Bamboo Cutlery Entrepreneurial Idea Proposal

Republic of the Philippines
PHILIPPINE STATE COLLEGE OF AERONAUTICS

INSTITUTE OF LIBERAL ARTS AND SCIENCES
Piccio Garden, Villamor, Pasay City
Camp Kawayan: Bamboo Cutlery
Entrepreneurial Idea Proposal
Asuncion, Anne Flordeliz L.
Dela Cruz, Jahn Amiel
Delos Santos, Mark Justine P.
Ignacio, Andrei Ethan
Onia, Genrix Marco

I. Introduction or Background of the Entrepreneurial Idea
According to Moore, “plastics were found to be tenacious polluters of many
environmental niches. Whether being mistaken for food by animals, flood low-lying areas by
clogging drainage systems, or simply causing significant aesthetic blight, plastics have
attracted people’s attention as a large-scale pollutant.” It is known that one of the biggest
problems that the Earth is facing right now is the pollution and we can’t deny the fact that
plastic is the largest pollutant. To start generating such necessary ideas, the proponents did
a focus group discussion in order for them to share their ideas with one another. Each of them
gave their own insights and suggestions about what might possible innovative product can
they offer. During the discussion of the proponents, they let themselves analyze their
surroundings. The proponents have thought of different environment-related problems that
the country is facing nowadays. This certain topic led the proponents to the decision of
creating a product which can lessen the rate of pollution caused by the plastic cutlery.
According to the 2018 WWF report, “marine litter is a growing global problem. We have
all heard the warning by the world economic forum and others that, measured by weight, there
will be more plastic than fish in the world’s oceans by 2050 if we continue dumping plastics in
the sea at the present rate.” Meaning, most of the plastic pollutants are the plastic cutlery
used by humans. These are the utensils such as spoons, forks, plastic knives, and other tools
use for serving and eating food. With that being said, the proponents decided to think of a
product which can be an alternative for the usual plastic cutlery, and they came up with the
idea of creating and selling bamboo cutlery. It is now the time that people should avoid
purchasing single-use cutleries. After using several plastic spoon and fork, people tend to just
throw them anywhere and mostly to the streams and rivers which are connected to the
oceans. That is why at the end of the day, all of the plastics residues and trashes goes and
stays in the oceans. If all of the people will use wooden cutleries, the production of plastic will
be lessen and people will now then be able to help the mother nature to go back to its natural
beauty and to preserve its resources that humans need to sustain their lives.
According to the Bamboo Village (2019), "Bamboo is one of the fastest
growing plants in the world. Once harvested, bamboo can replenish itself within a year and
some species grow a whopping 120cm per day! It is a naturally productive and resilient plant,
which does not need fertilizers to boost its growth, or pesticides since bamboo is naturally
pest-resistant." The proponents chose to use bamboo in creating an innovative product since
bamboo is a chemical-free organism, it is really safe to use for making utensils and cutleries
because it is not producing any harmful substances that might possibly bring diseases to
those people who will use it. Also, once you harvested a bamboo, it can reproduce by its own
so quickly. According to Department of Science and Technology (2011), each year bamboo
should put on new leaves, and normally a cane has been living for 10 years. A bamboo cane
never grows again in height or diameter after the 60-day growth period. Bamboo has no
secondary growth like trees or the rest of flora.
According to Virtucio et al (1983), "the projected potentially available culm or poles
ranges from 39.2 million to 52.7 million culm or poles harvested every year." The proponents
also comes up to the idea of using Bamboo as a primary resources because Philippines has
a high rate of bamboo plants since it can grow anywhere. If ever this plan will pursue by the
proponents, they will not have a hard time on finding resources for their product.
The proponents have noticed that today, although there are some businesses or
entrepreneurs selling environmental- friendly stuffs, there are still a large percentage of
businesses which constantly manufacturing and producing plastic tools. In-lined with this
thing, the proponents want to start a business which will not only produce eco-friendly stuffs,
but also a business which can definitely be an eye opener for the people. Since companies
are still into plastic components for their products, the proponents want to take advantage to
that existing condition so that people will see something new.
People are not aware that some of the things that they use are not good for the
environment. Most of the people are not knowledgeable enough on how to properly dispose
a product. And the problem is that, if people are using a single-use product, they will just
dispose these products immediately without thinking of where will they dispose it. And that’s
the need that the proponents saw, people should use re-usable cutleries. People should
purchase something that they can use for a long period of time. The proponents wants to
solve the need of preventing environmental problems caused by the humans and stopping
the pollution fostered by plastic products. The proponents came up to this idea and product
to help people to live sustainably and to encourage them to care, preserve and enhance the
environment since people are dependent on this in terms of their needs on their everyday
lives.
According to Mabaquiao (2018), the Department of Trade and Industry (DTI) is
optimistic that the bamboo industry in the province could generate more jobs and income for
the bamboo-growing communities. Engr. Arlene Galopo, DTI- Antique Senior Trade and
Industry Development Specialist, cited opportunities for farmers, businesses and Antiquenos
in general when the bamboo industry goes full swing. “Bamboo poles and furniture are among
the products sold in the local market, however, there are demands for engineered bamboo
and other products needed for construction, restaurants and other businesses,” she said.
DTI assured the farmers that there will be Shared Service Facilities (SSF) for bamboo
products that will help them improved their quality. On the pipeline is the SSF for bamboo in
Sibalom with the municipal government taking the lead for the Sibalom Bamboo Crafters
Association and another SSF is coming for the town of Tobias Fornier.
Architect Joy Martinez-Onozawa, resource speaker during the bamboo investment
forum here encouraged farmers to engage in the chain of the bamboo industry as it offers a
lot of opportunities from planting to processing and production of various materials and goods.
Onozawa assured that marketing of bamboo products will not be a problem. A number of
companies are looking for quality materials for construction, furniture, restaurants, and
agricultural implements, among other uses of bamboo. “As long as the bamboos are treated
properly and passed the quality standards, there will be huge market,” she said. However,
she emphasized that it takes commitment, dedication and community participation to make
the industry grow. She encouraged the farmers to plant more bamboos for export noting that
the Philippines is lagging behind other countries in terms of supply brought to the world
market. She noted that 1,000- 2,000 poles per month will be a good start.
During the forum she provided an orientation to the farmers on how to grow, harvest
and treat bamboo making it quality material for many uses. Mary Angeline Cortes of the
European Chamber of Commerce of the Philippines (ECCP) also expressed support to the
bamboo farmers stating that ECCP has market linkages for their products. These proves that
bamboo utensils or some products can give a greater opportunity not only for the business
but also for the economy and agriculture of the Philippines. Also, it can support and promote
our local farmers and give them more income than they were earning before. For the business,
opportunities are everywhere whether it is from the resources or to the market. From
resources, bamboos are cheap and easy to produce, for the market, it can be distributed in
any enterprise that attains a sustainable business operation.
II. Business Idea Overview
A. Initial Concept of the Entrepreneurial Idea
Camp Kawayan aims to produce cutlery that are good quality, durable, affordable and
helpful to our environment by reducing plastic usage and promote planting trees and plants.
It is both marketable since it is unique, new, catchy and profitable since the proponents will
be needing less resources and will only use bamboo as the main component. To make it
unique, the utensils has a plant seed at the end of the handle that will grow once it is planted.
The proponents came up to emerge when they observed that there are still lot of people who
use plastic utensils and we all know that plastics are one of the contributory factors of
pollution. The entrepreneurs came up to a product that can help our environment in a small
way. In addition, trees and plants are important for our environment since green is clean and
plants produces oxygen that we breathe so it is both beneficial to the environment and
humans.
The product is also new and fresh that is why the entrepreneur will be having less
competitors and it is an advantage for the success of the product. The customer will
experience satisfaction since they are using recyclable utensils and they are helping also the
environment by increasing the number of trees in our country. The entrepreneur will be using
good quality bamboos and will make it is handy so consumers can bring it anywhere.
B. Brand Name and Logo
Figure 1: Brand Name and Logo
Figure 1 presents the brand name and logo which consists of texts with a Sawali
(wooden split bamboo mats) background, a bamboo frame since it is the structural material
needed for the production of product. The proponents used “camp” to present a group of
people supporting the resurgence of the environment and the word “kawayan” to depict the
main material of the product. The leaves in the logo represent the possible growth of plants
by the use of product. With this visual, the potential buyers will be attracted especially for
those eco-conscious individuals. The logo may be simple but the visibility of color green,
regardless of the shades, depicts love for nature, meaning of growth is also associated with
it nonetheless.
C. Required Resources
Resources Description Estimated Price
Bamboo Bamboo’s environmentally
friendly features is the main
reason why we come up with P100.00/20ft. long
this business idea. P200.00/35ft. long
Utensils made with (price varies)
bamboo is surprisingly strong
but still light and flexible.
These are long-lasting, and
much more durable than
wooden and plastic ones.

Wood Carving Tools Basically, these wood carving P1,200.00
tools will be used for designing
the product to make more
attractive or catchy.
Table 1. Required Resources
Table 1 presents the materials and resources needed for the production of Camp
Kawayan along with their corresponding estimated prices.
D. Proposed location/Distribution Method
The location for a business is always important to consider because it will be the key
to the success of your product. We are planning to locate our business in a place that are
both beneficial to us and to our consumers, where we can sell our product easily and where
we will have a large range of consumers. We considered a place that is accessible and near
to us.
The proposed location for our product is at Mercatto, Bonifacio Global City since there
are a lot of food parks in that place. The location will need a booth type space and it will
include our storage and counter/ service area.
The store will be located on food parks in order to catch more customers. This will be
an excellent location since there are a lot of people going there every day, it would be an
advantage for us to promote and sell our product faster since most of the food establishments
there uses plastic utensils. Our product has serious growth potential for a reason that people
always need to use utensils there. We are also planning of creating our own social media
pages for a much wider market. We will be having online transactions and we will be delivering
our products across the country.
Figure 2. Vicinity Map of the proposed location
Figure 2 presents the visual map of the proposed location of Camp Kawayan.
III. Market Analysis
A. Target Market
Camp Kawayan aims to captivate people who loves to eat and people who has an eco-
lifestyle and supports the recovery of the forests. The entrepreneurs want to introduce
their business to everyone who cares about the longevity of the Earth’s life. Basically,
Camp Kawayan is for everyone. Regardless of age or gender, it is the goal of the product
that will describe the potential buyers.

This product also targets people who are hygienic or concerned with their personal
utensils/tools. Mainly, travelers that require lightweight cutleries that are easy to go with.
This product is also applicable for students and employees who bring lunch to their
workplace/school.
B. SWOT Analysis
SWOT Analysis will help to identify Strengths, Weaknesses, Opportunities, and
Threats related to business competition and business planning for bamboo utensils.
Strength is a resource or capacity the organization can use effectively to achieve its
objectives. The business will identify the strengths provided by the bamboo utensils
implanted with a plant seed. The strengths of bamboo utensils implanted with a plant seed
are: eco-friendly, resources are renewable, cheap, and it can encourage people to plant.
Bamboos are easy to produce and does not need huge amount of money to produce. It is
also durable and biodegradable. Bamboo is one of the fast growing grass in the earth
that's why it is an advantage and a strength for the business. While plant seeds are pretty
cheap too, it's a perfect-combination example of an eco-friendly product.
Weakness is a limitation, fault, or defect in the organization that will keep it from
achieving its objectives. The analysis will identify the weaknesses of the bamboo utensils
implanted with a plant seed. Its weaknesses are its short life-span. It has a short life span
because it will develop harmful bacteria when not disposed in a certain short period of
time. Poor resistance to fungi and bacteria, although it is bamboo, it is already a dead stalk
of bamboo which means that its anti-bacterial agents are already absent in the bamboo
that could lead to poor bacterial and fungal resistant. Damage or splinters caused by water
and several uses. Using it for 20-30 times will lead to the damaging of the utensil. As for
the plant seed, it will decompose when the bamboo utensil have bacteria and fungi
especially near to the seed.
Opportunity is any favourable situation in the organization's environment. It is usually
a trend or change of some kind or an overlooked need that increases demand for a product
or service and permits the firm to enhance its position by supplying it. The analysis will
help identify the opportunities that bamboo utensils implanted with a plant seed can give.
These potential opportunities that bamboo utensils with plant seeds could give are the
following: it can be a soil fertilizer when disposed, could supply the needs of SMEs for eco-
friendly utensils, can dominate the fast food industry and it could provide work for local
agricultural workers/farmers, can make different kind of plants from the seeds, and it can
enlighten the people that planting seeds is important.
Threat is any unfavourable situation in the organization’s environment that is potentially
damaging to its strategy. The threat may be a barrier, a constraint, or anything external
that might cause problems, damage or injury. While its threats are it is imitable. Although
it is a unique concept, imitating the product is easy because bamboos can be planted or
found easily. Also, the designs of the products are not complicated. One threat also is the
existing high competition in the market. This could be the most major threat that the
business could encounter. Rising above other competitors will be a tough job to do.
C. PESTEL Analysis
PESTEL Analysis is used to identify the impacts or factors that affect the product in
terms of political, economic, social, technological, environmental, and legal factors.
Politically, this product can be affiliated with Department of Environment and Natural
Resources (DENR) since they are governing the conservation and utilization of the
environment.
Economically, Camp Kawayan can inspire other industries that produce plastics or
unsustainable materials for their production and distribution that can result to much less
plastic packaging. With that, production and consumption of plastic might decline in the
near future. It can also affect other business, especially in food industry, due to the purpose
of the product that is complimentary for their product/offering. Camp Kawayan can also
generate profit for the bamboo planters in the Philippines. Along with that, this can also
provide jobs for the people. However, since inflation came along, the rate of labor is getting
higher in which it can affect the production depending on the proponent’s hired labor.
Socially, this product affects the society to be conscious on plastic consumption and
living sustainably. As regard to introducing this to the market, it will help the people to
accept reusable materials/tools that can ease the waste management. This product is also
beneficial to people who prefer lightweight cutlery to bring wherever they want to eat,
mainly travelers and students. Nowadays, people strive to be environmentally friendly. It
is now a trend and it is beneficial for the product that everyone is concerned with the
environment. By this, it gives the consumer the responsibility and an opportunity to plant
for the environment.

Technologically, Camp Kawayan is a reusable cutlery that has a moisture content
because of the material used. With that, the product is biodegradable. With this invented
utensil, it is better than a plastic disposable cutlery that does not decay. Unlike metal
spoons, Camp Kawayan won’t scratch any cookware or containers that will affect its
condition. The presence of online marketing in social media can also affect the product. It
will be easily promoted and can spread easily by the use of social media and other
advertisements.
Environmentally, Camp Kawayan can lessen the disposable waste since it is the
purpose of the product. In addition to that, the proponents aim to increase the number of
trees with the use of simple utensils.
With the legal factors affecting the business, with this type of product that call for
contact with mouth, it should be Food and Drug Administration (FDA) approved that will
ensure the safety and health of the buyers.
IV. Appendices
A. References/Citations/Bibliography
Moore, C. (2019). Plastic pollution | Sources & Effects. Retrieved from
https://www.britannica.com/science/plastic-pollution
Valdivia, A. (2019). The End Of Plastic Cutlery, Plates And Straws: EU Market Says
Goodbye To Single-Use Plastic Products. Forbes. Retrieved from
https://www.forbes.com/sites/anagarciavaldivia/2019/01/22/the-end-of-plastic-cutlery-
plates-and-straws-eu-market-says-goodbye-to-single-use-plastic-
products/?fbclid=IwAR0ZeiQGcQMDVRnLxMj0pjCN5Cx74_IvU4dSf3Y3nk0bKntrRPQw
d1-cdos#1cb5a4811565
Mabaquiao, P. (2018). DTI: Bamboo industry to boost jobs, livelihood. Philippine
Information Agency. Retrieved from @PIAdesk website:
https://pia.gov.ph/news/articles/1012709?fbclid=IwAR1FcntsLgt0HiTy5q3L4yavuCzjOnc
ZlKxZ28D4U7XFzZwMH1Fe4c4mB0A
YourStrawGuy (2018). The Bamboo Straw. Retrieved from YourStrawGuy
website: https://yourstrawguy.com/blogs/tips/the-bamboo-
straw?fbclid=IwAR02ACfgWSKQPwn5lsxnRpVd6og3hprT63vPZ8_qd2k4I3-
WEEfcxeA1ueshttps://yourstrawguy.com/blogs/tips/the-bamboo-
straw?fbclid=IwAR02ACfgWSKQPwn5lsxnRpVd6og3hprT63vPZ8_qd2k4I3-
WEEfcxeA1ues
Bamboo Straws Market Global Industry Analysis, Size and Forecast, 2018 to 2028.
(2018). Retrieved from Futuremarketinsights.com website:
https://www.futuremarketinsights.com/reports/bamboo-straws-market
Benefits of Bamboo Products - Clean. (2017, February 28). Retrieved from Clean
website: https://cleandezign.com/benefits-bamboo-
products/?fbclid=IwAR1Akwx37zn2gqGBISj6yEjeb2ZgcD531elxta3WWRsArIrjYbjGmhv
PEkY
SWOT (Strengths, Weaknesses, Opportunities, Threats). (2016). Retrieved from
Cam.ac.uk website:
https://www.ifm.eng.cam.ac.uk/research/dstools/swot/?fbclid=IwAR2IoQ-
NRhSvSSxSOTwew5xi_ZCczqOVkzZ8c8Vi7zMymxayMiFWAk6Z8Dw
Buenaventura, F. (2019). Bamboo Resources and Production. Retrieved from
Dost.gov.ph website:
http://www.pcaarrd.dost.gov.ph/home/momentum/bamboo/index.php?option=com_conte
nt&view=article&id=269:bamboo-resources-and-
production&catid=118&Itemid=5##targetText=Of%20the%2062%20bamboo%20species,
about%2039%2C200%20to%2052%2C700%20ha.
Alvarez, K. (2018). 10 Things To Have In Your Eco Starter Kit. Retrieved from
COSMO.PH website: https://www.cosmo.ph/lifestyle/10-things-to-have-in-your-eco-
starter-kit-a399-20180121-lfrm
Bourbon, K. (2019). You're Doing Your Part Helping the Environment When You
Bring Your Own Reusable Utensils. Retrieved from
https://www.smartparenting.com.ph/life/home/byo-reusable-utensils-a00286-20190706-
lfrm
Chen, Z., Ko, T., & Wei, W. (2011). An investigation into sustainable materials
for reusable cutlery. Retrieved from doi:http://dx.doi.org/10.14288/1.0108410


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Republic of the Philippines

PHILIPPINE STATE COLLEGE OF AERONAUTICS

Camp Kawayan: Bamboo Cutlery

Entrepreneurial Idea Proposal

Asuncion, Anne Flordeliz L.

Dela Cruz, Jahn Amiel

Delos Santos, Mark Justine P.

Ignacio, Andrei Ethan

Onia, Genrix Marco

I. Introduction or Background of the Entrepreneurial Idea

According to Moore, “plastics were found to be tenacious polluters of many

surroundings. The proponents have thought of different environment-related problems that

According to the Bamboo Village (2019), "Bamboo is one of the fastest

secondary growth like trees or the rest of flora.

According to Virtucio et al (1983), "the projected potentially available culm or poles

that existing condition so that people will see something new.

According to Mabaquiao (2018), the Department of Trade and Industry (DTI) is

Architect Joy Martinez-Onozawa, resource speaker during the bamboo investment

any enterprise that attains a sustainable business operation.

II. Business Idea Overview

A. Initial Concept of the Entrepreneurial Idea

B. Brand Name and Logo

Figure 1: Brand Name and Logo

Resources Description Estimated Price

Bamboo Bamboo’s environmentally

friendly features is the main

reason why we come up with P100.00/20ft. long

this business idea. P200.00/35ft. long

Utensils made with (price varies)

bamboo is surprisingly strong

but still light and flexible.

These are long-lasting, and

much more durable than

wooden and plastic ones.

Wood Carving Tools Basically, these wood carving P1,200.00

tools will be used for designing

the product to make more

Table 1. Required Resources

Kawayan along with their corresponding estimated prices.

D. Proposed location/Distribution Method

include our storage and counter/ service area.

our products across the country.

Figure 2. Vicinity Map of the proposed location

III. Market Analysis

that will describe the potential buyers.

SWOT Analysis will help to identify Strengths, Weaknesses, Opportunities, and

cheap too, it's a perfect-combination example of an eco-friendly product.

especially near to the seed.

Opportunity is any favourable situation in the organization's environment. It is usually

enlighten the people that planting seeds is important.

Threat is any unfavourable situation in the organization’s environment that is potentially

terms of political, economic, social, technological, environmental, and legal factors.

mainly travelers and students. Nowadays, people strive to be environmentally friendly. It

for the environment.

Technologically, Camp Kawayan is a reusable cutlery that has a moisture content

trees with the use of simple utensils.

ensure the safety and health of the buyers.

Moore, C. (2019). Plastic pollution | Sources & Effects. Retrieved from

Goodbye To Single-Use Plastic Products. Forbes. Retrieved from

Mabaquiao, P. (2018). DTI: Bamboo industry to boost jobs, livelihood. Philippine

Information Agency. Retrieved from @PIAdesk website:

YourStrawGuy (2018). The Bamboo Straw. Retrieved from YourStrawGuy

(2018). Retrieved from Futuremarketinsights.com website: