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TABLE OF CONTENT

 Acknowledgement
 Certificate
 Preface
1. Introduction
2. Objectives
3. Scope
4. Industry profile
5. Company Profile
6. Data analysis
7. Research Methodology
8. Finding
9. Conclusion
10.Bibliography
11.Annexure

INDUSTRY
PROFILE

is residential space and the rest comprise office. including high-end technology consulting. Almost 80 % of real estate developed in India. if the abolition per se is not possible then drastic modifications in the existing Service Tax norms is the need of . shopping malls. Conversely. This double-digit growth is mainly attributed to the off shoring business. Real Estate Industry in India: The size of the real estate industry in India is estimated by FICCI. The future of the real estate sector in India is going to be guided by two important factors. to be around US$ 12 billion. This is the ideal time to invest in the country as policy makers have begun to emphasize on developing adequate infrastructure for the country. is estimated to have accounted for more than 10 million square feet of real estate development. namely suitable amendments in the Foreign Direct Investment (FDI) guidelines in townships.OVERVIEW OF REALESTATE INDUSTRY IN INDIA. hotels and hospitals. call centres and software programming houses which in 2003-04. Real estate companies would also do well to maximize their own performance and operational efficiency. housing. built-up infrastructure and construction – development projects as well as abolition of Service Tax on the construction industry especially the housing sector. This figure is growing at a pace of 30% for the last few years.

The importance of the Real Estate sector.T. Chennai. Hyderabad and Pune.T. This Sector is already overburdened with taxes. If the economy grows at the rate of 10% the housing sector has the capacity to grow at 14% and generate 3. Furthermore. which is also now gradually shifting to North India. any further imposition of taxes in any form would adversely affect the growth of this sector of the economy.enabled services especially in the cities like Bangalore. The Real Estate Industry has significant linkages with several other sectors of the economy and over 250 associated industries. A fast growing area is the I.T. Five per cent of the country’s GDP is contributed by the housing sector. and I. ft.2 million new jobs over a decade.enabled services along with the BPO boom. only in I.T.the hour. can be gauged from the fact that it is the second largest employer next only to agriculture and its size is close to US $ 12 billion and grows at about 30% per annum. One Rupee invested in this sector results in 78 paise being added to the GDP of the State. A unit increase in expenditure in this sector has a multiplier effect and the capacity to generate income as high as five times. of space will be required every year till 2008. as an engine of the nation’s growth. and I. In the next three or four or five years this contribution to the GDP is expected to rise to 6%. . this sector has witnessed a spurt in demand not just in residential property but also in commercial property. Estimates worked out show that 42 million sq.

Astonishingly in the Indian context. Hong Kong. Real Estate Mutual Funds: The Government should consider setting up of Real Estate Mutual Funds/ Investment Trusts to provide the much needed support to the cash starved housing sector. Stamp Duty: In some States the Stamp Duty is as high as 14.To achieve the much desired growth and development in the Real Estate Segment. Real Estate Mutual Funds/ Investment Trusts would be an efficient mode for providing equity financing as against debt. similar to the structures adopted for Estate Mutual Funds/ Investment Trusts in developed real estate markets such as. This will enable easier access to low cost institutional funds as also allow the sector to tap long term funds. . FICCI would like to submit the following 10 points for consideration: Infrastructure Status to Housing: Infrastructure status should be provided to housing sector. Singapore.15 % of the value of the transaction. USA. However. etc. but also the levy of Stamp Duty is applicable in every subsequent transaction. this should ideally be further brought down to 2-3 % and made uniformly applicable across all states. not only are the rates high. Opportunely some states have brought the Stamp Duty down to between 6-8 %. be it the initial transfer purchase of land or on further sale of the same land after development or any other succeeding transaction. which is currently the norm for financing real estate developments in India.

HFIs are reluctant to take risk and . transport and electricity. whereby there is a provision for concession or a system of credit for any subsequent transactions. etc. there should be a mechanism in the law. sewerage. Public Private Partnership: There is a need to evolve a regulatory framework that encourages participation of the private sector in bringing technical and managerial expertise in formulating and delivery of basic amenities like water. which must be repealed in all the States. Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time consuming and make it practically impossible for Housing Finance Institutions (HFIs) to repossess a dwelling unit financed. Minimum Alternate Tax (MAT). thereby reducing the cost of a property.if the above suggestion is not acceptable then if stamp duty has already been paid on one transaction. This would avoid the resultant cascading effect of Stamp Duty. The concept of credit for taxes paid on subsequent transactions already exists in other statutes such as CENVAT. VAT. Archaic Laws: Availability of land for housing projects has been constrained by a variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act. A necessary legal and policy framework has to be put in place to restrict growth of slums and at the same time to re-develop the slums into hygienic and livable. sanitation.

In the intervening period the builder / developer can obtain the environmental clearance certificate. in the case of future proposed projects the environmental clearances should be taken by the States themselves or by the planning bodies and not b individual builders. otherwise the completion certificate will not be given Furthermore. In cases where approval has already been granted it is suggested that construction activities should be allowed. The implementation process needs to be expedited to bring in the required changes. in order to ensure that private developers and colonizers procure the land directly from farmers and land owners without putting undue financial burden on State/ Central Governments on land . Environmental Impact Assessment Notification: The notification specifies that no construction activity to be taken up.continue to land primarily on salaried urban borrowers. Amendment of (National Housing Board) NHB Act has already been initiated. Land Acquisition: The Land Acquisition Act of 1894. to a large extent. inspite of the approval of plans by the Competent Authority. In the case of the environmental clearance certificate being denied then appropriate action if necessary and warranted can be taken against the developer / builder and builder be given time to get clearance before he applies for completion certificate. governs the procurement of raw land. still. With the changing investment scenario it has become necessary to review the existing law. till the environmental clearance has been sought.

no rationale has been provided for exclusion of services in relation to construction of residential bungalows. However. Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines are required. for the development of townships.acquisition for public purposes. particularly in repatriation of funds. Today. This makes builders to create several companies in order to circumvent the archaic laws. streamlining of Clearance procedures as well as the opening up of the Retail Segment to FDI. This aspect has been discussed in detail in Section II of this paper. Service Tax: Service tax in relation to construction of residential complexes having more than 12 houses have been proposed to be introduced as a new service. clarification on the basic definition of “built-up area”. It is submitted that once the land has been urbanized and incorporated in the master plan. which may not form part of ‘residential complexes’ . a builder is governed by “Agriculture Land Ceiling Act” even after the land have been urbanized in the zonal plans / master plans. then Agriculture Land Ceiling Act should not apply and builders should be permitted to acquire lands as per their requirements.

OBJECTIVE OF THE STUDY .

To determine the marketing strategies of horizon. 4. To determine the problems faced by the customers while buying a house. To determine the consumer attitude towards horizon. . 2. 3.OBJECTIVES OF THE STUDY Project has mainly following objective1. To determine the customer’s expectations from horizon.

The survey is restricted to the information needed to show legal. . It helps me in getting an idea of Real Estate industry and its importance in our life. this project helps company to know its market condition and level of competition.SCOPE OF THE STUDY: The project undertaken makes me able to improve my professional skills and expertise. It increases my confidence on professional ground by dealing with high profile corporate that are very hard to convince. The survey is based on questionnaire filling method and limited to some parts of bareilly. In order to accomplish the objectives of the project a survey has been conducted amongst customers of the real estate market. As for as company’s benefit is concerned. Also it helps in creating awareness to consumers regarding property documents and in promotion of their services. technical and financial transparency between project developer and customer.

INDUSTRY PROFILE .

namely suitable amendments in the Foreign Direct Investment (FDI) guidelines in townships. This is the ideal time to invest in the country as policy makers have begun to emphasize on developing adequate infrastructure for the country. if the abolition per se is not possible then drastic modifications in the existing Service Tax norms is the need of . housing. call centres and software programming houses which in 2003-04. including high-end technology consulting. is estimated to have accounted for more than 10 million square feet of real estate development. to be around US$ 12 billion. This figure is growing at a pace of 30% for the last few years. Real Estate Industry in India: The size of the real estate industry in India is estimated by FICCI.OVERVIEW OF REALESTATE INDUSTRY IN INDIA. Real estate companies would also do well to maximize their own performance and operational efficiency. The future of the real estate sector in India is going to be guided by two important factors. Conversely. Almost 80 % of real estate developed in India. built-up infrastructure and construction – development projects as well as abolition of Service Tax on the construction industry especially the housing sector. shopping malls. is residential space and the rest comprise office. hotels and hospitals. This double-digit growth is mainly attributed to the off shoring business.

. and I.2 million new jobs over a decade.T. as an engine of the nation’s growth. The Real Estate Industry has significant linkages with several other sectors of the economy and over 250 associated industries. A fast growing area is the I.T. Chennai. This Sector is already overburdened with taxes. can be gauged from the fact that it is the second largest employer next only to agriculture and its size is close to US $ 12 billion and grows at about 30% per annum. Hyderabad and Pune. of space will be required every year till 2008. this sector has witnessed a spurt in demand not just in residential property but also in commercial property. A unit increase in expenditure in this sector has a multiplier effect and the capacity to generate income as high as five times. Estimates worked out show that 42 million sq. If the economy grows at the rate of 10% the housing sector has the capacity to grow at 14% and generate 3. In the next three or four or five years this contribution to the GDP is expected to rise to 6%. Five per cent of the country’s GDP is contributed by the housing sector.T. ft. only in I.the hour. and I. any further imposition of taxes in any form would adversely affect the growth of this sector of the economy. Furthermore.enabled services along with the BPO boom. which is also now gradually shifting to North India.T. One Rupee invested in this sector results in 78 paise being added to the GDP of the State. The importance of the Real Estate sector.enabled services especially in the cities like Bangalore.

Real Estate Mutual Funds/ Investment Trusts would be an efficient mode for providing equity financing as against debt. USA. similar to the structures adopted for Estate Mutual Funds/ Investment Trusts in developed real estate markets such as. but also the levy of Stamp Duty is applicable in every subsequent transaction. Singapore. which is currently the norm for financing real estate developments in India.15 % of the value of the transaction. not only are the rates high. Hong Kong. FICCI would like to submit the following 10 points for consideration: Infrastructure Status to Housing: Infrastructure status should be provided to housing sector. etc. this should ideally be further brought down to 2-3 % and made uniformly applicable across all states.To achieve the much desired growth and development in the Real Estate Segment. Real Estate Mutual Funds: The Government should consider setting up of Real Estate Mutual Funds/ Investment Trusts to provide the much needed support to the cash starved housing sector. . Stamp Duty: In some States the Stamp Duty is as high as 14. be it the initial transfer purchase of land or on further sale of the same land after development or any other succeeding transaction. Astonishingly in the Indian context. This will enable easier access to low cost institutional funds as also allow the sector to tap long term funds. However. Opportunely some states have brought the Stamp Duty down to between 6-8 %.

Archaic Laws: Availability of land for housing projects has been constrained by a variety of laws like the Rent Control Act and Urban Land Ceiling and Regulation Act. sewerage. which must be repealed in all the States. thereby reducing the cost of a property. Minimum Alternate Tax (MAT). VAT. sanitation. A necessary legal and policy framework has to be put in place to restrict growth of slums and at the same time to re-develop the slums into hygienic and livable. HFIs are reluctant to take risk and . Foreclosure Laws: The existing foreclosure laws are cumbersome as well as time consuming and make it practically impossible for Housing Finance Institutions (HFIs) to repossess a dwelling unit financed.if the above suggestion is not acceptable then if stamp duty has already been paid on one transaction. there should be a mechanism in the law. transport and electricity. etc. The concept of credit for taxes paid on subsequent transactions already exists in other statutes such as CENVAT. This would avoid the resultant cascading effect of Stamp Duty. Public Private Partnership: There is a need to evolve a regulatory framework that encourages participation of the private sector in bringing technical and managerial expertise in formulating and delivery of basic amenities like water. whereby there is a provision for concession or a system of credit for any subsequent transactions.

inspite of the approval of plans by the Competent Authority. to a large extent. till the environmental clearance has been sought.continue to land primarily on salaried urban borrowers. otherwise the completion certificate will not be given Furthermore. With the changing investment scenario it has become necessary to review the existing law. in order to ensure that private developers and colonizers procure the land directly from farmers and land owners without putting undue financial burden on State/ Central Governments on land . Amendment of (National Housing Board) NHB Act has already been initiated. In cases where approval has already been granted it is suggested that construction activities should be allowed. in the case of future proposed projects the environmental clearances should be taken by the States themselves or by the planning bodies and not b individual builders. Environmental Impact Assessment Notification: The notification specifies that no construction activity to be taken up. still. governs the procurement of raw land. The implementation process needs to be expedited to bring in the required changes. Land Acquisition: The Land Acquisition Act of 1894. In the case of the environmental clearance certificate being denied then appropriate action if necessary and warranted can be taken against the developer / builder and builder be given time to get clearance before he applies for completion certificate. In the intervening period the builder / developer can obtain the environmental clearance certificate.

streamlining of Clearance procedures as well as the opening up of the Retail Segment to FDI. a builder is governed by “Agriculture Land Ceiling Act” even after the land have been urbanized in the zonal plans / master plans. Service Tax: Service tax in relation to construction of residential complexes having more than 12 houses have been proposed to be introduced as a new service. which may not form part of ‘residential complexes’ . Today. no rationale has been provided for exclusion of services in relation to construction of residential bungalows. However.acquisition for public purposes. It is submitted that once the land has been urbanized and incorporated in the master plan. Foreign Direct Investment (FDI): Suitable modifications in the FDI guidelines are required. for the development of townships. This aspect has been discussed in detail in Section II of this paper. This makes builders to create several companies in order to circumvent the archaic laws. then Agriculture Land Ceiling Act should not apply and builders should be permitted to acquire lands as per their requirements. clarification on the basic definition of “built-up area”. particularly in repatriation of funds.

COMPANY PROFILE .

.

We take extra-care that our real estate solutions meet your highest aspirations. We are you. We understand you. At Horizon. infrastructure amenities or pricing. Our team has been instrumental in development of various row housing. At Horizon. Your homes are built keeping you in mind. we want to take home building to greater heights and introduce our customers to world class facilities. .For over a decade. its people. and most importantly their requirements. our team at Horizon has played an active role in the real estate Sector of Uttar Pradesh. We have in-depth knowledge of the region. Using our rich experience. providing you the best infrastructure within the framework of modernity and tradition. group housing and commercial projects. Be it location. This is why we know that going that extra mile makes all the difference and there are no shortcuts to success. our core policy is zero compromise towards quality. we strive to achieve excellence in all the facts that go into building a great and happy home. we want to change the face of Group Housing in UP and NCR through our superlative projects.

.

loyal and dedicated service in the industry. informative. skilled analysis and sound real estate advice.  To make the buying process as straight forward as possible while maintaining the highest level of service.VISION To be an emblem in real estate housing development by defining quality. commitment & customer satisfaction. . We are a customer oriented company and we believe in putting in our best foot forward in our journey to the pinnacle.  To provide accurate and up-to-date information.  To continually explore new ideas and technology. We are here for the long haul to build fruitful & lasting relationships with our valued investors. MISSION Horizon has the primary goal of fully satisfying its customers' desire to invest and find their dream homes.  To provide the most professional.

Apart from his real expertise. Uttrakhand. he has revolutionized the way housing real estate is conceptualized. years of experience as a path breaking builder in these parts of the country. Having started his building career way back with Alliance Builders which he co-founded. . RDS. Hailing from Bareilly in Western UP. multi storey housing and commercial projects consisting over 5 Lakh square feet of commercial space.Ramandeep Singh is a builder with the Midas’ touch. His portfolio is choc-a-bloc and increasing by the day. along his journey. he plays the role of a key advisor and brings to the table. His outstanding journey in field of building has taken him to constructing at different places all over North India including NCR. Lucknow. involvement. Saharanpur and Shahjahanpur. innovation. discipline and integrity. Bareilly. the group is inspired by his core values of work ethic. is a man with a vision and mission. In the last decade alone he has launched and completed over 20 projects that include rowhousing. as he is popularly called. As the Chief Mentor of the Horizon’s Real Estate Group.

Horizon dwellings Pvt. .Ltd. (Divincity) Project4 King’s court Project 6 Royal flooris Webside of Horizon side.It is a real estate company Directors1234567- Rachal mehrotra Amit sethi Uday kumar dang Vishu Sharma Gaurav Bhatnnagar Puneet mehlotra Chaitanya Sharma Start from August 2013 Project 1 In real state horizon navjivan Project 2 Horizon Harmany Project 3 Superbuild tech.

Horizon’s bareilly project .

IT We have 1000 units in a project then our target selling will be thousands of thousands .Working pattern 1. boarding Fm) brochure publish srs 3. Company Goal : To achieve success in marketing and always satisification of customers fulfill their needs with minimum cost and maximum facilitate Turn Over of Company 25 crores Target= Always 100 achievement of company Example.Compaining ( Participates in events) Marketing pattern: Tele callers.Broker 2.Advertisement( Newspaper. short tele calling daily Marketing.

RESEARCH METHODOLOGY .

RESEARCH METHODOLOGY: What is research? Research can be defined as a scientific and systematic search for pertaining information on a specific topic. We define research as the systematic design. c. It helps me in getting an idea of Real Estate industry and its importance in our life. It increases my confidence on professional ground by dealing with high profile corporate that are very hard to convince. To determine the problems faced by the customers while buying a house. To determine the customer’s perception. b. collection. The main aim of research is to find out the truth which has not been discovering yet. this project helps company to know its market condition and level of . SCOPE OF THE STUDY : The project undertaken makes me able to improve my professional skills and expertise. To determine the customer’s expectations. OBJECTIVES OF THE STUDY Project has mainly three following objectivea. analysis and reporting of data and findings relevant to a specific situation facing the company. As for as company’s benefit is concerned.

. Also it helps in creating awareness to consumers regarding property documents and in promotion of their services. technical and financial transparency between project developer and customer. Given its fundamental nature.Exploratory and Descriptive. and what issues concern them. The survey is restricted to the information needed to show legal. what meaning they give to their actions. exploratory research often concludes that a perceived problem does not actually exist. TYPE OF RESEARCH: . The survey is based on questionnaire filling method and limited to some parts of bareilly. In order to accomplish the objectives of the project a survey has been conducted amongst customers of the real estate market. Exploratory research helps in determine the best research design. The goal is to learn what is going on here? On the other hand Descriptive research is aimed to find the complete description about an existing problem or phenomenon. Its seeks to find out how people get along in the setting under question. data collection method and selection of subjects.competition. Exploratory research is a type of research conducted because a problem has not been clearly defined.

Questionnaire is having questions regarding the respondent’s basic information such as contact details. I interact with personally to people through questionnaire filling method. DATA COLLECTTION METHODS:1. what type of information they want from real estate project developer and Government. Secondary data is collected through internet sources. 2. SAMPLE DESIGN:Sample size of this study is 50 consumer of the bareilly city who try to buy or search a flat. research papers.RESEARCH DESIGN:A survey research method was the basic research design. what type of documents they check while buying or searching property. . Primary data are collected through questionnaire method which is design to keep in view the objective of the study. and published reports by various institutions. designation. plot or farm house to buy and want to invest their money in real estate sector.

PRIMARY DATA: Primary data is collected through the well managed questionnaire from bareilly city.DATA PROCESSING:Daily data was entered into MS-Excel sheets. SECONDARY DATA: Source of secondary data is various news paper . After the exhaustion of the specified geographical area this data was analyzed using graphical and tabulation techniques. research paper . The data sheets mentioned here are attached in the annexure of the report. . television and from various real estate websites.

DATA ANALYSIS .

What is your occupation? response Govt job Private job Self employed Professional 11 23 12 4 response 25 20 response 15 10 5 0 Govt job Private job Self employed Professional .1.

What is your marital status ? response Married Un-married 31 19 response Married Un-married .2.

000 51.000-above 12 27 8 3 response 30 25 20 response 15 10 5 0 20.000 41.000-above .000-30.000-40.000 31. Monthly income ? (in thousand per month ) response 20.000-40.000 51.000-30.000 41.000 31.3.000-50.000-50.

Presently lives in house ? response Rented Own.4.houses 31 19 response Rented Own.houses .

5. Do you have your own plot ? response Yes No 13 37 response Yes No .

6. What type of flat/house you prefer ? response 1BHK 2BHK 3BHK 4BHK 17 19 11 3 response 20 18 16 14 response 12 10 8 6 4 2 0 1BHK 2BHK 3BHK 4BHK .

What is your budget for your plot preference ? response 10 to 20 lakh 20 to 35 lakh 35 to 50 lakh 50 – above lakh 19 17 11 3 response 20 18 16 14 response 12 10 8 6 4 2 0 10 to 20 lakh 20 to 35 lakh 35 to 50 lakh 50 – above lakh .7.

8. What type of payment plan you want? response TLP Payment Plan 15% Discount Plan 25% discount Plan Down payment 9 5 7 29 response 30 25 20 15 response 10 5 en t pa ym D ow n di sc ou nt Pl an 25 % la n D is co un tP 15 % TL P Pa ym en tP la n 0 .

9. Size of your plot preference? response 86 (per sqr yard) 100 (per sqr yard) 126 (per sqr yard) 164 (per sqr yard) 17 19 11 3 response 20 18 16 14 12 10 8 6 4 2 0 qr ya rd ) 16 4 (p er s qr ya rd ) (p er s 12 6 (p er s 10 0 86 (p er s qr ya rd ) qr ya rd ) response .

What type of plot you prefer for your house ? response Park facing Front face Corner side On road 29 5 7 9 response 30 25 20 response 15 10 5 0 Park facing Front face Corner side On road .10.

What type of plot you prefer from following ? response BDA approved Non BDA approved 41 9 response BDA approved Non BDA approved .11.

Purpose of purchasing plot? response Living Investment 29 21 response Living Investment .12.

13.Belongs to ? response Urban area Rural area 9 41 response Urban area Rural area .

In which face you want your plot ? response Phase-I Phase-II 29 21 response Phase-I Phase-II .14.

15.In which city you want your plot ?
response
Bareilly
Lucknow
Moradabad

21
22
7

response

Bareilly
Lucknow
Moradabad

16.What type of discount on plot customers attracts a lot?
response
Led tv
Fridge
Commission
Megadraw on festival

13
14
21
2

response
25
20
15
10

response

5

fe
st
iv
al
on

io
n
M
eg
ad
ra
w

m
is
s
Co
m

Fr
id
ge

Le
d

tv

0

17.Customer demand for site visit ?
response
Yes
No

48
2

response

Yes
No

18.In which customer interested in flats ? response Navivan Horizon harmany Kings’s court Royal Floor’s 18 17 8 7 response 18 16 14 12 response 10 8 6 4 2 0 Navivan Horizon harmany Kings’s court Royal Floor’s .

above .What is your budget for flat ? response 25 lakh 50lakh 75 lakh 76 lakh.above 13 21 14 2 response 25 20 response 15 10 5 0 25 lakh 50lakh 75 lakh 76 lakh.19.

Have you ever contected customer service ? response Yes No 27 23 response Yes No .20.

21.furnished .What type of flat you are interested in ? response Well furnished Non.furnished 29 21 response Well furnished Non.

22.What type of properties an investor is interested to invest ? response Commercial Farm house Residential Future investment 9 16 14 11 response 16 14 12 response 10 8 6 4 2 0 Commercial Farm house Residential Future investment .

23.Are you trust on horizon in given to you best facilalets homes? response Yes No 39 11 response Yes No .

FINDINGS .

 Most of the people chose information related to the property documents as their first preference compared to the marketing details of the project. but very few people are strongly satisfied. print media. related to real estate sector. and personal reference as a source of information for searching house or property are more satisfied compare to the other sources of information. 3 BHK house in near future in DELHI and NCR region. past record of builder and new policies of govt. brokers.  70. technical and financial aspects which could create transparency in real estate sector.7% people want to check details of booking before buying or searching house.Findings:  Most of the people are dissatisfied from the real estate marketing information provided by the real estate companies.  Most of the people wanted the government to make policies in terms of legal.  There is great demand of 2.  89% people are checking legal status of construction while buying/ searching a house.  Most of the people have chosen PRINT MEDIA & BROKERS as a source of information while buying or searching for a property.  People who have chosen internet.  Some of the people check delayed delivery penalty clause while buying a property. .

 A number of builders do not want to show the property documents to the customers. . Most of the people know only the names of few property documents and they check only these documents while searching a property.

 Company should provide information according to people’s need and necessity. And for that they can open daily polling on their web portal. and try to remove their problems and learn from their experience. the database generated through the project should be put to effective use through continuous follow-ups to the potential customers. A follow-up should be made on the industry potential as a whole as well. Ltd. but should also take feedbacks from existing once. I want to make certain recommendations as follows – Recommendation to horizon Pvt.  Company should make more contact with contractors and Architects to tap more builders. –  First and foremost.  Company should not always try to attract the new customers only.SUGGESTIONS On the basis of my findings. .

 Customers should go through all the terms and conditions of the project developed. before buying or searching house.Recommendation to customer –  Customers should check all the legal and technical documents and not only the marketing details of the builders/project.  Customer should be aware of the government’s policy related to ‘Real Estate’. to make them satisfied because most of the customers want to check it and this also helps in creating a unique identity of the developers. . Recommendation to Project Developer (Builder) –  Builders should show their legal and technical documents to the customers.

LIMITATIONS    Un-availability of the desired personnel was the biggest constraint to this study. .  Some dealers were hesitating to give supportive data.    No prior information regarding the addresses or other details of the offices to be visited was provided. Although appointments were made and followed up where possible but still there were instances where the desired people were either unavailable or unwilling to meet. thus a few target persons were left uncovered. Thus affecting the scientific accuracy. Some of them ignored the questions which were supposed to be filled by them.

But majority of the people are still unaware of the documents which they should look for before going to buying a house. and collect as much as information from the builders. Here I have collected the perception and analyzed the expectations of the general public as a whole. The conclusion thus is that people need to be more aware of all the documents. and then only they can do their investment with a free mind. and are more concerned about the selection of the right type of house for them. Thus because of the above reasons there is a need to create awareness among the customers as well as project developers to give the customers the complete information and the role of ‘TRUSTED PROPERTY’ to educate people is appreciated in this regard. the total legalities.CONCLUSION Now a day’s people who go for buying a house have become more aware about what they should look for and the information they should seek. .

BIBLIOGRAPHY .

com · www.com · www. planning implementation and control.gurgaonproperties.net .References Referred Books:  Kothari C.eros-group.makaan.omaxe. "Consumer Behavior".  Schiffman Leon G.& Kanuk Leslie Lazar.com · www.com · www.com · www.ashianahousing.ansalspropertiesltd.com · www.“Research Methodology” New Delhi Tata McGraw Hill In (95-102)  Kotler Phillip –“Marketing management “analysis.parsvnath. Prentice Hall of India “6th edition · www.eldecogroup.R.com · www..magicHorizon .com · www.

· www.realestatencr.com · www.com .gurgaonrealestate.estatedeveloper.com · www.

ANNEXURE .

Govt job b.houses 5. Yes b. 41. Self employed d. 3BHK d.000-30.000 d. 35 to 50 lakh d. Presently lives in house ? a.000-40. What type of payment plan you want ? a. No 6. 86 (per sqr yard) . Private job c. Size of your plot preference? a. Monthly income ? (in thousand per month ) a. 20 to 35 lakh c. 1. 25% discount Plan d. What is your budget for your plot preference ? a. 4BHK 7.000-50. Rented b.000 b. 31. Down payment 9. Married b. 10 to 20 lakh b. Un-married 3. 51. TLP Payment Plan b. 50 – above lakh 8. What is your marital status ? a. Professional 2. 15% Discount Plan c. Do you have your own plot ? a. 2BHK c. Own. 20.000 c.QUESTIONNAIRE Name……………………… add……………………………. What is your occupation? a. 1BHK b. What type of flat/house you prefer ? a.000-above 4.

Lucknow c. 126 (per sqr yard) d. Led tv b. Urban area b. Corner side d. Phase-I b. No 18.What is your budget for flat ? a.b. 100 (per sqr yard) c. On road 11.Purpose of purchasing plot ? a. Commission d.What type of plot you prefer for your house ? a. BDA approved b. Horizon harmany c. Megadraw on festival 17.In which customer interested in flats ? a. Bareilly b.Belongs to ? a.Customer demand for site visit ? a. Living b. Non BDA approved 12. 50lakh .In which face you want your plot ? a. Kings’s court d. Moradabad 16. 25 lakh b. Investment 13.What type of discount on plot customers attracts a lot? a. Phase-II 15. Rural area 14. Navivan b. Yes b. 164 (per sqr yard) 10. Royal Floor’s 19. Front face c. Park facing b.What type of plot you prefer from following ? a.In which city you want your plot ? a. Fridge c.

75 lakh d. Yes b.Are you trust on horizon in given to you best facilalets homes? a.c.above 20.furnished 22. Future investment 23. Well furnished b. No 21. Farm house c. Commercial b. Residential d. Yes b.What type of properties an investor is interested to invest ? a. 76 lakh. No . Non.Have you ever contected customer service ? a.What type of flat you are interested in ? a.