Initial Ideas & Concepts

Music Video
Music:

Run Boy Run by Woodkid

Released May 21, 2012. Genre:
Baroque pop, Neofolk and
experimental

Narrative:

A society where no one can be them selves and so wear

fake personalities to meet societies unreachable targets
for many people such as a perfect body type or
behaviour. In this story, a boy removes his fake identity
in order to be different from everyone else; however,
this is against societies laws so other people have to
pursue and change the boy to his fake life.

Visual Concept and themes

Visual concept will be dark and gloomy

Themes:

societies many unreachable standards

Fight for the minority

Promotional Shots

Promotional shots will include close ups to reflect the

words with the movement of the artists lips it will also
be used to focus on parts of instruments being played or
the artists facial expressions, mid and long shots to
show the artist singing into a microphone or playing an
instrument.

Camera Shots, movement and Angles

I would start the music video with an establishing shot of a school to set the location.

Close ups will help to create emphasis on emotions through (exaggerated)facial

expressions on either the artist or the character in the narrative as seen in a
baroque music videos . Close ups will also be used to reflect the words with the
movement of the artists lips

Mid shots and long shots will be used often during promotional shots to show the
artists musical talent or during a two shot, this will help the audience understand
the relationship between two characters in my music video. Which can also be
emphasized using a focus pull especially if we want to focus on one person

High and low angles will be used to emphasize the difference in power between the
majority and the minority.

Pans and tilts will be used to introduce the audience to the character and or the
students. Tracking and handheld camera movements will be used the to follow the
character through his escape from society.

Mise-en-scene

Low key lighting will be used to connote how depressed the character feels
because of the attitude shown to him by the other characters. This will be
emphasized through dark costumes (mostly black) worn by the other
characters who will also be positioned together to mimic a brigade
marching army of soldiers.

White masks will be used to represent the fake personalities portrayed by the
other characters.

To get the feeling of being imprisoned and to make my target audience of

teenagers or older relate to the character, it will be set in a school.

Editing

Parallel editing will be used to relate the artist singing to the character in the
narrative. Jump cuts will be used to show a jump in time as the character
runs from his pursuers.

Fades and dissolves will be used to transition cuts.