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Visual Design: Day 2


Dr. Will Kurlinkus

How to Build an Info-Graphic


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Start with striking facts, stats, and small stories.

What key images represent your argument?

Choose an appropriate visual metaphor.

Who are your core actors and goals?

Protagonists and antagonists?

What is the key tension?

What are the key interactions?

Balance showing and telling.

Focus on explaining something striking and newthe core pop of your


argument.

How to Build an Info-Graphic


n

Start with striking facts, stats, and small stories.

What key images represent your argument?

Choose an appropriate visual metaphor.

Who are your core actors and goals?

Protagonists and antagonists?

What is the key tension?

What are the key interactions?

Balance showing and telling.

Focus on explaining something striking and newthe core pop of your


argument.

Key Parts of a Movie Poster


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Tone

Core images: Actors, goals, and interactions

Tension

Vectors

Appropriate Tagline

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you likeborrow from them

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