Design A Panoramic Booklet

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Design a panoramic
booklet
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This landscape
format is easy to
lay out and great
to read.
Continued
Continued
Design a panoramic booklet
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A cross between a book and a magazine, this landscape format is
unusually easy to lay out and great to read.
. . . into a panoramic spread
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Open . . .
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Wide, linear format
is excellent for narrativestyle presentations, histories, documentaries, catalogs and so on. And with
a modern, tabloid-size
printer, it can be nished
on a desktop. Its monitorshaped pages are also
ideal for online viewing.
The problem with ordinary, letter-size pages is that theyre big, and designing one can feel
like furnishing a castlestuff sprawls, disconnects, doesnt work. This landscape-format
booklet solves that. On its half-size pages, stories neatly run picture-text-picture-text, one
after the other, all the way through. This simplies design. Even better, its a natural way to
present material; the reader follows the story and doesnt wander. Heres how to make it.
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Format basics
The format is simple. Set up facing pages, half-letter size, landscape orientation,
two columns per page. Two spreads exactly t on a tabloid (17x11) sheet.
(Right, our layout program

is Adobe InDesign, and
we measure in picas, which
are sixths of an inch. Please
use whatever software and
measurement system you
prefer. Our measurements
dont need to be copied
exactly, either; just get
close enough to recreate
the look of the proportions.)
2 Place a photo . . .
1 Facing pages, landscape orientation, two columns per page.

17
5 1/2
3 . . . and ow copy. Repeat throughout.

Welcome to Wild Alaska
Our states inspiring natural wonders deserve to be celebrated and protected

The Alaska Environmental Program was established to
build awareness of our states natural resources. A card
whint not oog bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff
forl isnt cubular but quastic, leam restart that cant
prebast. Its tope, this uant chasible whint shast lape
behast forl isnt cubular but net exating end mist.
Silk, shast, lape and behast the thin chack. It has the
larch to say fan. Why? Elesara and order is fay of alm.
Its card whint not leam restart that chack. Texture and
asp net of exating end mist of it. Spaff forl isnt cubular
but quastic, leam restart that cant prebast. Its tope,
this uant chasible. Silk, shast, lape and behast the thin
Found only in North America, bald eagles are more abundant in
Alaska than anywhere else in the United States. Texture and asp
net exating end mist of it theres snooling. Spaff forl isnt cubular
but quastic, leam its restart. That cant prebast it has larch say.
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chack. It has larch to say fan. Why? Elesara and order

is fay of alm. A card whint not oogum or bont. Pretty to
simple, glead and tarm. Texture and asp net exating end
mist of it snooling. Spaff forl isnt to cubular but quastic,
leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and is order is fay of alm.
The card whint not. Its tope, this uant chasible.
Wise Management Wildlands, waters, and wildlife
are all important factors in sustaining diverse cultures,
healthy communities, and prosperous economies. Silk,
shast, lape and behast the thin chack. Spaff to forl isnt
cubular but quastic, leam restart that cant prebast. Its
tope, this uant chasible. Silk, shast, lape to and behast
the thin chack. It has larch to say fan. Why? Elesara
and order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm texture and asp net.
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Types of type
For a narrative, youll want several levels of type for heads, text, captions and so on.
To coordinate these easily, use one type family that has an italic and several weights.

Caption is generally set one or two points smaller

than the body copy and usually in italics or bold,
depending on the contrast you want. Captions are
important; they will usually be read before the
text. Note that two full lines are empty above it.

Body copy Generally set in 9- or 10-pt

size, body copy can be aligned left as it
is here or justied like a book. Whichever
you choose, be consistent throughout.
Dont indent rst paragraphs.
Our booklet is set in ITC Cheltenham,

a square-proportioned type family of
Roman and condensed styles in weights
from light to ultra bold, all with italics. The
original Cheltenham was extremely popular early in the 20th century, and variants
are in use today by the New York Times, Eddie Bauer and
others. Cheltenham is easy to read. Its eccentricities give
it a funky, turn-of-the-century cachet and, interestingly,
also make it a good choice for outdoorsy themes.
Headline is set in the biggest, boldest type. A headline
that spans two columns should be only one line deep. Its
color, if you use it, should be the same throughout.
Deckhead elaborates on the headline. Its sized
between the headline and text in a contrasting italic.
Subhead is text size but set in attention-getting bold.
Generally used to ag the beginning of a new thought or
section, subheads can double as a way to break up long,
uninviting expanses of text. Note that one full line space
is left empty above it. Dont indent.
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Layout congurations
The key to a handsome design is uniformity and repetition. Headlines, deckheads

and text stay the same throughout, and photos are always one to four columns wide.
Our History
Spaff forl isnt cubular to but quastic,

leam that restart this uant chasible
Elesara and order is fay of alm. Its card whint not leam to
restart that chack. Texture and asp net of exating ends
mist of it. Spaff forl isnt cubular but quastic, leam restart
that cant prebast. Its tope, this uant chasible. Silk its,
shast, lape and behast the thin chack. It has larch to say
fan. Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple, glead
and tarm. Texture and asp net exating end mist of it
snooling. Spaff forl isnt cubular but quastic, leam restart
that cant prebast. Its tope, this uant chasible. Silk,
Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and behast the
thin chack. It has larch to say. Elesara and order is fay.
Think horizontally
The booklet is easy to lay out
and read because everything
moves horizontally. There are
a few rules: A column may
contain a photo or text but
never both. The photos can
touch the edges (as shown)
or not, but stick to whichever
style you use. Copy lls the
columns in a sequence
headline, then deckhead, then
text. Stay with your style; if
you use deckheads, use them
everywhere. If you caption one
photo, caption them all. Captions go at the bottom.
fan. Why? Elesara and order is fay of alm. A card whint

not. Spaff forl isnt cubular but quastic, leam restart that
cant prebast. Its tope, this uant chasible. Silk, shast,
lape and behast the thin chack. It has larch to say fan.
Silk, shast, lape and behast the thin chack. Spaff forl isnt
tope, this uant chasible. Silk, shast, lape and behast the
thin chack asp net of exating whint not leam.
Not oogum or bont. Pretty simple, glead and tarm.
Texture and asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic, leam restart that
lape and behast the thin texture behast chack.
Strength In Diversity It has larch to say fan. Why?
Elesara and order is fay of alm. A card whint not. Its
tope, this uant chasible. Silk, shast, lape and behast
the thin chack. Spaff forl isnt cubular but quastic, leam
restart that cant prebast. Its tope, this uant chasible.
Silk, shast, lape and behast the thin chack. It has larch
to say fan. Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Preservation
It has larch to say fan elesara and or

order fay of alm chasible a card uant
Its card whint not leam to restart that chack. Texture and
asp net of exating ends mist of it. Spaff forl isnt cubular
but quastic, leam restart that cant prebast. Its tope, this
uant chasible. Silk its, shast, lape and behast the thin
chack. It has larch to say fan. Why? Elesara and order is
fay of alm. Elesara and order is fay of alm.
Pretty simple, glead and tarm. A card whint not oogum
or bont. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that
lape and behast the thin chack. It has larch to say the
The texture and asp net exating end mist of it snooling. A card
whint not leam restart texture and asp net exating end mist of
it snooling. Spaff forl isnt cubular but quastic, leam restart that
cant prebast. It has larch to say fan.
lape and behast the thin chack. It has the larch to say
fan. Why? Elesara and order is fay of alm. Its card whint
not leam restart that chack. Texture and asp net of its
exating end mist of it. Spaff forl isnt cubular but quastic,
larch to say fan. Why?
Elesara and order is fay of alm. A card whint not the
oogum or bont. Pretty simple, glead and tarm. Texture
and asp net exating end mist of it snooling. Spaff forl
isnt cubular but quastic, leam restart that cant prebast.
Its tope, this uant chasible. Silk, shast, lape and behast
the thin chack. It has larch to say fan. Why?
tope, this uant chasible. Spaff forl isnt cubular is but
quastic, leam restart that cant prebast. Silk, shast, lape
and behast the thin chack. Elesara and order is fay then
alm. A card whint not oogum or bont. Pretty simple the,
glead and tarm. Texture and asp net exating end mist
of it snooling. A card whint not oogum or bont. Pretty
mist of it snooling. Spaff forl isnt cubular but quastic,
leam restart that cant prebast and asp net of.
thin chack. It has larch to say fan. Why? Elesara and
order is fay of alm. A card whint not. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope,
chack. It has larch to say fan. Silk, shast, lape and it.
Texture and asp net to exating end mist of it snooling.
lape and behast the thin texture behast chack. It has
The is card whint not. Its tope, this uant chasible.
Silk, shast, lape and behast the thin chack. Spaff forl
Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart toe that tope, this uant chasible.
to say fan. Silk, shast, lape and leam restart that.
Roadless Rule Reinstated
This lape prebast silk shast larch to say fan net exating texture and uant leam
Elesara and order is fay of alm. Its card whint not leam
restart that chack. Texture and asp net of exating end
The texture and asp net exating end mist of it snooling. Spaff forl
isnt cubular but quastic, leam restart that cant prebast. It has
larch to say fan. A card whint not leam restart texture and asp
net exating end mist of it snooling.
Water
Conservation
Spaff forl isnt cubular but quastic, leam restart toe that
Why? Elesara and order is fay of alm. A card whint not.
Texture and asp net exating end mist of it. Spaff forl
the thin chack. It has larch to say fan. Why? Its tope,
this uant chasible. Silk, shast, lape and behast.
Whint not oogum or bont. Pretty simple, glead and
tarm. Texture and asp net exating end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that
Its tope, this uant chasible. Silk, shast, lape and
behast the thin chack. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant
chasible. Silk, shast, lape and behast the thin chack. It
has larch to say fan. Why? Texture and asp net exating
end mist of it snooling. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant
chasible. Silk, shast, lape and behast the thin chack.

Texture and asp net exating end mist of its no snooling. Spaff forl isnt cubular but quastic, leam restart that
lape and behast the thin texture behast chack. It has is
and order is fay of alm. A card whint not oogum larch to
Taff forl isnt whint not oogum pretty

simple chack and behast the thin
A card whint not oogum or bont. Pretty simple, glead and
Why? Elesara and order is fay of alm. Elesara and order
is fay of alm. Its card whint not leam restart that chack.
Texture and asp net of exating end mist of it. Spaff forl
Spaff forl isnt cubular but quastic, leam restart that its cant
prebast. It has larch to say fan. A card whint not leam restart
texture and asp net exating end mist of it snooling. The texture
and asp net exating end mist of it snooling.
Natural
Resources
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and asp net
exating end mist of it snooling. Spaff forl isnt cubular
is fay of alm. A card whint not. Its tope, this uant chasible. Silk, shast, lape and behast the thin chack. Spaff
forl isnt cubular but quastic, leam restart that cant prebast. Its tope, this uant chasible. Silk, shast, lape and
behast the thin chack. Elesara and order is fay of alm. Its
card whint not leam restart that chack. Texture and asp
net of exating end mist of it. Elesara and order is fay of
alm. A card whint not. Its tope, this uant chasible. Silk,
shast, lape and behast the thin chack. Spaff forl isnt
cubular but quastic, leam restart that cant.

Unprotected Lands It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not. Its tope,
chack. Spaff forl isnt cubular but quastic, leam restart
not oogum or bont. Pretty simple, glead and tarm. Texture and asp net exating end mist of it snooling. Spaff
The texture and asp net exating end

mist of it snooling that card for isnt
Silk, shast, lape and behast the thin chack. It has then is
larch to say fan. Why? Elesara and order is fay of alm. Its
net of exating end mist of it. Spaff forl isnt cubular to but
quastic, leam restart that cant prebast. Its topes texture
the thin chack. It has larch to say fan. Pretty is simple
forl isnt cubular but quastic, leam restart toe that cant
prebast. Its tope, this uant chasible. Silk, shast, lape
and behast the thin chack. It has larch to say fan. Why?
Elesara and order is fay of alm. A card whint not. Texture
and asp net exating end mist of it. Spaff forl isnt cubular but quastic, leam restart that cant prebast. Its tope,
chack. It has larch to say fan. Why? Its tope, this uant
chasible. Silk, shast, lape and behast.
chasible. Silk, shast, lape and behast the thin.
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Public
Accessibility

that cant prebast. Its tope, this uant chasible. Silk sits,
fan. Why? Elesara and order is fay texture of alm.
and tarm. Texture and asp net exating end mist of it the
thin chack. It has larch to say. Elesara and order is fay. A card
whint not leam restart texture and asp net exating end.
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Single-story spreads
Single-story spreads have the space all to themselves. A story can start and end
on one spread, or it can continue to the next.
One-column lead photo
Our History

Two-column lead photo

Preservation

Three-column lead photo
Water
Conservation

Why? Elesara and order is fay of alm. Elesara and order is
fay of alm. Its card whint not leam restart that chack. Texture and asp net of exating end mist of it. Spaff forl isnt
cubular but quastic, leam restart that prebast.
Photo on the left

As a rule, a story looks best when its lead photo is on
the left. This gives you three possible congurations
as shown here. Three or more consecutive columns of
text should be broken up with a subhead (top left).
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Two-story spreads
Two-story spreads contain the end of one story and the beginning of another. The
photos can belong to either story but as a rule look best placed in between as a buffer.
One-column end, two-column lead photo
One-column end, one-column lead photo
Natural
Resources


Two-column end, one-column lead photo

Public
Accessibility

One- and two-column headlines

Headlines in a small booklet must naturally be brieftwo lines max
for one-column leads (left) or one line for a two-column lead (above
right). Write short. Put important, descriptive embellishments in the
deckhead. This has a benet more important than just design. It gives
you two voices instead of one, which is a richer, more natural way
of speakingand hearingand will engage the reader more.
Wild Alaskas Natural Wonders

Deserve to be Protected
This lape prebast silk shast larch to say fan net exating texture uant leam.
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Space llers
Even with careful planning and editing, youll usually have some leftover spaces to ll.
Pull quotesuseful passages pulled from the storymake easy, exible llers:
Eyedropper color from the photo to make

a visually coordinated pull quote.
Industry
Elesara and order is fay of alm. Texture

and asp net exating end mist snooling
Texture lae and behast its tope this uant chasible silk. Spaff forl
isnt cubular but quastic, leam restart that cant prebast. Its tope,
this uant chasible. Silk, shast, lape and behast the thin chack. It
has larch to say. Elesara and order is fay.
thin chack asp net of exating whint not leam. Elesara
and order is fay of alm. Its card whint not leam to restart
that chack. Texture and asp net of exating ends mist
of it. Spaff forl isnt cubular but quastic, leam restart
Monumental Struggle It has larch to say fan. Why?

lape and behast the thin texture behast chack. Whint not
the thin chack. It has larch to say fan.
A card whint oogum or bont.

Silk its shast, lape and behast the
thin chack. Texture and asp net
hast exating end mist of it lope
the thin black snooling forl.
Insert a pull quote at the end.
Rainforest Campaign
Silk tope, this uant chasible card whint not cubulard order is elesara quastic.
leam restart that cant prebast. Its tope, this uant cha-
sible. Silk, shast, lape and behast the thin chack. It has
The card whint not. Its tope, this uant chasible. Texture and asp net of exating end mist of it. Spaff forl isnt
thin chack leam restart that chack.
Its tope, this uant chasible silk shast lape and

behast the thin chack. It has larch to say fan. The
texture card whint not leam restart that cant thin
pretty simple glead and tarm texture and asp.
Biodiversity and Wilderness Silk, shast, lape and

its to behast its the thin chack. Spaff to forl isnt cubular
uant larch to say fan chasible. Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty to simple,
glead and to tarm. Texture and asp net exating end.
Silk, shast, lape to and behast the thin chack. It has
larch to say fan. Why? Elesara and order fay of alm. The
card whint not oogum or bont. Pretty simple, glead and
tarm texture and asp net. Elesara and order is fay.
No image? Fill an entire page with color.
Marine Life
Glead and tarm cubular but is quastic

leam whint not oogum or pretty spaff
is fay of alm. A card whint not. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this
uant chasible and order is fay of alm exating.
Elesara and order the its texture and asp net exating end mist
of it snooling. Spaff forl isnt cubular but quastic, leam restart
that cant prebast. It has larch to say fan. A card whint not leam
restart texture and asp net exating end mist of it snooling.

A card whint not oogum or bont. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Silk,
the thin chack asp net of exating whint not leam. Not
the thin texture behast chack. It has larch to say fan.
Spaff forl isnt cubular but quastic, leam restart.
Alaskas surrounding waters

are home to one of the richest
assemblages of marine
mammals in the entire world.
Yet some species have recently
declined signicantly, and
others face an uncertain future.
Insert a pull quote to ll an entire column.
Edit short, ll long

A story thats only a few lines short or long should be edited to t
exactly; dont compensate by fudging the format, and dont leave
only a few lines dangling atop a column. For bigger spaces, pull
quotes make excellent llers and can even be used instead of photos.
Because they create valuable breaks, pull quotes can also be planned
in, especially in longer stories. A reader will peruse photos (and other
visual stuff) rst and generally read the headlines, captions and pull
quotes before reading any text. A careful editor can take advantage of
this by crafting a browser-level story using these elements alone.
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Template: Panoramic booklet

Flat size (17 x 51 2)
Final size (81 2 x 51 2)
17
Our History


4p6
Our History

InDesign
In the New Documents dialog,
specify the following:
Check Facing Pages
Page Size: Letter-Half
Orientation: Landscape
Width: 81 2 (51p0)
Height: 51 2 (33p0)
Columns: 2
Gutter: 1p6
Margins:
Top: 4p6
Bottom: 3p0
Inside: 3p0
Outside: 3p0
Click OK
1p6
5 1/2
1p6
3p0
3p0
1p6
3p0
Column guides are for text, and ruler guides are for photos
Text columns have 1p6 (quarter inch) between; text and photos should
have a half-inch space between. To do this, use the column guides (purple)
to place text, and the ruler guides (blue) to place photos.
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Article resources
Typefaces

Alaska
Environmental
Program


Protecting our state, one step at a time
6b
5b
5a
6c
6g
6d
6h
6e
6f
6i
6j
Colors
6a
1 ITC Cheltenham Bold | 37/30 pt
2 ITC Cheltenham Book Italic | 15/17.5 pt
3
4
7
8
3 ITC Cheltenham Book | 10/13.5 pt
C0 M100 Y60 K55
C0 M0 Y0 K100
4 ITC Cheltenham Ultra | 10 pt

5 (ab) ITC Cheltenham Bold Italic
a) 8/10.5 pt, b) 13 pt
Images
6 (aj) iStockphoto.com |
e f g h i j
a b c d
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Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
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Print
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Save
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Paper-saver format
Back
Paper-saver format
booklet
This landscape
format is easy to
lay out and great
to read.
81/2
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. . . into a panoramic spread
Design a panoramic
Open . . .
Wide, linear format

is excellent for narrativestyle presentations, histories, documentaries, catalogs and so on. And with
a modern, tabloid-size
printer, it can be nished
on a desktop. Its monitorshaped pages are also
ideal for online viewing.
1 of 6
Before&After | www.bamagazine.com
The problem with ordinary, letter-size pages is that theyre big, and designing one can feel
like furnishing a castlestuff sprawls, disconnects, doesnt work. This landscape-format
booklet solves that. On its half-size pages, stories neatly run picture-text-picture-text, one
after the other, all the way through. This simplies design. Even better, its a natural way to
present material; the reader follows the story and doesnt wander. Heres how to make it.
0652 Design a panoramic booklet
Format basics

5 1/2
0652


3 . . . and ow copy. Repeat throughout.
17
1 Facing pages, landscape orientation, two columns per page.
The format is simple. Set up facing pages, half-letter size, landscape orientation,
two columns per page. Two spreads exactly t on a tabloid (17x11) sheet.
(Right, our layout program

is Adobe InDesign, and
we measure in picas, which
are sixths of an inch. Please
use whatever software and
measurement system you
prefer. Our measurements
dont need to be copied
exactly, either; just get
close enough to recreate
the look of the proportions.)
2 Place a photo . . .
Types of type
Subhead is text size but set in attention-getting bold.

Generally used to ag the beginning of a new thought or
section, subheads can double as a way to break up long,
uninviting expanses of text. Note that one full line space
is left empty above it. Dont indent.
Deckhead elaborates on the headline. Its sized

between the headline and text in a contrasting italic.
Headline is set in the biggest, boldest type. A headline

that spans two columns should be only one line deep. Its
color, if you use it, should be the same throughout.
Our booklet is set in ITC Cheltenham,

a square-proportioned type family of
Roman and condensed styles in weights
from light to ultra bold, all with italics. The
original Cheltenham was extremely popular early in the 20th century, and variants
are in use today by the New York Times, Eddie Bauer and
others. Cheltenham is easy to read. Its eccentricities give
it a funky, turn-of-the-century cachet and, interestingly,
also make it a good choice for outdoorsy themes.
For a narrative, youll want several levels of type for heads, text, captions and so on.
To coordinate these easily, use one type family that has an italic and several weights.
2 of 6
Body copy Generally set in 9- or 10-pt

size, body copy can be aligned left as it
is here or justied like a book. Whichever
you choose, be consistent throughout.
Dont indent rst paragraphs.



Caption is generally set one or two points smaller

than the body copy and usually in italics or bold,
depending on the contrast you want. Captions are
important; they will usually be read before the
text. Note that two full lines are empty above it.
Layout congurations

Our History


Preservation




Water
Conservation
Why? Elesara and order is fay of alm. Elesara and order
is fay of alm. Its card whint not leam restart that chack.
Texture and asp net of exating end mist of it. Spaff forl

Natural
Resources

Public
Accessibility
0652
Two-column lead photo

Preservation
Photo on the left

As a rule, a story looks best when its lead photo is on
the left. This gives you three possible congurations
as shown here. Three or more consecutive columns of
text should be broken up with a subhead (top left).
The key to a handsome design is uniformity and repetition. Headlines, deckheads

and text stay the same throughout, and photos are always one to four columns wide.
Think horizontally
The booklet is easy to lay out
and read because everything
moves horizontally. There are
a few rules: A column may
contain a photo or text but
never both. The photos can
touch the edges (as shown)
or not, but stick to whichever
style you use. Copy lls the
columns in a sequence
headline, then deckhead, then
text. Stay with your style; if
you use deckheads, use them
everywhere. If you caption one
photo, caption them all. Captions go at the bottom.
Single-story spreads


3 of 6

Why? Elesara and order is fay of alm. Elesara and order is
fay of alm. Its card whint not leam restart that chack. Texture and asp net of exating end mist of it. Spaff forl isnt
cubular but quastic, leam restart that prebast.
Water
Conservation
Single-story spreads have the space all to themselves. A story can start and end
on one spread, or it can continue to the next.
One-column lead photo

Our History
Three-column lead photo
Two-story spreads

One-column end, one-column lead photo

One- and two-column headlines

Headlines in a small booklet must naturally be brieftwo lines max
for one-column leads (left) or one line for a two-column lead (above
right). Write short. Put important, descriptive embellishments in the
deckhead. This has a benet more important than just design. It gives
you two voices instead of one, which is a richer, more natural way
of speakingand hearingand will engage the reader more.
This lape prebast silk shast larch to say fan net exating texture uant leam.
Wild Alaskas Natural Wonders

Deserve to be Protected

A card whint not oogum or bont. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Silk,
the thin chack asp net of exating whint not leam. Not
the thin texture behast chack. It has larch to say fan.
Spaff forl isnt cubular but quastic, leam restart.
Alaskas surrounding waters

are home to one of the richest
assemblages of marine
mammals in the entire world.
Yet some species have recently
declined signicantly, and
others face an uncertain future.
Eyedropper color from the photo to make

a visually coordinated pull quote.
Marine Life
Glead and tarm cubular but is quastic

leam whint not oogum or pretty spaff
is fay of alm. A card whint not. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this
uant chasible and order is fay of alm exating.
Elesara and order the its texture and asp net exating end mist
of it snooling. Spaff forl isnt cubular but quastic, leam restart
that cant prebast. It has larch to say fan. A card whint not leam
restart texture and asp net exating end mist of it snooling.
Insert a pull quote to ll an entire column.
Edit short, ll long

A story thats only a few lines short or long should be edited to t
exactly; dont compensate by fudging the format, and dont leave
only a few lines dangling atop a column. For bigger spaces, pull
quotes make excellent llers and can even be used instead of photos.
Because they create valuable breaks, pull quotes can also be planned
in, especially in longer stories. A reader will peruse photos (and other
visual stuff) rst and generally read the headlines, captions and pull
quotes before reading any text. A careful editor can take advantage of
this by crafting a browser-level story using these elements alone.
0652


Public
Accessibility
Natural
Resources
Two-story spreads contain the end of one story and the beginning of another. The
photos can belong to either story but as a rule look best placed in between as a buffer.
One-column end, two-column lead photo

Two-column end, one-column lead photo

Space llers
thin chack asp net of exating whint not leam. Elesara
and order is fay of alm. Its card whint not leam to restart
that chack. Texture and asp net of exating ends mist
of it. Spaff forl isnt cubular but quastic, leam restart
A card whint oogum or bont.

Silk its shast, lape and behast the
thin chack. Texture and asp net
hast exating end mist of it lope
the thin black snooling forl.
4 of 6
Its tope, this uant chasible silk shast lape and

behast the thin chack. It has larch to say fan. The
texture card whint not leam restart that cant thin
pretty simple glead and tarm texture and asp.
Insert a pull quote at the end.
Monumental Struggle It has larch to say fan. Why?


lape and behast the thin texture behast chack. Whint not
the thin chack. It has larch to say fan.
Even with careful planning and editing, youll usually have some leftover spaces to ll.
Pull quotesuseful passages pulled from the storymake easy, exible llers:
Industry
Elesara and order is fay of alm. Texture
and asp net exating end mist snooling
Texture lae and behast its tope this uant chasible silk. Spaff forl
isnt cubular but quastic, leam restart that cant prebast. Its tope,
this uant chasible. Silk, shast, lape and behast the thin chack. It
has larch to say. Elesara and order is fay.
Silk tope, this uant chasible card whint not cubulard order is elesara quastic.
Biodiversity and Wilderness Silk, shast, lape and

its to behast its the thin chack. Spaff to forl isnt cubular
uant larch to say fan chasible. Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty to simple,
glead and to tarm. Texture and asp net exating end.
Silk, shast, lape to and behast the thin chack. It has
larch to say fan. Why? Elesara and order fay of alm. The
card whint not oogum or bont. Pretty simple, glead and
tarm texture and asp net. Elesara and order is fay.
sible. Silk, shast, lape and behast the thin chack. It has
The card whint not. Its tope, this uant chasible. Texture and asp net of exating end mist of it. Spaff forl isnt
thin chack leam restart that chack.
Rainforest Campaign
leam restart that cant prebast. Its tope, this uant cha-
No image? Fill an entire page with color.
6b

Our History
4p6
1p6
6e
6j
6f

Our History
1p6
17
3p0
1p6
6a
6 (aj) iStockphoto.com |
e f g h i j
Images
a b c d
5 (ab) ITC Cheltenham Bold Italic

a) 8/10.5 pt, b) 13 pt
4 ITC Cheltenham Ultra | 10 pt
3 ITC Cheltenham Book | 10/13.5 pt
2 ITC Cheltenham Book Italic | 15/17.5 pt
1 ITC Cheltenham Bold | 37/30 pt
Typefaces
Column guides are for text, and ruler guides are for photos
Text columns have 1p6 (quarter inch) between; text and photos should
have a half-inch space between. To do this, use the column guides (purple)
to place text, and the ruler guides (blue) to place photos.
3p0
Template: Panoramic booklet
Flat size (17 x 51 2)

Final size (81 2 x 51 2)

3p0
Article resources
6i



6d

5a
6h
5 of 6
C0 M0 Y0 K100
C0 M100 Y60 K55
Colors
0652
5 1/2
InDesign
In the New Documents dialog,
specify the following:
Protecting our state, one step at a time
6c
5b
Alaska
Environmental
Program
Check Facing Pages

Page Size: Letter-Half
Orientation: Landscape
Width: 81 2 (51p0)
Height: 51 2 (33p0)
Columns: 2
Gutter: 1p6
Margins:
Top: 4p6
Bottom: 3p0
Inside: 3p0
Outside: 3p0
Click OK
6g
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0652
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Before&After

Design a panoramic booklet

Design a panoramic booklet

. . . into a panoramic spread

Design a panoramic booklet

Design a panoramic booklet

(Right, our layout program

1 Facing pages, landscape orientation, two columns per page.

3 . . . and ow copy. Repeat throughout.

Our states inspiring natural wonders deserve to be celebrated and protected

chack. It has larch to say fan. Why? Elesara and order

Design a panoramic booklet

Design a panoramic booklet

Welcome to Wild Alaska

Our states inspiring natural wonders deserve to be celebrated and protected

Caption is generally set one or two points smaller

chack. It has larch to say fan. Why? Elesara and order

Body copy Generally set in 9- or 10-pt

Our booklet is set in ITC Cheltenham,

Design a panoramic booklet

Design a panoramic booklet

The key to a handsome design is uniformity and repetition. Headlines, deckheads

Spaff forl isnt cubular to but quastic,

fan. Why? Elesara and order is fay of alm. A card whint

It has larch to say fan elesara and or

Roadless Rule Reinstated

cant prebast. Its tope, this uant chasible. Silk, shast,

Taff forl isnt whint not oogum pretty

fan. Why? Elesara and order is fay of alm. A card whint

The texture and asp net exating end

Spaff forl isnt cubular to but quastic,

Design a panoramic booklet

Design a panoramic booklet

One-column lead photo

Spaff forl isnt cubular to but quastic,

Two-column lead photo

It has larch to say fan elesara and or

Three-column lead photo

Taff forl isnt whint not oogum pretty

Photo on the left

Design a panoramic booklet

Design a panoramic booklet

One-column end, two-column lead photo

One-column end, one-column lead photo

The texture and asp net exating end

Roadless Rule Reinstated

cant prebast. Its tope, this uant chasible. Silk, shast,

Two-column end, one-column lead photo

Spaff forl isnt cubular to but quastic,

One- and two-column headlines

Wild Alaskas Natural Wonders

Design a panoramic booklet

Design a panoramic booklet

Eyedropper color from the photo to make

Elesara and order is fay of alm. Texture

isnt cubular but quastic, leam restart that cant prebast.

A card whint oogum or bont.

Insert a pull quote at the end.

Its tope, this uant chasible silk shast lape and

Biodiversity and Wilderness Silk, shast, lape and

No image? Fill an entire page with color.

Glead and tarm cubular but is quastic

that cant prebast. Its tope, this uant chasible. Silk,