PROJECT

AAPURTI ----- An Initiative by Enactus MLNC

A goal towards limiting plastic waste through 100% biodegradable

alternative in the form of edible cutlery to curb the negative
implications of pollution and aid in animal and human welfare.
PROBLEM
STATEMENT
Burning of plastic leads to release Continuous use of plastic utensils can
01 of dangerous substances such as
persistent organic pollutants and
04 lead to harmful diseases like kidney
stone, hormonal imbalance, liver
other toxic chemicals into the air. cancer etc.

Around 3.4% greenhouse gas

Plastic Cutlery takes around
02 emissions are caused by 05 200 years to decompose.
plastics.

As per UN, 80% plastic waste

03 has impacted 800 species.
OUR SOLUTION
Land Fills
01 Edible cutlery is fully biodegradable and this use-and-eat 6 SDG's Covered
commodity is a completely sustainable substitute for any wood,
plastic, bio-plastic, or paper utensil. It utilizes renewable and
biodegradable materials and helps in effective waste disposal.

Emission
02 It is produced using less energy than regular plastic utensils,
which makes them more sustainable. Thus, it reduces
greenhouse emissions generated from plastic cutlery, along
with a decrease in plastic pollution and litter in our oceans.

Human Health
03 Edible cutlery is a 100% natural, healthy, and baked product catering
to human consumption through organic ingredients of flour, millet,
rice, spices, plant-based colors, and flavors. It is completely safe and
convenient to eat and a much healthier alternative to plastic
utensils, which contain harmful chemicals like BPA (bisphenol A).
 OUR PRODUCT
Our product is highly functional and can be shaped into various designs such as spoons, straws,
bowls, forks, etc., and according to the molds as well.

Ingredients

To make the dough more sturdy, Preliminary work to standardize the

Cornflour as a core binding agent is recipe is done using different
added to form the basic composition. blends of Wheat Flour.

We make sure to use the finest, hygienic and fresh items.

 01
USP
Pricing
Prioritising social service over profit earning.
We strive to sell these cutleries at a much
lower agreed price, starting from Rs. 4.5 ,
which is greatly standardised in comparison to
02
competitors price ranging from Rs. 7 or above.
Flavouring
The three different flavours - neutral, sweet
and savoury ; offers a variety of options to the
03 customers to choose from.

100% Natural and Non-preservatives

Our Edible Cutlery is 100 percent natural and
there’re no preservatives added. Since it
contains several nutrients in proper proportions
therefore it is good for health.
 COMPETITORS ANALYSIS
Feature Nutrient
Existing Edible Price of Composition Disposal
Our s Value
Cutlery their
Price
Competitors Product Polypropylene or
polystyrene
Plastic Non-
7 ( Sweet (emitting toxins Nil
Sreenathji Cutlery biodegradable
flavour and
Industries 5.5 hydrocarbons)
edible
(Rajkot)
spoon)
Wood pulp,
8 ( Plain Paper often coated Not fully
Nil
LKart (Madurai) edible 5 Cutlery with wax or biodegradable
spoon) plastic

EcogeniusIndia 10 ( Per 3gm of

Lip unit edible 5 Edible Organic Eatable Protein and 100%
(New Delhi) spoon) Cutlery Ingredients 150 calories biodegradable
(Our Product)
 BUSINESS
MODEL
As the Indian consumer is very price-conscious and the B2C model is
spoiled for the FMCG industry, thus we are focusing on the Business
to Business (B2B) model.

VALUE CHAIN MODEL

Direct procurement of raw materials from farmers.
Use of traditional B2B Model through collaboration with cafes
across Delhi NCR.
Contacting NGO's across Delhi NCR for help in production process.

MARKET SIZE
The edible cutlery market size was valued at $24,860.0
thousand in 2018, and is estimated to reach $56,970.4 thousand
by 2026, registering a CAGR of 11.1 % from 2019 to 2026
 MARKETING
STRATEGY
Segmentation Targeting
As per data, there are 95,187
Our main target eateries in Dekh. Therefore
audience is Millennials, we are starting with the
environment and health B2B model and focussing
conscious people. We on contacting cafes and
will attract them by restaurants who target zero
making them familiar wastage. Moreover, we will
also be reaching out to
with the concept and its
bakeries and ice cream
urgency.
parlours.
Positioning
We'll be advertising our
product through SMM
techniques and through
offline selling by setting up
stalls in college fests. We'll
also be conducting social
surveys and campaigns to
target customers in their
respective place of
segment.
FUTURE
OUTLOOK
By the mid of march 2023 we're planning to scale the production
MARCH 2023 of our product. Currently the product is in development stage
and we plan to begin commercial production in march itself.

In April we'll begin aggressive selling efforts through interactive

APRIL 2023 marketing campaigns on social media and distributing samples
at well known and niche cafés and restaurants.

We plan to expand our product into manufacturing of edible

JUNE 2023 straws, plates and cups if we get a positive response on our
edible spoons.
 Financials
Cost Price Rs. 3.75

Selling Price Rs. 5

Profit Margin 33.33%

The total estimated cost per spoon is concerned
ranges from Rs. 2.5 - 3. We can lower this cost by
Website
buying the raw materials in bulk.
20%

As we thrive on our vision of social entrepreneurship

we'll be giving Rs. 1 to our beneficiaries
Social Media
50% And by keeping the selling price at Rs.5 we can
maintain the profit margin at 33.33%

Word of Mouth
30%

Estimated Sources of Revenue

 THANK
YOU! Presented By:
Aayushmaan Dua
Bhavesh Pandey
Dhairya Agarwal
Divyam Goyal
Shubha Gupta
Motilal Nehru
College, DU

enactusmlnc@gmail.com

+91 8004364038