Five Canases

Khaled Selim Innovation and leadership Portfolio
NHL MINNOR INNOVAION AND LEADERSHIP
Content of the portfolio
Business Model Generation

-Business Model
You.
- Reflection report
-Five canvasses with

report (descriptions)
..
-Unbundled
Patterns
-long tail.
-free business
models.
ARTICLE
Business Model Innovation

Story Telling
-Fresh watching
..
-Social
Innovation..
Business Model YOU (Khaled Selim)
Key Activities:
The Athlete
Throughout my life I have played a lot of sports, ranging from handball, basketball, volleyball,
swimming, football and other sports. When I graduated from high school, I have already made it to
the first team back in the days in all of the above mentioned sports, for me sports was a must,
practicing all of these sports had a strong impact on me later on when I grow up. Applying for
universities was very hard especially that I was very much into sports that I wanted to study it,
however some situations pop up that does not make every humans dream come true, therefore I
had to accept studying what I am doing now and learn something new from it.
I didnt leave this to affect my sports life, I have made a clear and well structured schedule for my
self, but at the start due to the fact of the huge change between the life style of high school and
university I was not able to follow it which lead to some gain in the weight, but later on when I got
use to the university life style and I started applying the schedule that I did to my self, everything
worked out well and I was able to get back in shape and be the person I use to be.
If we link this to innovation and leadership, we would barely find anything that relates to
innovation, however its more of a leading personality that never gives up, I have leaded my self once
again to be the person, sportive person that I use to be.
Making the transition from a skill to a value was a very huge step for me, when I was asked to write
that block down, It was going to be filled with sports, however sports still can be a innovative and a
leading factor in daily life routines for humans, therefore this block showed me that I should write
about something that I am passionate about and it would satisfy me personally.
Key Partners:
My name is Khaled Abdallah El Sayed Selim, it was always a clear for me that life was a long path
that consists of a lot of adventures in it, keeping that in my mind I decided to think carefully of my
future and look around, grasp and see who I can look up too, I found a couple of strong people that
pretty much are the main reason of reaching to where I am now, third year student in NHL
studying Innovation and leadership with a large group and great, strong and well experienced
teachers. I have clearly learned that life depends on what a person is able to do, however others can
have a strong impact on individuals, therefore my parents which consist of my father, mother and
sister as well as my grandfather and my two strong friends have also helped me as key partners to
be the person I am today.
As days passed I have discovered more and more strong characteristics in me, such as the ability to
have a good relationships with most of the people and understanding different cultures and being
confident. My passion also towards sports has never ended perhaps it became more stronger as
years passed, and I think it had a very strong impact on my life, in terms of becoming more
confident that before.
My father has always supported me through out my studies, even though I have faced a lot of ups
and downs during the period of studying but he never gave up on me and always gave me the
chance to prove to my self that I am able to continue through and get my bachelors. He always
informed me with a great quote that says Do not work hard to impress people, work hard to
impress your self and gain the respect of others later. That is what I am doing currently.
On the other side, my mother is doing her best to provide her eldest son with the best choices in his
life, even though at a age of 23 I should be bale to tell my self what is the best, priorities in other
words, however she still finds time to help me allocate the best option at the best time in the correct
location.

Both of my friends are really important in a lot of things, they have provided me what others
friends did not, sharing is caring as most people say, what I found in these two individuals is that
they share everything with me and vise versa, I think to have a good and strong, solid friendship
sharing information to each other and being there at the right time is the best way to keep it solid,
this is what we have been doing exactly for almost 20 years.
Key Resources:
Interests: as mentioned previously since I was young the main interest was sports and that was
really the main key resource that I have inside me, it provides me the ability to stay strong and
awake all the time, in other words adapt to the change of life style, as years passes everything
around us changes, even people change, sports provided me the flexibility to change and adapt to
others as well.
Abilities and Skills: would not run away from the interests, however i have the ability to understand
and lead people to the right way if they are lost, my friends tend to like the fact that I give the right
option at the right time, I also believe that in order to be a strong leader, you need to step down and
make everyone a leader with you, push the boat together rather than asking specific people to push
the boat for you.
Personality and what I have:
Personality
It is a very complex rather weird personality, it might sound very negative, however I dont find it
that way at all, weird can be sometimes in a good way, I mind my business a lot and I dont like to
interact in other peoples life unless they ask me too, that helped me gain peoples trust and from that
I started making good relationships with everyone. Living in a diverse country that contains a lot of
cultures in it, helped to understand not only the way people talk, however the gestures they make
when they speak, whether they are sad or happy, that helped me laot to adapt fast when I travelled
to the Netherlands to finish my third year there.

What do I have?
I have my self. An answer which is more or less self confidence but it is definably needed they days,
in this very competitive work atmosphere, I have the knowledge that I have learned from school as
well as from my parents and my daily routine activities. I have good friends that make me stay
strong, I have a good health which is the most important, it makes me wake up every day fresh and
able to got o school to learn more and more.
Revenues and benefits
During the time of studying I have gained a lot of experience from education, during the high school I
was able to make a lot of friends that I have good connection with them until today, but is friends the only
thing that education provides? No, not really the way it opens the mind to the world and everything new
that happens, starting school with a small Sega or even just small toys of power rangers and then life
innovating and reaching to play station, LCD TVs, DVDs, Blue Ray and other strong tools until we reach
the 21st century where we are now, high technology such social media and strong computers Apply and
iPhone over taking the mind set of the human, therefore as a student these changes have affected me in a
good way and evolving to a better innovator and thinker and this is the main reason why I chose
innovation and leadership to get out this huge load in my mind in this minor and keep innovating and
come up with new ideas that reflect my personality and what I have learned so far in my 23 years on
mother Earth.
Studying since i was small in Qatar helped me gain the strength of meeting new cultures and
understanding them carefully, how rthey talk, gestures and other aspects that differentiate between various
different culture and when I have gained more experience from that I took it with me when I travelled to
the Netherlands, even though I had a feeling that It would feel harder to adapt to the environment there,
but it was completely opposite to that, it took me just 2 weeks to adapt and the only problem I faced was
the weather condition other than this everything else was fine, making friends in Leeuwarden was never
easier than this, and that goes back to the idea of cultures and being exposed to large amount of cultures
helped me open up and be easy to talk too and socialize with whoever I want and not be shy, hence this

would help me to become the right leader in the future an perhaps innovate more and more due to the fact
of meeting new people with new mind sits that can add to me persona
Customers
Who do I help? Why do I help them? Do I receive anything in return? Customers is a block that
required a lot of focus when it was necessary to explain it, starting of answering the questions,
helping is something required in order to gain respect from others, usually it is the best to help and
not expect anything back in return to reduce the level of disappointment, but I help also to gain love
from people, in a working environment it is crucial to feel loved so that you are motivated to work
and find people to help when it is needed.
If I have to be honest I have received a lot of help from friends and other people, I am not sure if the
amount of help I gave them back was as much as they did for me, but I have learned that staying in
contact with your customers either parents, friends or any other type of customer is important for
future reasons. Example, that I had a very close friend of mine that I have stayed in touch with for
several years and when I heard that he volunteered for a specific job for a certain period of a time,
he decided to include me in it as well, which made me gain some work experience as well as make
new customers in my life (making new friends in life)
How can we relate customers block to my innovation and leadership style?
The more customers available in someone life the easier the life is, does not sound that easy when
your living specific hard situations, but the smallest example that can be used is when someone is in
a problem and he needs someone to talk too, he will definably check for a customer who he is close
too and can trust. I use my innovation style thinking outside the box to make new friends, I adapt
my self to what people think and say, however making sure that this does not affect my own
personality, making groups can be a good example, I would look for innovative people as me but
not the same way I think, maybe a different way so that I can learn from them, as well as maybe in
a group there would be a person that would like to be the leader like me, therefore I can back off
and allow a person to be a leader on me, in that case I would learn also from him how to be a leader
and add it to my style and why not improve that factor in me to become a better leader.
Costs
Everything has costs, nothing is for free these days, even to get educated you need to pay amount of
money to become an educated person, there are several factors that can be mentioned in this block
however starting of first with the financial cost, we would find under that subject factors such as
time, amount of money and stress. Time needed from a student that works and earn money to pay
for his tuition fees can be very hard to stay at the same track to pass his modules at the university,
in my case my parents provide me full support in education in terms of finance if I relate this
carefully to innovation and leadership, it will give me time to relax and think of innovation ideas,
might look like a situation that has less stress than other students that work, however the factor of
being supported can cause load pressure in terms of getting better grades and succeed in the
university life.
Energy? What can energy provide for me? When energy was placed in the block I deeply thought
of how can energy effect my daily life in such a minor, in order to innovate and be the right leader
and lead people in the right way and show your teachers what y our capable off, the share of energy
through out the days should be very carefully monitored and that what I do, I divide my activates
among the day so that I dont get tired easily, right now when I am typing this information I can say
that I had not to go out the day before I because I know my priorities very well an di know that I
need to type and write my portfolio before the deadline is that I can finish on time and revise it
before I do the final submission, therefore the division of energy was good so that I can have some
reserves after the studio class to work at least from 12-3 pm on my portfolio and then later go to the
gym. Hence when this routine is done carefully everyday that it self can be a innovative strategy
that I have placed for my self in order to pass and be the successful person my parents are looking
for.
Extra research to get accurate work done and information out to be used in the minor can also be a
high cost in terms of the time spend on such a activity, therefore as Khalid selim I have clearly
understood how important is the research part and I have decided to base my research material on

the books provided for us in the minor, sometimes internet takes so much time that is not a good
idea to spend that much time on it, because anyone can write anything on the internet and blogs
therefore it is better to follow the books and for further information you can use the internet.
Customer Relationship:
When I was younger I have always faced problems raising my hands up in the class to answer questions
or to state my personal opinion, however as time passed I have gained more confident in the relationships
with others, teachers clearly noticed this problem and they asked me to join the discussion sessions more
often and when I did, I became more proactive and I started answering questions in class.
Looking clearly at the customer relationship block, I have linked it more or less to the present, in other
words the Khalid which is talkative and barely stays quiet in school or outside school, I also have strong
verbal communication, I like to listen to peoples problems and tell them what to do, I like reaching people
in several ways either face to face or through social media, what ever makes me comfortable.
If I clearly investigate that block carefully I would like to pull out the face to face communication with
the people, I have always loved it the most even though it is not the trend in the 21 st century, as we all
know the real trend is social media, however I still believe in the face to face communication because it
releases stress, in such a way that in social media you are required to wait for an answer, whether your
lucky or not you might get the answer on the spot as soon as the email is sent, however face to face takes
a different route, easy to talk, reach and easy to pass and understand the message, therefore it saves time.
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Channels:
21st Century has been one technological century, that since it started new items that changed the life of the
human race has been introduced yearly in our life. Channels in general is a form of tool used to describe
what companies use in order to reach to the customers in the best way, as well as stay in contact with
them most of the time in order to gain market share. In innovation we must say that there is a huge link
with innovating and the channels, why? Because most of the channels used now a days are linked too
technology, in order to stay strong in the market new innovation items and technology need to be
introduced every now and then, for example Apple can not continue an average of a year and a half
without introducing a new product or software, thats unstoppable innovation from there side.
However, what is the link between the information provided and the way I use the channels as a innovator
and a leader? Clearly understood that now a days technology is a very important role, so me personally I
have to be like Apple, stay awake to the environment and adapt fast to the change so that I am able to use
any new channel that comes out as well as the old channels used which are mentioned in the block. So the
link is stay innovative under the house of channels, so that you can use the channels mentioned in the
right way.
Delivering the messages could be done in various different ways, it depends on the person , I have worked
with teachers that prefer talking on Facebook and send inbox messages to the students in order to inform
them an out things, as well as private groups on Facebook to post meetings on it and the time, some prefer
the email strategy which is the most one used in terms of professionalism more or less. But I prefer doing
both, because the world we live in has different type of people therefore relating to what I have mentioned
previously about the adaptation thats the best way to adapt is too be able to handle and reach different
people using different channel
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Personal Statement
Current Situation: Looking carefully at my current situation I found out that I am a student, studying in
Stenden University in the Netherlands specifically based in Leeuwarden, but the real question is what is
my real dream? Am I satisfied with this dream? How can I reach this dream? Answering these questions
is hard, but let me first explain what is my dream, its a very normal one, a job with a good salary and
able to have the same life that my parents provided to me. In order to reach to that I need to finish the
third year and start my fourth with the internship and after that finishing it up with a thesis statement and
therefore that takes me to the finish line, graduating. This current situation from far away looks easy, in
other words its like looking at Cairo from the airplane, it seems small, however the city is huge and needs
a lot of work to become better, its the same thing with my vision and goal, I have a current situation
which is in progress but the vision and goal I have to work towards them, therefore the main gap is
already known, and therefore I am required to work hard and achieve what I can achieve to reach to that
goal, but reaching to it, I need to fill the gap and overtake it to hit the target of my life.
Gap: is finding the right job or internship in order to gain experience and learn how to work in a
professional atmosphere. It is a clear process that has input and output, however during that process there
is something in between these two, which is the main process, further elaboration,
Input: studying and working hard to get knowledge to apply it in our daily study life and therefore pass
all our exams and move to the next university years.
Output: using this knowledge in order to adapt to the next chapter in life, which can be various different
thing, however because this topic is educational, It would be work life, applying all the information
known during the four years of studying.
Future vision: If I link the current situation with the process needed in order to reach to my goal, I would
come up with a clear equation that defines what I really want, thats a part of innovation and leading, but
first let me explain what is my future vision and it is very simple is to graduate and become successful in
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my life, in terms of jobs and other opportunities that I get in my life. Relating this vision to innovation, it
would be that the way I explained and zipped all the information together and I guess have a clear plan in
the 21st century is every hard thing to do, therefore this is where the leading part kicks in as well as my
personality has a leading area in it, which I am developing more and more by experiencing various
different things, for example one of the tools that I find very interesting is the way of teaching and being
confident, in the outside work life it is very essential to be pro active and strong and have a voice so that
people can recognize you and I have gained more from that since I started my minor because of Erik
Prins, who has a very strong personality and confidence while talking to the students and thats the type of
attitude that I am looking for when I work in the company. Strong and confidence is built from such
experiences, therefore that would also have a impact on the innovation part in me.
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BELBIN TEST
Bedrijfsman 22.9%
Stabiel en beheerst. Een praktische organisator, die beslissingen in concrete werkzaamheden omzet. Heeft
een goed ontwikkeld zelfbeeld en beheerst zijn gevoelens. Noest en gedisciplineerd maar met flair in het
organiseren, zeker onder druk of in verwarrende situaties.
De Bedrijfsman is de praktische figuur, de organisator, die ervoor zorgt dat besluiten worden omgezet in
concrete werkzaamheden. Hij is nuchter en ordelijk, houdt van hard werken en pakt de zaken op een
systematische manier en conscientieuze manier aan. Niet praten, maar poetsen, tot het karwei is geklaard.
De Bedrijfsman is een efficiente doener met een praktische geest en een
vaste wil. Hij is loyaal, taai, saai en vasthoudend. Hij kan zich soms
behoudend en weinig flexibel opstellen, als het praktisch nut van een nieuw plan niet meteen duidelijk is.
Hij heeft behoefte aan ritme en regelmaat, aan vaste afspraken en stevige structuren en werkt daar ook
voortdurend aan.
Rol
De Bedrijfsman is sterk in het ombouwen van plannen en strategieen tot concrete taken en
bezigheden. Hij ziet wat haalbaar is en wat niet.
De Bedrijfsman kan organiseren en implementeren en zorgt ervoor dat de zaken voor elkaar
komen, ook als het om vervelende taken gaat. Managementtaken waarin de nadruk ligt op
verantwoordelijk en doelmatig beheer, zijn bij de Bedrijfsman in vertrouwde handen.
Voorzitter 11.4%
Stabiel, dominant, extrovert. De Voorzitter houdt de werkwijze van het team onder controle en
laat de kracht van ieder teamlid zo goed mogelijk tot zijn recht komen. Geen buitengewone
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intelligentie, evenmin bijzondere creatieve gaven. Wel kalmte, realisme en nuchterheid.
Tolerantie om te luisteren naar anderen, sterk genoeg om adviezen naast zich neer te leggen.
Vormer 14.3%
Onrustig, dominant, extrovert. Hij geeft vorm aan de inspanningen van het team en zoekt
patronen in de discussies. Uitdagend, ruziend, snel gefrustreerd en onrustig. Eerder hard dan
zachtmoedig, niet bang voor risicos. Productief onder druk en bij hoge snelheid: verkoopleiders,
uitgevers, voetbaltrainers.
Plant 4.3%
Dominant, zeer hoge intelligentie, introvert. De man met de plotselinge ideeen. Ingeplant in
rustige teams om creativiteit te genereren: hij maakt de nieuwe openingen. Een Plant roept
weerstanden op door gebrek aan praktische zin en door kritische houding ten opzichte van
domheid.
Waarschuwer 7.1%
Hoge intelligentie, stabiel, introvert. Analyseert de problemen en houdt de ideeen kritische tegen het licht.
Serieus, voorzichtig en immuun voor enthousiasme. Hij wantrouwt de euforie en zijn prestatiemotivatie is
gering.
Onderzoeker 12.9%
Stabiel, dominant, extrovert. Gaat op zoek naar ideeen, ontwikkelingen en informatie buiten de deur en
beschikt daarvoor over talloze contacten: ontspannen, sociaal, gezellig. Is niet zozeer zelf de bron van
ideeen, maar pikt ze gemakkelijk op bij anderen.
Groepswerker 20%
Stabiel, extrovert, weinig overheersen. Stimuleert en ondersteunt de teamleden, bevordert de
communicatie en de teamgeest. Hij integreert mensen en hun activiteiten, is sociaal opmerkzaam en kan
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goed luisteren. Geschikt voor een leidinggevende rol: groepswerkers hebben een sterk verlichtend effect
op teams.
Zorgdrager 7.1%
Rustig introvert. Houdt in de gaten dat er niets wordt overgeslagen: hij volgt alleen iedereen rusteloos,
conscientieus, zorgelijk en wat beschroomd ten opzichte van anderen. Ze absorberen als het ware de
stress (maagzweertype); de man achter de schermen die het planmatige verloop voor zijn rekening neemt.
TRANSLATION IN ENGLISH
Company Man 22.9%
Stable and controlled. A practical organizer which converts decisions into concrete actions. Has a welldeveloped self-image and controlled his feelings. Diligent and disciplined but with flair for organization,
especially under pressure or in confusing situations.
The Company Man is the practical character, the organizer, which ensures that decisions are translated
into concrete actions. He is sober and orderly, loves hard work and takes matters in a systematic way and
conscientious manner. Do not talk, but brushing until the job is done.
The Company Man is an efficient worker with a practical mind and a
determination. He is loyal, tough, boring and tenacious. He can sometimes occur
conservative and inflexible drafting, as the practical usefulness of a new plan is not immediately clear. He
needs rhythm and regularity, fixed appointments and solid structures and works constantly to it.
Role
The Company Man is strong in converting plans and strategies to concrete tasks and activities. He sees
what is feasible and what is not.
The Company Man can organize and implement and ensures that the business come to each other, even
when it comes to tedious tasks. Management tasks which focus on responsible and efficient management,
the Company Man are in safe hands.
Chairman 11.4%
Stable, dominant, extrovert. The President keeps the process under control of the team and let the strength
of each team member as well as possible to come into its own. No extraordinary intelligence, nor special
creative gifts. Well serenity, realism and sobriety. Tolerance to listen to others, strong enough to impose
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opinions aside.
Molder 14.3%
Restless, dominant, extrovert. He gives form to the efforts of the team and are looking for patterns in the
discussions. Challenging, quarreling, easily frustrated and restless. Rather than hard meek, not afraid of
risks. Productive under pressure and at high speed: sales managers, publishers, soccer coaches.
Plant 4.3%
Dominant, high intelligence, introverted. The man with the sudden ideas. "Implanted 'quiet in teams to
generate creativity: it makes the new openings. A Plant calls resistors on by lack of practical sense and
critical attitude 'stupidity'.
Warner 7.1%
High intelligence, steady, introverted. Analyzes the problems and keep the ideas critical to the light.
Seriously, careful and immune to enthusiasm. He distrusts the euphoria and achievement motivation is
low.
Researcher 12.9%
Stable, dominant, extrovert. Is looking for ideas, developments and information outside the door and is in
possession of numerous contacts: relaxed, social, cozy. Is not so much be the source of ideas, but they are
easily picked up by others.
Teamworker 20%
Stable, extroverted, dominate much. Encourages and supports the team members, promotes
communication and team spirit. It integrates people and their activities, socially perceptive and a good
listener. Suitable for a leadership role group workers have a strong soothing effect on teams.
Zorgdrager 7.1%
Quiet introverted. Keep in mind that nothing is over beaten: he only follows everyone restless,
conscientious, worrying and what timid compared to others. They "absorb" as it were, the stress (ulcer
type); the man behind the scenes who take the course planned for his account
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Unbundled Business Mode
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What is unbundled Business Model?
A procedure by which a substantial organization with a few separate lines of business holds one or more
center organizations and auctions the remaining resources, item/administration lines, divisions or
auxiliaries. Unbundling is defeated a mixture of reasons, yet the objective is dependably to make a
superior performing organization or organizations.
What is the purpose of unbundling? Unbundling may happen when one organization buys an alternate
for its most profitable divisions however has little longing for alternate parts of the business. At the point
when this happens, it is known as an offer off, and is normally done to empty inadequately performing
divisions. Unbundling may likewise happen when an organization needs to hone its center or recoup from
a terrible procurement, or when financial conditions constrain an organization to reconsider its structure.
Unbundling is a typical strategy for making another organization.
STARR for unbundling
Situation: in the example performed in the studio with the group, we have focused on CNN the
media coverage worldwide network, and we tried to understand the main aspect of unbundling and apply
it on CNN. The situation was to try to find a department or a factor within CNN in order to unbundle it
and make it work alone in parallel with the main organization, for example Editing, server connection,
live studio and other departments in CNN.
Task: We applied the Business Canvas Model first on CNN as overall and we thought deeply
which part we should unbundle, by filling in the blocks we have finally reached to the part where sales in
CNN should be unbundled.
Act: Canvas was made for almost 15 minutes with various discussions between the group to
clarify any information needed before placed in the blocks, as well as some professional help from the
teacher, to help us identify the best unbundling factor in CNN.
Result: After unbundling sales we have created another business canvas model which shows the
unbundled product, filling in the blocks for the unbundled tool, helped us reach to a result that when
unbundling a specific part in an organization can help to focus on it more and reach to an output better
than previously, more efficient and effective output for sales in CNN.
Reflection: the idea of the unbundled organization holds that there are three in a far-reaching way
distinctive sorts of business: clients relationship business, item advancement organizations and base
organizations. Every sort has diverse financial, aggressive and social objectives. The three sorts might
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coincide inside a solitary company, however in a perfect world they are unbundled into divided elements
with a specific end goal to maintain a strategic distance from clashes or undesirable exchange offs.
Long tail Business Model
What is long tail business model?
The tail of a dissemination speaks to a period in time when deals for less normal items give back a benefit
because of diminished showcasing and dispersion costs. Long tail is when deals are made for products not
ordinarily sold. These merchandise can give back a benefit through lessened advertising and
dissemination costs.
What does it serve?
The long tail also serves as a statistical property that states a larger share of population rests within the tail
of a probability distribution, especially when it comes to buying patterns.
STARR for Long tail
Situation: for example music business such as warner brothers, they focus on a small number of
products but with large volumes.
Task: The main task is to do a Business canvas model which reflects a company that is following
long tail strategy, therefore looking at the music industry we found warner brothers are applying long tail
strategy. So the business canvas model will be applied on them and filling in the blocks to elaborate more
that long tail they follow.
Act: we acted upon that and we started as a group to apply the business canvas model on warner
brothers which represents the music industry, to be able to find the value proposition of warner brothers
when they undergo long tail strategy.
Result: filling in the blocks we have figured out that they are a mass market, and they focus on
artists, they get there huge revenues from few artists, and radio outlets as well as TV are the channels
used, there key activities was finding talents and marketing, partners where the distribution channels and
the costs was marketing as well.
Reflection: long tail plans of action are about offering less of additional: they concentrate on
offering an extensive number of corner items, each of which offers generally rarely. Total offers of
specialty things can be as lucrative as the conventional model whereby a little number of smash hits
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represent generally incomes. Long tail plans of action oblige low stock expenses and solid stages to make
specialty content promptly accessible to intrigued purchasers.
Fermium Business Model

What does Freemium Business model do?
The freemium plan of action is mainstream for organizations simply beginning as they attempt to bait
clients to their product or administration. A case of a freemium plan of action is Skype, an organization
that permits you to make brings over the Internet. Their fundamental administration is free, yet for more
propelled administrations you need to pay a premium.
STARR for freemium model
Situation: in this situation we have received as a group spotify and we decided to analyze it using
the business canvas model while it is a free model. In other words doing the canvas of spotify while the
application is free and not premium.
Task: using the business canvas model to fill in the blocks while spotify is a free application,
deciding what to fill in the blocks was not an easy task however a lot of value was available when the
application is free at the start, for example downloading it and the access files on it was not less than the
premium application.
Act: we acted up on that mission which is applying the canvas model on spotify and filling in the
blocks to reach to the best freemium model of spotify.
Result: a lot of results was founded, clearly as a group we understood the difference between a
freemium model and a premium model, for example the freemium model has a lot of advertisement on it
however on the other hand the premium barely has any advertisements on it and has a bit more of access
to the service the application gives to its customers.
Reflection: in the free plan of action no less than one significant client portion has the capacity
constantly profit from for nothing out of pocket offer. Diverse examples make the free offer conceivable.
Non-paying clients are financed by an alternate piece of the plan of action or by an alternate client
fragment.
Multisided Platform
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What is multisided platform?
"Multi-sided Platform" is one of the plan of action examples. Multi-sided Platform unites two or more
unique yet associated gatherings of clients. Such stages are of quality to one gathering of clients just if
alternate gatherings if clients are likewise exhibit. The stage makes esteem by encouraging connections
between the distinctive gatherings. A multi-sided stage develops in worth to the degree that it pulls in
more clients, a sensation known as the "System Effect".
Multisided STARR
Situation: we got Apple as the main company and we started thinking of another customer and
how can Apple include this customer in the future, in terms of innovating a new idea that would help this
customer getting along with Apple. Various different ideas pop out of the head and we finalized on idoctor
which is a new App that would be introduced that connects customers to doctors and releases medicines
and how to act with a certain type of sickness.
Task: applying the business canvas model on this idea and trying to analyze it more deeper by
sharing ideas together as a class mates to find the best way to innovate this idea.
Act: we started filling in the business canvas model and the blocks and while we where acting
this we thought in the perspective of our minor which is innovation and leadership, how can we keep this
an innovative idea and at the same time lead the next generation in Apple. So marketing strategies was
spoken about as well as the revenue, cost and how to market it.
Result: simply explaining the result we found out that it will be a mass market, and research and
development was going ot be very expensive on Apple in order to find the best results so that before they
introduce it in the market they should at least guarantee some success and finally the channels would be
through Facebook ad other social media.
Reflection: multisided stage unite two or more unique however associated gatherings of clients.
Such stages are of worth to one gathering of clients just if alternate gatherings of clients are likewise
introduce. The stage makes esteem by encouraging connections between the distinctive gatherings. A
multi-sided stage develops in quality to the degree that it draws in more clients, a sensation known as the
system impact.
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Open Business Models
What is open Business Model?
open business model can be utilized by organizations to make and catch esteem by deliberately teaming
up with outside accomplices. This may happen all things considered in by abusing outer thoughts inside
the firm, or from the back to front by giving outside gatherings thoughts or resources lying sit inside the
firm.
INNOVATION HUB
Outside-in
Inside out
Open Business Model STARR

Situation: In open business model, during the class time we first discussed out does this model
work. Then teacher gave us a task related to water treatment/making water using vapor and vice versa.
Wetsus is a company related to water treatment, was given to the students and the situation was that this
26

company is building a new base for them selves in Leeuwarden and as a innovation group we have to do a
business canvas model that focuses on the main aspects of this company using the blocks we have.
Task: Making the business canvas model was the best choice, but not only that task was asked
from us, however later we had to also deeply analyze the customers empathy map, plus innovating new
ideas, as well as during that process, the task took us to make new value propositions, that led us to create
a new business canvas model for Wetsus company. Therefore the task did not stop at the business canvas
model (1st) we had to innovate more and move towards customer empathy map that took us to a second
business canvas model which is the new Wetsus company idea and strategies.
Act: Applying the 1st business canvas model for Wetsus and then after that we applied as well the
customer empathy map on Jelmer who is a worker that focuses on the same idea and strategy as Wetsus,
linking to the water treatment and how to innovate in that topic. Then that led to more ideas which took us
to do the value proposition model for Jelmer, that made us come up with new ideas which also led to
another business canvas model which has new ideas for Wetsus.
Result: After starting working on the canvas, we have found out several things in different blocks,
clearly mentioning the most important aspects in every block we would find out that the current value
proposition of Wetsus is science and applied research concerning the water treatment, innovation and
leadership, status and labs. The customer relationship was based on the communities and co-creation.
Customer segment was more or less the B2B and niche market. Key activities found was a lot but the
main one was innovating and connecting, key resources was the online platform and key partners was
government and schools such as NHL and Van Hall. Finally the costs was marketing focused and the
revenue was subsidies. After finishing the first canvas we moved on to customer empathy map which was
concerned towards Jelmer who worked on improving colored water to make it a better quality water to be
re used again, something very close to the strategy of Wetsus and out of that we found out that he would
be scared of failing to reach to clean water and the customer job which was the most effective was
cleaning the water and never stop doing that and gains was better image for him self and for the company
as well as achieving more revenue and money. That finally took the group to work on the value
proposition model and innovate again and come up with new ideas that lead to a new canvas for Wetsus.
Reflection: open plan of action can be utilized by organizations to make and catch esteem by
methodically working together with outside accomplices. This may happen all things considered in by
abusing outside thoughts inside the firm, or from the back to front by giving outer gatherings thoughts or
resources lying sit out of gear inside the firm.
27
28
29
30
Article
Story telling can be characterized as the transport of occasions in words, pictures and sounds. The
teller points with his story to pass on a message, truth, data and/or learning. Other than an amusement
31

capacity that everybody knows narrating can give motivation to thought era and is a mean for thought
screening and configuration streamlining in the development process.
A decent story can represent the moment of truth through a presentation, article, or discussion.
Anyway why might that be the case? At the point when story tellers and the supporters behind such an
idea began to market the item through stories rather than profits and visual cues, sign-ups experienced the
rooftop. Here he imparts the study of why narrating is so interestingly intense.
the idea of stories: How our brains get to be more dynamic when we tell stories We all appreciate
a decent story, whether its a novel, a motion picture, or basically something one of our companions is
disclosing to us. Anyhow why do we feel such a great deal more connected with when we hear a story
about occasions? It's indeed very basic. On the off chance that we listen to a PowerPoint presentation with
exhausting visual cues, a certain part in the mind gets actuated. Researchers call this current Broca's zone
and Wernicke's territory. By and large, it hits our dialect preparing parts in the mind, where we decipher
words into importance. What's more, that is it, nothing else happens. When we are being recounted a
story, things change drastically. Not just are the dialect handling parts in our cerebrum enacted, yet
whatever other territory in our mind that we would utilize when encountering the occasions of the story
are as well.
According too Brown University story telling received a global award due to the fact of how
effective the idea is on the innovation industry. It is clear that innovation is a very important tool used in
order to come up with new ideas and this is what Brown University students have done, mixed media
stories are made through the Storytellers for Good program - a particular gathering of understudies that
meet routinely to learn aptitudes in advanced media, investigate the art of narrating, and produce drawing
in stories with social effect. Their stories not just give significant purposes of association among
understudies and graduated class in the Brown group, additionally display media as an effective device
for social change on the planet. Together, the project and stage work as a dynamic, differing narrating and
relationship-building machine fueled by the Brown group.
What is the power behind story telling ?
That is where the power of storytelling can help. Successful narrating catches the hearts and
brains of your intended interest group. It makes your advancements emerge about the rest. That is the
reason numerous hold onto it as a basic administration apparatus. Narrating is presently standard in the
business world. At Nike, senior officials are called "corporate storytellers." 3M banned visual cues and
supplanted them with composing "key accounts." Procter & Gamble procured Hollywood chiefs to show
32

its administrators narrating procedures. Business colleges have narrating courses to their educational
program.
According to a very well known story teller and a innovator he claimed a couple of important
points about that subject, his name is Paul Smith. Paul is Director of Consumer & Communications
Research at P&G.
1.Keep it real: Concrete thoughts are more essential than theoretical ones. Advise stories that
identify with the gathering of people in a manner they can "wrap their head around it." With
development, this implies passing on not the highlights of another idea, yet the profits and worth it
conveys in wording the regular individual can get it.
2.Appeal to feeling: Humans settle on enthusiastic choices, so your stories need to touch the
heart. With development, this implies informing a story regarding how individuals' lives will be changed
due to the new idea.
3.Use the component of astonishment: Stories that have a sudden bend or shock are huge. With
development, that implies beginning with a story that appears to affirm what your group of onlookers
accepts. At that point you shock them with confirmation actually. Individuals recollect what they "unrealize" and "re-learn."
4.Recast your crowd into the story: Paul says you ought to put your intended interest group into
the plot of the story. Make them "walk it" with you. Including them makes it more huge than simply
letting them know about it. With development, this implies helping your group of onlookers envision
utilizing the new idea, making it, or maybe offering it to a client. Get them to "taste it."
How can social life stories open up minds in companies?
HI a Dutch versatile administration supplier focusing on adolescents did an amazing
revelation of unmet needs of its clients. youngsters stare at the TV, shop on the web, eat pizzas and so
forth. Staff watched the conduct of these adolescents and examined the part of their cell telephones in
their conduct. They saw that young ladies deciphered their instant messages. Those young ladies were
hesitant to lose the messages from their closest companions or sweetheart incorporating enthusiastic
worth and consequently they composed the messages on paper. This story propelled the configuration
group to build up a SMS reinforcement administration in addition to an administration to package chose
instant messages in a proper way.
33

How effective is the creativity of story telling on customers and the decision making process in a
company?
The new story can be utilized to test the energy about the potential clients and improve the outline
procedure: do clients esteem the new item or are changes needed. Also, the stories can make an
enthusiastic bond with the potential clients. Hey worked thusly and re-welcome youths to talk about the
new benefits and to upgrade their outlines.
One of the strongest organization around world in story telling an using story tellers in order to
identify the future strategy of the company, is Coca Cola, during our story telling competition in the
minor, a couple of interesting story telling examples was played on various different companies, however
Coca Cola, had the sensation of joy, excitement and the feeling of come and buy me.
Assembled more than two-years back, Coca-Cola Journey, the organization's essential site is
basically a narrating industrial facility driven by a group of storytellers that breathes new life into
fabulous stories. "The site's central goal is to drive stories to shoppers, pundits, partners and shareholders,
both inside and outside the organization," Busk said, "on the grounds that there's such a great amount of
going ahead at Coca-Cola that doesn't fall into conventional storehouses of brand showcasing."
In order to allow the story to be share worthy it needs to enter the customers heart, thats Coca
Colas main strategy through using the marketing story telling style in there commercials. Make sure these
subjects are addressed to the customer:
Does it answer the "Why would it be advisable for me to give a second thought" test? Do you
think enough about that story that you would call your mother or closest companion to enlighten her
everything concerning it? In the event that you think you may impart it, you most likely are on the whole
correct.
Does it amaze you? Let's be realistic, a great deal of the substance out there is fairly unsurprising, if not
absolute exhausting in light of the fact that numerous organizations surmise that distributed particular,
strange substance is a dangerous procedure.
At the point when taking a gander at that bit of substance, if there's anything that found you napping,
chances are its one to keep.
34

Does it have widespread advance? Substance needs to resound with your clients. As Wayne Freedman, a
San Francisco news columnist, put it: "There are real issues in the little ones, and little stories in the huge
ones. They uncover the important truths about existence".
Does it create interest? It goes without saying that all the stories you art need to be connected to business
targets, yet bear in mind to utilize information to figure out whether what you believe is vital really
matters or is of enthusiasm to the customer.
Is substance being measured efficiently? Coca-Cola utilizes an 'Interpretation of Interest' (EI) score,
which takes a gander at distinctive KPIs to assess and rank stories in view of their notoriety.
Following various measurements may uncover some amazing things: for instance, after the dispatch of
Journey, Coca-Cola found that the most obvious inquiry term on the site was 'Coca-Cola cake', so it
included a nourishment channel that has turned into the most well known channel used.
How effective is story telling on leading?

Storytelling and writing is an opportunity to make a domain for leadership furthermore set the
connection inside which the group of onlookers then adds to their vision and their story. Thusly, they
create spryness (thoroughly considering the story), accomplish things (what the story and vision mean)
and show others (this is what is imperative to me and why).
Story telling is a key initiative method on the grounds that its brisk, effective, free, regular,
reviving, empowering, community, convincing, comprehensive, captivating, moving, significant and
valid. Stories help us comprehend associations.
Converts dry and theoretical numbers into convincing pictures of a pioneer's objectives. Albeit
great business cases are created through the utilization of numbers, they are regularly sanction on the
premise of a storythat is, an account that connections an arrangement of occasions in a causal
succession.
When we have had one story, we are now eager for an alternate. We need all the more, in the
event that it also can transmit the enchantment of connectedness between the self and the universe.
35

Through account, we can give up the desire to control, and the trepidation that runs with it,
discovering that the world has the ability to arrange itself, perceiving that overseeing incorporates
catalyzing this limit, and also starting, making, stimulating, binding together, creating rising truths,
commending the intricacy, the fluffiness and the chaos of living.
36

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Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Content of the portfolio

Business Model Generation

-Five canvasses with

Business Model Innovation

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Business Model YOU (Khaled Selim)

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Revenues and benefits

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Unbundled Business Mode

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

Fermium Business Model

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Open Business Model STARR

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP

Khaled Selim Innovation and leadership Portfolio

Khaled Selim Innovation and leadership Portfolio

NHL MINNOR INNOVAION AND LEADERSHIP