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W ha t A w s u m b ra n d is
E x c ite m e nt
Jo y
E up ho ria
P a s s io n
You thfulne s s
p o s itiv it y
o ptim is m
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
F u n c t io na l + c h o c o la te = F u n c t io na la te
Functional C hocolate bars are made with Dark
C hocolate (60% cacao) that off ers the best of both T h e b ra n d v is io n: C reate an ex citing range of products
worlds - less fat, less sugar, and more flavor. C rafted in with functional benefits that can help the urban work ing
Idaho from raw Fair Trade cacao, these bars are 100% millennials deal better with modern-day lifesty le disor-
plant-based, vegan & gluten-free. ders .
Is c h o c o la te a f u n c t io na l f o o d ?
S cientists recommended that 200 calories of chocolate
could be eaten daily while maintaining a healthy diet.
Dieticians now refer to chocolate as a “functional food,”
meaning it provides health benefits beyond its nutritional
value.
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
W ha t A w s u m is N OT
Royal
P ha rm a
S up p le m e nt
Tra d itio na l
A ntiq ue
G ourm e t fo o d
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
S le e p C ho c o late
G o o d b y e S tre s s C ho c o late
Da ily E ne rg y C ho c o late
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
T heobroma cacao, the food of the gods , has been used as food,
medicine for thousands of years . In its pure form, raw cacao is an
amaz ing source of antiox idants , protecting us from free radicals ,
helping to keep us vibrant and healthy.
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1
B ra nd /V isual Language