University of central Punjab

Dear Participant:
I am the students of M.Com. You are invited to participate in a research Assignment entitled:
increasing sales of gourmet. The purpose of this questionnaire is to observe that what type of
strategy are adopted by gourmet on the basis of external analysis and people response.
The questionnaire will take approximately 20 minutes. Participation in this research is completely
voluntary and you may refuse to participate without consequence. If you choose to participate in this
project, please answer all questions as honestly as possible and return the completed questionnaires
promptly.
Thank you for your consideration. Your help is greatly appreciated.

Regards,

Burha waheed
Mariya zafar
M.COM (4th ) B
Name: _______________

Your age range:

18-25

26~35

36~50

Over 51

Gender: Male/ female:

Please indicate the degree of your agreement or disagreement with each statement by filling in the circle
on your answer sheet that best represents your point of view about GOURMET . Please choose from the
following answers:
Strongly
Disagree
1

Disagree
2

Sr.
#

1
strongly
disagre
e

Do you like the products of gourmet bakers?

Prices are affordable?

Its bakery products are more better than others?

Do you always preferred to go gourmet bakers?

GOURMET always focus on customer's need and

serve them with quality products?
Does the prices of gourmet bakers changes daily?

6
7

Neutral
3

What you think because of low cost attract

customer on Gourmet?
Products are always fresh?

They satisfy every class of people as a whole?

10

Gourmet now manufacturing dairy products,

beverages, traditional hallway, candy, toffee, jams,
ice cream, ketchup, nimko what you think they
provide better servicers?

SUGGESTION;

Agree
4

2
disagre
e

Strongly Agree
5

3
neutra
l

4
agre
e

5
strongl
y agree

Gourmet Foods

Gourmet outlet at Gakkhar

Type

Bakers

Industry

Bakers

Founded

10 September 1987

Founder

Muhammad Nawaz Chatha

Headquarters

Lahore

Number of locations

120+

Products

Baked and unbaked desserts, breakfast pastries, restaurant,

dairies products, sweets, dairies, Fruit Jams & Jelly, Fruit
Juices & beverage products and restaurant & catering service

Owner

Muhammad Nawaz Chatha

Number of employees

1500+

Website

www.gourmetpakistan.com

Gourmet Foods is a bakery and confectionery chain based

in Lahore, Pakistan. It has seven processing units and over 100
stores in Lahore. The company was founded by Muhammad
Nawaz Chatha in 1987. It also has outlets
in Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan ,Sargodha and
in New York City, United States.
On 10 September 1987, at Ichhra, Lahore, Pakistan, Gourmet
took start with a small shop

MISSION STATEMENT

VISSION STATEMENT

PRODUCT LINE

Sr. Manager HR
Amjad ali
gourmet FOODS
September 2009 Present (5 years 9 months)
Strategic & HR Operations Management
Provide strategic & operational support in the development and implementation
of HR function across the Gourmet Group of Companies.
Policy & Procedures
Develop proposals and recommendations for improvement of organization's HR
policies & procedures.
Restructuring & Process Reengineering
Review organization structures of Gourmet Group of Companies business units
and plan, develop and implement the change
Initiatives & structural transformation.
Analysis and development of strategies and plans for better corporate governance
in business units
Recruitment & Selection
Ensuring consistency in terms of, recruitment & selection, compensation &
benefits and legal compliance at all Business Units.
Core-Recruitment of White Collar Personnel

Compensation & Benefits

Designing and initiating Benchmark Surveys on C&B in various
Exploring different channels and sources for potential candidates and initiate the
recruitment process.
HR Audit
Conduct HR Audit of Gourmet Group of Companies and identify gaps
HR Exit Strategies
Devise and execute Exit Strategies and Plans on Business Closures

PRICING STRATEGY

CHANNELS OF DISTRIBUTION

TARGETED AUDIENCE

DIFFERENTIATION

PRODUCT LIFE CYCLE

COMPETITORS

As the questionnaires filling we come to know that GOURMET

is brand some people like them and some unlike them because
of low quality and tasteless some time so they must improve
their quality, but some people are really fans of GOURMET
price are very reasonable so that why people attract. mostly
people are not brand conscious they visit too other barkers, cola
are very famous of GOURMET because of less cost. 1000 of
customers are satisfy in lahore but in other cities they cannot
stayable in their quality,