A STUDY ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND THE

INVOLVEMENT OF EMPLOYEES TOWARDS PARTICIPATION IN CSR

ACTIVITIES EMPLOYEES PERSPECTIVE, HCL, CHENNAI.
PROJECT REPORT
Submitted by
Ms. KIRANMAIYE D
(Register No: MHRM/13/22)

In partial fulfilment for the Award of the Degree

Master of Arts in Human Resource Management
UNDER THE GUIDANCE OF
Ms. Saranya B
MSW, M. Phil (Social Work)

PG DEPARTMENT OF HUMAN RESOURCE MANAGEMENT

MADRAS SCHOOL OF SOCIAL WORK
(AUTONOMOUS)
No. 32, CASA MAJOR ROAD, EGMORE
CHENNAI-600008
OCTOBER 2014

BONAFIDE CERTIFICATE

This is to certify that the project titled A STUDY ON CORPORATE SOCIAL

RESPONSIBILITY PRACTICES AND THE INVOLVEMENT OF EMPLOYEES
TOWARDS PARTICIPATION IN CSR ACTIVITIES EMPLOYEES PERSPECTIVE,
HCL, CHENNAI. is a bonafide project work carried out between June 2014 -October
2014 by Ms.Kiranmaiye D, (Reg No. MHRM/13/22) a second year student of M.A. HRM,
Madras School of Social Work (Autonomous), Egmore, Chennai in partial fulfillment of the
requirement for the Award of the Degree of Master of Arts in Human Resource Management and
that the project has not been used previously for the award of any Degree, Diploma, Scholarship,
Fellowship or any other project title.

Ms. JAYANTHI PETER

Ms. SARANYA.B

(H.O.D M.A. HRM)

(RESEARCH GUIDE)

Dr. V. A. VIJAYARAGHAVAN
(PRINCIPAL IC, MSSW)

DECLARATION

I, KIRANMAIYE D, (Reg No. MHRM/13/22) a second year student of M.A.HRM from

Madras School of Social Work, Egmore, Chennai-600008, hereby declare that the project titled
A STUDY ON CORPORATE SOCIAL RESPONSIBILITY PRACTICES AND THE
INVOLVEMENT

OF

EMPLOYEES

TOWARDS

PARTICIPATION

IN

CSR

ACTIVITIES EMPLOYEES PERSPECTIVE, HCL, CHENNAI. undertaken in partial

fulfilment for the Award of the Degree of Master of Arts in Human Resource Management
Degree is my original work.

Ms. SARANYA
(RESEARCH GUIDE)

PLACE:
DATE:

Ms. KIRANMAIYE D
(RESEARCHER)

ACKNOWLEDGEMENT

The satisfaction that accompanies the successful completion of any task would be incomplete
without the mention of people who made it possible, whose constant guidance and
encouragement crowned our efforts with success.

First

and

foremost,

express

my

sincere

gratitude

to

our

beloved

principal

Dr.V.A.Vijayaragavan for fostering an excellent academic climate, which ultimately made this
endeavor possible.

I am indebted to our Head of the Department, MA HRM, Ms. Jayanthi Peter for her
participation to make this research a successful one.

I am very thankful to my guide Ms. Saranya B, for having provided me with the necessary
facilities for the completion of my research work and also for her valuable advice,
knowledgeable and expert guidance.

I also would like to thank Ms. Sandhya, HCL Technologies, Chennai, for giving me the
opportunity to do this research in their organization.

TABLE OF CONTENTS

CHAPTER

PAGE
CONTENTS

NO.

NO.
Introduction and Research Methodology

1.1 Introduction

1.2 Objectives

1.3 Need of the Study

1.4 Period of the Study

1.5 Hypothesis

1.6 Research Methodology

1.7 Operational Definitions

1.8 Limitations

1.9 Chapterization

9
Review of Literature

2.1 Theoretical Review

10

2.2 Research Review

35
Industry Profile

3.1 Industry Profile

38

3.2 Company Profile

47

Data Analysis and Interpretation

49

Findings, Suggestions and Conclusion

5.1 Summary of Findings

82

5.2 Suggestions

87

5.3 Conclusion

89

BIBLIOGRAPHY
ANNEXURE QUESTIONNAIRE

I
IV

LIST OF TABLES

Table No.

Title

Page No.

Distribution of respondents by age

49

Distribution of respondents by Gender

50

Distribution of respondents by work experience

51

Distribution of respondents based on motivational factors

52

Distribution of respondents based on involvement in activities

of the organization

54

Distribution of respondents based on participation of employees

in activities of the organization

55

Distribution of respondents based on the importance of the

social causes to the employees in the organization

56

Distribution of respondents based on employees positive

feelings towards different activities the organization supports

57

Distribution of respondents based on participation in the

activities the organization supports

58

10

Distribution of respondents based on donation of expertise and

skill to community organisations linked to the company

59

11

Distribution of respondents based employees donation towards

a charity link to the employer organization

60

12

Distribution of respondents based on employees readiness to

travel when required for CSR programs

61

13

Distribution of respondents based on implementation of CSR a

responsibility to every organization

62

14

Distribution of respondents based on compliance with social

and environment initiatives in the organization

63

15

Distribution of respondents based on areas to address

64

16

Distribution of respondents based on promotion of CSR

activities in the organization

66

17

Distribution of respondents based on methods of encouraging

employees to participate in CSR activities

67

18

Distribution of respondents based on training to be provided by

government to the companies to implement CSR

68

19

Distribution of respondents based on organisations involvement

in genuine CSR issues

69

20

Distribution of respondents based on recognition provided by

the organization for participation in CSR activities

70

21

Distribution of respondents based on inputs sought from

employees when decision is made with regard to CSR activities

71

22

Distribution of respondents based on employees preference in

location to conduct CSR activities.

72

23

Distribution of respondents based on organisations expectation

from employees to participate in CSR activities

73

24

Distribution of respondents based on CSR activities carried on

by the organization

74

25

Distribution of respondents based on the initiatives carried on

by the organization and their relation with the organization
activities

75

26

Distribution of respondents based on the organisations

involvement in CSR due to the well-being of the society

76

27

Distribution of respondents based on satisfactory budgets

provided by the organization

77

28

Distribution of respondents based on employees satisfaction

with the CSR activities that the organization supports

78

29

Distribution of respondents based on the target group that

motivates employees to participate in CSR activities

79

30

Age Vs Level of Involvement

80

31

Age Vs interest to participate in activities inside and outside the

organization.

81

LIST OF FIGURES

Figure No.

Title

Page No.

Distribution of respondents by age

49

Distribution of respondents by Gender

50

Distribution of respondents by work experience

51

Distribution of respondents based on motivational factors

52

Distribution of respondents based on involvement in activities

of the organization

54

Distribution of respondents based on participation of employees

in activities of the organization

55

Distribution of respondents based on the importance of the

social causes to the employees in the organization

56

Distribution of respondents based on employees positive

feelings towards different activities the organization supports

57

Distribution of respondents based on participation in the

activities the organization supports

58

10

Distribution of respondents based on donation of expertise and

skill to community organisations linked to the company

59

11

Distribution of respondents based employees donation towards

a charity link to the employer organization

60

12

Distribution of respondents based on employees readiness to

travel when required for CSR programs

61

13

Distribution of respondents based on implementation of CSR a

responsibility to every organization

62

14

Distribution of respondents based on compliance with social

and environment initiatives in the organization

63

15

Distribution of respondents based on areas to address

65

16

Distribution of respondents based on promotion of CSR

activities in the organization

66

17

Distribution of respondents based on methods of encouraging

employees to participate in CSR activities

67

18

Distribution of respondents based on training to be provided by

government to the companies to implement CSR

68

19

Distribution of respondents based on organisations involvement

in genuine CSR issues

69

20

Distribution of respondents based on recognition provided by

the organization for participation in CSR activities

70

21

Distribution of respondents based on inputs sought from

employees when decision is made with regard to CSR activities

71

22

Distribution of respondents based on employees preference in

location to conduct CSR activities.

72

23

Distribution of respondents based on organisations expectation

from employees to participate in CSR activities

73

24

Distribution of respondents based on CSR activities carried on

by the organization

74

Distribution of respondents based on the initiatives carried on

by the organization and their relation with the organization
activities

75

26

Distribution of respondents based on the organisations

involvement in CSR due to the well-being of the society

76

27

Distribution of respondents based on satisfactory budgets

provided by the organization

77

28

Distribution of respondents based on employees satisfaction

with the CSR activities that the organization supports

78

29

Distribution of respondents based on the target group that

motivates employees to participate in CSR activities

79

25