2013 Mission 2030

MISSION 2030
JOIN IN THE ACTION
CRI COUNCIL
Eliminating the Concept of Building Waste
Construction Resource Initiatives Council:
2009/10: Construction Recycling Initiatives Task Group (CRI

Task Group)
2011 - INitiated: Construction Resource Initiatives Council

Incorporated Non-profit
Non-partisan
Architecture 2030 Adopter
Official Partner of UNEP-GPWM (United Nations Environment
Programme-Global Partnership on Waste Management)
2012 INspiration workshop in Wakefield Qubec
2013 - Officially calling all stakeholders to join IN the ACTION

for
Mission 2030
MISSION 2030: a call-to-ACTION;

An initiative based on fundamental change management principles
* Defining the direction of change
* Overcoming inertia
* Taking the 1st steps
WHY: the reasons for change

in how we view & deal with
resources
HOW: the guiding principles
to realize the WHY
WHAT: the tangible proof &

results,
theSpeaker
tangible ways to
Reference: Simon
Sinek, Motivational
(How Great Leaders Inspire Great Actions 7 most watched TED video)
the
& Author of Startrealize
With Why: How
Greatwhy
Leaders Inspire Everyone to Take Action (2009
th
For Clarity
IC&I: Industrial, Commercial & Institutional
C&D: Construction, Renovation & Demolition
COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.
WHY: The purpose, cause or belief, the driving motivation for action
Inefficient use of building/construction resources
Buildings use 40% of global resources
Construction waste estimated to be 2040% of municipal waste stream in North

America
while 95% is theoretically recoverable
1/3 of total waste stream is residential

managed by municipalities
2/3 is Industrial, Commercial &

Institutional (IC&I) managed by private
sector a resource covered by free
trade agreements (i.e.: NAFTA - North
American Free Trade Agreement)
Ref.: Growing Waste, Stalled Diversion, State of Was

in Canada by Paul van der Werf & Michael Cant;
Solid Waste Magazine, June/July - 2012
Canadian Non-Hazardous &

Non-Residential Discards
While population & per capita waste
generation grows
the planet that sustains us remains finite
Canadas municipal waste generated per
capita has been steadily increasing since
1980.
Ref.: Growing Waste, Stalled Diversion, State of Waste in

Canada by Paul van der Werf & Michael Cant; Solid Waste
Magazine, June/July - 2012
Canada produces 894 kg per capita
of municipal waste annually, more
than twice as much as the best
performer, Japan.
Municipal waste is only 1/3 of total
Ref.: Conference Board of Canada
waste & 2/3 is industrial commercial
Canada also receives a D grade
on Innovation
institutional
Countries w/highest overall scores not only spend more on
technology, but also have policies that drive supply & demand
In 2007, US also scored a D, placed barely ahead of Canada
Effectively communicating enforcement
activities to the public and the regulated
community both improves awareness of
compliance requirements and sends a
clear message that failure to comply has
consequences
Link: Increasing the nations recycling
rate just 1% will cut greenhouse gas
emissions by the equivalent of taking
more than 1.3 million cars off the road
thatsofmore
than allBuilding
the carsMaterials
In 2007, EPA, the American Institute
Architects,
registered
in the state
of Utah / sim. to
Reuse Association ? West Coast
Green sponsored
a nationwide
competition for students andToronto
professionals to spur innovative building &
building components designs as well as management practices that
Ref.: US EPA Compliance and Stewardship 2007
anticipate future use
Waste Generation per Capita

The average amount of Municipal Solid Waste (MSW) generated annually per person
Basel
Convention:
Protecting
human health
and the
environment
against the
adverse effects
of hazardous
wastes
World
Waste
expected
to double
by 2025
Ref.: D-Waste Atlas a global waste mapping initiative; www.atlas.d-waste.com

Has your
country signed
the convention12
including the
Ref.: www.architecture.org
Image Reference: International Code

Council
Life Cycle Assessment is a complex but necessary

science for sustainable transformation, as it
considers:
Fossil fuel & other non-renewable resource
depletion
Global warming potential
Stratospheric ozone depletion
Ground-level ozone creation (smog)
Nutrification / Eutrophication of water bodies
Acidification & deposition (dry & wet)
Toxic releases to air, water & land
Engagement of all required, in measurement &

verification processes will only happen when all
affected by the change processes understand
sustainability fundamental, and see the need for
change
Economical Impacts
Landfills cost everyone

For 1 landfill job, there can be 10 in recovery green jobs
Strategic zero waste transformation contributes to
business/economic growth
Perception that resource efficient products always cost more
In a 2002 Wastecap Wisconsin & Alliant Energy study,
Implementing a Reduction and Recycling Program at a
Commercial Construction Site, $15,000 was saved through
avoided disposal costs
15
Environmental Impacts
References: What a Waste A Global Review of Solid Waste Management

Blog: Why We Need to Pay More Attention to the Role of Landfills in Global Warming
Greenhouse Gas
Comparison
GHG
Lifetime in
Atmosphere
CO2
50-100 years 1
CH4
12 years
N 2O
120 years
100 year
GWP
21-25
298-310
Ref.: http://climatechangeconnection.org/emissions/CO2_equivalents.ht
http://epa.gov/climatechange/ghgemissions/
17
Ref.: http://www.personal.psu.edu/bfr3/blogs/asp/2012/11/plastic-island.html
://www.electrolux.se/Innovation/Campaigns/Vac-from-the-sea/5-Gyres/
http
Environmental Impacts: Ocean Gyres
Social Impacts
An article in the Napanee
Beaver read:
Local Doctors Oppose Dump
there is significant
information to support the
belief that large dumps are a
poor choice for waste
disposal The Napanee area
is a particularly poor site for
awww.dumpthedump.ca
mega-dump
Ref.:
Questions:
Have locals reduced their
resource consumption &
waste generation
Where would a mega-dump
be acceptable
19
Social Impacts
Nearly half of the world
population live in waste
Immense Health Impacts
Natural resources such

as gypsum (20% water
content) could be a
source of water for arid
countries
Understandably, developing
countries aim to be like us, where
resources are plentyfull
20
Lack of Awareness &
Understanding of the issues
Complexities:
Countless factors
Regulations
Global Markets - Free trade
Design (architectural, interior &
industrial)
Segregated industry sectors
Resources for education
Economics
Impacts
Potential solutions
Image Ref.: www.webdesignburn.com
HOW: the CRI Council guiding principles to realize

the WHY
How great leaders inspire great actions

Ref.: Simon Simek, Golden Circle
Change Strategy
Communication
Integration & Educations
Tools Support
Research & Technology

the
WHY Strategy
Change
1. Defining the direction of
change
2. Overcome inertia
3. Taking the 1st steps
Awareness
Desire
Knowledge
Ability
Reinforcement
23

the
WHY
Communication
www.cricouncil.com
Linkedin
Tweeter
Facebook
OPIN
an online engagement tool
aka Crowdsourcing
giving control of the
product & the result over
to the users
Image: www.smarterer.com
''The best way to have a good id

is to have a lot of ideas
Linus Pauling
24

the
WHY bringing people or groups together for a common goal or
Integration:
purpose, previously working in silos or segregated, in a linear limiting
approach
Integrated Design Process
Goal driven (Mission 2030)
Structured for
Max. Synergies
Minimize Costs & Trade-Offs
Resource
Efficiency
Facilitated
Clear Decision Making
Inclusive & Collaborative
Holistic/Collaborative Thinking
Whole Project Budget Setting
Iterative
Non-traditional Expertise
25

the WHY
Education Learner-Centered
Let learners construct their
own plans
Coach learners to expert
performance
Encourage multiple
Tell me, I may
perspectives
forget,
Situate learning in real life
Show me, I may
activities
remember;
Include me and
Prompt learners to think about
I will
their thinking
understand;
Chinese Proverb
Guide learners to think like an

the
WHY
Tools
& Support:
App for mobiles
Recovery Facilities Locator
Recovery Specifications
Resource Efficient Materials
Mission 2030 Adopters Directory
FAQ/Helpful Hints
Construction Waste Management Planning Tools
29

the
WHY & Technology:
Research
Construction Waste Management
Life Cycle Assessments (LCA)
Closed-Loop Recovery
i.e.: Drywall, Carpet, Gravel
Recycling opportunities & Risks

i.e.: Drywall in agricultural use
Waste-to-Energy latest technology

Pot Ash
Image: www.writemyessay.biz
Resource Recovery Fund Board & Dalhousie University, NS

Institut fr Textiltechnik der RWTH Aachen University, Germany
30
MISSION 2030
Calling ALL Building Stakeholders
RETHINK
Project Delivery Method &
Selection
Design & Specifications
Construction Practices
Recovery
Join IN the ACTION - Pledge

to
1.
2.
Measure & Verify Current

Generation
Eliminate Construction,
Renovation
& Demolition to Landfill by 2030
1.
2.
3.
4.
35% by 2015
50% by 2020
75% by 2025
100% by 2030
Whos calling you?
Consultants:
RG Integration
Product Dealer:
Elizabeth Millar, Stone Tile
Our Allies
Rob Hewitt, Cohen& Cohen
Architecture Canada I RAIC
Carpenter & Contractor
Athena SMI
Michael Trevail, ACTT Installation
Canada Green Building
Modern Niagara
council, ORC (Ottawa Region
Architects:
Chapter)
Darryl Hood &
Construction Specifications
Canada
John-David Hutchison, CSV Architects
Green Home TV
Gord Erskine, Erskine Dredge Architects
Habitat for Humanity
Developer:
Interior Designers Canada
Serge Desjardins, Minto Communities
Leftover.ca
Academia:
Ontario Association of
Ann Callaghan, Algonquin College
Architects
32
Ottawa Stewardship Council
We are not alone

UNEP (United Nations Environment Programme)
* Disasters & Conflicts
* Global Warming
* Ecosystem Management
* Environmental Governance
* Resource Efficiency * Harmful Substances

GPWM (Global Partnership Waste Management) led
by the Division of Technology, Industry & Economic;
Sponsored Areas include
Waste Minimization
Integrated Solid Waste Management
Waste and Climate Change
Waste Agricultural Biomass
E-Waste Management
Marine Litter
33
We not alone
UNEP (United Nations Environment Programme)
SBCI (Sustainable Building & Climate Initiative)
hosted by by the Division of Technology, Industry & Economic
produced
Task Group on building waste
Online clearinghouse on sustainable consumption and production
linked with the 10 YFP (10 Year Forward Program)
Guidelines on Education Policy for Sustainable Built Environment :
International Solid Waste Association

Solid Waste Association of North America
Metro Vancouvers Zero Waste Marketing Council working
w/Federation of Canadian Municipalities
U.S. Zero Waste Business Council & many others as listed
previously, etc.
34
We are not alone

International Green Construction Code
LCA
Minimum diversion
CCME (Canadian Council of Ministers of the

Environment)
EPR (Extended Producers Responsibility)
Phase II including C&D anticipated for 2017
Countless NGOs supporting same objective in

resource preservation and reduction in
GHG emissions
Energy & Water consumption
Contaminants/Pollution
More rating & certification systems

35
The Journey
2011
2012
2013
36
MISSION 2030 PLEDGE

A leaders first step to Zero Waste
!
GLOSSARY
Organization Name
MISSION 2030 PLEDGE
With this document, our organization sets out a framework to build policies that will help our building industry sector to change how it views and
deals with waste and recoverable resources.
Having reviewed the information provided by the Construction Resource Initiatives Council (CRI Council), we understand and share in the need for
the following:
A change strategy with a clear direction and vision of the objectives is necessary for the building industry
Communication between all stakeholders is critical for strategic alignment
Integration and education should be paramount to minimize change costs and maximize industry transformation
Research and technology will help us make sound decisions on internal policies and support those by other decision makers affecting our sector
Tools and support enabling stakeholders to fast track industry change
We are committed to doing all that is within our power and capabilities to support the Mission 2030 call to action and change initiative aimed at
eliminating the concept of building waste, within our sector, respecting the waste hierarchy.
Therefore, we will carefully consider all of our decisions in respect to building project delivery methodology; building and product design, practices,
purchasing policies, operations and maintenance, in order to maximize the life cycle of all materials related to construction, renovation and
demolition, as follows
2013
Ensure we have a clear understanding of our direct and indirect waste production
Determine our waste generation Adopt industry accepted measurable and verifiable policies
Set our Construction & Demolition (C&D) related waste reduction to landfill targets
2015
35%
2020
50%
2025
75%
2030
100%/ Zero C&D Waste to Landfill, nearby or abroad.
We make this pledge, understanding that:

the transformation from our current industry project delivery models, policies and practices to those that will support those supporting a circular
economy, presents opportunities and challenges, which we must cease or address together, and as a whole.
the CRI Council is a start-up non-profit and non-partisan organization, and that we will not hold them, or any of their members, responsible for any
of the information provided on the web site, communication or otherwise, which may not meet our expectations.
this is a collaborative effort with various views, and that Mission 2030 is essence a journey which will present unexpected factors, potentially
requiring an adjustment of the targets; with the principle objective of engaging as many stakeholders as possible, to acknowledge their role and
current waste generation taking the first step.
Architecture 2030 Challenge: a call to action to the global architecture and building community to adopt design
and practice measures reducing fossil fuel energy consumption, leading to carbon neutral a carbon-neutral objective (using
no fossil fuel GHG emitting energy to operate) for all new construction and major renovations, by 2030.
Not to be confused with Mission 2030 which is focused on material resource efficiency
Biomimicry: a discipline using nature as a model, which we could aspire to
Circular Economy: Developing Waste & Industrial Ecology solutions in factories following to the concept of the
Circular Economy the potential to better utilize byproducts and waste as raw materials and alternative fuel
Cradle to Cradle Design, The Practice of: The Cradle-to-Cradle Design Framework incorporates nature's
cyclical material model into all product and system design efforts through a process called Life Cycle Development (LCD).
Decoupling: Resource decoupling means reducing the rate of use of resources per unit of economic activity.
Impact decoupling means maintaining economic output while reducing the negative environmental impact of any
economic activities that are undertaken.
Relative decoupling of resources or impacts means that the growth rate of the resources used or environmental
impacts is lower than the economic growth rate, so that resource productivity is rising. Absolute reductions of resource
use are a consequence of decoupling when the growth rate of resource productivity exceeds the growth rate of the
economy.
Integration: bringing people or groups together for a common goal or purpose, previously working in silos or
segregated, working in a linear limiting approach.
Life Cycle Assessment (LCA): a multi-step procedure for calculating the lifetime environmental impact of a product
or service (Not to be confused with Life Cycle Costing (LCC)).
Life Cycle Costing (LCC): a multi-step cradle-to-grave approach for calculating the direct monetary costs involved
with a product or service, which does not consider environmental impact (Not to be confused with Life Cycle Assessment
(LCA)).
Life Cycle Inventory (LCI): the data collection portion of LCA. LCI is the straight-forward accounting of everything
involved in the system of interest.
Life Cycle Impact Assessment (LCIA): the what does it mean step. In LCIA, the inventory is analyzed for
environmental impact
Life Cycle Development (LCD): a working, results oriented method for evaluating products and processes as they
are being re-designed, for the Practice of Cradle-to-Cradle design.
Learner-Centered Education: a teaching approach, focusing on strengths learners bring to a learning event or
continuous program, engaging them in expanding their strengths and interests, and making them responsible for their own
learning, typically with best results.
Reduction: source reduction, energy, water, pollutant and waste reduction
Reuse: directly using wastes as products, using waste after repair, renewal or reproduction, or using a portion of
entirety of wastes as components of other products.
Stakeholders: The Mission 2030 Primary Stakeholders include those influencing the change process, such as:
!
Building Owners & Facility Managers
!
Communication (Industry, business and social media)
!
Commodity Sector (Material providers, from raw, to processed to end of useful life/aka waste)
!
Design Sector (architectural, interior, industrial, mechanical, electrical, structural, civil)
!
Education (professional & public)
!
Governments (all levels & sectors with building or industry influences or interaction)
!
Delivery (Manufacturers & builders)
!
T ransport Sector
!
W aste Handling & Processing Sector (Recovery, recycling, waste-to-energy)
W aste - Verb: the act of wasting carelessly, extravagantly, or to no purpose
Adjective: a) any discarded, rejected, abandoned, unwanted or surplus matter, whether or not intended for sale or for
recycling, reprocessing, recovery or purification by a separate operation from that which produced the matter; or
b) anything declared by regulation or by an environment protection policy to be waste, whether of value or not.
Zero W aste: a journey to transform ourselves and our work environment.
References
Athena Sustainable Materials Institute www.athenasmi.org
United Nations Sustainable Development Knowledge Platform http://sustainabledevelopment.un.org/index.htm
McDonough Braugart Design Chemistry www.mdbc.com
US Environmental Protection Agency www.epa.gov
37
Cambodia: Children of the Dump

Ref.: http://www.youtube.com/watch?v=_o9z43l55PU
38
39
Think Mission 2030 Is a Big Deal?

Just think of
40
Social Movements Like

Suffragette
Equal Rights
Labor Union
41
Environmental & Green Building Movements

Jane Goodall,
Like
UN Messenger of Peace
Sierra Club
USGBC &
LEED
David Brower (1912-2000)

Sierras Club Founder
Jane Goodall
Institute
Robert K Watson
USGBC Founder
42
Economical Driven Movement

Recycling History as far back as 400BC
Post WWII economics influenced recycling
Countries with little natural resources continued recycling
Others such as US largely abandoned it
Come back in 1970s on the heel of the environmental

movement. Especially with the adopted symbol
In 2012 The Bureau of International Recycling

estimates that the recycling sector employs
more than 1.5 million people in the
processing of million tons of commodities,
with industry revenue topping in excess of
$200 billion every year.''
43

Never doubt that a small
group of thoughtful,
committed citizens can
change the world. Indeed, it
is the only thing that ever
has. Margaret Mead _1901-1978
44

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MISSION 2030

JOIN IN THE ACTION

Construction Resource Initiatives Council:

2009/10: Construction Recycling Initiatives Task Group (CRI

2011 - INitiated: Construction Resource Initiatives Council

2012 INspiration workshop in Wakefield Qubec

2013 - Officially calling all stakeholders to join IN the ACTION

MISSION 2030: a call-to-ACTION;

WHY: the reasons for change

WHAT: the tangible proof &

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Buildings use 40% of global resources

Construction waste estimated to be 2040% of municipal waste stream in North

1/3 of total waste stream is residential

2/3 is Industrial, Commercial &

Ref.: Growing Waste, Stalled Diversion, State of Was

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Canadian Non-Hazardous &

Ref.: Growing Waste, Stalled Diversion, State of Waste in

Waste Generation per Capita

Ref.: D-Waste Atlas a global waste mapping initiative; www.atlas.d-waste.com

Image Reference: International Code

Life Cycle Assessment is a complex but necessary

Engagement of all required, in measurement &

Landfills cost everyone

References: What a Waste A Global Review of Solid Waste Management

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Environmental Impacts: Ocean Gyres

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Natural resources such

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Image Ref.: www.webdesignburn.com

HOW: the CRI Council guiding principles to realize

How great leaders inspire great actions

HOW: the CRI Council guiding principles to realize

HOW: the CRI Council guiding principles to realize

''The best way to have a good id

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

HOW: the CRI Council guiding principles to realize

HOW: the CRI Council guiding principles to realize

HOW: the CRI Council guiding principles to realize

HOW: the CRI Council guiding principles to realize

Recycling opportunities & Risks

Waste-to-Energy latest technology

Resource Recovery Fund Board & Dalhousie University, NS

Join IN the ACTION - Pledge

Measure & Verify Current

Whos calling you?

Ottawa Stewardship Council

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

We are not alone

* Resource Efficiency * Harmful Substances

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

International Solid Waste Association

We are not alone

CCME (Canadian Council of Ministers of the

Countless NGOs supporting same objective in

More rating & certification systems

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

MISSION 2030 PLEDGE

MISSION 2030 PLEDGE

We make this pledge, understanding that:

COPYRIGHT 2011 CRI COUNCIL. ALL RIGHTS RESERVED.

Cambodia: Children of the Dump