Publication Plan

TITLE:

AMP (Adobe Garamond pro bold)

POSITIONING STATEMENT: Where Rock Lives

FREQUENCY OF PUBLICATION: Monthly
PRICE: 3.99
DISTRIBUTION: Newsagents and supermarkets, music record shops; eg. HMV
RATIONALE: The approach of the magazine is from a rock music fans perspective.
All content will be based around my audience research about what fans want to
see within the magazine instead of uninteresting content, therefore will contain a
lot of review writing circulating around gigs, festivals and albums. A lot of
opinions and insights will be used.
STYLE: Informal, containing a lot of humour and a lot of opinion writing. (Blunt,
strong opinions of albums, festivals, and things being reviewed.) The magazine
is for all rock music fans and will use simple, high frequency lexis and basic
syntax that conveys a conversational tone in order to create humour and a
relationship with the audience. A lot of story telling, short paragraphs, slang
and puns will be used throughout.
REGULAR CONTENT

Reviews: festivals, concerts, new albums

News
Posters
Charts
Gig Guide for the Month
Track of the Month
Competitions
Questioning the Artist (A series of questions asked to the artist of
the month)

FEATURE CONTENT

Ryan Hunt - The Future of an Artist

Blink 182 Go on Tour
Green Day - Publicity or Passion? Why Theyve Decided to Release
Limited Edition Black Friday American Idiot
Bella Pearson I never thought it would be this successful
Royal Blood Why Their Album is Taking So Painfully Long
5 Seconds of Summer Gigs Going Wrong Their Take on The AMAs
Divergent No One Remembers if Youre the Same
Muse Why Now for Drones World Tour?
Leeds Fest 2015
L.O.U.D How They Made It

Metallica Talk San Francisco Giants Metallica Night

Guns n Roses Talk Their Wildest Moments
Bon Jovi Were Ready to Make a Comeback in 2016
Foo Fighters Update: The Mysterious Website Countdown
AC/DC - Where Are They Now?
Mixed Emotions Talk Their New Record
Arctic Monkeys Discuss The Inspirations Behind Their Second Album
The Last Shadow Puppets
Bring Me The Horizon - Inside The Mind of Oliver Sykes
Brandon Flowers on The Future of The Killers
Stylized: Bigger Than Bon Jovi?
Breaking Benjamin Star Wars Battle Front is a Piece of Sh*t
Meat Loaf on Fame, Fans and Future
The Courteeners All Proceedings Go To Shelter
My Chemical Romance Why Did They Split?

HOUSE STYLE
COVERLINES: Adobe Gothic Std B and Adobe Fangsong Std R
HEADLINES:

Adobe Caslon Pro

STAND FIRST: Century Gothic 14pt

CAPTIONS: Century Gothic 8pt
FEATURES FIRST PARAGRAPH: Drop capital in
deep, the first line in capitals

Adobe Caslon Pro, 5 lines

NEWS FIRST PARAGRAPH: Calibri Light in bold capitals first line.

BODY TEXT: Calibri Light 10pt
COLOUR SCHEME: Black, white and dark red.