NICK PRZYBYCIEL

1255 S. Michigan Ave

Chicago, IL 60605
773.383.9237 | nickprzy@gmail.com

EXPERIE LUNDBECK, DEERFIELD

JANUARY 2015 - PRESENT
NCE
PUBLIC RELATIONS MANAGER
Led advocacy relations efforts for psychiatry portfolio, serving as primary
point of contact for national and local patient groups like The National
Council for Behavioral Health and NAMI.
Helped craft strategy and managed multiple agencies in daily execution of
PR activities, ensuring compliance of legal, medical and regulatory
requirements.
Led major anti-psychotic product launch, working cross-functionally with
brand, commercial, medical, legal, regulatory teams and Alliance partner
to execute both branded and unbranded tactics.
Revamped social media reporting process by creating a uniform
dashboard for multiple agencies to report into. Separately, developed a
digital amplification process used to extend Lundbecks narrative across
digital channels.
SWEDISH COVENANT HOSPITAL, CHICAGO
NOVEMBER 2013
DECEMBER 2014
PUBLIC RELATIONS MANAGER
Responsible for public relations strategy development and execution,
working closely with CEO and executive council to communicate the
narrative of Chicago's leading independent hospital to a diverse range of
audiences.
Served as primary spokesperson to the media and successfully navigated
organization through crisis situations. Developed crisis communications
plan and served as HICS Level One public information officer.
Integrated advocacy efforts into overall marketing plan, creating powerful
digital content campaigns with credibility and clout for multiple patient
communities.
MSI, CHICAGO
MAY 2013
NOVEMBER 2013
SOCIAL & PR ACCOUNT MANAGER
Social marketing strategist for national organic food brand, responsible for
developing 360 degree strategy, crafting brand narrative and content
planning/development.
Created and implemented media relations strategies for a variety of B2B
and B2C clients in the non-profit and home improvement/construction
sectors, garnering major placements in top-tier outlets like CNN.
DDB ISSUES & ADVOCACY, SEATTLE
FEBRUARY 2010
- OCTOBER 2011 SENIOR ACCOUNT EXECUTIVE
Managed day-to-day traditional and social media relations for the Robert

Wood Johnson Foundation's Pioneer, Vulnerable Populations and

Quality/Equality Portfolios.
Community manager for Pioneering Ideas blog and all major social media
platforms, responsible for strategy development, content
planning/production, daily fan engagement and escalation protocols.

WEBER SHANDWICK, SEATTLE

MARCH 2008
- FEBRUARY 2010 ACCOUNT EXECUTIVE
Represented the Bill & Melinda Gates Foundations Agricultural
Development Initiative as its day-to-day media relations lead, responding
to more than 200 requests from journalists
Consistently produced major earned media wins for several Microsoft
business groups, including placements on CBS The Early Show and the
New York Times
UNITED STATES AIR FORCE RESERVE
DECEMBER
2005 AUGUST 2008 PUBLIC AFFAIRS NON-COMMISIONED OFFICER IN
CHARGE
Assumed leading role in crisis communications efforts in response to
Hurricane Katrina and other search and rescue operations. Represented
the U.S. Air Force Reserve as a spokesperson, including on-air
appearances on Larry King Live and other local broadcast outlets.
Managed the publication and created award-winning content for the
monthly wing newsletter and the Air Force News Bureau.

EDUCATI
ON

M.S., JOURNALISM, MEDILL SCHOOL AT NORTHWESTERN UNIVERSITY,

2013
B.A., COMMUNICATIONS, UNIVERSITY OF WASHINGTON, 2007

REFEREN LEIGH GINTHER, MARKETING DIRECTOR, SWEDISH COVENANT HOSPITAL

Phone: 773.744.7925
CES
CHRIS ELLIOTT, SENIOR PRODUCT MANAGER, MICROSOFT
Phone: 206.405.0093
APRIL MATSON, PR MANAGER, CHIHULY MUSEUM OF GLASS
Phone: 206.234.2717