Name: Kedar Patil

Product

Roll No: 14330

Machine

Product Name: SuperTronic

Type:

Portable

Washing

Idea of the Project

Idea is to develop a tiny device which will revolutionise the way we clean
clothes
This device called SuperTronic is not bigger than a bar of soap which can be
carried around in a bag for use at home, hotels, or even at work. It washes
clothes without any need for scrubbing or wringing in 30 minutes
To use it, a person drops the SuperTronic into a sink full of water, dirty clothes
and laundry detergent
Powerful ultrasonic sound waves are emitted by a transducer which travel
through the water, forming tiny, high pressure bubbles which implode to create
Create awareness amongst rural population about Portable washing machine

strong jets of water that remove dirt

Unlike a washing machine, which can damage clothes, the ultrasound leaves
fabrics completely intact so they can be washed over and over without
deteriorating
The device can be used on any fabric - including cotton, silk, lace and even

Use advertisements such as Print Ads, Radio Ads, TV Ads (more of Doordarshan ads) etc.

cashmere
Let us take a look at the washing process

Put clothes in water, add laundry detergent, place

SuperTronic inside and switch the device on
Give demo to the opinion leader in each villages targeted as a promotional offer
Once placed in a container & switched on, transducer
converts electrical power into a range of high-frequency
sound waves that create millions of tiny bubbles in liquid
(cavitation)

Bubbles implode in on themselves, generating jets that

Sponsor the banners or flex of local social groups
drive detergent & water through fibers of a piece of
clothing without need for extra movement
Smooth white plastic pebble (sealed to make it
waterproof) used to house transducer, attached to an
electric power source via a flexible cable
Ultrasonic waves tackle dirt & bacteria right down to
microscopic level cleaning clothing without damaging or
discoloring fabric
Whether people like your product?

Fig.1 Washing Process

Idea Execution Plan

Yes

Feedback & Control

No

Take corrective steps

Fig.2 Idea Execution Plan

Washing clothes manually is a time-consuming & mechanical process.

Squat on the floor & rubbing clothes vigorously may develop into back,

shoulder & hip pain over a period of time

Prolonged exposure to chemicals in detergents may even lead to skin

rashes and diseases on hands

Rural people are not motivated to buy washing machine due to ownership

cost involved & electricity availability

This product priced at Rs. 3000 meets their expectations by providing easy

portability, no effort operation, time & cost savings

It uses 80 times less energy than a regular washing machine
It reduces the overall cost by eliminating the dryer element from washing
machine thereby maintaining the traditional way of drying clothes in open

environment
The biggest influencing factors of Advertisement for Rural consumers are:
- Word of Mouth
- Advice of retailer/distributor
- Hoardings and Road-shows
- TV and Radio Ads
Depending on product and consumer demographics, this may vary but
company should try to achieve maximum effective coverage through

these mediums
For consumer durables: Aesthetics, warranties & recommendations of

shopkeeper makes a huge impact on consumer decisions

Rural households are prone to be more swayed by Brand Ambassadors like

Amitabh Bachchan or Sachin Tendulkar

While positioning the product, more use of local beliefs, culture or
traditions will be made to make customers pay special attention to the

product
Focus will be on targeting opinion leaders ( i.e. village leader, progressive
farmer, village youth who go to city etc.) who will play a key role in

managing perceptions of people

Use of taglines like, Designed with simplicity and ease of use in
mind, The power of Ultrasonic technology, Small machine, Big
wonder will make more impact