Gmail - Marketing Daily SG, Thursday, 28 May: Starhub turns to Oz, Dell swarms in Singapore plus more 5/28/09

5/28/09 5:36 PM

Justin Lee <justinlee.name@gmail.com>

Marketing Daily SG, Thursday, 28 May: Starhub turns to

Oz, Dell swarms in Singapore plus more
Marketing Magazine <marketing@news.marketing-interactive.com> Thu, May 28, 2009 at 2:26 PM
Reply-To: Circulation <circulation@lighthousemedia.com.sg>
To: justin@victory-web.com

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MAY 28, 2009

StarHub heads down under for creative

John Davidson | Singapore | 4 min 10 sec ago

Regional - StarHub has enlisted the help of Australian creative hotshop Three Drunk
Monkeys to work on a digital project.

FULL ARTICLE
Dell tests global Swarm work in Singapore

Ben Burrowes | Singapore | 9 min 56 sec ago

Singapore - Dell is using Singapore as the world's first market to trial out the new Dell
Swarm - an online group which leverages on social networks and allows customers to buy
laptops at discount prices.

FULL ARTICLE

Euro wins regional Orange account

Rayana Pandey | Singapore | 24 min 10 sec ago

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Gmail - Marketing Daily SG, Thursday, 28 May: Starhub turns to Oz, Dell swarms in Singapore plus more 5/28/09 5:36 PM

Singapore - France Telecom's Orange Business Services has appointed Euro RSCG
Singapore as its agency of record for its regional integrated account.

FULL ARTICLE
Mediabrands boss says collaboration is key

Matt Eaton | Hong Kong | 11 min 32 sec ago

Global - Mediabrands president & CEO Nicolas Brien argues the structure of agency
holding companies is out of step with the the markets demand for integration and said
companies must do more to encourage collaboration.

FULL ARTICLE

Jet Airways launches Reap campaign

Rayana Pandey | Singapore | 16 min 59 sec ago

Singapore - Jet Airways has launched a Reap Interactive-created EcoAdventure initiative

titled ‘Jet4Eco' in Singapore.

FULL ARTICLE
Aviva sets badminton world record

Rayana Pandey | Singapore | 24 min 2 sec ago

Singapore - As part of a new marketing push Aviva has set a record for the World's
Largest Badminton Rally in Singapore.

FULL ARTICLE
Langham steps in to calm online storm

Matt Eaton | Hong Kong | 23 hours 9 min ago

Hong Kong - Langham Hotel is today rethinking its approach to marketing in the social
media space after a series of viral videos caused an online storm overnight.

FULL ARTICLE
Lenovo India names marketing head

Via afaqs | India | 22 hours 1 sec ago

India - Lenovo India has appointed K Ramakrishnan as country manager of marketing,

responsible for the management and development of the Lenovo brand.

FULL ARTICLE

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FH moves on government relations sector

Candy Chan | Hong Kong | 21 hours 6 min ago

Asia Pacific - Fleishman-Hillard has moved Dan Baxter, senior vice president of its
Mumbai office to Beijing and appointed former government minister Wang Lei to work with
Baxter as vice president.

FULL ARTICLE
PointStar to sell Google Apps

Rayana Pandey | Singapore | 15 min 40 sec ago

Singapore - Google has appointed PointStar as its Google Apps authorised reseller in
Singapore.

FULL ARTICLE
M&C Saatchi wins Zicom account

Via afaqs | India | 21 hours 43 min ago

India - Zicom Electronic Security Systems has moved its creative account from Mumbai
based agency Cornerstone Communications to M&C Saatchi without a pitch.

FULL ARTICLE

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