ASSIGNMENT

on

CASE STUDIES
Submitted to:
MS. Sayda Ferdous Lusanta
Lecturer
Department of Business Administration
Dhaka City College
Submitted by:
Muntasir Minhaz
BBA-Batch: 13th, Section: D, Roll: 245
Submission Date:
4th October 2012

P&Gs Products
1. Ace is a brand of laundry detergent/liquid available in numerous forms and scents.
2. Always/Whisper is a brand of feminine care products.
3. Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.
4. Bold is a brand of laundry detergent/liquid.
5. Bounce is a brand of laundry products sold in the United States and Canada.
6. Bounty is a brand of paper towel sold in the United States and Canada.
7. Braun is a small-appliances manufacturer specializing in electric shavers, epilators, hair care
appliances and blenders.
8. Cascade is a brand of dishwashing products.
9. Charmin is a brand of toilet paper sold in the United States, Canada, and Mexico.
10. CoverGirl is a brand of women's cosmetics.
11. Crest/Oral B is a brand of toothpaste and teeth-whitening products.
12. Dash is a brand of laundry detergent/liquid.
13. Dawn/Fairy is a brand of dishwashing detergent.
14. Dolce & Gabbana is an Italian fashion house.
15. Downy/Lenor is a brand of fabric softener.
16. Duracell is a brand of batteries and flashlights.
17. Eukanuba is a brand of pet food.
18. Febreze/Ambi Pur is a brand of air fresheners.
19. Fixodent is a brand of air denture adhesives.
20. Fusion is a brand of men's wet shave razors.
21. Gain is a brand of laundry detergent, fabric softeners and liquid dish soap.
22. Gillette is a brand of safety razor and male grooming products.
23. Head & Shoulders is a brand of anti-dandruff shampoo and conditioners.
24. Herbal Essences is a brand of shampoo and conditioners.
25. Hugo Boss is a brand of fine fragrances.
26. Iams is a brand of pet food.
27. Luvs is a brand of baby diapers.
28. Mach3 is a brand of safety razor and male grooming products.
29. Max Factor is a brand of women's cosmetics.

30. Mister Clean is a brand of multi-purpose cleaner sold in the United States, Canada and Great
Britain.
31. Olay is a brand of women's skin care products.
32. Old Spice is a brand of men's grooming products.
33. Oral-B is a brand of toothbrush, and oral care products.
34. Pampers is a brand of disposable diaper and other baby care products.
35. Pantene is a brand of hair care products (conditioners/styling aids).
36. Prestobarba/Blue is a brand of safety razor and male grooming products.
37. Prilosec is an over-the-counter drug.
38. Puffs is a brand of facial tissue.
39. Rejoice/Pert is a brand of hair care products (conditioners/styling aids).
40. Safeguard is a brand of soaps.
41. Secret is a female anti-perspirant brand.
42. SK-II is a brand of women's and men's skin care products.
43. Swiffer is a brand of house-cleaning products.
44. Tampax is a brand of feminine care products.
45. Tide is a brand of laundry detergent.
46. Venus is a brand female hair-removal product.
47. Vicks is an over the counter medication.
48. Wella is a brand name of hair care products (shampoo, conditioner, styling, hair color).
Note: According to the 2011 Annual Report and P&G Corporate Newsroom, 26 of P&G's brands
have more than a billion dollars in net annual sales.

Case Histories of Kingfisher Airlines

1. When Kingfisher airlines started its operation in India?
In 2005 year.
2. What are the most favorite airlines of frequent fliers in India?
Kingfisher Airlines.
3. Who is the chairman of Kingfisher Airlines?
Dr. Vijay Mallya.
4. What is the aim of this airline?
Delight its guests in terms of everything- comfort, cuisine, entertainment, in- flight service.
5. How has Kingfisher Airlines managed to achieve this aim?

6. How they address their passengers?

As a guest.
7. What is the promise they do to their passengers?
To offer world class experience to guests & to take air travel beyond just getting from here to
there.
8. How can they manage to achieve their aim?
Every individual is trained & every procedure is designed to delight the

guests in a way they

never really expected from an airline.

9. How can they make their guests satisfied?
By exceeding their highest expectations.
10. Whats the specialty of this airline?
The hospitality, in-flight entertainment, special cuisine, warmth & courteous service.
11. Who receives passengers when they get off their cars?
A valet.
12. How does a valet serve them?
By taking their bags & leads them to check-in counter.
13. Who does welcome them at check-in counter?
A smartly dressed girl.
14. How do they entertain the guests?
By providing LCD screens behind every seats.
15. Which programs are installed in LCD screen?

 Recorded sport, music, fashion & buss contend.

16. How is the flight crew?
Smart & courteous.
17. How is the flight schedule?
Convenient & punctual.
18. How is the cost of this airline?
Quite competitive priced compared to its closed full service competitors.
19. Which fleet they consist?
Airbus A320s.
20. How are the seats of business class?
Include plush leather seat recline up to angle of 125 degrees.
21. How is the leg room?
It offers legroom of 48 inches.
22. How is the cuisine?
Norwegian smoked salmon & tasty lobsters with fresh brewed espressos
23. What is the 1st airline that include screen in every seats?
Kingfisher Airline.
24. Whats Kartik want to be?
A frequent flier of Kingfisher.
25. When the chairman addresses on the in-flight TV?
Just before flight takes off.
26. What does the chairman express?
The philosophy of Kingfisher Airline providing customer service.
27. What the chairman offer to its guest?
Safe & enjoyable experience to all its guest.

Case Histories of TIDE

1. When was Tide introduced?
More than 60 years ago.
2. Tide produces from which company?
P & G.
3. Which is the 1st detergent to use synthetic compound?
Tide.
4. Who is the P & G global marketing chief?
Janes Stengel.
5. Whats the name of P &G ad agency?
Saatchi & Saatchi.
6. What is the concept Tide follow?
Marketing concept.
7. What is their aim?
To understand customers needs & wants.
8. Where is the main office of P & G?
United states.
9. What is the worlds largest marketing company?
P & G.
10. How much money it spends on advertising every year?
$8.2 billion.
11. What is the purpose of it?
Improve the lives of the worlds consumer.
12. In which relationship P &G strength lies?
Relationship between brand customer.
13. Where they go to tag woman for survey?
Kansas city, Missouri & chalotte, north Carolina.
14. What is its mission?
To unearth & cultivate the development connection that customer have with its products.
15. When did the chief decide to renew its slogan?
About 3 years ago.
16. Whats the new slogan of Tide?

 Tide knows fabrics best.

17. How much share P & G capture of laundry detergent market?
43%.
18. Among 43% share how much share increased by the campaign?
7%.
19. To clean cloths what element Tide use?
Synthetic compound.
20. How did they become successful?
By deeply understanding customers & connecting the brand to their lives.
21. How can it create value from customer?
By solving their problems.
22. What they get from customers?
Customer rewarded P & G with their brand loyalty & buying dollars.
23. What does Tides new slogan indicates?
By getting reward with brand loyalty.