CW

CONTACT

SKILLS
Operational Performance
Project Management
Account Management
Strategic Planning
Risk Management
Product Development
Process Creation
Process Improvement
Cost Containment
Contract Negotiations
Vendor Relationships
Product Management
Problem Solving
Agile Environments
Content Acquisition
Relationship Manager
Human Resource Management
Team Leader
Senior Executive
Acquisitions & Transitions

TECHNICAL
SKILLS
PMP Certification (In Process)
MS Office Suite
Jira
SalesForce
Confluence
Sharepoint
Dropbox
Basecamp
Mac
Internet
70 WPM

CYNDI WALKER
Experienced Leader

PROFILE
Senior operations executive with strong core values who excels in leadership
and mentoring others. Extensive experience in creating and growing polices
and processes from the ground-up that improve and validate business
efficiencies, increasing the bottom line. Proven self-start with extensive
background in technical environment utilizing agile methodologies, creating
new digital products and underwriting risk for promotions. Relationship
builder promoting a culture of accountability to meet and exceed
organizational goals as they relate to profitability and operational excellence.

EXPERIENCE
SNIPP INTERACTIVE INC,
2005 PRESENT
Snipp Interactive acquired Hip Digital Media, 2015
Hip Digital Media acquired Promotional Currency, 2010
Vice President Operations, Snipp Interactive, 2015 - Present
Lead the account management and customer service teams supporting major
brands and agencies in the US, Canada and the UK. Created internal
processes and procedures to govern operations for the account management
and customer service teams company-wide for an international team.
Supported project management for an international team. Snipp acquired
previous employer in June 2015.
Supported over $15 million in sales with P&L accountability for the
account management and customer service teams.
Created and modified processes that improved business efficiency and
drove results, allowing account management team members to
increase capacity by over 600%.
Drafted and negotiated all client contracts.
Managed all content owner and vendor relationships, including major
music labels, mobile applications, and gift card aggregators, creating
new digital products for consumer incentives.
Planned and oversaw a 16% workforce reduction to meet revenue and
profitability targets.
Vice President Operations, Hip Digital Media, 2010 - 2015
Key member of senior executive team. Significantly modified operations
processes to increase efficiencies of business and participated in the strategic
direction of the firm, reporting directly to the CEO. Singularly led all digital
product management. Grew the digital platform from a music-only offering to
a full digital content catalogue by creating new content owner relationships.

Hip Digital acquired Promotional Currency (previous employer) and

specifically sought my continued employment with Hip Digital in the
VP, Operations role as part of the acquisition

CW

EDUCATION
Bachelor Degree / Political Science
Centenary College of Louisiana
1993 - 1997

CYNDI WALKER
Experienced Leader

EXPERIENCE CONTINUED

VOLUNTEER

LEUKEMIA & LYMPHOMA SOCIETY

North Dallas Chapter
2008 to Present
DOWN SYNDROME GUILD OF
DALLAS
Buddy Walk
2012 to Present

Developed and procured risk management and underwriting services

for thousands of promotions.
Trained and managed successful account management and project
management teams supporting over $5 million in sales annually.
Developed, executed and managed all new digital product offerings
with leading digital content owners.
Identified and created metrics to continuously measure efficiencies of
implemented processes and initiated adjustments in processes as
necessary.

Vice President Operations, Promotional Currency 2008 2010

Director of Operations, Promotional Currency
2005 - 2008
Personally recruited to join the start up team for this company. My ability to
secure and maintain vendor relationships while building internal corporate
structure was identified as a leading factor in the acquisition of this firm by Hip
Digital Media, Inc.
Oversaw delivery of over 2,000 promotional campaigns for brand
partners, inclusive of risk underwriting and risk management.
Created the account management process for this start up company,
which resulted in a direct impact on the companys bottom line.
Grew the company from $0 to $4 million in annual revenue, which led
to a successful acquisition by a content provider (Hip Digital Media).
Served as primary contact for identification, selection and maintenance
of all content owner and vendor relationships.
Designed and produced metrics to measure success of implemented
processes.
DEBTXS LP
Team Sales Manager/Senior Debt Analyst

Initiated development of internal company procedures

Managed a team of 20+ people.

SANDSTREAM COMMUNICATIONS & ENTERTAINMENT INC.

Finance/Legal Project Specialist

2002 2005

2000 2002

Developed and implemented new company-wide 401k plan.

Coordinated and administered all investor relations.

SCA PROMOTIONS/TELECARD SERVICES INC.

1998 2000
Project Manager & Legal Assistant
Provided complete project management for promotions.
Arranged for risk management / underwriting for promotions.