We have been chewing

plastic in the name of gum!

Gud
Gum
 Gud Gum
Planet friendly chewing gum

We're changing chewing gum for "Gud".

 01. PLASTIC!
Chewing gums are made of 100% plastic & people
don't know. This plastic is single use and can't be
recycled AT ALL!
The Problem 02. Artificial colours, flavours & sweeteners
Not a single chewing gum brand or confectionery
for that matter in the market has any natural
ingredient.

03. No transparency
The food system in India is broken. Companies use
false cues to market bad products. Lack of
companies that empower the consumer to make
educated choices.

04. Dental caries on the rise in India

Almost 1 in 2 people have some form of dental
decay or gum problems in India.
 India's first plastic free, all natural & biodegradable
chewing gum.
Free from all artificial colours, flavours & sweeteners.

A brand focussed with educating consumers to select

The Solution
consciously.

Made with a special tree sap, sweetened with Stevia &

flavoured with natural extracts.

A chewing gum not only good for the planet

but also better for users.

Can help prevent cavities & plaque formation

over time.

Current Offering- Chewing Gums in 4 flavours-

Raspberry, Lemon, Charcoal Mint, Strawberry

Made with just 6 simple ingredients.

 7000+ unique customers
Gud Gum has reached a minimum of 7000 unique
customers across India. With a retention rate of 40%

Since October 2021 10 online marketplaces &

Gud Gum is based on a strong background
with respect to materials & sensory research.
We started our research & kitchen trials way
back in October until we launched the
product to the Indian market in March 2022.
100+ stores nationwide
Retailing across cafes, gourmet stores & online
marketplaces in India. A monthly growth of 15% in
revenue.
Improvement of recipes &
sourcing of materials
Our ongoing research has a strong focus on cost
reduction, taste improvement & additional
products to launch in the near future.

Prevented 450kgs of single use plastic

from clinging on to the planet!
The number is small. But just think about 450kgs of
chewing gum sticking onto our public property-
gross!
 Didn't know chewing gums are made of
95% plastic!

Consumer Insights
From initial product sales we have gotten
reassuring feedback showcasing potential in Buy the gum when told that regular chewing
the market. 90% gums are made of plastic.

Find Gud Gum to be comparable to the regular

87% chewing gums with respect to taste & texture.
What a few of
our users say
The Chewing gum market hasn't seen
any innovation for a long time in India!
with just the biggies like Wrigleys and PVM ruling the aisles with their artificial,
plastic based chewing gums.

The chewing gum market in India has been on a steady rise since 2014,
with a CAGR of 15% & annual retail sale of 0.8 billion USD in 2018.
The case with the confectionery market is the same. The market still has
sugar laden, blood sugar spike causing candies and toffees, with no real
disruption. 30 million diabetes patients and rising.
The value of the country's sugar confectionery market was forecasted to
reach 2.7 billion U.S. dollars in 2022, an increase from about 1.8
billion dollars in 2014
 Product Pipeline
Make confectionery fun & functional

Functional Mints & Clean label

chewing gums flavour boosters confectionery
 Product Pipeline

Multivitamin
Caffeinated
Sleep Inducing
Stress Reducing
Tooth Whitening

Mix of herbs & bioactives

Indian flavours- for local
Functional appeal
chewing gums
 Product Pipeline

Sugar free, natural

flavouring substances
Flavour boosters to
enhance flavour of the
gum after some chewing
time

Functional
Mints & flavour
chewing gums
boosters
 Product Pipeline

Freeze Dried Smoothie Bites -

Hershey’s kisses sized. Yoghurt+Fruit
combination.
Cough Drops- Sugar Free & Extra
Effective
Candies & Lollipops for kids- Anti
cavity, fortified with nutrients like
Iron, Calcium etc that Indian kids are
Clean
Functional
label deficient in
chewing
confectionery
gums
Fun with Function
 Competitors
We're the first & only plastic-free all natural chewing gum brand in India.

Similar brands abroad-

Simply Gum (US)
True Gum (Denmark) - Recently acquired by Humble Co for 352 Million SEK
(276 Crore INR)
Chewsy (UK)
Mighty Gum (US)
Nuud Gum (UK)
Three Wise Chimps (UK)
Bonsai (France)
 Projections

Launch smaller
Launch 3 Launch cough
SKUs for mass
functional gums drops & mints
market
Current MRR
of 3.5L
Q2 Q3 Q4
June- Aug '23 Sept- Nov '23 Dec- Feb '24 March- May '24
20L in Revenue 35L in Revenue 45L in Revenue 60L in Revenue

Annual Revenue of 1.6Cr

 Fund Utilisation
60L over 1 year Material Research
15%
Online Marketing
25%

Hire a balanced team for marketing & business

development.
Increase spends across digital media & Amazon
Offline Placement & Marketing
while simultaneously increasing offline distribution 25%

reach- airports, modern trade, cafes

Invest in marketing requirements of quick-
commerce and modern trade chains. Salaries
25%
Improve raw material procurement with bulk
Raw Material
purchases to additional improve margins. 10%
Invest in R&D to develop the imported ingredient
in India!
Our Team
Siblings, inspired & driven about being ecologically sustainable
through their upbringing.
Mayank B Nagori- Product & Business Development
Past experience with working at fast growing startups
specialising product development, scale-up & go-to-market.

M.Sc Food Production Management- University of Nottingham

B.E Chemical Engineering- BMS College of Engineering

Bhuvan B Nagori- Marketing, Packaging, Design

Past experience in product, packaging design, content
photography & website development.

Bachelor of Business Administration- Christ University

+6 production & packaging staff, 5 interns & growing.

Aligned by SDGs
Next steps!

Launch & distribute Gud Gum & future products

across the nation across Modern Trade, Paan Shops
& Quick Commerce chains in the quickest possible
manner to make a larger impact.
Trial and test newer products in a quick-agile
manner to create a robust, trustworthy brand for the
Indian market.
One stop shop for all sweet cravings.
Clean Label & better-for-you confectionery which
people of all age groups can enjoy guilt free.
 Thank You
We hope to build a stronger & better tomorrow
with products closer to the nature.

www.gudgum.in @gud.gum