BAMBOO

TRIBE
BUSINESS PLAN

keeping the environment and families safe.

It's never too late to start a sustainable lifestyle.

Email: bambootribecares@gmail.com
Contact Number: 09999118602
Website: www.thebambootribe.com
 Table of Contents

1.0 Company Description………………………….……….………………..……………..…...1

1.1 Company Mission………………………………………………………………..………1
1.2 Business Model Canvas…………………………………………………………………2
1.3 Company Objectives…………………………………………………….…………….3
1.4 Key to Success……………………………………………………………….…………..3

2.0 Company Summary……………………………………..………………………….………..4

2.1 Company Ownership……………………………………………………………………4

3.0 Products …………….…………….……………………………………………………………4

3.1 Products and Service Description……………………………….……………………5
3.1.1 Product Description ………………………………….…………………………….…5
3.1.1.2 Benefits of Bamboo Fabric……………………………………………….………..6
3.1.2 Bamboo Fabric Process……………..………………………………………………..7
3.2.1 Service Description………………………………….………………………………..10
3.3 Competitive Comparison………………………………….…………………………..10
3.4 Sales Literature…………………………………………………………………………...11
3.5 Sourcing.…………………………………………………………………………………..11
3.6 Technology……………………………………………………………………………….11
3.7 Future Products………….………………………………………………………………12

4.0 Market Analysis Summary..………………………………..………………………………12

4.1 Market Segmentation………….………………………………………………………13
4.2 Industry Analysis…………………………………………………………………………14
4.2.1 Commercial and Buying Patterns.………………………………………………...14
4.2.2 Main Competitors…………………………………………………………………….15
4.2.2.1 Mandaue Foam and Furniture…………………………………………………..15
4.2.2.2 Uratex Foam…………………………………………………………………………15
4.2.2.3 Salem Bed……………………………………………………………………………15

5.0 Strategy Implementation……………………..…………………………………………….16

5.1 Competitive Edge ………….………………….……………………………………….16
5.2 Sales Strategy………………………………….…………………………………………16
5.2.1.1Marketing Programs……………..…….….……………………………………….16
5.2.1.1 Distinctive Logo………………………………………….………………………...16
5.2.1.2 Contact Dermatologist and Health Professionals………………………….…16
5.2.1.3 Local Influencer……………………….…………………………………………….17
5.2.1.4 Product Expo’s………………………………………………………………………17
5.2.1.5 Annual Showroom………………………………………………………………….17
5.2.1.6 Online Sharing Through Official Web Page……………………………………17
5.2.2 Revenue Streams…………………………………………………………………..…16
5.3 Sales Forecast……………………………….…………………………………..……....20
5.4 Pricing Strategy……………….………………….………………………………………21
5.4 Projected Financial Statement………..…………………….………………………..21
5.4.1 Start-Up Costing……………………………………………………………………….21
5.4.2 Projected Profit And Loss….………………………………….……………….….….23
 5.4.3 Projected Balance Sheet………………..……………….……………………….…24

6.0 Management Plan………………………………………………………………………...…25

6.1 Personal Plan………………………………………….………………………………….25
6.2 Business Cycle Mode…………………………………….……………………………..25

7.0 Financial Plan………………………..…………………………………………………..……26

7.1 Important Assumption……………………………………………………………….…26
7.2 Exit Strategy……………………………………………………………………………….26

8.0 Apendicess……………………………………………………………………………...…….27
8.1 Research Source References……………..………….……………………………….27
1.0 COMPANY DESCRIPTION
Bamboo Tribe is an eco-conscious start up manufacturing company in Davao City, we creates
and support local products ranging from interior products, bamboo fabrics to building and
crafting materials which are not harmful to the environment that bring safety and comfort to the
clients. Some of our products can be custom made according to customers designs and requests.
We don’t only design, create and market contemporary and attractive new bamboo products
ranging from home and lifestyle products with bamboo fiber

As we became aware that different types of pollution, especially the use of harmful chemicals
and fibers, are dangerous to the environment further adding to the major causes of global
warming, we found a safe and eco-friendly new procedure in leaning to advance technology and
industrialization with bamboo.

The company observed that Philippines is abundant with bamboo resources. However, the
marketing and use of bamboo are limited only. A lot of people lack the knowledge that bamboo
can help improve our economy. Thus, using bamboo also bring many advantages to our health,
economy and to the environment.

1.1 COMPANY MISSION

Bamboo Tribe actively promotes the use of the most sustainable locally produced bamboo
products with attractive looks that fits every homes or any spaces and gives serenity and
familiarity of a mother’s love. The products are inspired from the blessing of mother earths
abundant resources as we want our customers to feel the comfort and safety from the warmth of
our mothers. As we advocate people to use our products that not only locally produced and
nature friendly materials, but also give awareness to them that our products are created for them
as they take action of being organic and eco-friendly customers therefore, the customer’s
involvement can provide community support.

All of our products are made on a fair-wage basis as a stable source of income, thus helping to
alleviate poverty in less-fortunate regions. We believe that beautiful and durable household
products should not come at the environment’s expense. As we head into a future of scarcer
resources and limited energy, it is our goal and our passion to rediscover bamboo's beauty and
qualities and for it to replace materials such as hardwoods, stainless steel, plastics and concrete,
bringing sustainably produced into people’s homes, refining their lifestyle choices. 

We are committed to going beyond actively reducing the need/use of single-use plastic to
returning to the source to produce responsibly and sustainably bamboo products as a long-term
solution.

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1.2 BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
 PRODUCTION AND RESEARCH  SPONSORSHIP & CO-SPONSORSHIP
 BUYER-SUPPLIER DEVELOPMENT USE OF PLASTC, METALS,  VOUCHERS
 HOTEL RESORT AND
PARTNERSHIP
 ECO-FRIENDLY AND CRUELTY FREE HARMFULL CHEMICALS, MAKING  MEMBERSHIP AND CUSTUMER SALE
ACCOMMODATION
PRODUCTS, PROCESS MORE WASTE, AND OTHER  SELF-SERVICE/ CUSTOMER ASSISTANCE
 SUPPORT LOCAL HARMFUL SUBSTANCES IS ONE OF  EXPANSION OF EXCISTING PRUDUCT LINES  SPA RELAXATION
 CO-OPETITION OUR PROBLES THAT HARMS THE  DIVERSIFY AND CREAT NEW PRUDUCT SERVICES,
 FACTORY EDUCATIONAL TOUR
 STRATEGIC ALIENCE ECOSYSTEM AND TO THE  USE OF SOCIAL MEDIA DERMATOLOGISTS
FABRICATORS WHICH SHOULD BE
 SKIN PROFESSIONALS
 JOINT VENTURE KEY RESOURCES STOPED. CHANNELS
 AVERAGE-INCOME AND
PHYSICAL RESOURCES IN USE OF BAMBOO, THROUGH ABOVE” HOMEOWNERS
PHYSICAL CHANNEL
 VEHICLE, FACTORY, PLANTATION, LYOCELL PROCESS, WE’LL BE ABLE
MACHINES, RAW MATERIALS TO HELP BOTH THE  MALL/ STORES
HUMAN RESOURCES ENVIRONMENT, THE PEOPLE.  SALES EVENTS
 MARKETING AND OPERATION STAFF,  EXPO, FAIR EVENTS, FABRIC FESTIVAL EVENT
ASSEMBLER, FABRICATOR, THIS ACTION AWARES US ABOUT  FABRIC ORIENTED CLASSES
RESEARCHER AND PRODUCT OUR ENVIRONMENT. BAMBOO
DEVELOPERS PULP MADE PRODUCTS CARES WEB/ MOBILE CHANNEL
INTELLECTUAL RESOURCES ABOUT OUR SAFETY AND HEALTH.
 BRAND, PARTNERSHIPS, CUSTOMER  ONLINE SHOP
DATABASE  E-MAIL
FINANCIAL RESOURCES  SOCIAL MEDIA SHOP AND AD
INVESTORS, RASING MONEY, CREDIT/ LOAN

COST STRUCTURE REVENUE STREAMS

 PRODUCTION AND RESEARCH DEVELOPMENT  SUBSCRIPTION FEES
 MACHINES  SHIPPING DELIVERY FEES
 VEHICLE AND TRANSPORTATION  PERSONAL SERVICE
 RAW MATERIALS RESOURCES  DIRECT SALES
 REGISTRATION FEE  FACTORY EDUCATIONAL TOUR SERVICE
 TAXES  LOCAL AND POPULAR INFLUENCERS

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1.3 OBJECTIVES
The Bamboo Tribe has established 10 form of objectives it wishes to achieve for the next three
years:

 To create living-wage green jobs and training programs for at-risk youth in our community.
 To be a model of a green, sustainable, local business, and share best practices with the community and
other businesses
 Revenues to more than double Year1 levels by the end of Year2.
 Enhancing "information channels" with the established customer base to provide additional options to
receive information from the store.
 Bigger manufacturing location
 Bigger Bamboo plantation
 Help improve the environment in hospitals and schools using our fabrics and other products
 Gross Margin 45% more
 Able to supply and work with other crafting industries using bamboo
 Able to supply internationally

1.4 KEY TO SUCCESS

The primary keys to success for the company will be based on the following factors:

1. Sell products of the highest quality with excellent customer support

2. Communicate with our customer base through continued use of physical channel and web channel
3. Maintain gross margins in excess of 25-30%.
4. Retain customers to generate repeat purchases and make referrals.
5. Generate additional sales to cover all expenses in support of the website as an individual profit
center.
6. collaboration and teamwork can you achieve your highest goals.
7. Flexibility in responding to changes in the middle market
8. Strategy and Tactics across multiple areas in controlling the best for the business
9. Meet the needs of customers outside the immediate serving area with modern technology to
dramatically increase productivity and efficiency.
10. Join and held educational events to enhance and attract more physical channels, to educate
students, buyers and to help and the economy.
2.0 COMPANY SUMMARY

Bamboo Republic is a new decor and furniture manufacturing company. We uses a system that is
new to the manufacturing company to provide the best quality products that are also safe to the

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 environment and to the customers health while meeting the demanding organizational,
scheduling, and quality needs of architects, owners, and construction professionals.

2.1 COMPANY OWNERSHIP

Bamboo Republic is a Limited Liability Corporation. All membership Shares are currently
owned by Nicole Muffee Lorejo and her siblings as partners Russel Kate Lorejo and Angel
Athena C Lorejo, with the intent of using portion of the shares to raise capital.

3.0 PRODUCT

Bamboo Tribe Start up line, Serenity Line, produce a variety of products that will enable us to
provide full services and meet the desires of the costumers. Our underlying philosophy in selecting
products is to choose lines that will bring consistent quality, competitive prices, and product
satisfaction to our customers. We have personally researched our products that we offer to ensure the
quality we guarantee.

3.1 PRODUCT AND SERVICE DESCRIPTION

3.1.1 PRODUCT DESCRIPTION

Lyocell-type bamboo fabric
This type of fabric is similar to viscose, but it is made with a closed-
loop production method. In addition, the chemical structure of the
cellulose used to make this type of fabric is not altered in the
production process, which means that it retains many of the beneficial
qualities that are also noted in mechanically-produced bamboo fabric.
The Lyocell process is generally considered to be the most
environmentally friendly method of manufacturing bamboo
cloth fiber. This is because it is in general more sustainable than

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most common chemical processing methods.

The Bamboo Tribe provides best quality and eco-friendly products such as:

 SERENITY LINE BEDDINGS (Bed Sheet 4 Piece set, Bed sheet and Duvet Cover, Luxury
Pillow Case)

BED SHEET (4 PEICE SET)

Includes: Fitted sheet, flat sheet and 2 pillow cases
KING SIZE ₱5,950.00
QUEEN SIZE ₱4,150.00
TWIN SIZE ₱4,950.00

BED SHEET & DUVET COVER

KING SIZE ₱5,950.00
QUEEN SIZE ₱5,250.00
TWIN SIZE ₱3,950.00

COLORES: WHITE, IVORY, GREY, TERRACOTA, FOREST GREEN

 SERENITY LINE BATH SET (Bath Robe- S,M,L,XL; Towels- 40''X70'', 30''X56'',
16''X30'')

BATH ROBE (UNISEX)

SIZE SMALL/MEDIUM ₱1,502.00
LARGE/EXTRA LARGE

BATH TOWEL (3 PEICE SET)

SIZE 40''X70'' ₱1,500.00
30''X56'' ₱1,500.00
16''X30'' ₱1,200.00

COLORES: WHITE, IVORY, OLIVE GREEN, OLD ROSE

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3.1.1.2 BENEFITS OF BAMBOO FABRIC:

 Antibacterial - keeps you odour free and feeling and smelling fresh

 Highly sweat absorbent (pulls moisture from skin for evaporation - moisture wicking) - keeps

you dry

 Powerfully insulating - keeps you cooler in summer and warmer in winter

 One of the softest fabrics on the planet you'll love the way it feels

 Naturally UV protectant - protect yourself from skin cancer

 Hypoallergenic - natural bamboo does not cause allergic reactions

 Most eco-friendly fabric on the planet - help save your planet

3.1.2 BAMBOO FABRIC PROCESS

Fabric name Lyocell

Fabric also known as Tencel
Fabric composition Wood cellulose and synthetic substances
Fabric possible thread count
300-600
variations
Fabric breathabilityn Very breathable
Moisture-wicking abilities High
Heat retention abilities Medium
Stretchability (give) Low
Prone to pilling/bubbling Medium
Country where fabric was first
United States
produced
Biggest exporting/producing
Europe and China
country today
Recommended washing
Cold
temperatures
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Denim, dress shirts, underwear, towels, conveyor
Commonly used in
belts, medical dressings, specialty paper
Lyocell Process Rayon Fibers Made from Bamboo Are a Better Choice

Lyocell-type bamboo fabric: This type of fabric is similar to viscose, but it is made with a closed-loop
production method. In addition, the chemical structure of the cellulose used to make this type of fabric is not
altered in the production process, which means that it retains many of the beneficial qualities that are also
noted in mechanically-produced bamboo fabric. The Lyocell process is generally considered to be the
most environmentally friendly method of manufacturing bamboo cloth fiber. This is because it is in
general more sustainable than most common chemical processing methods.

Bamboo Tribe do not use the viscose rayon process. The waste produced by viscose rayon production,
however, is contaminated with carbon disulfide,  which is a toxic chemical that can cause a variety of health
problems.

According to the FTC, Lyocell is defined as a cellulose fabric made by an organic solvent spinning
process. The chemicals used in this processing method are non-toxic and much safer for humans than
other traditional processing chemicals. About 99.5% of the chemicals used are captured in a close-
loop container, which means they can then be recycled with minimal amounts of them being released
into the environment, avoiding air and water pollution.

A solvent spinning technique is used to create Tencel, which means that unlike the case in the
production of rayon, the Tencel production process doesn't cause any significant chemical changes to
the chemical structure of cellulose.

BAMBOO FABRIC PROCESS

Chips of hardwood like oak or birch are used as the raw materials for the cellulose that is used in this
fabric. The trees used for these purposes are usually grown on managed tree farms. Once the trees
arrive at a Tencel production facility, they are broken down into chips and loaded into a vat of
chemical digesters, which soften the chips into pulp.

This pulp is then washed in water, and bleach may also be used to sanitize it. Next, it is dried in a
sheet, and it is rolled into spools. Most cellulose rolls are enormous and weigh about 500 pounds.

These sheets are then broken into squares measuring approximately one inch across, and these
squares are placed in pressurized and heated vats of amine oxide, which is the primary solvent used
to make lyocell fabric. Once the cellulose has dissolved into a clear liquid, it is filtered and pumped
through spinnerets.

As it is forced through spinnerets, cellulose is turned into long, thin fibers. The resulting fibers are
immersed in a vat of diluted amine oxide to set, and they are then washed with demineralized water.

The lyocell fibers are then dried, and a lubricant, such as silicone or soap, is applied. The fibers are

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now considered to be in a state called tow, and these bundles of tow are placed in a crimper that
compresses the fiber. Next, they are carded, which separates and orders the strands. Lastly, the fibers
are cut, and they are then ready to be turned into a variety of different products.

Compared to rayon, the Tencel production process requires far fewer steps and takes much less time.
Also, since the amine oxide used to make this fabric can be recovered, making lyocell fabric is much
less wasteful than making rayon.

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3.2.1 SERVICE DESCRIPTION

An important component of our business is not just our products, but our service. In addition to our
full service delivery, the following are other important service elements that we will offer to our
customers:

 The most eco friendly fabric at possible affordable prices.

 Ideas to help our customers increase sales through menu development, creative promotions, co-op
advertising, and much more.

 Allows Customization of products

 Personal assistance from a design-oriented staff that is qualified and capable of meeting the needs of
discerning customers with high expectations.

 Promotions through Physical channel such as Expo, Sales Events and Virtual Channel such as our own
Website Shop, Social media shops and advertisment, email

 Samples of the latest product releases - with eye-catching point-of-sale to advertise new items to the end
consumer.

 Routine equipment maintenance and training.

3.3 COMPETITIVE COMPARISON

Our competition has changed. When we opened the store, we considered the classic fabric stores
within the region to offer the greatest amount of competition. The competitors have increased
primarily due to expansion of nationally recognized businesses.

 Competitors have expanded their furniture, fabric, bedding, pillow, and ready-made drapery

selections often representing lines including Waverly and in some cases, with the same fabric.
 The list of competitors for home accessory competition includes Pier 1 and local competitors
including Reed & Cross, The Shamrock and a list of other furniture, accessory and gift stores.

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 Web sales of fabric has expanded dramatically and is easily available.
3.4 SALES LITERATURE

Our most significant piece of literature is through newsletter-- federal-style and company catalogue.

Federal style newsletter:

 Sale events
 Trends
 Fabric design suggestions
 "Metro Home and BluePrint Magazine" gives useful and new information and advice about
interior/ architecture design, space decoration and human experiences.
 We developed a company catalog, which would include some other products for the same target
customers. This also help us organize and our keep data for our current and future products.

3.5 SOURCING

Other than producing own raw bamboo materials from own plantation and producing own products,
Bamboo Tribe will also do wholesale purchasing of bamboo, other best quality materials and
services like furniture fittings, delivering services from other local allied manufacturing companies
and other industries. We also have a list of suppliers that fulfill our manufacturing equipment,
computer equipment, and internet connectivity.

3.6 TECHNOLOGY

Technology has changed the industry and the business through the Internet, the manufacturing
process and more. Information about product availability and pricing is easily available. The low cost
and easy process of shipping fabric has made this more interesting.
With the establishment of its online store and through better utilization of its existing website-
Bamboo Tribe will leverage this new retail channel to its advantage.
3.7 FUTURE PRODUCTS

People live with different climate, environment, and other situations that another needs or problems
arise, Bamboo Tribe will be offering new strategies and product plan that will enhance sales and
satisfy customers’ desires. Future products may include:

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 new product line- kitchen and dining line, clothing line, metod hanging cabinets

 expansion of existing line- Bedding line now have Bamboo smartflex pillow foam

 Other furniture lines that complement fabric sold in the store.

 Patterns that enable the "do it yourselfers" to complete their project, such as the resin chair

pattern.

4. 0 MARKET ANALYSIS SUMMARY

The bamboo tribe will be focusing on the following market segments situated all over the
Philippines:

1. Hotel, resort and accommodation- this includes all types accommodation services
including but not limited to hotels, inns, motels, air bnbs and resorts.

2. Spa and relaxation services- this includes all the spa and relaxation services which uses
linens and all other types of beddings

3. Dermatologists and skin professionals- considering the health benefits primarily

emphasized by the bamboo tribe in its products, the endorsements or recommendations of
dermatologists and skin professionals are also the target market of the bamboo tribe.

4. “average-income and above” homeowners- “average-income and above” homeowners are

the main buyers of regular linens in usual stores. They are retailers, wholesaler and promote the
products to consumers with average or above average income.

4.1 MARKET SEGMENTATION

The bamboo tribe will be focusing on four market segments particularly: Hotel, resort and
accommodation, Spa and relaxation services, dermatologists and skin professionals, and “average-
income and above” homeowners

The Hotel, resort and accommodation market includes all the businesses who offers accommodation
services without regarding the star-rating of these businesses. This market includes but is not limited
to hotels, inns, motels, airbnbs and resorts. The spa and relaxation services market includes all the
businesses who offers massages, facials and other relaxation services which will need the use of
linens and beddings in the operation of its business.

In addition to the above market, the dermatologists and skin professionals are included in the

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 bamboo tribe’s target market considering the health benefits primarily advertised by the company.
Lastly, the “average-income and above” homeowners are also targeted by the company considering
their buying capacity and regular visits to the department and exclusive stores.

Market Analysis (Pie)

hotel and Resort accommodation

30% Spa and Relaxation Services
40% Dermatologists and Skin
professionals

20%
10%

MARKET ANALYSIS
    YEAR YEAR YEAR YEAR  
YEAR 2
1 3 4 5
         
Potential Customers Growth CAGR

Hotel, resort and

5% 4,300 4,515 4,741 4,978 5,227 5%
accommodation
Spa and relaxation
2% 3,000 3,060 3,121 3,184 3,247 2%
services
Dermatologists and skin
1% 1,000 1,010 1,020 1,030 1,041 1%
professionals-

“average-income and
7% 5,000 5,350 5,725 6,125 6,554 7%
above” homeowners

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Total 15% 9300 10,695 12,299 14,144 16,266 15%

4.2 INDUSTRY ANALYSIS

In the linen and bedding manufacturing industry in the Philippines, businesses are often engaged in
ready made products as well as customized products. These ready-made products are often displayed
in actual stores, department stores and online stores. Customized linen and bedding orders usually
follow a made-to-order basis. The manufacturers usually consign their ready-made products it in
department and partner stores. To add to the marketability of its products, these manufacturers also
post photos of their product in their online web page accompanied by the product’s description. The
market is found to be engaged in actual and physical sale, consignment, cash-on-delivery setup and
installment basis through third party financiers.

4.2.1 COMMERCIAL AND BUYING PATTERNS

There is not a lot of competitors in the market offering the same products of the bamboo tribe.
Although they do deliver quality products, these manufacturers are not yet engaged in bamboo-based
linens and beddings. Most buyers think that the higher the price that the product has, the better
quality does it offer to the buyer. However, the customers are ought to be surprised for the quality of
the products this company has to offer accompanied by the price bracket it is accompanied with. As
said earlier, the buyers are not that particular anymore with their capacity to pay the price of a
product since in these modern times, there are already third-party financiers offering installment
payments for the products loaned.
4.2.2 MAIN COMPETITORS

When measuring head-to-head competitors, the bamboo tribe acknowledges the Mandaue Foam and
Furniture, Uratex Foam and Salem Bed as its primary competitors

4.2.2.1 MANDAUE FOAM AND FURNITURE

Started in 1971 by Mrs. Rosita T. Uy as a foam manufacturer in Cebu, Mandaue Foam has rapidly
grown over the past 40 years because of its commitment to provide its customers with quality and
value for money products. Today, Mandaue Foam is one of the country’s top 1000 corporations and
has over 25 factories and showrooms nationwide. Its trademark products include its signature Flex
Foam and Hotel Quality Gala Bed Mattress.

Soon after it started, Mandaue Foam sensed a need in the market for a more complete home store and
it began to expand and diversify its product lines to include pillows, sofas, dining tables, bed frames,
and other small home items. Today, Mandaue Foam continues to augment its product lines and
innovate by offering customized furniture among others.

Following the success of its first retail showroom in Cebu, Mandaue Foam quickly expanded to
neighboring provinces of Iloilo, Bacolod, Cagayan de Oro, Butuan, Davao and General Santos.

In 2007, it set sights in Manila and the Luzon area. It now has a factory and showroom along Ortigas

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Avenue Ext. that is fully equipped with a state-of-the-art foaming machine line. A year later, it
opened its second showroom in the Luzon area in Quezon Avenue followed by a third one located at
Las Pinas City by 2010. In 2013 Mandaue Foam opened its fourth and fifth branch in Luzon, one in
Lipa City, Batangas and the other one along Shaw Boulevard which also carries a wide range of
furniture products.

4.2.2.2 URATEX FOAM

Along with Mandaue Foam and Furniture Uratex is one of the Philippines’ industry leaders in
manufacturing quality foams and mattresses. The brand has already been awarded several
recognitions and is known to mostly all people who owns or aspires to own a comfortable mattress,
linen and bedding set.

4.2.2.3 SALEM BED

Best Known for mattresses that last for a good long time, Salem beds is practically a household name
in the Philippines. From it's humble beginnings in a cramped quarters inside the founder, Tiu Kim
Chuan's, La Loma, Quezon City home, Salem has now grown into a renowned bed and furniture
manufacturer.

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5.0 STRATEGY IMPLEMENTATION

5.1 COMPETITIVE EDGE

Our competitive edge is the uniqueness of our products in the market.

5.2 SALES STRATEGY

Our sales strategy is to make ourselves known through mailings, print advertising, and personal
contact to dermatologists and health professionals, local influencers, and product expo’s

Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general
public, new arrivals to the area, and the target market segments.

5.2.1 MARKETING PROGRAMS

5.2.1.1 DISTINCTIVE LOGO

The logo describes the strong relationship between a group

of individuals and the environment, making the best possible
products that both benefit the ecosystem and human experience.

5.2.1.2 CONTACT DERMATOLOGISTS AND

HEALTH PROFESSIONALS

Considering that the product offered are anchored primarily on the health benefits to a person’s skin
as well as its perfect fit to people with sensitive skin, the referral of dermatologists and health
professionals are highly needed. To discuss matters with them, closed-door meetings for product
introduction, per locality, city or region will be availed of. If persuaded, these professionals will be
endorsing the product to their friends and clients, thus creating a flow of customers for the bamboo
tribe.

5.2.1.3 LOCAL INFLUENCERS

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Considering the modern technology in today’s generation, advertisements and social media posts
would bring brand awareness to the target market. Thus, with this promotional strategy, the product
will be made known to everyone specially the target market. These local influencers will either be
signed with an endorsement contract or be randomly given product samples for them to showcase in
their social media accounts.

5.2.1.4. PRODUCT EXPO’S

This event is a great marketing tool, an opportunity for us to discuss knowledge and promote our
current and new products, a chance to meet, close deals and connect with potential clients and
general public. A good opportunity to communicate and raise issues concerning about the great
advantages of using our bamboo viscose made products in both keeping our environment safe, to
give more bamboo agricultural and crafting jobs, to help prosper our bamboo agriculture and
marketing for the growth of our economy. Thus, We’ll also be able to increase our brand awareness
and cost-effective marketing and gain

5.2.1.5. ACTUAL SHOWROOM

Having a showroom will be a sales tool in itself. A showroom will give us exposure to the general
public, new arrivals to the area, and the target market segments.

5.2.1.6 ONLINE SELLING THROUGH OFFICIAL WEB PAGE

Just like the help of local influencers, the availability of online selling through the bamboo tribe’s
official web page would adduce product exposure to the target market. Being able to buy or reserve
products in one click of a thumb, provides additional customer service.

5.2.2 REVENUE STREAMS

DIRECT SALES
Party Plan. This model focuses on efficiently selling to groups of people who have been
gathered together by a host(Bamboo Tribe Member) whom they know personally, selling products
while enjoying the event/party. The host traditionally is rewarded with a series of discounted and free
products as well as host-exclusive specials. The host invites her friends over as guests to attend the
party. The party usually consists of light refreshments, socializing, and a presentation done by the

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representative.
The purpose of this is to create a fun, relaxing, shopping experience with friends. This is quite
effective in generating sales, attracting recruits. One clear strength of this is the easy-to-understand
emphasis on selling products to customers.

Network Marketing. This is designed to move consumable products through a network of

independent representatives, via both personal use and sales to end consumers. One strength of this is
that companies can grow very large and sell huge amounts of products through a vast network of
people who have, in many senses of the word, joined as members.

SUBSCRIPTION FEES
Membership Value. This service will make the members enjoy vouchers, discounts and the first
person to get new products. Thus, this strategy makes the registered members attract other customers
to join.

Membership Fee. This strategy makes the customers to buy Bamboo Tribe Membership Card to
be member and enjoy many membership special services, vouchers and discounts.

PERSONAL SERVICE FEES

Customize Design. Customers will enjoy this service by letting them choose they own taste and
created design. This will attract customers who like “do-in-yourself” for their own purpose. This
special service will be an additional fee to the customers. Thus, Revenue and brand popularity will
surely grow.

Personal Designing Service. Customers will have special service which our own designers will
help them work for a new specific design just for them. This special service will be an additional fee
to the customers.

ASSET SALE
Buy Take Another sale. Some products that are not likely to sold anymore will be partnered with
another product by the customers own choice. This strategy is likely attracts customers that benefits
them.

FACTORY EDUCATIONAL TOUR SERVICE

Educational Tour Service. This service comes with fee individually. This service educate certain
individual or group from the process of growing bamboo trees in the plantation to the manufacturing
process in the factory and presenting the finish products in the showroom. This will help the
individuals who have interest in bamboo agriculture, sharing environmental knowledge, advocacy
and values. This will also attract potential clients, gain acknowledgment, and grow our brand
popularity- a key for the company to be know in the local and national market.

LOCAL AND POPULAR INFLUENCERS

Influencer’s Influence and Promotion. In this age, social media is one of the powerful marketing
strategy and the strongest way to connect with everyone around the world to share awareness,
increase our revenue and brand popularity. Through our mission to solve and stop in further adding
the major cause of global warming, we make local and potential influencers to help promote this
action. Revenue and the helping hands will increase through their power to incluence the youth and

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adults.

5.3 SALES FORECAST

The following table shows projected cabinet sales. As the company gets established in the market,
we anticipate strong sales growth over the next three years.

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 LINEN BEDDINGS
120000

100000

80000

60000

40000

20000

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14

SALES FORECAST

YEAR 1 YEAR 2 YEAR 3

Sales

Linens Php 115,800  Php 403,000  Php 373,000 

Beddings 538,000 784,000 1,026,000

Other 0 0 0

TOTAL SALES 653,800 1,187,000 1,399,000 

Direct Cost of Sales Year 1 Year 2 Year 3

Linens Php 49,400  Php 68,000  Php 79,000 

Beddings 108,000 383,000 593,000

Other 0 0 0

Subtotal Direct Cost of Sales 157,400 451,000 672,000 

 5.4 PRICING STRATEGY

The bamboo tribe will be using a mixture of competitive pricing and value-based pricing for its
products. However, for the first year, the company shall follow the mixture of Price skimming and
penetration pricing for both of its products.

In Competitive pricing a price is set based on what the competition charges while in Value-based
pricing, the price will be based on how much the customer believes what you’re selling is worth.
In addition, the Price skimming strategy will set a high price and lowering it as the market evolves.

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Finally, the Penetration pricing strategy sets a low price to enter a competitive market and raising it
later.

5.5 PROJECTED FINANCIAL STATEMENTS

5.5.1 START UP COSTING

Bamboo
Business Startup Cost
Tribe

FUNDING Estimated
Investor
Funding
NICOLE MUFFEE C.LOREJO 300,000
RUSSEL KATE C. LOREJO 300,000
ANGHEL ATHENA C. LOREJO 200,000
Other 100,000
Total Investment 900,000

Loans
Bank Loan 1 300,000
Bank Loan 2 100,000

Total Loans - 400,000

Other
Funding
Grant 1 80,000
Other 50,000
Total Other Funding - 130,000

Total
1,430,000
FUNDING

COSTS Estimated
Fixed Costs
Advertising for Opening 3,000
Building Down Payment 25,000
Building Improvements/Remodeling 10,000
Business Cards/Stationery 800
Business Licenses/Permits 3,000
Computer Hardware/Software 80,000
Internet & Telephone Setup Deposit 1,700
Machines & Equipment 300,000
Office Furniture/Fixtures 80,000
Operating Cash (Working Capital) 30,000
Reserve for Contingencies 100,000
Security System Installation 3,000

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 Setup, installation and consulting fees 5,000
Signage 5,000
Starting Inventory 5,000
Tools & Supplies 50,000
Truck & Vehicle 46,000
Trade show/ Convention 15,000
Total Fixed Costs - 757,500

Average
Monthly
Costs
Advertising (Online shops) 3,000
Business Insurance 60,000
Business Vehicle Insurance 30,000
Employee Salaries and Commissions 15,000
Equipment Lease Payments 10,000
Inventory, raw materials, parts 100,000
Health Insurance 10,000
Loan /Credit Card Interest & Principal (2%) 10,000
Legal/Accounting Fees 15,000
Miscellaneous Expenses 140,000
Lease Payment 30,000
Postage/Shipping Costs 10,000
Security System Monthly Payment 13,000
Supplies 5,000
Total Average Monthly Costs 451,000
x Number of Months12
Total Yearly Costs 5,412,000

Total
COSTS

5.5.2 PROJECTED PROFIT AND LOSS

The following table highlights the projected profit and loss for three years.

PRO FORMA PROFIT AND LOSS

  YEAR 1 YEAR 2 YEAR 3
Sales 1,653,800 2,087,000 2,390,000
Direct Cost of Sales 157,400 451,000 672,000
Other Production Expenses Php0 Php0 Php0

TOTAL COST OF SALES Php157,400 PHP157,400 PHP157,400

Gross Margin Php 1,496,600 Php1,929,600.00 Php1,718,000.00

Gross Margin % 90.48% 92.46% 71.88%

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Expenses      
Payroll Php900,000 Php900,000 Php900,000
Sales and Marketing and Other Php50,000 Php100,000 Php50,000
Expenses
Depreciation Php20,424 Php20,424 Php20,424
Leased Equipment Php0 Php0 Php0
Utilities Php151,200 Php151,200 Php151,200
Insurance Php60,000 Php60,000 Php60,000
Rent Php120,000 Php120,000 Php120,000
       
Other Php0 Php0 Php0
Total Operating Expenses Php1,301,624 Php1,351,624 Php1,301,624

Profit Before Interest and Taxes      

EBITDA Php194,776 Php577,976 Php416,376

Interest Expense Php11,917 Php10,001 Php8,002
Taxes Incurred Php17,418 Php20,250 Php19,672

Net Profit Php200,277 Php588,225 Php428,046

Net Profit/Sales 12.11% 28.19% 17.91%

5.5.3 PROJECTED BALANCE SHEET

The following table highlights the projected balance sheet for three years.

PRO FORMA BALANCE SHEET

  YEAR 1 YEAR 2 YEAR 3
Assets      
Current Assets      
Cash ₱1,128,000 ₱1,481,700 ₱1,915,800
Accounts Receivable ₱525,800 ₱605,300 ₱474,200
Inventory ₱251,700 ₱341,461 ₱83,200
Other Current Assets ₱0 ₱0 ₱0
TOTAL CURRENT ASSETS ₱1,905,500 ₱2,428,461 ₱2,473,200
Long-term Assets      
Long-term Assets ₱1,280,000 ₱1,280,000 ₱1,280,000
Accumulated Depreciation ₱30,424 ₱52,848 ₱84,272
TOTAL LONG-TERM ASSETS ₱1,249,576 ₱1,227,152 ₱1,195,728
TOTAL ASSETS ₱3,155,076 ₱3,655,613 ₱3,668,928
Liabilities and Capital Year 1 Year 2 Year 3

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Current Liabilities      
Accounts Payable ₱473,700 ₱350,514 ₱282,526
Current Borrowing ₱0 ₱0 ₱0
Other Current Liabilities ₱0 ₱0 ₱0

SUBTOTAL CURRENT ₱473,700 ₱350,514 ₱282,526

LIABILITIES
Long-term Liabilities ₱810,000 ₱690,016 ₱798,024
TOTAL LIABILITIES ₱1,283,700 ₱1,040,530 ₱1,080,550
Paid-in Capital ₱1,150,000 ₱1,150,000 ₱1,150,000
Retained Earnings ₱621,028 ₱923,562 ₱1,093,691
Earnings ₱100,348 ₱494,271 ₱344,687
TOTAL CAPITAL ₱1,871,376 ₱2,567,833 ₱2,588,378
TOTAL LIABILITIES AND ₱3,155,076 ₱3,608,363 ₱3,668,928
CAPITAL
Net Worth ₱1,871,376 ₱2,615,083 ₱2,588,378

6.0 MANAGEMENT PLAN

This is partnership business structure with 3 owners, Nicole, Russel and Angel Lorejo. A general
partnership is where all partners have unlimited liability for the debts and obligations of the business.

6.1 PERSONNEL PLAN

Considering that the company is a start-up it has employed the following persons assigned in its
showroom and its factory

EMPLOYEE’S NAME POSITION SHOWROOM/FACTORY

LIZA CABALQUINTO SECRETARY SHOW ROOM

JOHN DOLLETE OPERATION MANAGER SHOWROOM

MICAH CONSTANTINO MECHANICAL MANAGER FACTORY

ATHENA DELA CRUZ PRODUCT FACTORY

RESEARCHER/DEVELOPER
JANE SWASON ASSEMBLER FACTORY

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 JAMES GARLITOS FABRICATOR FACTORY

FRANCIS CANASTRA LABORER SHOWROOM

KEN AQUINO SALES SHOWROOM

6.2 BUSINESS CYCLE MODE

7.0 FINANCIAL PLAN

Below are the initial financial goals for the company:

 Obtain an operating line of credit from a financial institution.

 Finance growth through retained earnings.
 Operate on a 25-30% gross margin.

7.1 IMPORTANT ASSUMPTIONS

 The bamboo tribe assumes a slow-growth economy, without major recession.

 The bamboo tribe assumes of course that there are no unforeseen changes in public health
perceptions of its general products.
 The bamboo tribe assumes access to equity capital and financing sufficient to maintain its
financial plan

7.2 EXIT STRATEGY

There are two scenarios for the investors and management to recover their investment with
significant returns on each peso invested.

Scenario one:

In the event that the yearly sales fall below 50% from the previous year, the company shall look out

24
for more financial institutions for help or additional investors. It can also resort to removing branch
stores, if any.

Scenario two:

In the event that the bamboo tribe failed to achieve at least 80% of its actual sales based on the herein
sales forecast, the company can resort to new financial, market and promotional strategies.

8.0 APPENDICES
8.1 RESEARCH SOURCE REFERENCES
1. Cremades, A. (2018, Dec 10). Business Plan Template: A Step-by-Step Guide For
Entrepreneurs. Forbes. Retrieved May 5, 2020. From
https://www.forbes.com/sites/alejandrocremades/2018/12/10/business-plan-template-a-step-by-
step-guide-for-entrepreneurs/#736bd4fc120e

2. Fibre2Fashion. (2008, December). Bamboo-The most eco-friendly fabric on Earth, Benefits of

Bamboo, Comparison Between Cotton and Bamboo. Fibre2Fashion. Retrieved May 10, 2020.
From https://www.fibre2fashion.com/industry-article/3842/benefits-of-bamboo-fabric

3. Green For All. Green Business Plan Guide pdf, Objectievs. Green For All. Retrieved May 14,
2020. From
https://d3n8a8pro7vhmx.cloudfront.net/greenforall/pages/5054/attachments/original/143025748
8/Green-Business-Plan-Guide.pdf?1430257488

4. Hall, K. (2019, October). How Sustainable Is Bamboo and Is It Really All That Eco-Friendly?,
Schematic: Example of Viscose/Rayon Production. The Green Hub. Retrieved May 10, 2020.
From https://thegreenhubonline.com/2017/11/27/how-sustainable-is-bamboo-and-is-it-really-
eco-friendly/

5. Hodakel, B. What is Lyocell Fabric: Properties, How its Made and Where. Sewport. Retrieved
May 6, 2020. From https://sewport.com/fabrics-directory/lyocell-fabric

6. Hodakel, B. What is Bamboo Fabric: Properties, How its Made and Where. Sewport. Retrieved
May 6, 2020. From https://sewport.com/fabrics-directory/bamboo-fabric

7. Maida, J. (2019, October 24). Global Bed and Bath Linen Market 2019-2023- 7% CAGR

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 Projection Over the Next Five Years -Technavio. Business Wire. Retrieved May 16, 2020. From
https://www.businesswire.com/news/home/20191024005572/en/Global-Bed-Bath-Linen-
Market-2019-2023-7

8. Natural Resources Defense Council. (2011, August). Not All Bamboo Is Created Equal.
NDRC.Retrieved May 15, 2020. From
https://www.nrdc.org/sites/default/files/CBD_FiberFacts_Bamboo.pdf

9. UN WOMEN. (2016) Business Model. Empowerwomen. Retrieved May 5, 2020. From

https://www.empowerwomen.org/en/ilearn/my-courses/business-development/business-model

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