B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

G rowing health consciousness among younger

consumers is widening the market opportunity for
n ic h e p r o te in -b a s e d b ra n d s , which were until
now consumed by an ageing population.

B ra nd /V isual Language
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Industry ex perts said the

awarenes s around protein intake
has resulted in 2 5 - t o 3 0 -y e a r -
o ld s m a k in g s u c h p r o d u c t s
a p a r t o f t h e i r d a i l y d i e t . T his
has fueled a grow th of brands that
were earlier relegated to a small
segment of society and were
used by the mas ses only when
recommended by a doctor.

T he reasons were a lack of awareness

about muscle health in the absence of clear
communication by marketers . To d a y , t h e
in f lu e n c e o f s o c ia l m e d ia a n d a g r o w in g
t r ib e o f n u t r it io n is t s c o m m u n ic a t in g
a b o u t t h e r ig ht w a y o f e a t in g is d r iv in g
s a le s o f s u c h p r o d u c t s .
B ra nd /V isual Language
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Plant-Based(Vegan)
Protein

Professional Fitness General Fitness/

Health

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

Plant-Based(Vegan)
Protein

ProteinBrands are
Professional Fitness General Fitness/ to target w o rk ing
Health
a dult s w ho a re
lik e ly to m is s ou t o n
a d e q uate p rote in
inta k e due to he c tic
life s t y le s .

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

Plant-Based(Vegan)
Protein

Professional Fitness General Fitness/

Health

Young c o ns um e rs a re a ls o
ta k ing p rote in fo r g e n e ra l
h e a lt h , f it n e s s and its
versatility due to its neutral
taste.

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

Plant-Based(Vegan)
Protein

Professional Fitness General Fitness/

Health

“ T his trend is largely driven by

ris ing he a lth c o ns c ious ne s s ,
fo c us o n fitne s s a nd the
inc re a s ing awa re ne s s o f
the ne e d a nd im p o r ta nc e o f
m a inta ining o ptim um nu tritio n
lev e ls . Protein is our largest
selling product and is popular
Non-Plant-Based with consumers of all ages .
Protein
B ra nd /V isual Language
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In d ia S e e s Hu g e G r o w t h in Ve g a n
Op t io ns a s P la nt -B a s e d E a t in g
C o nt in u e s to R is e

Plant-Based(Vegan)
Protein

T he nutrition market in
India is said to be of the
order of R s 5 , 0 0 0 c r o r e ,
according to industry
estimates .

Professional Fitness General Fitness/

Health

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

India is well-k nown for having a

large vegetarian population, and
m a ny In d ia ns a r e n o w tu r n in g
to v e g a n is m d u e to h e a lt h
concerns . A s plant-based eating
grows , companies like Pro2fit is
work ing to meet rising demand.

B ra nd /V isual Language
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A survey in 2019 found that 63%

o f Ind ia ns w e re w illing to re p la c e
m e at w ith p la nt -b a s e d o ptio ns .
T hat ’s a big market in a country of
over a billion people.

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

Plant-Based(Vegan) Protein

Professional Fitness General Fitness/Health

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

Plant-Based(Vegan) Protein

Professional Fitness General Fitness/Health

Non-Plant-Based
Protein
B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

WAY F OR WA R D

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BEFORE AFTER

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B ra nd /V isual Language
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B ra nd /V isual Language
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B ra nd /V isual Language
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Life sty le F itness is a dominant brand concept

K nowledge section builds a brand trust

Real people interaction increases the trust factor

To stay close to (plant based) Vegan concept we ex tensively used

green colour organic brown colour / tex ture

P hoto / image is a part of brand language & it needs to follow

brand guidelines

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
B ra n d A u d it in g : 0 8 6 / 2 0 2 1

B ra nd /V isual Language
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B ra nd /V isual Language