SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ.

FICHA: 2281663

Drag the “x” on True (T) or False (F) spaces, according to the information presented in the video.
Question True False

1. Triple constraint is the most appropriate method for getting a successful project.

2. The Iron Triangle corresponds to the triad of time, scope and cost.

3. In the video, the word failure is defined as those actions you implement but that
were not contemplated in the original plan.

4. When you apply the triple constrain concept, you recognize business criteria.

5. The most important aspects for your project are cash flows, customer
satisfaction, carbon footprint, employees’ loyalty and other business criteria.
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

Answer the next questions according to the reading. You have to highlight the correct option
1. According to the author, it is important to define the responsibilities of the staff. One of the roles and responsibility mentioned
is:

a. The project manager has to create project plans and measure the project performance.

b. The customer is responsible for completing project activities.

c. Suppliers serve as advisor to the manager.

d. The sponsor completes the activities of the project.

2. According to the author, “Project management is not a ‘Fire extinguisher’” means:

a. The project runs the risk of fire.

b. Project management is not the only solution against faulty planning.

c. The organization has to plan its activities.

d. Project management is the result of bad planning.

SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

Answer the next questions according to the reading. You have to highlight the correct option

3. For the author, it is necessary to “know and understand the purpose of your project”. To accomplish with this tip, it is necessary…

a. To read the company’s manual

b. To understand what the responsibilities of the employees are

c. To know what are the products or services the company manages

d. To understand how the project fits into the strategic plan of the company.

4. The author considers that it’s important to use the Work Breakdown Structure (WBS). It refers to…

a. The estimation of the budget

b. The roles you have in your company

c. The hierarchical structure of the project

d. The schedule of the project

5. According to the author, “maintain a clear grasp on reality” means…

a. To put your feet on the ground

b. To be sure about the goals to achieve

c. Don’t let staff stay away from the proposed goals

d. Don’t let the emotions affect judgment and maintain realistic expectations on budget, schedule or scope.
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

T O N L R K L Y X B V Z E C S G O V Y
R X P H R Q S U C C E S F U L A B L A
I E H R M H M E M O N I T O R I N G G
In this activity, you need to find and P R B T Q C O N T R O L I N G O Q C W
select words from a word search L G U X T V D R G R B P W C U B B I C
puzzle. At the end of the game, you E W S C P L A N N I N G B K Y H R T I
will have a very interesting quote to C A I I T L O F P E B F I Y M X R G G
O R N S E V F S P O V S D G R X X L C
reflect upon.
N T E X I P V J T Y Q Q Y W Z J G G M
S Q S C O F P X M A G E C I M K H S I
T O S C L L A G I C K D R W S O M M E
R B C N M E J I G J C E V O X K M G R
Words A O R O Q R U U L F Y J H J Q S D B Z
I L I E Y J W K I U J I D O B S Q I I
1. Triple constraint 5. Stakeholder N B T S Y J L K Y Q R V B B L N T Y Q
2. Succesful 6. Planning T J E O D P A N Y G V E L M N D B N C
3. Failure 7. Controlling X E R T T A Z A K R O Y T J W S E Q Y
4. Business criteria 8. Monitoring C H I K W T G N N Q T O C L R K R R E
H N A V R C W B M M H N H Q B W L H J
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

PROJECT

OBJECTIVES
GENERAL OBJECTIVE
Establish a productive unit "Los Tesoros de mi panal" in the Vereda la Mesa of the
Municipality of Chiquinquira for the production of honey, pollen and propolis through
adequate technical management, in order to obtain economic benefits and contribute to the
improvement of the quality of life of the people involved in the project.
SPECIFIC OBJECTIVES:
TECHNICAL OBJECTIVE
• Increase and improve harvest products with the implementation of good management
practices, innovative techniques that take advantage of reforestation as part of favorable
actions for the environment.
TARGET MARKETS
• Obtain top quality products such as honey, pollen, propolis, which are successfully
marketed in the region.
FINANCIAL AND ECONOMIC OBJECTIVE
• Achieve the best profits and ensure the continuity of the apiary until consolidating a
financially and economically well-known brand.
SOCIAL OBJECTIVE
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

• Contribute to the development of the municipality of Chiquinquirá by creating companies

and products that improve the quality of life of its citizens.
ENVIRONMENTAL OBJECTIVE
• Protect the environment through the pollination of worker bees.
CONFORMATION OF THE COMPANY
A simplified joint stock company of a commercial nature is established, which will be
called LOS TESOROS DE MI PANAL SAS, governed by the clauses contained in these
bylaws, in Law 1258 of 2008 and in the other relevant legal provisions. The company will
have as its main objective the production and marketing of honey with good management
practices, pollen and propolis extraction. The main domicile of the company will be the city
of Chiquinquirá and its address for judicial notifications is Vereda la Mesa Finca Mesitas.

MISSION
Offer the consumer products derived from honey with diversity and quality, as well as
manage a more accessible price.
VISION
In eight years the treasures of my honeycomb apiary will be recognized in the local national
and international market that promotes beekeeping growth, presenting a variety of products
such as honey, pollen, propolis, wax, royal jelly, api toxin and nuclei.
The treasures of my honeycomb will be supported by the best technology, excellent human
talent at the service of the client and will contribute to the economic, social and
environmental development of the sector.
FROM HONEYCOMB TO PALATE
The honey that "Los tesoros de mi panal" presents to the
community, corresponds to a sweet, sticky and thick
substance. Its color in particular is light yellow "to dark
brown" which is the name given to the tonality of honey.
Its appearance is in a liquid state and has a particular
flavor, since this depends on the nature of the plants,
terrain and climate where it is produced.
This product is innovative; taking into account that it is
100% natural, necessary in the home due to the medicinal,
aesthetic, and cosmetic properties that honey has.
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663
MARKET SEGMENTATION
Geographic segmentation
Age and life.cycle segmentation
Gender segmentation
Income segmentation
Psychological segmentation
Behavioral segmentation
Occasion segmentation
Benefit segmentation
The product is marketed regionally. Mainly
in the municipality of Chiquinquirá,
Boyacá, which has approximately 70,000
inhabitants.
“Los tesoros de mi panal” offers its product
to all types of public. However, its most
frequent clients are seniors and young
people who are between 18 and 30 years
old.
“Los tesoros de mi panal" has identified
that there is a large percentage of
acquisition of the product depending on the
two genres.
The product is offered to all social classes,
and to people who lead different lifestyles.
Eventually, the concurrent clients of the
product are people who are dedicated to
commercial, agricultural and professional
activities.
Several of the consumers of the product are
people who want their life to be healthier,
which is why they prefer to buy honey
instead of sugar to sweeten their beverages.
Also, these consumers buy honey for
gastronomic, therapeutic and medicinal
use, today in day syrups are made with this
product and its consumption mixed with
other products is curative for throat
problems, coughs, for the skin, among
others.
Customers who have consumed the product
know that the treasures of my honeycomb
does not have a physical establishment,
which is why the distribution of the
product is handled through orders and at
home. Something quite profitable for the
customer, since their order arrives at their
doorstep.
Consumers when buying the product
expect the honey to be of high quality, pure
and sweet. In this way, they can use the
honey according to their needs.
SHELLY FRANCHESKA RAMÍREZ MARTÍNEZ. FICHA: 2281663

In several situations, consumers use honey

because it has positive effects on health,
such as: recovering tissue that has suffered
burns and injuries, it also helps to dilate the
arteries of the heart, increasing blood flow.