“Boost Yourself Boost

The Nature”
TABLE OF 01 Introduction

CONTENTS 02 Market Summary

03 Swot Analysis

04 Market Strategy

05 Market Mix Strategy

06 Financial Projections

07 Sales Forecast

08 Conclusion
 Introduction

Today SMC Bangladesh Ltd, is a strongly positioned organization.

The company wants to introduce New flavours to an existing product but also with a new
packaging which is the SMC Plus electrolyte drink, different from the other electrolyte drinks.

SMC Plus already has two existing flavours which are Lemon and Orange. The new flavours
will be Cranberry, lychee, pineapple, black currant and grape.The packaging will be of
biodegradable plastic which will be very different from the competitors.

Electrolyte drinks restore essential minerals, such as potassium and sodium, which are
necessary for energy, muscle contraction, and hydration.

As the SMC Bangladesh representative, I have examined all aspects of this product to
determine whether launching it will be profitable or not.
 WHAT SETS US APART

01 02

Taste Eco friendly

New fruit flavors are Our biodegradable
absolutely delicious and packaging aims to create a
high in quality. greener world for you
 Market Needs

Refueling with Taste and Flavor Low Sugar and

Electrolytes and Variety Calorie Options
Hydration

Sustainability and Affordability and

Natural and Clean
Eco-Friendly Accessibility
Ingredients
Packaging
 SMC Target Audience

a) Athletes and Fitness Enthusiasts

b) Outdoor Adventurers
c) Health Conscious Consumers
d) People with Dehydration Risks
e) Post-Workout Recovery
f) Travelers
g) Manual Laborers
SMC aims to provide:

Selection
Variety of flavoured electrolyte drinks which will give the customers a scope of
selection according to their choice.

Accessibility
By using their strong distribution channel, SMC Bangladesh will
make this product easily accessible to the customers.

Competitive Price
The Company will also offer a reasonable and
competitive price for this product.

High Quality
By using high technology and high quality
ingredients, SMC Bangladesh will provide
high quality electrolyte drinks.
 SWOT Analysis
Strengths Weakness Opportunities Threats

People will have Great demand of

Quality>Pricing less knowledge. environmental Market Giants
products

Expanding
People are less
awareness into
Use of Environmental Materials environmental Competitors
healthy drinking and
friendly in BD
Quality.

Create a social
BD people are less
Biodegradable, Product, Light impact and develop Some people might
Appreciative of
weight and longevity. more health or not be willing to try
these
environmental a new product
related products

Availability of the
A new attraction in the market,
product and the raw,
especially for health and Not recognized Less awareness
eco friendly
environmental conscious people
materials.
 Marketing Strategy
Our overall marketing strategy is to produce
an eco friendly product and make sure it’s
healthy in every way and reaching to the right
customers.

Mission
To create a healthy
environment in an enjoyable
form.
OBJECTIVES
● Highlight the eco friendly materials
and manufacturing processes used in
the water bottle.
● Increase awareness by 50% within the
first 6 months of launch
● Create a positive brand image
associated with environmental r
● Create a good relationship with
customers and ensure loyal customers.
● To attract the environmental conscious
people, athletes, fitness enthusiasts
and children.
 Marketing Mix Strategy
Electrolyte drink & Affordability &
biodegradable packaging Value Proposition
Product Price

Place Promotion
Distribution channels & Eco-friendly messaging &
localized approach health and fitness
 Marketing Mix Funnel
● Electrolyte Drink: Develop a high-quality, refreshing electrolyte beverage that
replenishes essential minerals lost during physical activity.
● Biodegradable Packaging: Emphasize the use of eco-friendly packaging materials, such
Product as biodegradable box or cartons, to align with environmental consciousness.

● Affordability: Position the product at a competitive price point to attract health-

conscious consumers.
● Value Proposition: Highlight the value of both the drink and its sustainable
Price packaging

● Distribution Channels: Establish partnerships with supermarkets, health food stores, and gyms.
Leverage online channels for direct-to-consumer sales.
Place ● Localized Approach: Tailor distribution strategies to reach consumers in urban centers like Dhaka
and other major cities.
○ Eco-Friendly Messaging: Create marketing campaigns emphasizing the biodegradable packaging.
Educate consumers about the positive impact of their choice on the environment.
○ Health and Fitness: Collaborate with fitness influencers, athletes, and wellness bloggers to endorse
Promotion
the product. Sponsor local sports events and marathons.
 Target Market Segments
Targeting consumers loyal to specific brands or those open to
trying new products.
The whole area of Targeting customers who seek good quality of electrolyte
Bangladesh drinks.
Geographic Behavioral

01 03
02 04
Demographic Physiographic
Age: Focusing on a range of age groups, including middle-aged,
senior, and young adults. Attracting customers who appreciate sustainability, natural ingredients,
or particular health advantages is a matter of values and beliefs.
Gender: Considering potential gender-specific preferences or
nutritional needs. Health conscious people.

Income: Providing goods to suit a range of financial situations.

 Financial Projections
Details Per basis
Staw (bamboo) 10

13K
Packet (Biodegradable cardboard) 15

13K
Nutritions 20
flavours 22
Total 67

Other expenses
Warehouse Rent 20, 000

$2M
Employee
Electricity
R&D
10,000
500,000
100,000
Total expense 610000
 Sales Forecast
Sales within the Year
December-April
Initially growth is slow

May - August
It is expected, sales will boost within
the 6 months

September - November
By the beginning this time
period we aim to make
50,00,000
 Conclusion
Over the course of the last 47 years, SMC has
established a solid name in Bangladesh and won
the confidence of customers with goods like
Orsaline. SMC electrolytes entry into their
product line is indicative of their dedication to
offering wholesome and delectable meals and
drinks. In addition to being delicious, it has also
been shown to have health benefits, making it a
favorite among consumers.

“Therefore, we believe SMC’s new

variation will win over customers.”
 Thanks!

Presented By:
Noor Jahan
Fawziyah Ahmed
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