THE

EFFECT

OF

QUANTITATIVE

EASING ON IRISH BUSINESSES

Student: Daniel Flanagan

Student Number: C11419868
Student: Ben OConnor
Student Number: 11336376
Student: Cian OBrien
Student Number: C11398546
Student: Mark Draper
Student Number: C11421778
Student: Daniel Connell
Student Number: C11705359
Word Count:

Declaration
I hereby certify that this material, which I now submit for assessment as a continuous
assessment project in Financial Services on the course DT365/4 BSc (Business and
Management) Year 4, is entirely my own work and has not been submitted in whole or
in part for assessment for any academic purpose other than in fulfillment for that
stated above.
Signed: .....

Date:

Daniel Flanagan
Signed: .....

Date:

Ben OConnor
Signed: .....

Date:

Cian OBrien
Signed: .....

Date:

Mark Draper
Signed: .....

Date:

Daniel Connell

TABLE OF CONTENTS
INTRODUCTION.............................................................................................................4
WHAT IS QUANTITATIVE EASING?.............................................................................4
WHERE HAS QUANTITATIVE EASING BEEN APPLIED

BEFORE?..............................5

Japan......................................................................................................................5
America..................................................................................................................5
United Kingdom.....................................................................................................5
EUROPES ADOPTION OF QUANTITATIVE EASING....................................................6
EXCHANGE RATE MOVEMENT...................................................................................6
Positive Effects for Irish Businesses of a Weaker Euro.........................................8
Negative Effects for Irish Businesses of a Weaker Euro........................................9
QUANTITATIVE EASINGS EFFECT ON STOCK MARKETS.....................................10
EFFECT OF LOW INTEREST

RATE AND INCREASED CREDIT AVAILABILITY.........12

NEGATIVE EFFECTS OF LOW INTEREST RATE...........................................................14

Financial Instruments..........................................................................................14
Bonds Reduced In Value......................................................................................14
POSITIVE EFFECTS OF LOW INTEREST RATE............................................................15
Lower Cost of Borrowing....................................................................................15
Increased Consumer Spending............................................................................15
REACTION BY IRISH BUSINESSES TO LOW INTEREST RATES...................................15
RISKS...........................................................................................................................16
CONCLUSION...............................................................................................................18
REFERENCES...............................................................................................................19

INTRODUCTION
In January 2015, Mario Draghi announced a quantitative easing package worth
1.1 trillion in order to help Europe in the fight against increasing deflation levels and
stagnant growth. The stimulus package will run through to September 2016 in an
attempt to boost inflation, make europe more competitive and to hopefully increse
growth.
This article seeks to examine quantitative easing and its previous uses, along
with the anticipated exchange and interest rate movement and their effect on Irish
businesses. Furthermore, the effects of quantitative easing on stock markets will be
reviewed along with the potential risks of implementing the quanitative easing
programme.

WHAT IS QUANTITATIVE EASING?

Quantitative easing is adopted when consumer spending is low and there are
signs of deflation. The aim of quantitative easing is to reduce long term interest rates
so to encourage spending (Walker, 2015).
Quantitative easing is when the central bank produces money electronically
and pumps it into the economy. The central bank generally purchases government
bonds from private sector firms such as high street banks, insurance companies,
pension funds and non-financial companies (Bank of England, 2015). For example by
purchasing from high street banks, it will increase the levels of cash reserves in the
high street banks. By increasing the cash reserves the high street banks will be able to
lend more which will encourage customers to spend, thus stimulating economic
growth.
As the bank purchases the assets the available supply drops. This causes the
price to increase which reduces the yield thus causing returns to drop. The drop in
return encourages investors to sell their assets and re-invest in other high return
investments therefore increasing the price of these assets too (Bank of England,
2015). This causes long term interest rate to drop and encourages households and
businesses to spend (Walker, 2015).

WHERE

HAS

QUANTITATIVE

EASING

BEEN

APPLIED

BEFORE?
Japan
Japan was the first to implement QE in 2001 because their economy was
experiencing high levels of deflation. The Bank of Japan decided in 2001 to launch
their QE programme after their failed attempt to reduce deflation and the collapse of
global IT industry (Bowman, Cai, Davies, and Kamin, 2011). Between 2009 and 2012
the BOJ purchased 187 trillion worth of assets. According to Fawley and Neely
(2013) the BOJ focused their purchasing on short and long term government bonds.
Since April 2013 the BOJ has acquired another 84 trillion worth of government
bonds (Allen, 2015). So there are no results yet whether QE has been successful for
the Japanese economy.
America
Since the financial crisis in 2008 the Federal Reserve (FED) has practised
quantitative easing four times (QE1, QE2, Operation Twist and QE3). To date the
FED has spent over $3 trillion on government sponsored enterprise debt, mortgage
back debt and long term treasury debt (Fawley and Neely, 2013). According to Walker
(2014) Americas QE programme has reduced interest rates for households and
businesses, helped with job creation and prevented the US slipping into another
recession. However according to Prof Martin Feldstein of Harvard University there is
a worry that by pumping large amounts of money into an economy it can lead to
higher inflation (cited in Walker, 2014).
United Kingdom
According to Joyce (2012) there was a risk that Consumer Price Index
inflation wasnt going to reach the 2 per cent target set by the British government.
With the risk present the Bank of Englands Monetary Committee announced their QE
plan to purchase assets and reduce the bank rate by 0.5 per cent. The Bank of England
focused on purchasing medium and long term government gilts (Mortimer-Lee, 2012)
and by 2010 the BOE altered their focus and purchased government bonds (Joyce,
2012). According to Allen (2015) the BOE has said that QE easing has had a positive
effect on increasing the price of bonds and shares along with increasing jobs.

However there is now a worry of deflation as inflation currently rests at 0.5 per cent
(Allen, 2015).

EUROPES ADOPTION OF QUANTITATIVE EASING

With low economic growth and inflation dropping below zero in December
2014 the Europe Central Bank (ECB) finally announced their QE programme at the
start of this year (BBC, 2015). They are going to spend 50 billion a month for the
next 19 months on government bonds and 10 billion on asset backed securities (The
Economist, 2015). The ECB are not going to purchase Greek bonds until the Greek
government reaches an agreement on the debt they owe to the other euro zone
partners (RTE, 2015).
It is expected that the ECBs QE programme will give a strong signal to the
markets that they are taking action to restore inflation to 2 per cent and is also
expected to cause the euro to weaken making European products cheaper on
international markets (The Economist, 2015). However it is not expected to have the
same impact as the FEDs and the BOEs QE programmes because the markets have
been expecting the announcement for some time (The Economist, 2015).

EXCHANGE RATE MOVEMENT

Mortimer-Lee (2012) clarifies that one market that is clearly distorted by
quantitative easing is the foreign-exchange market. De Grauwe (2015) describes how
the recently announced quantitative easing programme should have a substantial
influence on the exchange rate of the euro. He states that by increasing the supply of
money base the ECB will contribute to a further weakening of the euro vis--vis other
currencies such as the dollar, the pound and the yuan, thereby increasing exports and
boosting inflation (De Grauwe 2015). Similarly, Krugman (2008) explains that an
increase in the euro zones money supply causes a depreciation of the euro. Also vice
versa a decrease in the euro zones money supply causes an appreciation of the euro.
He clarifies that the interest rate is the mechanism responsible for causing the
devaluation of a currency. The increase in the euro zones money supply reduces
interest rates in the euro zone therefore reducing the expected return on euro deposits.
This invariably leads to a capital outflow which causes a depreciation of the euro. We
have already seen this occur in the euro zone as the euro has fallen sharply against
6

other currencies, namely the dollar and the pound sterling. Kenourgios et al. (2015)
found that there was a depreciation of the euro and an increase of its volatility before
and after the ECB's announcements of the implementation of a quantitative easing
programme. They explain that markets were anticipating the actions of the ECB and
reacted accordingly. Below is a 6 a month graph of the Euro/US Dollar rate:

Source: Yahoo (2015)

The quantitative easing programme was announced on January 15 th of this
year. However from the graph above it can be seen that market participants reacted
prior to the announcement. A lot of resistance to the euro can be seen from early
November 2014 and consistently throughout 2015 to date, with little or no support
evident. The euro's unrelenting fall accelerated on Wednesday, shedding 1.5 percent
to trade near $1.05 for the first time in 12 years (Reuters, 2015). Experts believe that
the euro/dollar rate will move to parity by end of the year stating U.S. bank Morgan
Stanley has forecast that the euro will sink below parity with the dollar before the end
of this year (Reuters, 2015).

Source: Yahoo (2015)

Similarly, the Euro/GBP (Great British Pound) rate has weakened significantly
in recent months. Like the Euro/Dollar rate, there was strong resistance to the Euro in
late November 2014 and this has continued throughout 2015. The Euro struck a
seven-year low against sterling at 70.145 pence EURGBP and an 18-month low of
128.29 yen EURJPY (Reuters, 2015).
Positive Effects for Irish Businesses of a Weaker Euro
Labonte (2015) explains that quantitative easing encourages exchange rate
depreciation that causes exports to rise and imports to fall. This is especially good
news for Irish businesses as Ireland are an export-orientated country. The weaker euro
should drive export-orientated growth to non-euro markets. Our main trading partners,
8

namely the U.S. and the U.K., will benefit hugely from the weaker euro. According to
Power (2015) 64% of our goods produced are exported to non-euro markets. He also
identifies that over the past year the euro has lost approximately 24% of its value
against the dollar and over 16% against sterling. This means that Irish exporters will
receive a massive competitiveness boost as a direct result of the weak euro.
Power (2015) also explains that the agri-food sector could receive a timely
boost from the weaker euro. Ireland exports 85% of its food to more than 160
countries worldwide and the agri-food sector accounts for more than 10% of total
Irish exports (Teagasc 2015). Britain accounts for 38% of exports from the agri-food
sector so the weaker euro should increase agricultural exports to Britain and other
non-euro markets.
Colgan (2015) identifies the tourism sector as one that should incur substantial
growth in 2015 as a result of quantitative easing. The Irish tourism sector should reap
massive benefits from the weaker euro as British and American tourists will see this
as a great time to travel to Ireland.
Strauss and Gordon (2015) explain that essentially companies with high U.S.
dollar revenues will gain most from the weaker euro. They state that given the euros
fall has been sharpest against the dollar, companies with significant US or dollardenominated sales, such as pharmaceuticals, would eventually be among the biggest
beneficiaries (Strauss & Gordon, 2015)
Negative Effects for Irish Businesses of a Weaker Euro
Although the weaker euro increases our competitiveness, it will inflate the
price of imports. Importers will have to give away more euros to import goods from
non-euro markets. Power (2015) explains that Ireland imports more goods from
Britain than they export to them. He shows that in 2014, merchandise imports from
Britain totalled 17.3bn while exports only totalled 13.4bn. However, the weaker
euro may act as a stimulant for domestic growth as consumers and businesses may
look to purchase indigenous goods instead of importing foreign goods. This is
positive news for smaller businesses who only operate on a domestic level.
The weaker euro may have a negative impact on the airline industry, as the
price of fuel will be highly inflated due to the weaker euro. Strauss and Gordon
(2015) explain that low-cost airlines that buy fuel in dollars but have no dollar
revenues could be among the worst affected. However Ryanair has stated that it has

locked in its capital-expenditure requirements through September 2017 at a rate of

$1.35 to the euro and is nearly fully hedged for all of its fuel requirements.
Overall, the devaluation of the euro as a result of the recently announced
quantitative easing programme should act as a stimulant for growth by increasing our
competitiveness on a global stage. This because Ireland are an export orientated
economy, most Irish business should benefit from quantitative easing. Larger
multinational companies who operate in non-euro markets will reap the most benefits,
whilst smaller scale exporters and other businesses should also benefit.

QUANTITATIVE EASINGS EFFECT ON STOCK MARKETS

As quantitative easing involves a massive bond-buying programme.
Inevitably, yields on such bonds will decline forcing investors to look elsewhere for
higher returns. With government debt now carrying a negative yield thanks to QE,
its no surprise that investors are throwing themselves headlong into equities to try
and find some income (Hunter and Chisholm, 2015).
Investors will have to move higher up the risk curve to get a satisfactory
return. This means bond investors will look to equities for higher yields and therefore
stock markets will appreciate in value as a result of this. As investors attempt to
rebalance their portfolios away from gilts towards more risky assets, the additional
compensation investors demand for the risk of holding equities (the so-called equity
risk premium) should fall. This will put further upward pressure on equity prices
(Joyce et al., 2011).
Quantitative easing and stock markets are said to have a positive correlation.
Below is a graph of the S&P 500, a market consisting of the top 500 companies in the
U.S. This snapshot shows a 5 year period immediately after the Federal Reserves
announcement a quantitative easing programme in late 2009. It can be seen here that
there was substantial support in the market for equities and therefore share prices
soared. The S&P 500 remained a bull market throughout the duration of the
quantitative easing programme. There were minor blips as you can see a strong
resistance in the market in mid-2011 when the then head of the Federal Reserve, Ben
Bernanke, announced a tapering back of the asset buying programme which caused
significant volatility in the market.

10

The programme is designed to boost investor activity and consumption within

economies and the U.S. programme implemented by Ben Bernanke seems to have
done just that. The aim of this process was thus to generate positive economic
momentum, acting, for example, to push up asset prices (Fukui, 2003)
Although it is early days yet as regards Europes quantitative easing
programme, Irish stocks have already soared on the back of the announcement. The
ISEQ index of Irish shares has become a bull market, seeing huge support in recent
months. Hunter and Chisholm (2015) clarify that with the ECBs 60 billion of
monthly bond purchases starting only last month, investors are mindful that the eurozone equity rally has further room to run, given the stellar performance of US shares
in recent years when the Federal Reserve was the largest buyer of government debt.
Below is a chart of the ISEQs progress in the last 6 months:

11

From this evidence, it can be seen that publicly traded companies gain more
financial reward from a quantitative easing programme as empirical evidence shows
that markets appreciate in value on the back of a quantitative easing programme. It
can clearly be seen here that Irish shares have already reacted bullishly as investors
look to the stock market for higher yields.

EFFECT OF LOW INTEREST RATE AND INCREASED CREDIT

AVAILABILITY
One effect of introducing QE is that interest rates remain at extremely low
levels. This means that businesses with cash deposits will get lower returns on its
money than previously thought. This leaves a number of options for businesses. A
business will now have to enter into riskier investments in order to achieve the same

12

return on its cash deposits. As outlined in the graphs below the ECB marginal lending
rate and the 10-year government bond yield rates are at historically low rates.

Source: CSO (2015)

13

Source: CSO (2015)

Negative Effects of Low Interest Rate

Financial Instruments
Financial instruments in which a business may have used that depend on a
deposit rate will now have to revalued downwards as they will not get the same return
for its bank deposits. Money market instruments which involve calculations based on
deposit interest rates will now be changed due to QE lowering the deposit rate in
banks, therefore giving Irish businesses less return through interest.
Bonds Reduced In Value
The yield on bonds is at such a level that the real return created through the
interest rate is actually negative (Deloitte, 2015). The low bond yields induced by QE
effects businesses as it poses an asset allocation problem to pension and fund
managers. Previously a certain amount of a fund would be allocated to bonds as they
were a safe asset with predictable returns, but now with yields approaching negative
these funds have to be allocated elsewhere (Deloitte, 2015).

14

Positive Effects of Low Interest Rate

Lower Cost of Borrowing
One positive effect of having a low interest rate for Irish businesses is that the
cost of borrowing is also lower. This could act as a catalyst for Irish business to
expand and increase capital expenditure through the use of extremely low interest
rates.
Further with the ECB purchasing bonds from the government, and if banks
choose to sell its bonds they will have more cash to lend out. This means that its
easier for an Irish business to gain access to funds in a liquid market.
Increased Consumer Spending
Due to a lower return from deposits in banks for households this could
positively affect Irish businesses due to increased consumption in the Irish economy.
The hope of this cash injection into the European economy by the ECB is that it will
increase consumer spending. Due to the lower interest rates in combination with
lending becoming more accessible to consumers, spending could be seen to increase if
you are of the view that the reason for low consumption in the marketplace is a supply
side issue. There is considerable debate amongst academics whether this is the case.
Reaction By Irish Businesses To Low Interest Rates
The thinking behind the large QE package is that the low interest rates will
encourage companies to start investing and spending more in economies due to the
ease of access to credit and the historically low interest rates. There is considerable
debate to this view though among economists. Lo and Rogoff (2014) and PasaniFerry and Jean (2013) are of the view that companies are deleveraging after a period
of high leveraging. They argue that due to this deleveraging cycle, businesses are not
looking to expand and take advantage of the low interest rates resulting from a QE
programme. Businesses instead are looking to repair its balance sheet, as there is a
debt overhang from the recession (Lo and Rogoff, 2014).
The assumed manner that businesses will react to the QE, and therefore low
interest rates is increase borrowing. The ECB takes a view that there is a liquidity
problem in the market i.e. it is a supply side issue of funds, but according to Wyplosz
(2014) it is a demand side issue. Wyplosz (2014) therefore thinks that businesses will
not react to low interest rates by increasing spending as they are still in a period of

15

recovery in which the phrase has been coined a balance sheet recession by Richard
Koo. This is where businesses are not looking to maximise their profits, but instead
are looking to repair their balance sheet after it was severely damaged during the
recession.
Businesses may look to capitalise on the low interest rates resulting from the
QE programme and spend money now, fearing an increase in interest rates in the
future. It is difficult to say for certain, given the disagreement going on amid
academics whether or not this will mean that Irish businesses will truly benefit from
the low interest rates and increase spending. Irish businesses may simply go on and
continue to repair their balance sheets and not look to maximise profits.

RISKS
Where there is an upside with regards to QE, there must be a downside too.
Quantitative Easing has only been around for a very short period of time, so the risks
havent been observed to the level they should be. QE is essentially tailor-made to suit
an economy that is experiencing challenges. The ECB in comparisons to the US and
Japan are unique as they operate a single monetary policy over eighteen different
economies within the Eurozone, which all have their own distinct challenges
(Deloitte, 2015). When the US began QE it was crisis driven but as time passed it
became orderly and thought-out, and they are a wonderful example as learning by
doing (Blinder, 2010).
So with regards the Central Bank, what problem will they face with QE? The
answer is none, as they are obliged to hit certain levels of inflation which are seen as
being modest. However, when inflation levels get unsustainable, the central bank will
need to tighten monetary policy (Deloitte, 2015). The growth of the central banks
balance sheet will become an issue if a T Bill defaults which is unlikely to happen, but
is still a major risk. A major risk for the growing Irish economy at this moment in time
is the danger of a double dip recession. This occurred in England in the back end of
2011 due to bank credit growth contracting by record amounts. This led the UK
economy into a double dip recession in 2012, seeing this occur only a few years ago
will lead to major worries for Irish businesses (Lyonnet & Werner, 2012).
A peculiar risk for the Irish economy to take in to account is that QE might
work too well. For instance it is difficult for the central bank to judge whether or not

16

they are using the right amount of QE. If the size of QE is not correct, there is a threat
of the central bank providing too much stimulus meaning the economy could grow at
a faster rate than it should be (Mortimer-Lee, 2012). With Ireland after going through
one of its worst ever recessions and housing crisis in its history, QE may add to the
woes of the past. As it signifies substantial risk to the stability of the bond market and
brings about volatility. If this volatility is to occur, the consequences on mortgages,
corporate borrowings and government re-financing would be liable to confine growth
(Quantitative easing: Implications for bond market volatility, 2012). If this transpires
the Irish economy will be back where it was seven years ago. Quantitative easing also
forces investors to move into riskier investments. With this materialising another
recession could be on the cards for Ireland (ECR Research, 2015).
As Ireland is a part of the Eurozone, there might be conflicting objectives
between the Irish central bank and the ECB. This is highly likely to occur between
one of the eighteen economies within the Eurozone (Deloitte, 2015). It might be for
the reason they feel the need to exit QE at a certain time and the ECB dont deem it
appropriate at that moment in time to leave QE behind (Mortimer-Lee, 2012). If this
emerges it might put ideas into other central banks minds and the whole programme
could all go into disarray as one economy can create a domino effect for others to
follow.
Nonetheless one of the biggest risks that might come with QE that will affect
businesses in Ireland is that commodity prices might increase to unsustainable levels.
According to Palley the Dollar exchange rate depreciation increases commodity
prices indirectly via the expected inflation effect, and directly because it increases
global commodity demand by making dollar priced commodities cheaper in the rest of
the world (2011, p12). This would have a huge effect on Irish businesses as the cost
of transport will rise considerably, along with the cost of exporting goods rising
significantly too. As stated in the New York Times, Mr. Draghis only objective
officially is to drive inflation towards the central banks goal of below 2 percent. If
inflation becomes too low or even worse outright deflation occurs; companies profits
will be cut, wages will decrease and unemployment will rise significantly (Ewing,
2015).

17

CONCLUSION
The major quantitative easing package annonced January 2015 has been
implemented in order to stimulate growth in the eurozone economy. The above article
has analysed the positive effects of the stimulus programme on Irish businesses, along
with potential negative efects and associated risks.
As the ECB have committed to the mass purchase of eurozone government
bonds, this has increased the money supply within the european economy and
provides governments with more money to spend on both the private and public
sector. Similarly, the asset buying programme has provided banks with more money
available to lend, which may act as a catalyst for Irish businesses to expand and
increase capital expenditure on the back of lower borrowing rates. However, as a
result of the major debt overhang from the recession it may be feared that banks may
not be willing to lend or companies are not looking to expand and take advantage of
low interest rate but instead seek to deleverage balance sheets.
The QE annoncement has encouraged exchange rate depreciation which is
especially good news for Irish businesses as Ireland are an export oriented country.
The weaker euro has lead to a massive increase in competitiveness for Irish exporters,
although it will also negatively inflate the price of all imports. However this may also
be deemed positive, particularly for small Irish businesses, as it may act as a stimulant
for domestic growth.
The quantitative easing has also negatively effected the yields on government
bonds which has forced investors to move higher up the risk curve in order to increase
returns. Investors may look to equities, corporate bonds or property for the higher
yield they require, hence stimulating growth in the economy through the circulation of
money and increased consumption. As stock markets continue to appreciate in value
and investement rises this may increase consumer confidence and finally lead to
Ireland and Europe creating sustainable growth.
The impact of quantitative easing should have many positive effects for Irish
businesses, however this programme does not come without its risks. Early signals are
positive but the programme has only just begun. The programme is being
implemented across 18 different econmoies which will provide their own distinct
challenges. Also there is a chance that QE could create bubble like conditions if too
much stmulus is pumped into Europe. Ireland needs to be particularly careful of ths

18

and needs to ensure that the the economy is structurally sound with no imbamlances
like we have seen before.
To conclude, the impact of quantitative easing should have many positive
effects on Irish businesses in the short run. However problems may arise when
tapering back measures are announced and it will be interesting to see if Ireland and
indeed Europe will be able to stand on its own feet once quantitatoive eassing has
finished.

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