residents group

Last Update : Sunday, 18 May 2008

Community Web Site

As a fledgling community we really need a top notch Web Site that will be :

1. very attractive to prospective buyers and renters - bright and informative

2. our primary target market are prospective buyers, “50 + somethings”, golf interests,
mid to up-market, secondary target market - existing Owners, for all administrative and
management issues.

3. a sales and marketing tool for apartment sales and rentals.

4. easy to maintain and update for both text and pictures for our in-house web master.

5. cost effective and not demanding to run.

Examples

The best examples of static community web sites I have seen so far are :

a. www.tlbhoa.org

b. www.losjardinescommunity.net

However none of these sites have an active Forum element which I think is essential if
there is to be a constant flow of information between Owners, Management Committee,
and our current Administrators AEA.

And none have a “sales” video clip which would be very distinctive.

(I have registered a site www.cotorealduquesagolf.phpbb.net as a precaution but do not

have any ability to take it further. We need a web master !)

AEA have a Virtual Office facility which I am led to believe is hopeless – in any event
the Community needs it own independent site not beholden to anyone.

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
Content

My personal view is that the site should carry all the information that a potential Owner
could wish to know.

That means Community Fee levels, community progress, problems and issues, delinquent
debtor level, and of course all the good stuff as well – the Capital Improvements Fund,
what we are adding and planning to add to the Community, events, facilities,
services…………….

Current “best practice” dictates it be as open as possible.

I have prepared a rough content list for discussion but this will be subject to the annual
hosting cost.

• Ideally a web site as per Los Jardines combined with a live Forum aspect.
• Downloadable fact sheets attached to each section in the background, and a
Forum aspect attached to it for Owners to comment
• Easy to navigate
• Newsletter facility to each Owner
• A new benchmark for a community web site - use a ten minute video clip selling
our Community, the apartments, and the Duquesa life-style.

Required

Logo – typeface/font – on letterheads, web-site, email, T. Shirts, all marketing material,

internal & external correspondence

Welcome/Home page – really nice pictures, particularly our “Palm Tree Avda” at night,
and if we had a dramatic site entrance with a large name plate a la La Vizondra (?)

Brief history (very brief!!) of the Urbanisation – goals and aspirations.

Picture Gallery – misc. shots, particularly looking down Duquesa Golf course towards
harbour – night and dusk shots as well as day

Use shots of the harbour itself – very effective – that is what sells the apartments in
the area - copyright issues ?

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
Video Clip

This is my dribble and drivel “dream” sequence so please don’t mind me…………..

Start with day shots of the Port and harbour, restaurants and bars.

Pan into dusk shots of boats and lights

Then up to Coto Real entrance

dusk shots of driving down “Palm Tree Avda” with street lights on

Then into day shots of urbanisation

Driveways, apartment exteriors

Pools & Gardens

Apartment interiors

Golf course – puff piece on La Duquesa Golf, Valderamma, San

Roque…………. also Gibralter, Morocco………..Seira Nevada for skiers etc

Then into dusk shots of pool & garden, from a front-line terrace, to the
Golf course and down to the Med.

Fee like Spielberg now but I hope you get the picture : a punchy classy video to match
our development and attract the right clients.

Then again we could just let the professionals map it out…………..

Helicopter shots of urbanisation ?

Need good copy writer and voice over.

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
Need professional photographer for the shots

Approach Sol Channel ? they have expertise in video, stills, presentation and voice overs.

www.solchannel.com

Costs

Budget €50K for a professional video shoot, budget €2K for a professional web site,
equaling €122 per apartment ?

Could we get RYF to contribute 50% ? After all it’s even more in their interests as well
as our own.

Irrespective of RYF, would a one-off investment spend of €122 be acceptable to each

Owner if it meant a much more professional presentation to prospective buyers and

renters ?

ROUGH DRAFT MOCK UP

Welcome Home Page, Video clip.

000 Apartment Sales & Rentals

0001 Sales

0051 Rentals

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
0100 Urbanisation Site Map

0150 Suggestion Box

O160 Bulletin Board

0170 Newsletters

0200 Snagging & Issue Lists

On line Report/Complaint Form direct to AEA with a Track & Trace facility, displayed
for everyone to see. Weekly progress update.

0200 Community : General Snagging & Issues

0201 Cleaning & Litter
0205 Roads Paths & Walls
0210 Gardens Irrigation Plants & Trees
0215 Lighting
0220 Signage
0225 Pest Control
0230 Storm Drains
0235 Security
0240 Post & Communications

0270 Edificio Snagging : (Seperate section for each Edificio)

0271 Andros Capitaino : eg. John Smith email js@anyisp.com

• 0271/1000 Pools & Gardens

ƒ 0271/1001 Cleaning & Maintenance Schedule
ƒ 0271/1010 Irrigation System
ƒ 0271/1015 Sun Loungers
ƒ 0271/1020 Pool Rules

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
 ƒ 0271/1999 Comments Page

• 0271/2000 Paths Roads & Walls

ƒ 0271/2001 Cleaning & Maintenance Schedule
ƒ 0271/2999 Comments Page

• 0271/3000 Edificios & Stairs

ƒ 0271/3001 Cleaning & Maintenance Schedule
ƒ 0271/3999 Comments Page

• 0271/4000 Parking & Lifts

ƒ 0271/4001 Cleaning & Maintenance Schedule
ƒ 0271/4999 Comments Page

• 0271/5000 Painting & Decorating

ƒ 0271/5002 Painting & Decorating Schedule
ƒ 0271/5999 Comments Page

• 0271/6000 Gates Security & Lighting

ƒ 0271/6001 Maintenance Schedule
ƒ 0271/6010 Gate Remote Controls
ƒ 0271/6015 Security Locks & Grill Doors
ƒ 0271/6999 Comments Page

• 0271/7000 Cleaning & Litter

ƒ 0271/7001 Cleaning Schedule

ƒ 0271/7005 Rubbish Collections
ƒ 0271/7010 Recycling Facilities
ƒ 0271/7999 Comments Page

• 0271/8000 Repair & Maintenance Schedules

ƒ 0271/8001 General Repair Schedule

ƒ 0271/8005 Fire Alarm Maintainence Schedule
ƒ 0271/8010 Fire Extinguisher Maintenance Schedule
ƒ 0271/8011 Fire Sprinkler System
ƒ 0271/8015 Video Phone Maintenance Schedule
ƒ 0271/8020 Sat TV Maintainence Schedule
ƒ 0271/8025 Lift Maintainence Schedule
ƒ 0271/8030 Lift Phone Maintenance Schedule
ƒ 0271/8035 Pool Toilets & Shower Maintenance Schedule

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
ƒ 0271/8036 Pool Fencing
ƒ 0271/8040 Heating & Aircon Maintenance
ƒ 0271/8045 Electrical Maintenance
ƒ 0271/8050 Plumbing Maintenance
ƒ 0271/8055 General Maintenance
ƒ 0271/8999 Comments Page

0275/ Kea
0278/ Khios
0280/ Milos
0283/ Naxos = same layout as above for each Edificio =
0285/ Samos
0288/ Tasos
0298/ Zira

0300 The Police Station

ƒ 0301 Community Rules

ƒ 0310 Pool Rules
ƒ 0320 Security Details
ƒ 0330 Pooches & Poodles
ƒ 0330 Apartment Security
ƒ 0350 Securitas Direct Alarm System
ƒ 0360 Neighbourhood Watch Scheme
ƒ 0370 Cell Block H : Delinquent Debtors
ƒ 0380 Solitary Confinement : Delinquent Debtors Legals
ƒ 0399 Comments Page

0400 The Polling Station

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
 ƒ 0401 Monthly Poll – asking the Community exactly what they want
on community issues, policies and costs.
• Community fee level
• Extra facilities & services
ƒ 0410 Survey Rota
ƒ 0450 Survey Archive
ƒ 0499 Comments Page

0500 Services & Facilities

ƒ 0501 Phones & Broadband

ƒ 0510 Wi Fi Facility
ƒ 0515 Post Boxes & Mail
ƒ 0520 Shuttle Bus Schedule
ƒ 0599 Comments Page

0600 Clubs & Associations

o 0601 Coto Real Golf Association

o 0605 Coto Real Ramblers Assocation
o 0610 Coto Real Photographers Association
o 0615 Coto Real Diners Club
o 0620 Comments Page

0700 Men At Work : Community Schedules

• 0701 Cleaning Schedule
o 0710 Painting & Decorating Schedule
o 0715 Gardening Schedule
o 0720 General Repair & Maintenance Schedule
o 0725 Paths Roads & Walls Maintenance Schedule
o 0730 Light Maintenance
o 0799 Comments Page

0800 Local Suppliers List

o 0801 Plumbers
o 0810 Joiners

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
 o 0820 Electricians
o 0830 Keyholdings
o 0840 Locksmiths
o 0850 Sat TV
o 0860 General Handymen
o etc etc.
o Medical Services
• Doctor
• Dentist

0900 Staff & Personnel List

0900 Management Committee
ƒ 0901 President
ƒ 0902 Vice President
ƒ 0905 Vice President
ƒ 0906 Secretary
ƒ 0907 Treasurer
ƒ 0912 Administrator
ƒ 0913 Operations Officer
ƒ 0914 Security Officer
ƒ 0915 Health & Safety Officer

1000 Most Wanted Posters !!

o 1001 Web Master

o 1002 Translator
o 1003 Publisher
o 1011 Andros Capitaino
o 1015 Kea Capitaino
o 1030 Milos Capitaino
o 1040 Naxos Capitaino

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
 o 1091 Neighbourhood Watch Capitaino
o 1099 Comments Page

1100 The Filing Cabinet

1101 Next AGM Agenda Submissions and Proposals

1106 Meeting Schedules, Agendas & Minutes 2006

1107 Meeting Schedules, Agendas & Minutes 2007, AGM Agenda & Minutes
2007

1108 Meeting Schedules, Agendas & Minutes 2008, AGM Agenda & Minutes 2008

1200 The Petty Cash Box

• 1207 Budget & Accounts 2007

• 1208 Budget & Accounts 2008
• 1209 etc etc
•

1300 Reserve Fund

1340 Capital Improvement Fund

• 1351 Tapas Bar ?

• 1352 BBQ Facilities ?
• 1353 WiFi ?
• 1354 Heated Pools Year Round ?
• 1355 The Clubhouse ?

1400 Brown Envelope Stuff

1440 Gestors
1450 Foreign Currency
1455 Spanish Bank Accounts

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
1460 Mortgages
1465 Wealth Tax
1470 Rental Tax
1475 IBI Tax
1480 Busura Tax

1500 Car Boot Sales

1600 Speakers Corner

1610 Soap Box

1650 Bloggs
1680 Newsletter Archive

Email from Graham 06/04/08

Hi Will ........I think a website similiar in size to that of Jardines is the right way to go at
this stage......as far as cost goes I would think that assuming the pages are similar ....at
least in content .....to that of Jardines the cost including .......The purchase of a new
domain name, (cotorealcommunity.com ..is still available) (EDITED TO ADD : we went for
www.cotorealduquesagolf.com ) plus I would include and recommend two or three sub
domains to cover your rentals video site and any other acivities you may wish to "bolt
on" , whatever e-mail addresses you need (probably 4), the SEO research and inclusion ,
the integration of your forum site, user down load facilities and a similar amount of
pages to Jardines with maintenance and hosting for a year for about 600 euros . This
would be on the assumption that you provide me with the text you need to be included
and any specific photos you require published . Dont worry to much about the inclusion
of the video that can be included in the cost so as long as you provide me with it in the
correct format. You can add what you want when you want !!! so long as I have some
notice ......additional pages would obviously have to be
costed with their content and possible complexities in mind. Once your first year is out
of the way the hosting would cost 60 euros a year or there abouts !! assuming no
increases from the States. Hope this gives you an idea what you're in for ...if you want
to throw any questions back ...just e-mail me and i'll get back 2 you as soon as I
can....best regards Graham

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
RALPollard@aol.com wrote:
Hi
I think the message should combine golf with family beach holidays to get to the widest
market. The development is close to 2 blue flag beaches, an old port & marina, lots of
night life and many world class golf courses. It should be possible to make it compelling.
Once the security is sorted - the private gated environment will be a big selling point. I
think Sky TV and WiFi would be strong proposals too. Owner renters need a good meet
& greet and turnaround service, which can deal reliably with keys, laundry, cleaning and
minor repairs/maintainance. An owners club should be able to get this organised to a
high standard. We have lots of competition & need to be offering more & not
necessarily cheaper, I sense there is plenty of money around for the right experience.
A website which is a mini-portal with separate links to individual flats would be good.
See www.chamonix.net , accommodation section, for a holiday lettings service that works
well (I don't know a Costa Del Sol equivalent yet).
Regards
Robert Pollard - Zira

Hi Will .............ok thanks for that ....I will check it later.....Have read Rob's e-mail and
paid a quick visit to the Chamonix site (used to do lots of rock climbing around
there....about a thousand years ago!!!!) I think there's plenty of milage in his
idea. However there are many portal sites that relate to the costa del sol ....some are
disguised as tourist info sites with links to properties such as the costa del sol travel
guide( http://www.costadelsolspain.org/) or indigo guide travel companion
(http://www.indigoguide.com/spain/costa-del-sol.htm and there are out and out holiday
rentals sites by the hundred most of which are linked to or can be re/directed from a
locality site .....e.g marbella .com http://www.marbella.com/eng/.... There's no harm in
linking to sites such as these but you would be guilty of what the americans call "diluted
target marketing ".. I.e. too much competition ( they have to make things sound
complicated!!) The secret is in the search engine optimization, a good product and some
originality. Obviously Rob's idea is to create your own portal ...as he says it has to be
different .I think it would be good to push the Private Owner "service"aspect which as
far as I can see, is a fairly unique product in itself. The "Owners club service " would be
a good phrase to highlight.......Jardines community does in fact have a holiday rentals
outlet but it is not obvious from their site (at the moment)
it would be nice for you to steal a march on them!! I will précis the info from the
previous emails and add to other more recent thoughts and mail them again...The fonts
are various........coto real is "assenine wide"but not the default version (I changed it a

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee
little) duquesa golf is "corbel" obviously the uc version and again not quite default .....the
red colour in RGB is 154/ 0/ 0 in CMYK its 24/100/98/0 ....mail later...Graham

consisting of thirty five Owners on the

Urbanisation

secretary will fleming mips, aib, treasurer reina maconie

operations director dr. mark wilkinson miee