BA wins 1st runner-up at JAPI

Photo credit: JAPI and Alex Alberto

Top: Sorellanza team photo
Bottom left: (L-R) Dr. Antonio Lopez, Dr. Elaine Boquiren, Mr. Romualdo A. Romualdo, and Mr.
Krishna Alejandrino (JAPI Executive Director)
Bottom right: Individual awardees with Ms. Vivian Lau in the middle (President of JA Asia
Pacific)

The Sorellanza Inc. ladies composed of Marketing and Finance students went
home with a handful of awards for showcasing admirable performance
throughout the Mini-company Competition that concluded its proceedings
last March 26 at the 46th Junior Achievement of the Philippines (JAPI) Annual
Awards Night held at the Philippine Trade Training Center.
The team won as a 1st runner-up in the Company of the Year category and
won 2nd place in the Business Plan Competition. Individual awards achieved
were: President of the Year (Marie Manalo), VP of the Year for Marketing
(Alexandra Alberto), VP of the Year for Human Resources (Eliza Garcia), 1strunner up in VP for Finance (Christine Jacinto), and 2nd runner-up in VP for
Public Relations (Arianna Berro). These were the results of the 5-month
operational period that involved the formulation, implementation and the
conclusion or liquidation of the mini-company.
Sir Romualdo A. Romualdo, Miriam Colleges very own Marketing Officer and
a CBEA professor of Marketing and Advertising, also set a milestone for the
community by being awarded the Registered Marketing Educator title. His
experiences involve consultancy work, market research, and handling
various brands such as Dockers and Levi Strauss. He has received various
awards and merits in his field making him one of the top marketers in the
industry, as stated by JAPI.
SOLB, Sorellanzas product, is a hybrid solar-bank and mobile-phone
organizer. It was designed in such a way that it can accommodate a solar
bank (solar-powered charger) on the left side, and a smartphone on the right.

The companys mission was to advocate the use of solar power to alleviate
the power shortage thats been happening in the country due to the
excessive use of electricity. The company saw an opportunity for
strengthening their mission and partnered with the Solar Power Initiative
(SPIN) Project, a non-governmental organization, to provide solar-powered
nipa huts that house an array of electronic mediums for educational
purposes. Sorellanza will be giving P10, 000 to SPIN as a show of support to
their advocacy.
CBEA has been proudly a part of JAPI's heritage for seven consecutive years,
which has been training its participants to become future leaders and
innovators by providing hands-on avenues that practice both the art and
science aspect of business. CBEA students who wish to join in the succeeding
events may inquire at the office and see the Chair.