How to Think Like a Designer

By Rafiq Elmansy

Agenda

Think Like
a Designer

Design in Companies
Design in Countries
What is Design Thinking?
When and Where to Use?
Design Thinking Tools
Explore Ideas: Mind Mapping
Explore Ideas: Starbursting
Explore Ideas: Lego Serious Play
Explore Ideas: Reverse Brainstorming
Solve Problems: The Six Thinking Hats
Solve Problems: SCAMPER Technique
Solve Problems: TRIZ Method
Evaluate: SWOT Analysis
Mind Mapping Example
The Six Thinking Hats Example
SWOT Analysis Example

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Design in Companies

Think Like
a Designer

Design
Creativity

Innovation

Cox, G. (2005). Cox Review of Creativity in Business: Building on the UKs Strengths. London: Design Council
Von Stamm, B. (2003). Managing Innovation, Design and Creativity. Hoboken: Wiley, John & Sons

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Design in Companies

Think Like
a Designer

More than 50%

of New York
Entrepreneurs
believe thank
Innovation leads
to business
success.
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Design in Companies

Think Like
a Designer

Designing IKEAs product to be self-assembly helps reducing the storage

and transportation costs, which subsequently reduced the price for the final
product.
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Design in Companies

Think Like
a Designer

Our vision is to create a better

everyday life for the many
people, the IKEA Group
Sustainable Report stated.

KEA Design Strategy: Democratic Design

Form | Function | Quality | Sustainability | Low price
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Design in Companies

Think Like
a Designer

Brand Values

pride, passion, respect, integrity, discipline, and excellence.

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Design in Companies

Think Like
a Designer

iPhone opens a new

market for Apple

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Design in Companies

Think Like
a Designer

Apple turns
Design Failure
into Success

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Design in Countries

Think Like
a Designer

Argentina, Australia,
Botswana, Brazil, Canada,
Catalonia (Spain), Chile,
Columbia, Costa Rica,
Croatia, Denmark, Estonia,
Finland, Flanders (Belgium),
France, Germany, Greece,
Hong Kong, Iceland, India,
Italy, Ireland, Israel, Kenya,
Latvia, Mexico, Poland,
Qatar, Slovenia, South Africa,
South Korea, Taiwan, Turkey,
United States, Venezuela and
Wales (UK)

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Design in Countries

Think Like
a Designer

Designed in India
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Think Like
a Designer

Design in Countries

Global Creativity Index

Source: Martin Prosperity Institute

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Design Thinking

Think Like
a Designer

What is Design Thinking?

Design thinking refers to design-specific cognitive activities
that designers apply during the process of designing.

Global Creativity Index

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Design Thinking

Think Like
a Designer

When and Where to Use?

Everytime, Everywhere

Global Creativity Index

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Design Thinking

Explore Ideas

Solve Problems

Think Like
a Designer

Evaluate
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Design Thinking

Think Like
a Designer

Explore Ideas

Mind Mapping

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Design Thinking

Think Like
a Designer

Explore Ideas

Starbursting

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Design Thinking

Think Like
a Designer

Explore Ideas

Lego Serious
Play

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Design Thinking

Think Like
a Designer

Explore Ideas

Reverse
Brainstorming

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Design Thinking

Think Like
a Designer

Solve Problems

The Six
Thinking Hats

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Design Thinking

Think Like
a Designer

Solve Problems

SCAMPER
Technique

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Design Thinking

Think Like
a Designer

Solve Problems

TRIZ Method

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Design Thinking

Think Like
a Designer

Evaluate

SWOT Analysis

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Think Like
a Designer

Design Thinking

Mind Mapping

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Design Thinking

Think Like
a Designer

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Design Thinking

Think Like
a Designer

Mind Mapping

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Design Thinking

Think Like
a Designer

Mind Mapping

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Design Thinking

Think Like
a Designer

Mind Mapping

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Design Thinking

Think Like
a Designer

Mind Mapping

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Design Thinking

Think Like
a Designer

The Six Thinking Hats

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Design Thinking

Think Like
a Designer

The Six Thinking Hats

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Design Thinking

Think Like
a Designer

The Six Thinking Hats

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Design Thinking

Think Like
a Designer

SWOT Analysis

Strengths
What are the advantages of the
new product or service?
What are the product advantages
over similar competitors in market?
What strength points do people see
in the product or service?
What are the products unique
selling factors?
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Design Thinking

Think Like
a Designer

SWOT Analysis

Weakness
What weakness could be improved
in the design?
What issues should be avoided?
What are the factors that reduce
your sales?
Does the production process have
limited resources?
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Design Thinking

Think Like
a Designer

SWOT Analysis

Opportunities
What are the opportunities for the
new product?
What are the trends to take
advantage of?
How can we turn strengths into
opportunities?
Are there any changes in the
market or government which can
lead to opportunities?
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Design Thinking

Think Like
a Designer

SWOT Analysis

Threats

Who are the existing or potential

competitors?
What are the factors that can put
business into risk?
What issues can threaten the
product on the market?
Will there be any shifts in consumer
behavior, government or market
that can affect the product
success?
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Design Thinking

Think Like
a Designer

SWOT Analysis

Conclusion

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Think Like
a Designer

Design Thinking
SWOT Analysis

More tools
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Design Thinking

Think as
a Designer

SWOT Analysis

Questions

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Think as
a Designer

Design Thinking
SWOT Analysis

Thank You
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Twitter: rafiqelmansy
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