Professional Documents
Culture Documents
Transparency Market Research
Transparency Market Research
Research
Published Date
14-02-2014
Buy Now
Request Sample
Press Release
Global Breakfast Cereals Market to be Driven by Increasing Consumer
Preference for Western Food Habits
REPORT DESCRIPTION
Breakfast cereals are a wide variety of cereal products consumed all over the world, majorly as a breakfast
item or a snack. Breakfast cereals originated and were popularized mainly in the U.S., but in the past few
decade they have spread to all developed economies as well as most developing economies. The
increasing preference for Western dietary patterns in developing countries has led to significant growth of
the global breakfast cereals market in recent years.
The report examines the global breakfast cereals markets historical figures, illustrating its growth
trajectory to its present form. The past and present market figures regarding value and volume are
analyzed to present a reliable estimate of the global breakfast cereals markets growth trajectory in the
period from 2013 to 2019. Trusted analytical tools such as SWOT analysis, Porters five forces analysis, and
market attractiveness analysis have been used in the report to ensure the accuracy of the data presented
in the report.
Overview of the Global Breakfast Cereals Market
According to detailed research conducted by TMR analysts, the global breakfast cereals market was worth
US$32.5 bn in 2012. The high value of the breakfast cereals market can be attributed to its cosmopolitan
spread and steadily increasing demand. The market is expected to exhibit a steady 4.1% CAGR from 2013
to 2019, reaching a projected value of US$43.2 bn by 2019.
Breakfast cereals are of two types: hot and ready to eat (RTE). Due to the minimal preparation required for
RTE breakfast cereals, they enjoy immense popularity in North America and Europe. A whopping 85% of
the demand for breakfast cereals from these two developed regions consisted of RTE cereals. In contrast,
the traditional preference for a hot breakfast in Asia Pacific has led to better prospects for the hot cereals
segment in Asia Pacific. Hot cereals are further expected to rise in demand over the forecast period. By the
end of the forecast period, hot cereals are expected to account for 18% of the global breakfast cereals
market.
Request a Brochure of this Report :http://www.transparencymarketresearch.com/sample/sample.php?
flag=S&rep_id=1802
Geographically, North America and Europe account for the majority of the global breakfast cereals market
at present, due to the early adoption of breakfast cereals as the standard breakfast fare. In contrast, the
Asia Pacific market for breakfast cereals has been a late bloomer and has shown impressive growth rates
in the past few decades. Over the forecast period, the Asia Pacific breakfast cereals market is expected to
exhibit the highest growth rate, leading to a respectable 13% share in the global market by 2019.
Companies Mentioned in the Research Report
The report profiles and examines major companies operating in the global breakfast cereals market, such
as Kellogg Co., PepsiCo., General Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix Food
Company. This provides a complete picture of the competitive landscape of the global breakfast cereals
market.
TABLE OF CONTENT
Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
5.2.4 Italy 56
5.2.4.1 Market Overview 56
5.2.4.2 Competitive Landscape 59
5.2.5 Spain 60
5.2.5.1 Market Overview 60
5.2.5.2 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67
5.3.1.1 Market Overview 67
5.3.1.2 Competitive Landscape 69
5.3.2 Japan 72
5.3.2.1 Market Overview 72
5.3.2.2 Competitive Landscape 74
5.3.3 South Korea 77
5.3.3.1 Market Overview 77
5.3.3.2 Competitive Landscape 79
5.3.4 China 80
5.3.4.1 Market Overview 80
5.3.4.2 Competitive Landscape 82
5.3.5 India 85
5.3.5.1 Market Overview 85
About Us
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
proprietary data sources and various tools and techniques to gather, and analyze information. Our
business offerings represent the latest and the most reliable information indispensable for businesses to
sustain a competitive edge.
Contact