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Increasing health awareness, healthy lifestyle, rising number of health clubs and fitness
centers and changing consumer clusters for nutritional product across the globe are the key
growth drivers for the global sports nutrition market. Traditionally, bodybuilders and
sportspersons are the major consumers for sports nutrition products. However in recent
years, new user groups (recreational and lifestyle users) have increased their market share
in sports nutrition market. The market for sports nutrition is expanding its major markets
(North America) towards developing markets of Europe and Asia Pacific owing to an everincreasing population, rising income and rising living standard of consumers in this region.
Countries such as India and China with their fast pace economic growth offer huge
opportunities for sports nutrition market in the future. Moreover, surge in national and
international sporting events and increased global participation in these; provide a good
launch pad for the sports nutritional products.
Major growth challenges for the industry include the threat of substitutes and negative
publicity about the inclusion of banned/forbidden ingredients. Furthermore, changing
consumer preferences and expansion of distribution channels are other growth inhibitors for
the industry.
The sports nutrition market is bifurcated into three segments: Sports Food, Sports Drinks,
and Sports Supplements. Sports Drinks was the largest segment; it increased to USD
12,435.4 million in 2012, up 7.3% over that in 2011. The U.S. is the worlds largest consumer
Sports Food
Sports Drinks
Sports Supplements
North America
Europe
Asia Pacific
Market History:
Increasing health awareness, healthy lifestyle and rising number of health clubs and fitness centers and
changing consumer clusters for nutritional product across the globe are the key growth drivers for the
global sports nutrition market. According to a report published by a U.K.-based independent food research
company in 2012, the proportion of respondents following healthy diet in the U.K. has increased from 70%
in 2004 to 80% in 2012. Traditionally, bodybuilders and sportspersons are the major consumers for sports
nutrition products. However in recent years, new user groups (recreational and lifestyle users) have
increased their market share of sports nutrition. The market for sports nutrition is expanding from its major
markets (North America) towards developing markets of Europe and Asia Pacific owing to ever-increasing
population, rising income and rising living standard of consumers in these region. Countries such as India
and China with their fast pace economic growth offer huge opportunities for sports nutrition market in the
Table of Content
Chapter 1 Preface 8
1.1 Report Description 8
1.2 Scope and Definition 8
1.2.1 Product segments covered in the report 8
1.2.2 Regions covered in the report 8
1.3 Research Methodology 8
Chapter 2 Market Synopsis 10
Chapter 3 Porters Five Forces Analysis 11
3.1 Bargaining power of suppliers 11
3.2 Threat of new entrants 12
3.3 Threat of substitutes 12
3.4 Bargaining power of buyers 12
3.5 Intensity of rivalry 13
Chapter 4 Industry Overview 14
4.1 Introduction 14
4.2 Market Drivers 14
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