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W ha t A w s u m b ra n d is

E x c ite m e nt
Jo y
E up ho ria
P a s s io n
You thfulne s s
p o s itiv it y
o ptim is m

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Awsum brand vision: C reate an exciting range of products


with functional benefits that can help the urban working
millennials deal better with modern-day lifestyle disorders .

Millennial population which comprises of the people born during


F u n c t io na l f o o d m e a ns it p r o v id e s h e a lt h
the period 1981-1996, their population in India is estimated at 426
b e n e f it s b e y o n d it s n u t rit io na l v a lu e .
million, which is approx imately 34 per cent of the total Indian
population.

F u n c t io na l + c h o c o la te = F u n c t io na la te
Functional C hocolate bars are made with Dark
C hocolate (60% cacao) that off ers the best of both T h e b ra n d v is io n: C reate an ex citing range of products
worlds - less fat, less sugar, and more flavor. C rafted in with functional benefits that can help the urban work ing
Idaho from raw Fair Trade cacao, these bars are 100% millennials deal better with modern-day lifesty le disor-
plant-based, vegan & gluten-free. ders .

Is c h o c o la te a f u n c t io na l f o o d ?
S cientists recommended that 200 calories of chocolate
could be eaten daily while maintaining a healthy diet.
Dieticians now refer to chocolate as a “functional food,”
meaning it provides health benefits beyond its nutritional
value.

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W ha t A w s u m is N OT
Royal
P ha rm a
S up p le m e nt
Tra d itio na l
A ntiq ue
G ourm e t fo o d

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Functional food means it


provides health benefits beyond
its nutritional value.
Awsum C hocolate is India’s first Ayurveda Inspired Functional chocolate. Premium
dark and Milk chocolate infused and enriched with ayurvedic herbs and botanicals
that will improve your life and help you achieve your goals .

S le e p C ho c o late

A c tiv e Im m unit y C ho c o late

G o o d b y e S tre s s C ho c o late

Da ily E ne rg y C ho c o late

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Awsum Identity Design

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T heobroma cacao, the food of the gods , has been used as food,
medicine for thousands of years . In its pure form, raw cacao is an
amaz ing source of antiox idants , protecting us from free radicals ,
helping to keep us vibrant and healthy.

We are India’s F irst Ayurveda Inspired


F u n c t io na l-c h o c o la te b ra n d

Is chocolate a functional food?


S cientists recommended that 200 calories of chocolate could be
eaten daily while maintaining a healthy diet. Dieticians now refer to
chocolate as a “functional food,” meaning it provides health benefits
beyond its nutritional value.

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