Segment Trends II

Economic trends
Mass merchandisers aim for high end buyers because middle class is
shrinking.
The industry is growing and the average Compounded Annual Growth Rate
has become 3%.
Macroeconomic indicators are having a direct impact in sales, which are
expected to increase 3.6% vs. 5% in the past.
High unemployment levels and the bad economy are reducing
retail spending.
Consumers are increasing savings and paying down debts.

Industry Segment Trends III

Government trends
Minimum wages have increased leading to increases in salaries.
Obamacare is putting pressures on employers by adding new reporting
requirements and costs.
Corporations with higher income than $18 million are being charged a 35%
tax rate.
New regulations regarding marijuana use for medicinal reasons
could affect the licensing of retailers pharmacies if not properly
adhered to.

Industry Segment Trends IV

Environmental & Community trends
Manufacturers are being pressured to follow sustainable practices due to the
rising demand for organic and eco-friendly products.
Consumers look to patronize retailers who are actively involved in the
community through sales of local products and sponsorship of community
events or programs.
Rising concerns about having easy access to guns is putting pressures on
retailers that sell them.
The rising costs of fuel and gas directly affect mass merchandisers
transportation costs of inventory.

Ownership & Management Alternatives

Publicly traded company founded in 1902 trading at $66.38 per share.
Retail locations are managed by the headquarters.
Within Target stores there are licensed departments: Target Optical, Pizza
Hut, Portrait Studio and Starbucks.
Targets segments include U.S. Retail and U.S. Credit Card.
U.S. Retail segment includes all of the companys U.S.
merchandising operations.

Goods Category
Household essentials
Hardlines
Apparel and Accessories
Home Furnishings and dcor
Pet Supplies
Groceries

Services Category
Pharmacy
Walk-in Clinic
Target Optical
Photo Center
Portrait Studio
Target REDcard
In-store Pick-up

Targets SWOT
Strengths
Higher quality and innovative products.
Exclusive partnerships with designers.
Target REDcard, Target Visa and Target Card.
Appearance of of their stores.
Price matching of online retailers.

Weaknesses
Not as many locations as Walmart.
High stock-out rate.
Limited visibility in international markets.
No stores in Alaska, Hawaii, and Vermont.
Pricing perception.

Opportunities
Expand in international markets.
Diversify its grocery department.
Engage more in exclusive design partnerships.
Increase advertising for private brands.
Enhance efforts to be environmentally friendly.

Threats
Increasing retail segment competition.
Difficult economy.
Negative word-of-mouth from consumers for
lowering costs on health insurance.
Dependent on US market which is currently
soft.
Annual government taxes and increasing
interest rates.

Walmarts SWOT
Strengths
#1 retailer worldwide.
Wide range of products.
Cost leadership strategy.
International operations in 27 countries.

Weaknesses
Labor related lawsuits.
High employee turnover.
Little differentiation.
Negative publicity.

Opportunities
Retail market growth in emerging markets.
Rising acceptance of own label products.
Expand grocery department.
Online shopping growth.

Threats
Increasing competition from brick and
mortar and online competitors.
Increasing resistance from local
communities.
Rising commodity product prices.
Currency exchange rates.

Sears Holdings SWOT

Strengths
Well-known trademarks and brand names
(eg. Kenmore).
SHOP YOUR WAY
Leading retailer in home appliances and tools,
lawn and garden, fitness equipment, automotive
repair and maintenance.
Founded in 1893, earlier than its main
competitors.

Weaknesses
Neglected condition of stores leading to poorer
shopping experience.
Loss of market share.
Declining inventory turnover.
Service revenues are lower than the industry
average.
Lowest gross margin.

Opportunities
Expand their private label brands.
Broaden their Kardashian Kollection.
Increase e-commerce revenues.
Bricks-and-clicks integration.
Improve customer shopping experience.
Increase consumer loyalty through Shop Your
Way Rewards.

Threats
Economic slump, caused by a difficult economy.
Minimum wage increases.
Increased interest rates.
Increasing competition.

Financial Charts

Target Corporation Financials

A: In 2012, Target sales increased due to

increased sales of 5.1 percent in their U.S.
Retail Segment. The increase in sales was
reflected by 2.7 percent comparable-store
increase, the contribution from new stores
and the additional week in fiscal 2012.
B. Comparable store sales decreased
because Target discounted merchandise
due to the economic conditions. Also,
through their REDCard program there has
been an increase in loyal consumers at the
cost of having to provide a discount to
everyone.
C: Targets gross margin rate decrease in
each period reflects the impact of their
integrated growth strategies of their 5%
REDcard Rewards loyalty program and their
store remodel program, which impacted
the rate by 0.4 percent and 0.5 percent in
2012 and 2011, respectively, partially offset
by underlying rate improvements within
categories in 2011.

Walmart Financials

A: In 2013, Total revenues increased

due to 3.3% growth in retail square
feet and positive comparable store
and club sales.
B: The increase in net sales for fiscal
2012 was due to a 2.4% increase in
comparable store and club sales and
5.3% growth in retail square feet,
which includes square feet added
through acquisitions. Comparable
store sales increased as a result of
improved average ticket and an
increase in customer traffic, due to
gain of market share.
C: The decline in gross profit rate
during fiscal 2013 is primarily due to
the Walmart U.S. segments strategic
focus on price investment and low
price leadership.

Sears Holdings Financials

A: In 2012 revenues decreased 4.12%

as the result of having fewer Kmart
and Sears Full-line stores in
operation, a decrease in domestic
comparable store sales of 2.5% and
the separation of the Sears
Hometown and Outlet businesses,
partially offset by the inclusion of an
additional week of revenues in 2012.
B: In 2012 the decline in comparable
sales was driven by decreases in
consumer electronics, lawn and
garden and home appliances as well
as at Sears Auto Centers. These
decreases were partially offset by
increases in apparel and home.
C: In 2012 and 2011, gross margin
declined largely due to expenses
related to store closures and in 2012,
also caused by a decrease in gross
margin in Sears Canada related to the
impact of currency exchange rates.

Yearly Revenue Comparison

Source: 10-K for each retailer

Net Earnings Comparison

Source: 10-K for each retailer

Earnings Per Share Comparison

Source: 10-K for each retailer

Objectives & Analysis

FY 2013 Business Objectives I

Offer value proposition and expand Price Matching Policy.

Large expansion at a national and international level. In 2013, open 124 new stores in 10 provinces
in Canada.

Improved price matching policy to include online competitors (eg. Amazon).

Increased number of stores by 10. Total US Segment Stores Up to Date: 1,788

Opened 68 stores in Canada and is prepared to open 56 by the end of fiscal year 2013.

Reach at least $100 billion in sales and $8 in earnings per share by 2017.

Total Sales Up to Date: $33,823 billions

Basic Earnings per Share Up to Date: $1.74

FY 2013 Business Objectives II

Raise $1 billion for education by 2015, and increase team member volunteer hours by 700,000.

Total Donations Up to Date: $777 millions, through Give with Target campaign, local stores and distribution
center grants, and partnerships with reading-focused organizations.
Volunteer Hours Up to Date: 679K. Achieved through Track Your Hours campaign.

Increase sustainable seafood selection by 100% by 2015, improve sustainability of at least 50 owned-brand
packaging by 2016, and increase organic food offerings by 25% by 2017.

Total Sustainable Seafood Up to Date: 50%, attained by improving sustainable sourcing of shrimp and tilapia, as
well as introducing canned tuna caught via responsible fishing practices.
Total Sustainable Packaging Up to Date: 11 new sustainable packaging designs by reducing materials and
including more recycled and renewable content.
Launched its new private label line, Simply Balanced, mostly made up of certified organic ingredients.

FY 2013 Business Objectives III

Improve transportation efficiencies inbound by 15% and outbound by 20%.

attained

Total Inbound Improvement Up to Date: 26%, through eliminating miles and loads.
Total Outbound Improvement Up to Date: 24%, through eliminating miles and loads.

By 2015, Reduce greenhouse gas emissions per square foot by 10% and per retail sales by 20%,
and increase their ENERGY STAR certifications by 75%.

Total Reduced Per Square Foot Up to Date: 8.4%

Total Reduced Per Retail Sales Up to Date: 10.5%, obtained through the companys energy
efficiency projects like lamp retrofits in stores and equipment monitoring.
Total Percentage of Certified Buildings Up to Date: 45%, through energy efficient projects
completed as it remodeled its stores.

FY 2013 Business Objectives IV

Reduce amount of operating waste sent to landfills by 15% and reduce water use by 10% per
square feet, both by 2015.

Total Decrease of Waste Up to Date: 1.4%. Obtained by expanding their plastics recycling
program and new protein and metal donation programs.
Total Increase of Water Use Up to Date: 2.2%. Solution: Company began to install smart
irrigation systems in stores.

Increase percentage of eligible team members and dependents enrolled in a health plan by 80%
and increase team members participating in the 401(k) by 30%.

Total Increase of Health Plan Enrollment Up to Date: 26%, obtained by offering meaningful
rewards to employees for participating in the health assessments.
Total Increase of Participants 401(k): 17%; 1% decrease from the previous fiscal year.

FY 2013 Business Objectives V

Explore new ways to extend the 5% REDcard Rewards and Pharmacy Rewards programs, and new ways to drive
guest engagement, traffic and sales.
attained

Partnered with Facebook and launched the Cartwheel experience, which allowed a selected group of REDcard
holders to choose their own offers savings experience and share them on Facebook.
Began offering same day delivery in collaboration with Google and Ebay, which increased sales.
Began offering in-store pick-up, which drove higher traffic in stores.
Acquired e-commerce sites to help boost up sales. (ex- DermStore Beauty, Cooking.com, Chefs Catalog)
Invested in its website and mobile technology driving guest engagement with the stores, and increasing
shopping across all of the channels.

Increase investment in technology and supply chain to enhance multi-channel capabilities, and discover what
consumers value most, while assessing the impact on operations.

Ranked fourth on Excellence, out of 154 companies, on the Forrester Customer Experience Index . The survey
was based on whether consumers shopping experience was enjoyable, easy and met their needs.
Increased investments in technology and supply chain to support multi-channel initiatives and vendor
agreements.

FY 2013 Business Objectives VI

Increase shopping flexibility and offer price transparency, by investing in digital platforms, and create a
seamless and personalized shopping experience.
attained

Vendors are required to submit monthly reports on all sales and recycling activities.
Enforcement of the California Transparency in Supply Chains Act of 2012, to educating consumers so
that they can make informed decisions and purchase goods from companies that responsibly manage
their supply chain.
Stay up to date with rapid technological advances for their digital platforms and mobile shopping
features.
Offers free wireless internet for the use of the Target mobile app.
Began offering in-store pickup for online purchases.

Differentiate itself by offering designer brands, owned brands, and signature national brands.

Partnered with Peter Pilotto for apparel, Chris March for Halloween wigs and Justin Timberlake
for his special edition CD.

Identification
of Consumer
Characteristics

Market Segment:

Corporate Image:
Target is an upscale discount retailer that
provides high-quality, on-trend
merchandise at attractive prices in clean,
spacious and guest-friendly stores along
with their online business, Target.com.

Young middle class consumers.

Median age of 40.
Household income of approx $64K.
43% of consumers have children.
About 57% of consumers have
completed college.

Overall Strategy
&
Specific Activities

Description of Product / Service

Targets Retail Business:
Operates in the U.S and Canada.
Offers discounted prices on groceries, everyday essentials, fashion & accessories,
and differentiated merchandise.
CityTarget: Food assortment on a smaller scale than traditional supermarkets.
SuperTarget: Full line of food items comparable to traditional supermarkets.
Offers REDcard services such as Target Credit and Debit cards.

Percentage of Sales by Department

Description of Product / Service

Private label % vs. National label %

About 20% of the brands are private.

Target owns 18 brands. A few of these include Circo, Embark, Spritz, etc.
There are 22 brands that exclusively sell their products in Target stores.

Description of Product / Service

Business positioning related to the competition:

Targets exclusive brands have evolved from private labels to a carefully edited
assortment of quality brands guests seek.

Differentiation strategy and rank is a top reason guests shop at Target.

Pricing Strategy I
I. Pricing Techniques
Target Corp. is overhauling its pricing strategies as it tries to win price
wars with Wal-Mart Stores Inc. and Amazon.com.
Target announced its year-round price matching policy with the aim of
offering its patrons the facility to match the prices being offered by
online retail giants.

Pricing Strategy II
II. Competitive Position as it Relates to Pricing
Offers personal care items, such as bathroom products and make up etc. at an average
price 5.39% lower than its main competitors.
Product Items

Walmart

Sears

Target

Jeans

$12.88

$14.99

$12.48

Video Games

$59.00

$59.99

$59.99

Bar Soap

$0.79

$0.59

$0.79

Advil

$6.88

$7.99

$7.99

Pricing Strategy III

III. Multiple Pricing
Target provides a variety of deals including buy one get one free deals, 2 for the price
of 1, buy 2 get 1 free, etc.
Multiple pricing is more prominently for grocery items and electronics.
IV. Service Components
Credit card services: Target card which offers savings and discounts.
Gift registry.
Price checkers located throughout the stores.
Large shopping carts with in-built baby seat.
High number of efficient registers that allow for speedy checkout.
No solicitation policy to provide distraction-free shopping.
Mobile app notifies on the latest news, updates, deals, sales, coupons, and more.
Savings programs such as REDcard and Cartwheel.

Pricing Strategy II
V. Warranties
a. Most electronic items come with 1 year limited warranties.
b. Extra warranties for electronic devices are available for purchase.

Distribution
I. Distribution Strategy

Brick and mortar stores

Online
Catalog

Target distributes its merchandise through a network of distribution centers, as well as third
parties and direct shipping from vendors. Further, it provides general merchandise through its
Website, Target.com; and branded proprietary Target Debit Card.

Promotion I
Advertising and promotional plan including social media efforts/strategies.
Target has evolved from an in-store experience to
promoting and interacting with guest through
Twitter
Facebook
Youtube
Instagram
Pinterest
Linkedin
Tumblr

Promotion II
Twitter: 6 accounts
@Target: Latest and upcoming products
@ABullseyeView: Promotion for each Target twitter account.
@TargetStyle: New styles, trends, and make-up.
@TargetCareers: Informs when hiring, interview and career tips
@AskTarget: Guest service, also receives feedback and questions from followers
@TargetDeals: Promotes all the deals from @Target in one place.
Facebook: 3 accounts
Target: A community for the fans to actively engage with Target and each other.
Target Baby: Promotes their one-stop registry shop for baby supplies.
Target Style: Promotes their fashion and beauty products

Promotion III
Youtube:

3 channels: Target, Target Careers, and A Bullseye View.

Videos about the Target brand, commercials, target styles and more e.t.c

Instagram:

Target on Instagram- Promoting the slogan Expect More. Pay Less. Allows viewers
to "Like" pics.

Target Style- Promotes fashion and beauty.

C9 at Target- Dedicated to health and exercise.

Target Careers- Information on careers at Target

Promotion IV
Other Promotional Initiatives

In 2008, Target introduced its official mascot: Bullseye the dog.

Bullseye is featured in commercial campaigns, signage and marketing campaigns.

Target further promotes a positive brand image through its social responsibility initiatives.

Promotion V
Costs allocated for advertising and promotions:

Gross advertising costs

Vendor income

Net advertising costs

2012

2011

2010

$1,653

$1,589

$1,490

231

229

198

$1,422

$1,360

$1,292

Promotion VI
Types of advertising media used

Feature large amounts of user content, such as reviews

and product images through social media.

Offer exclusive deals; and quickly respond to users

comments and needs.

Television, print, email, direct mail, billboards, in store,

newspaper, billboard, magazine, tv, catalog and Internet
ads are the ways to reach the Target Audience.

Promotion VI
Social Media Presence Compared to Main Competitors
Walmart

Sears

Target

34, 013,413

3,001,974

22,314, 716

Followers

409,956*

74,799**

939,752***

Followers

8,561

1,250

131,518

Subscribers

9,183

4,442

18, 979

Likes

Recommendations

Recommendations I

Expand into South America.

Large rising middle-class.
American companies are perceived as having better quality products.
Existing infrastructure.

Implement a better re-stocking system to prevent running out of inventory.

Point-of-sale stocking system.
Remove the potential for human error and would be extremely fast and cost
efficient.

Partner up with North Shore Animal League to set up a pet adoption center.
Consumers can interact with and possibly adopt the animals.
Increase Targets pet supplies sales and continue to enhance Targets image in the
community.
Opportunity to use Target mascot Bullseye as the face of this project.

Recommendations II

Continue finding ways to enhance the customers shopping experience.

Offer free food samples.
Install price scanners throughout the store.
Playground area for children to provide even more convenience to
consumers.
Install store mannequins displaying the latest fashion trends.

Continue expansion in the Canadian market.

There are not many exciting places to go shopping in
Canada.
Canada is such a large country, there is great potential for
growth.

Target wins!
We would invest $100,000 dollars in Target
Corporation.
Target is a stable company with a lot of growth potential.
Walmart is already a mature company so there is not a lot
of room for growth. Target is also an environmentally
friendly company that follows socially responsible practices
and is better perceived by consumers.

References
TARGET CORPORATION:
Annual Report & 10K: https://corporate.target.com/_media/TargetCorp/annualreports/content/download/pdf/AnnualReport.pdf
Second Quarter Report (10-Q): http://investors.target.com/phoenix.zhtml?c=65828&p=irol-sec
Website: http://www.target.com/
WALMART:
Annual Report: http://stock.walmart.com/annual-reports
10K: http://www.sec.gov/Archives/edgar/data/104169/000119312512134679/d270972d10k.htm
Website: http://www.walmart.com/
SEARS HOLDINGS CORPORATION:
Annual Report & 10K: http://www.searsholdings.com/invest/financial_info.htm
Website: http://www.searsholdings.com/
3 Industry Segment Articles:

Main, Emily. "We Recommend." Target Launches New Organic, GMO-Free Food Brand. Rodale News, 12 June 2013. Web.
Nov. 2013.
"Target Dives into E-commerce with S.F. Tech Lab." MercuryNews.com. N.p., n.d. 17 May. 2013. Web. 11 Nov. 2013.
Zimmerman, Ann. "Empty Shelves as Canadians Camp Out For Target." Corporate Intelligence RSS. The Wall Street Journal,
22 Mar. 2013. Web. Nov. 2013.

Other References I

"Archived Events & Presentations." Target. Target Corporation, n.d. Web. 14 Oct. 2013. <http://www.target.com/>.

Bruce, Charley (July 9, 2007). Target fined $120,000 for 'Spooky String, bizjournals.com., June 22, 2011 <http://www.bizjournals.
com/twincities/stories/2007/07/09/daily20.html>

Burritt, Chris. "Walmart Set to Repeat Share Gains, Grab Target Sales." Bloomberg.com. Bloomberg, 2 Jan. 2009. Web. 19 Sept. 2013.

"California Transparency in Supply Chains Act." -Legal Compliance. N.p., n.d. Web. 08 Oct. 2013.

"Capstone Analysis: Target." Capstone Analysis: Target. Slideshare Inc., 5 June 2012. Web. 19 Sept. 2013. <http://www.slideshare.
net/dlcolgrove/capstone-analysis-target>.

Daniels, Ronnie. "Target Stores Threats in the SWOT Analysis | EHow." EHow. Demand Media, 04 Nov. 2010. Web. Sept. 2013.

Clark, C.. N.p.. Web. 23 Sep 2013.

"Sears holdings.docx - Google Drive." Sears holdings.docx - Google Drive. 23 Sept. 2013 <http://www.turnaround.org/cmaextras/15Sears-Holding.pdf>.

Community of Grand Forks, 2007. University of North Dakota, Retrieved on June 22, 2011 <http://www.und.nodak.
edu/dep/grad/html/gfinfo.html>

Company News - Company News - Dayton Hudson Says It Will Change Its Name To Target. NYTimes.com. 2000-01-14., June 22, 2011.
<http://www.nytimes.com/2000/01/14/business/company-news-dayton-hudsonsays-it-will-change-its-name-to-target.html>

Other References II

Corporate Social Responsibility, 2008. Target Corporation, June 22, 2011 <http://sites.target.com/site/en/company/page.jsp?
contentId=WCMP04-034096>

"Corporate Responsibility Report." Corporate.Target. N.p., n.d. Web. 11 Nov. 2013. <https://corporate.target.
com/_media/TargetCorp/csr/pdf/2012-corporate-responsibility-report.pdf>.

Datamonitor. (2007, 19 November). Datamonitor Target Corporation Profile. June 22, 2011, from EBSCO database., (2007) Target
Corporation. from Datamonitor., (2008) Our Values. June 22, 2011.
<http://sites.target.com/site/en/corporate/page.jsp?ref=nav%
5Ffooter%5Fva
lues&contentId=PRD03-001086>

"Discover Target: Partnerships." Target Corporation. Target Corporation, n.d. Web. 25 Oct. 2013. <https://corporate.target.
com/discover/partnerships/textonly>.

Environmental Responsibility, 2008. Targe Corporation. June 22, 2011

<http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-034097>

"FDI in Retail: Walmart, Tesco Will Not Be Able to Acquire Existing Retailers." The Economic Times. N.p., n.d. Web. Sept. 2013.

Fortune 1000 Companies, 2011. One Source Website,. June 22, 2011
com/free/Company/FortuneList/Fortune/0>

"Goals & Reporting." Corporate Social Responsibility Goals & Reports. Target Corporation, n.d. Web. 10 Oct. 2013. <https://corporate.
target.com/corporate-responsibility/goals-reporting>.

<http://www.onesource.

Other References III

"Introduction to the Retail Industry." Pluntkett Research. N.p., n.d. Web. 8 Oct. 2013.

"Investor Relations: Annual Report & 10-K." Target. Target Corporation, n.d. Web. 10 Oct. 2013. <http://www.target.com/>.

Jurevicius, Ovidijus. "SWOT Analysis of Walmart." Walmart SWOT Analysis 2013. N.p., 17 May 2013. Web. Sept. 2013. <http://www.
strategicmanagementinsight.com/swot-analyses/walmart-swot-analysis.html>

Kasi. "Target Corporation SWOT Analysis." MBA Tutorials RSS. MBA Tutorials, 26 Nov. 2009. Web. 19 Sept. 2013. <http://www.mbatutorials.com/marketing/swot-analysis-marketing/280-target-corporation-swot-analysis.html>.

Katzanek, Jack. "ECONOMY: Mass Merchandisers Not Seeking Middle Class." PEcom Blogs. N.p., 7 Sept. 2012. Web. Sept. 2013.

"Mass Merchandiser Channel Solutions." CROSSMARK RSS. N.p., n.d. Web. Sept. 2013.

"MASS MERCHANDISERS." Chief Marketer. N.p., n.d. Web. Sept. 2013.

National Federation of Blind, 2008. Target Corporation sued for discriminating against
22, 2011 <http://hr.cch.com/news/employment/033006a.asp>

Pederson, J, P., 2004.International directory of company histories, Volume 62. St. James Press

"Public vs. Private Companies: How Do They Differ?" Small Business. Yahoo. N.p., 15 Apr. 2012. Web. 8 Oct. 2013.

persons who are blind, Employment Law,. June

Other References IV

"Retail Law." Legal Resources. N.p., n.d. Web. Sept. 2013.

"Savvy Marketing: Merchandising of Intellectual Property Rights." WIPO Small and MediumSized Enterprises News. N.p., n.d. Web. Sept.
2013.

"Second Quarter 2013 Earnings: 10-Q Report." Investors.target.com. Target Corporation: SEC Filings, 28 Aug. 2013. Web. Nov. 2013.

"Selected Works of Matthew Freedman." "Supermarket Human Resource Practices and Competition from Mass Merchandiser" by
Elizabeth Davis, Et Al. N.p., n.d. Web. Sept. 2013.

"Social Media at Target." News Releases: Hot Off the Press & Archives. N.p., n.d. Web. 08 Nov. 2013. <http://pressroom.target.
com/social>.

" Step 1: Classify Your Product." CPSC. N.p., n.d. Web. 08 Oct. 2013.

"SWOT Analysis of the Target Company." Yahoo Contributor Network. N.p., n.d. Web. 24 Sept. 2013.
"Target | Facebook." Facebook. N.p., n.d. Web. 08 Nov. 2013. <https://www.facebook.com/target>.

"Target." Twitter. N.p., n.d. Web. 8 Nov. 2013. <https://twitter.com/target>.

Target, 2010. Annual Report, Retrieved on June 22, 2011

051711>

<http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-

Other References V

Target Corporation, 2001. Press Release, Retrieved on June 22, 2011 from
c=196187&p=irol-newsArticle&ID=805139&highlight>

Target Corporation, 2010. Target Mobile Technology, Press Release, Retrieved on June 22, 2011 from http://pressroom.target.
com/pr/news/target-s-mobile-technology.aspx

USSEC, 2011. Target Corporation Form 10-k, Retrieved on June 22, 2011 from
<http://www.sec.
gov/Archives/edgar/data/27419/000104746911002032/a2201861z
10-k.htm>

"Target Collaborates with Designer Chris March on "Big Fun" Halloween Wig Collection." News Release: Hot Off the Press & Archives.
Target Corporation, 09 Sept. 2013. Web. Nov. 2013.

Target Corporation Settles Racial Discrimination Lawsuit, 2007. Law in life Website,
Retrieved on June 22,
//lawinlife.wordpress.com/2007/01/27/target-corporation-settles-racial- discrimination-lawsuit/>

"Target Corp. (TGT) Snapshot." Businessweek.com. Bloomberg Business Week, n.d. Web. 08 Nov. 2013. <http://investing.businessweek.
com/research/stocks/snapshot/snapshot.asp?ticker=TGT>.

"Target Distribution Centers." News Releases: Hot Off the Press & Archives. N.p., n.d. Web. 24 Sept. 2013.

<http://news.target.com/phoenix.zhtml?

2011 <http:

Other References VI

"Technology, Mass Merchandisers Bring Dynamic Change to Nursery Industry." LSU AG Center :
Research and Extension. N.p., n.d. Web. Sept. 2013.

The Associated Press. "Washington State House Passes Bill Regulating Disposal of Dropped Marijuana." The Oregonian. Oregon Live, 18
Apr. 2013. Web. 25 Oct. 2013.

"The Blogs of David Bajek." The Blogs of David Bajek. N.p., n.d. Web. 08 Oct. 2013.
<http://www.davidbajek.com>

"Walmart Corporate - We save People Money so They Can Live Better." Walmart Corporate. N.p., n.d. Web. Sept. 2013.

Walmart Set to Repeat Share Gains, Grab Target Sales (Update3), 2009. Bloomberg.com. Retrieved on June 22, 2011 from <http://www.
bloomberg.com/apps/news?sid=aX.YYXT2sDwI&pid=newsarchive>

THANK YOU
Liza Albaine, Femi Emmanuel, Abdul Hadi, Zain Haider, Kaitlin Loper