A

Proposal
For
A music video

Put the kettle on

Prepared by
Becky Hilton

B.L.P

11th December 2014

Client

Attack Promo

Copyright 2015

PROPOSAL

Prepared by
Becky Hilton

I am going to be making a music video for the song Put the Kettle On by Band
17. This music video will last 4 minutes. The purpose for this music video is to
promote the artist/song, broaden the playing platforms, reach fans, increase
revenue for the record label and create a visual representation of the artist. The
target audience 16-25 and the video will appeal to them by the idea of going out
with their close friends. This is the target audience as it is the typical age group
that watch/listen to pop music.
The idea for this music video is the three singers (Becky, Lucy and Emily) go on a
day out in London with their friends. The camera is shot mainly in point of view
shots so that it seems like the artists are taking the audience out with them. The
girls are having a huge touristy day out in London. The artists are going to be
represented by wearing soft grunge look, with black skinny jeans, jumpers
(because of the weather) and a small amount of make-up. We chose this look as
it is how we want the artist to be portrayed and dont want them to be dressed in
the typical pop look.
This music video is going to be filmed mostly in London. In areas such as
Camden, Southbank skate park, China Town, Trafalgar Square, The Joint, Soho
(Bubbleology) and Hyde Park. These locations have been chosen because they
are very well know areas in London so are easily recognisable. The costumes are
going to be warm clothing as most of the video is shot outside. The three singers
will have more distinguishable costumes to highlight that they are the singers.
Their costumes will be soft grunge, so clothing like black skinny jeans, flower
crowns, black tops, boots. The props we will need are penny boards and oyster
cards.
The actors needed are a group of friends and the three artists. The artists are
Becky Hilton, Lucy Hunt and Emily Roberts. Emily Roberts will also be an actor
needed as she will be acting as the viewer.
Equipment needed and price of hire:
1 DSLR Camera - 156 (5 days)
1 Tripod 25 (5 days)
1 GoPro - 90 (3 days)
1 GoPro Body Mount - 75 (3 days)
Green Screen - 100 (2 days)
Mac Pro - 675 (5 days)
Total price - 1121
End